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NBC: We Have To Rebuild Olympic Excitement In US After Beijing

“An unnamed source close to the Olympics and the television business told Bauder and Reed that “this feels like a particularly vulnerable moment” for NBC.”

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The shine is very much off NBC’s multi-billion dollar deal with the IOC as the network looks to rebound after a disappointing Winter Olympics. The network has warned all along that viewership would be down, but a column from the AP highlights concerns that Beijing 2022 may have permanently tarnished the games for American audiences.

NBC is not looking to renegotiate or void its deal, which runs through 2032 according to David Bauder and Joe Reedy. In fact, NBC Sports boss Pete Bevacqua has been upfront about the fact that NBC was expecting lower ratings for the 2022 Games. Still, he acknowledged that the network has work to do to bring back the huge audiences it once enjoyed for the Olympics.

“I think we in many ways have to work internally with the IOC with the USOPC to rejuvenate the Games coming out of Tokyo and Beijing in preparation for Paris, Italy and LA. That is going to be a strategic priority of ours,” Bevacqua said.

An unnamed source close to the Olympics and the television business told Bauder and Reed that “this feels like a particularly vulnerable moment” for NBC. The network is coming off of back-to-back games based in Asia, which means the majority of American audiences were seeing events on television long after the results were known. Add to that personal distaste for the the Chinese government and NBC was in a virtual no-win situation.

Mike Tirico, who anchored the 2022 Winter Olympics for NBC, said that what transpired during the games themselves may have had an even bigger effect. He pointed to Kamila Valieva, the Russian figure skater who was allowed to compete on Thursday even after failing a drug test.

Tirico said on air that the reaction to Valieva and the image of her on the ice Thursday looking so vulnerable and afraid before her routine was “even more damaging to the [Olympic] product.”

NBC executives are certainly happy to see the next two Olympics shift to Europe. The 2024 Summer Games will be in Paris and the 2026 Winter Games in Italy. That doesn’t alleviate the time difference entirely though.

For that, NBC will have to wait until 2028 when the Summer Games go to Los Angeles. Executives will then keep their fingers crossed that the IOC calls out either Salt Lake City or Vancouver when it selects a host for the 2030 Winter Games. That could happen as soon as this summer.

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Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

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ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

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