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Newsmax Sees a Positive Return Venture Into Radio

Newsmax The company views audio as a new frontier, one that permits it to foster synergies and leverage the connections it has developed

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Late last year, Newsmax ventured into radio with “The Rob Carson Show” in the noon-3 pm daypart at independently owned Talk Radio 680 WCBM Baltimore.

“Newsmax is going to be moving into other audio opportunities,” Lee Kinberg, CEO of Newsmax Radio, said. “We’re looking at opportunities via certain assets, to possibly have stations or network opportunities.”

“We’ve got millions of people on email lists that we’re talking to on a regular basis. Newsmax punches way above its weight in terms of interactions on Twitter. Radio was a natural place for us to go because it’s where we haven’t been.”

The company views audio as a new frontier, one that permits it to foster synergies and leverage the connections it has developed with patrons that visit its website, read its magazine, or watch its cable TV shows.

“Over the summer, [Newsmax CEO Christopher Ruddy] decided that he was ready to really ramp up an audio presence for Newsmax,” Kinberg added. “And one of the first things he wanted to do was take Rob and put on a radio show.”

Rob Carson states his show is different from today’s talk radio. It ventures past politics and into pop culture, personal experience, and liberal use of humor to produce a point, including creating satire pieces.

“It’s a little bit of ‘The Daily Show’ meets talk radio,” Carson said. “I come at it from an entertainer’s background, an entertainer who can do serious stuff. I can pivot from comedian to pundit.”

In Baltimore, “The Rob Carson Show” moves the ratings needle. Among persons 35-64, WCBM’s AQH share in the noon-3 pm daypart rose 4.1-5.1-8.3 from October to December 2021 and ascended 5.2-6.1-7.0 in the same period, according to Nielsen PPM data supplied by WCBM.

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Megyn Kelly: People Need to Stop Blaming Tucker Carlson for Buffalo Shooting

“Why can’t we spend two f***ing minutes mourning the people who are dead and trying to understand that we have insane people in this country,”  Kelly said.

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SiriusXM host Megyn Kelly came to the defense of her former colleague Tucker Carlson after a barrage of social media criticisms after an alleged racist carried out a horrific mass shooting at a Buffalo supermarket last weekend.

According to Mediate, “The Megyn Kelly Show” host refused to name the shooter on her show Monday, consistent with her longstanding policy when these types of incidents are carried out.

“He’s pleaded not guilty, but he also left behind a trove of information, including a 180-page manifesto filled with racist and antisemitic commentary,” Kelly said. “The shooter was White. Detailing how and why he picked his target.”

Kelly slammed critics who blame Fox News star Tucker Carlson for the shootings that left 10 people dead.

“Why can’t we spend two f***ing minutes mourning the people who are dead and trying to understand that we have insane people in this country. We have lunatics. It’s a huge country!”

Kelly added that people have to interject politics into everything these days. “There’s no question that doesn’t make it Tucker Carlson’s fault. Just stop it. Just stop it!” 

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BIN, CareerBuilder Launch “100,000 Careers” Initiative

The 100,000 Careers platform will be a one-stop-shop for connecting employers with Black American career-seekers looking to advance.

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iHeartMedia’s Black Information Network (BIN) is partnering with a global talent marketplace to create opportunities for Black American job seekers to connect with prospective employers. 

BIN said partner agency CareerBuilder plans to launch the “100,000 Careers” initiative in a press release. The project is described as “a critical step toward building wealth within the Black community.” 

“This partnership and the 100,000 Careers platform are both vital in bringing a valuable resource and job search experience to the Black community, and employers can now access a larger group of diverse candidates and talented workers,” said Kristin Kelley, Chief Marketing Officer at CareerBuilder. 

The 100,000 Careers platform will be a one-stop-shop for connecting employers with Black American career-seekers looking to advance.

“One of our highest priorities has been to call attention to the disproportionate income and unemployment gaps the Black community faces,” said Tony Coles, Division President for iHeartMedia Multiplatform Group and President for BIN: Black Information Network.

The platform includes tools to help candidates get started, such as job listings, easy resume building, and custom content designed to help Black listeners identify their transferrable skills and discover new careers.

You can learn more about this project by visiting www.careerbuilder.com/BIN. 

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Frank MacKay Named President of WABC’s Long Island Division

MacKay has hosted a daily show on JVC Media’s “LI News Radio” 103.9 WRCN Riverhead since 2012

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Red Apple Media is attempting to grow its reach outside the tri-state area. The company has named Frank MacKay as President of its Long Island Division, helping to expand Conservative Talk 770 WABC New York and 107.1 WLIR Hampton Bays.

John Catsimatidis, Chairman/CEO of Red Apple Media and 77 WABC Radio, purchased WLIR 107.1 to grow the reach of 77 WABC Radio to the east end of Long Island in 2020.

Furthermore, MacKay is familiar with the market the Long Island market. The chairman of the Independence Party of New York State has hosted a daily show on JVC Media’s “LI News Radio” 103.9 WRCN Riverhead since 2012 that was also syndicated to JVC’s Florida markets.

“Frank MacKay has longstanding knowledge of Long Island media, government, and politics, which will be an asset to this station. We are excited to expand and enhance 77 WABC Radio’s presence on Long Island,” Catsimatidis said in a statement relayed by Radio Insight

After two years of securing the station, the company is beginning to garner an audience outside the city. Catsimatidis adds that MacKay’s background in radio and television made him the ideal candidate for Red Apple Media. 

“Frank Mackay has been a longtime fixture on television and radio,” the statement said.

“Throughout his award-winning career, MacKay has conducted over 5,000 interviews with high-profile individuals, ranging from professional athletes and celebrities to Presidents of the United States, Speakers of the House, and Senate Majority Leaders.”

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