It’s been much-hyped, but the day finally came. NBC was home to both the Winter Olympics and Super Bowl on Sunday.
Touted as a very rare instance, NBC was optimistic Feb. 13 would be a monumental day for the network. It was the culmination of a deal NBC and CBS struck in order to avoid CBS having to go head-to-head against the Olympics for audiences.
But so far, the Beijing games have not drawn the numbers NBC wanted. As of Feb. 8, Olympics coverage was averaging 12.3 million viewers per day, down from 23 million in 2018 for the games in PyeongChang, South Korea.
“We’re excited about the impact the Super Bowl will have as we move into the weekend,” NBC Sports Group chairman Pete Bevacqua told the Boston Globe‘s Chad Finn, “and as I like to say to the team, boomerang into next week.”
“We think the Super Bowl is going to provide an unbelievably powerful platform, to have that 100 million-plus audience where we can obviously cover the game and every aspect of what’s been a wonderful NFL season, but also promote the Olympics and promote Week 2 of these Beijing Games,” he added.
An estimated 100 million will tune in for the Super Bowl. It will be interesting to see how much of that audience sticks around when the network transitions into Olympics coverage after the Lombardi Trophy is raised Sunday night.
Peter King: ‘Tom Brady Needs To Study Cris Collinsworth’
Nick Wright Critical Of ABC Crew As Giannis Antetokounmpo Struggles In Game 7
“He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.”
Giannis Antetokounmpo started hot in Game 7 on Sunday. By the time the game ended though, the Boston Celtics were on their way to Miami for Game 1 of the Eastern Conference Finals and the defending champions were headed back to Milwaukee.
The Celtics’ defense gave the Milwaukee Bucks fits in the second half. The ABC broadcast put a special spotlight on Antetokounmpo, who got multiple drives to the basket that he could not finish.
“The best has got to show up when the best is needed, and Giannis has been disappointing,” said Mark Jackson over a package of highlights of Giannis missing shots. “As great of a player as he is, given credit to the Celtics’ defense, but he has struggled offensively time and time again.”
Nick Wright of FS1 noticed and he didn’t appreciate it. He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.
Mike Been, Mark Jackson, and Jeff Van Gundy were not particularly hard on Giannis. The trio made the typical comments we hear when things aren’t going a great player’s way.
Wright did not harp on the issue beyond the single tweet. The outcome was not in doubt as the clock winded down. He gave credit to the Celtics rather than tweet about the Bucks or Giannis.
Stephanie McMahon: WWE Is A Better Advertising Investment Than Sports
“We can script the buzzer-beater moments, we can script the Hail Marys.”
Everyone knows that professional wrestling is scripted. The storylines, the outcomes of matches, all of it is predetermined. But in the eyes of WWE, that’s what makes their product so different, and better than traditional sports.
WWE Chief Brand Officer Stephanie McMahon told Deadline that when it comes to pitching advertisers, sports entertainment allows room for a range of different approaches to make something work.
“We can script the buzzer-beater moments, we can script the Hail Marys,” she said. “We have a leg up on sports. … You may object to what we do, but you’re never going to be bored.”
McMahon added that WWE has a much easier process in dealing with sponsors. Everything is handled in-house.
“We own all of the IP,” she said. “When brands deal with us, they just deal with us. We create something together.”
WWE is coming off a positive Q1 earnings report, which had the company up 27% in total revenue. Its two weekly primetime shows, Monday Night RAW and Friday Night SmackDown, continue to do well in ratings, and all special and pay-per-view events, in addition to its streaming platform WWE Network, are all housed on Peacock.