Fans will be able to watch ESPN’s “ManningCast” for one additional year than originally planned. According to the network’s NFL insider Adam Schefter, ESPN and Omaha Productions expanded their agreement for Monday Night Football with Peyton and Eli through the 2024 season.
Peyton and Eli Manning’s initial deal with ESPN was a three-year agreement that ran through the 2023 season. The success of the “ManningCast” ensured that it would come back for the next two seasons and now a third is being added.
(The contract extension also staves off other potential suitors like Amazon, which had expressed interest.)
The alternate Monday Night Football broadcast with Peyton and Eli and a rotating cast of guests, aired on ESPN2 and ESPN+ this past NFL regular season for 10 games and immediately became popular with fans on social media and sports media observers.
The insight from both Manning brothers on playing quarterback in the NFL, sharing the thinking that goes into various situations, and providing analysis on decision-making by signal-callers and coaches provided an in-depth alternative from the quick-bite, 15-second commentary often heard on regular NFL telecasts.
More importantly, the “ManningCast” brought more fun and irreverence to its coverage with guests from the NFL, college football, and entertainment. Sometimes, that led to moments not usually seen on primetime TV, such as uttering curse words or using obscene gestures, that gave viewers the sense that most anything could happen. Such as Eli Manning comparing himself to Shakira, when explaining Dak Prescott’s warm-up exercises for his hips.
But the “ManningCast” production had plenty of bumps in its first season, notably going into commercial breaks abruptly while cutting off guests speaking. The delay on audio for guests speaking with Peyton and Eli on Zoom also made for a difficult listening experience at times. And sometimes, the Manning brothers and their guests were so engaged in a conversation that they weren’t closely following what was happening in the game.
Not everyone liked the “ManningCast.” Diehards wanting traditional play-by-play and analysis still have the regular MNF telecast on ESPN. (Whether or not Steve Levy, Brian Griese, and Louis Riddick return for a third season has yet to be determined.) Some grumps who just don’t like fun seemed to deliberately go against popular opinion and either criticize or ignore it.
Yet innovation in sports broadcasting isn’t always successful. And this was more than a different camera view or new technology used during a telecast. This was an entirely different sort of broadcast, one that banked on the likability of Peyton and Eli and creating the impression of watching a game with friends. Being well-received is a major victory for ESPN. It’s no surprise the network wants it to continue.
UPDATE: The official announcement from ESPN also says that the agreement with Omaha Productions includes alternate telecasts for UFC, college football, and golf. Hosts for each event will be named later.
Poll Data Shows Tepid Response To Tom Brady Joining FOX
“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”
FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.
A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.
The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.
Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.
That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.
Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.
FOX Not Interested In Joining Streaming Sports Wars
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”
The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.
Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.
Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”
Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.
“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.
FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.
NBA Draft To Get Simulcast From ESPN & ABC
“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”
ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.
ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.
This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.
Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.
“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”
ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.