Connect with us
Jim Cutler Demos

Sports TV News

NBC’s 2022 Winter Olympics Coverage Continues Drawing Record-Low Ratings

Monday and Tuesday viewerships were the second- and third-lowest numbers for an Olympics television broadcast.

Avatar photo

Published

on

Ratings news for the 2022 Winter Olympics continues to be bad for NBC. Since last week’s opening ceremony from Beijing drew a record-low 16 million viewers, the viewership for the Winter Games themselves are staying at that level.

As reported by Sports Media Watch, Tuesday’s primetime coverage of the Winter Olympics averaged 8.35 million viewers on NBC and 11 million across all platforms. Those numbers represent a 59 percent and 51 percent drop, respectively, from the same point of the PyeongChang Winter Games four years ago. The Olympics from South Korea drew 20.5 million on the network and 22.6 million throughout all NBC platforms.

Some might point out that Tuesday’s coverage did not include figure skating and the record-best performance by U.S. skater Nathan Chen. But Monday’s numbers were not significantly higher, averaging 8.45 million on NBC and 11.5 million with all platforms.

According to SMW’s Paulsen, those Monday and Tuesday viewerships were the second- and third-lowest numbers for an Olympics television broadcast. Only last Thursday’s coverage prior to the opening ceremony (when many viewers probably weren’t aware the Beijing Olympics had already started) drew a lower number.

The declining numbers continue a trend of audiences averaging fewer than 10 million viewers going back to last year’s Tokyo Summer Olympics.

Most media observers projected record-low ratings for the 2022 Winter Olympics with those Games coming just six months after the Tokyo Olympics, in addition to concerns over the 13-hour time difference in Beijing, China’s human rights violations, and a general decline in sports viewership. That’s looking like an astute prediction, even with some events like the Women’s Figure Skating single events still to come.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

Sports TV News

Stanley Cup Playoffs: First Round NHL Games on ESPN Up 65%

The Washington Capitals-New York Rangers game, which the Rangers won 4-1, is now the most-viewed Game 1 of a first round NHL playoff series ever on cable.

Published

on

Logo for the NHL on ESPN

The Stanley Cup playoffs got underway this weekend in the NHL and ESPN is off to a hot start in terms of audience. Sunday’s first round games on ESPN and ESPN2 averaged 1.04 million total viewers, up 65% over 2023’s Game 1 average.

The Washington Capitals-New York Rangers game, which the Rangers won 4-1, is now the most-viewed Game 1 of a first round NHL playoff series ever on cable, averaging 1.3 million viewers. The game peaked at 1.5 million viewers.

The Colorado Avalanche and Winnipeg Jets played their first game on ESPN with the Jets taking a wild 7-6 win over the Avalanche. That game is now ESPN2’s most-viewed first round NHL playoff game ever and the third most-viewed Game 1 of a first round NHL Playoff series ever on cable, averaging 1.1 total viewers and peaking at 1.4 million viewers.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Sports TV News

Report: ESPN, TNT Have NBA Matching Rights

“Although the exclusive negotiating period has ended, we are still in discussions with Disney and Warner Bros. Discovery regarding our media deals.”

Published

on

Logos for ESPN, the NBA and TNT

As the NBA’s exclusive negotiating period came to an end last night, new information about the agreement has come to light. Sports Business Journal’s Austin Karp is reporting both ESPN and TNT have matching rights for any deal presented to the NBA. The report says this goes for the linear broadcasts as well as streaming.

A source at the NBA told Karp, “Although the exclusive negotiating period has ended, we are still in discussions with Disney and Warner Bros. Discovery regarding our media deals.”

Alex Sherman of CNBC had reported last week the exclusive negotiating window, which started on March 9, would most likely expire without a deal in place. Karp’s report says he believes the deal was 75% done prior to the window beginning.

Numerous reports have indicated that the league is looking to add a streaming element into its next deal and is looking for an increase in rights fees. Amazon, Apple, YouTube TV, Comcast (NBCUniversal/Peacock) and Netflix have all expressed potential interest.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Sports TV News

Tegna, Indiana Fever Partner for Local TV Package

“This is an exhilarating moment for women’s sports. The WNBA and Fever are leading the charge with this groundbreaking local broadcast rights agreement.”

Published

on

Logos for Tegna and the Indiana Fever and a picture of Caitlin Clark
Photo Courtesy: ESPN

The Indiana Fever and superstar Caitlin Clark will be seen on television a lot, both nationally and now locally as well. The Fever and Tegna announced a partnership earlier today to air 17 games between local NBC affiliate WTHR and MeTV affiliate WALV.

“So many new fans are tuning in to watch the world’s best basketball players compete in the WNBA, and the Fever have built a roster of incredible young talent that has caught the attention of basketball fans all over the globe,” Rick Fuson, CEO of Pacers Sports & Entertainment, said in a release. “Tegna and WTHR have been amazing local partners for years, and we are excited that more fans than ever before will get the chance to watch these amazing athletes play.”

The release also noted Tegna was working on expanded access outside of Indianapolis.

“This is an exhilarating moment for women’s sports. The WNBA and Fever are leading the charge with this groundbreaking local broadcast rights agreement,” Dave Lougee, President and CEO of Tegna, said in a release. “The remarkable journey of Caitlin Clark and her teammates has captured the hearts and minds of millions. We’re thrilled to deliver all the Fever action to every household in the Indianapolis region.”

The national TV package for WNBA games, which is aired on ABC, ESPN, Prime Video, CBS Sports Network, NBA TV and Ion will carry 36 of the Fever’s 40 games. The four games not being carried will be covered by the local package with Tegna. Several games will air on both a national and a local station.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement

Upcoming Events

Barrett Media Writers

Copyright © 2024 Barrett Media.