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Newsmax Sees a Positive Return Venture Into Radio

Newsmax The company views audio as a new frontier, one that permits it to foster synergies and leverage the connections it has developed

Eduardo Razo

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Late last year, Newsmax ventured into radio with “The Rob Carson Show” in the noon-3 pm daypart at independently owned Talk Radio 680 WCBM Baltimore.

“Newsmax is going to be moving into other audio opportunities,” Lee Kinberg, CEO of Newsmax Radio, said. “We’re looking at opportunities via certain assets, to possibly have stations or network opportunities.”

“We’ve got millions of people on email lists that we’re talking to on a regular basis. Newsmax punches way above its weight in terms of interactions on Twitter. Radio was a natural place for us to go because it’s where we haven’t been.”

The company views audio as a new frontier, one that permits it to foster synergies and leverage the connections it has developed with patrons that visit its website, read its magazine, or watch its cable TV shows.

“Over the summer, [Newsmax CEO Christopher Ruddy] decided that he was ready to really ramp up an audio presence for Newsmax,” Kinberg added. “And one of the first things he wanted to do was take Rob and put on a radio show.”

Rob Carson states his show is different from today’s talk radio. It ventures past politics and into pop culture, personal experience, and liberal use of humor to produce a point, including creating satire pieces.

“It’s a little bit of ‘The Daily Show’ meets talk radio,” Carson said. “I come at it from an entertainer’s background, an entertainer who can do serious stuff. I can pivot from comedian to pundit.”

In Baltimore, “The Rob Carson Show” moves the ratings needle. Among persons 35-64, WCBM’s AQH share in the noon-3 pm daypart rose 4.1-5.1-8.3 from October to December 2021 and ascended 5.2-6.1-7.0 in the same period, according to Nielsen PPM data supplied by WCBM.

News Radio

Howard Stern Reveals MSNBC Go-To Source for News

Stern told “Morning Joe” in an extensive interview that MSNBC is the network for him regarding cable news consumption.

Eduardo Razo

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SiriusXM radio host Howard Stern told “Morning Joe’s” Joe Scarborough and Willie Geist in an extensive interview that MSNBC is the network for him regarding cable news consumption. 

Stern stated that he’s a major fan of “Morning Joe” and went the extra mile to say that he and co-host Joe Scarborough share the same political idealogy.

“I watch you guys every morning,” Stern said (h/t Mediaite). “I really enjoy the show. Oddly, I agree politically with almost everything Joe says. I don’t think there’s much difference there.”

The radio host thanked MSNBC for providing him with what he loves: 24/7 news. Additionally, Stern offered a shoutout to network host Symone Sanders and stated he’s no fan of Dateline repeats.

“By the way, I want to give a shoutout to MSNBC,” Stern added. “Thank God you don’t play the old Datelines anymore on the weekends. I like news. I watch this channel exclusively for news. I tune out on the weekend. 

“It’s like all news stuff. I’m watching old Datelines. I like when you guys are onI like news 24/7, and now I find I’m getting it. I get Symone on the weekend. Big fan of hers. Symone coming on strong. What can I tell you? I know the whole lineup.”

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News Radio

Trespassing Charges Against John DePetro Dismissed

DePetro have been dismissed as he faced a trespassing charge related to an incident over the summer during a Monday court hearing.

Eduardo Razo

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Charges against John DePetro have been dismissed as the radio host faced a trespassing charge related to an incident over the summer during a Monday court hearing.

DePetro was arrested in mid-August outside a home on Staples Avenue in Warwick.

Police searched the house several months earlier as part of an investigation into the disappearance of Charlotte Lester, who has been missing for six months.

“I respect our justice system and respect law enforcement, specifically the Warwick PD,” DePetro said on Twitter. “The search for Charlotte Lester continues as I resume efforts searching for answers into her disappearance and holding Mark Perkins accountable for his actions against myself and Ladybug.”

The man who lives there, Mark Perkins, was also arrested the following day after he allegedly charged at DePetro with a lawnmower while DePetro was live-streaming. 

Unlike DePetro, who had his charges dismissed, Perkins still faces an assault charge, according to court records.

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News Radio

Oklahoma’s The Eagle 96.9 Rebrands as Freedom 96.9

KZLS started simulcasting on KQOB at the beginning of this year after the 96.9 signal was leased to Citadel and Cumulus Media for nineteen years. 

Eduardo Razo

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Champlin Broadcasting Conservative Talk The Eagle 96.9 KQOB Enid/Oklahoma City and 1640 KZLS Enid will look a little different for its listeners as the station has rebranded.

Rather than calling itself The Eagle 96.9, the radio station will now be known as Freedom 96.9 (h/t Radio Insight). KZLS started simulcasting on KQOB at the beginning of this year after the 96.9 signal was leased to Citadel and Cumulus Media for nineteen years. 

The station features a syndicated lineup, including Hugh Hewitt, Brian Kilmeade, Dan Bongino, Mike Gallagher, Joe Pags, and Bill O’Reilly. Furthermore, with the rebrand possibly comes a new addition.

Freedom 96.9 is teasing the addition of Dana Loesch to the lineup as well to enhance the rebrand further as the station begins a new chapter as it provides news/talk to the residents. 

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