The shine is very much off NBC’s multi-billion dollar deal with the IOC as the network looks to rebound after a disappointing Winter Olympics. The network has warned all along that viewership would be down, but a column from the AP highlights concerns that Beijing 2022 may have permanently tarnished the games for American audiences.
NBC is not looking to renegotiate or void its deal, which runs through 2032 according to David Bauder and Joe Reedy. In fact, NBC Sports boss Pete Bevacqua has been upfront about the fact that NBC was expecting lower ratings for the 2022 Games. Still, he acknowledged that the network has work to do to bring back the huge audiences it once enjoyed for the Olympics.
“I think we in many ways have to work internally with the IOC with the USOPC to rejuvenate the Games coming out of Tokyo and Beijing in preparation for Paris, Italy and LA. That is going to be a strategic priority of ours,” Bevacqua said.
An unnamed source close to the Olympics and the television business told Bauder and Reed that “this feels like a particularly vulnerable moment” for NBC. The network is coming off of back-to-back games based in Asia, which means the majority of American audiences were seeing events on television long after the results were known. Add to that personal distaste for the the Chinese government and NBC was in a virtual no-win situation.
Mike Tirico, who anchored the 2022 Winter Olympics for NBC, said that what transpired during the games themselves may have had an even bigger effect. He pointed to Kamila Valieva, the Russian figure skater who was allowed to compete on Thursday even after failing a drug test.
Tirico said on air that the reaction to Valieva and the image of her on the ice Thursday looking so vulnerable and afraid before her routine was “even more damaging to the [Olympic] product.”
NBC executives are certainly happy to see the next two Olympics shift to Europe. The 2024 Summer Games will be in Paris and the 2026 Winter Games in Italy. That doesn’t alleviate the time difference entirely though.
For that, NBC will have to wait until 2028 when the Summer Games go to Los Angeles. Executives will then keep their fingers crossed that the IOC calls out either Salt Lake City or Vancouver when it selects a host for the 2030 Winter Games. That could happen as soon as this summer.
PFT Commenter: Hearing Crowd Reaction to Nick Chubb Replay ‘Almost Worse’ Than Showing It
“The entire crowd in Pittsburgh is just like, ‘oh, dear God, what did I just see?’.”
Members of the sports media continue to question ABC’s decision not to show a replay of Nick Chubb’s injury during Monday night’s game between the Cleveland Browns and Pittsburgh Steelers.
“That’s insane,” he said. “They showed us Damar Hamlin dying on the field.”
PFT Commenter added that showing a replay may actually have been the smarter move.
“So when it happened, Joe Buck was like, ‘And I’m being told that we’re not going to show the replay it’s that bad.’ As Joe Buck saying that, you hear the crowd reaction in Pittsburgh to them seeing the replay live,” he said. “And to me, that was almost worse than watching the replay because you hear that, and it’s a bunch of Pittsburgh fans who want Nick Chubb out of the game. They don’t want him injured, but they obviously don’t want to see him scoring touchdowns against them. And the entire crowd in Pittsburgh is just like, ‘oh, dear God, what did I just see?’. So what would we have to do? We’re basically entrapped into going online and looking for the replay.”
Big Cat echoed Dan Patrick’s belief that the appropriate thing to do would have been to show one replay and make a disclaimer so that the audience is clear that what they are about to see is brutal. He said that not showing the replay probably sent a lot of people to social media and to YouTube looking for video of the play to make the call for themselves.
“When Joe Buck says it’s so bad, we’re not going to show it to you, that’s like your parents being like, ‘No, you’re not allowed to watch this movie. It’s got tits in it.’ And then I’m like, ‘Wow, Braveheart’s awesome!’”
TNT Signs Entire NHL Studio Crew to Contract Extensions
“Wayne Gretzky, Paul Bissonnette, Anson Carter and Henrik Lundqvist all have new deals.”
With a new season on the horizon, TNT is not taking any chances with its NHL coverage. The network has inked its entire team of studio analysts to multi-year contract extensions.
Wayne Gretzky, Paul Bissonnette, Anson Carter and Henrik Lundqvist all have new deals. They will once again join Liam McHugh on the NHL on TNT set.
Gretzky, Bissonnette and Carter have all been with TNT since the network took over part of the NHL’s television rights ahead of the 2021-22 season. Lundqvist joined the crew last year after retiring following 15 seasons with the New York Rangers.
TNT will carry 62 regular season NHL games this year. The first one will be the Chicago Blackhawks’ visit to Boston on October 11.
As previously announced, TNT’s NHL games will all be available on the new B/R Sports tier available as an add-on for Max subscribers.
Stephen A. Smith: ‘People Don’t Care’ About Baseball Talk
“Tell the baseball community to shut the hell up.”
On Thursday night ahead of the New York Yankees’ matchup against the Toronto Blue Jays, ESPN featured commentator Stephen A. Smith will be on hand at Yankee Stadium in the Bronx, N.Y. to throw out a ceremonial first pitch. Smith, a fixture on ESPN programs First Take and NBA Countdown, along with hosting his own podcast, The Stephen A. Smith Show, grew up in the Hollis neighborhood of Queens, N.Y. and frequently watched Yankees games with his father. Despite living closer to Shea Stadium, he was not allowed to watch any New York Mets games until the age of 18, solidifying his love for the “Bronx Bombers.”
Throughout Thursday’s edition of First Take, Smith mentioned how excited he was for the moment and practiced throwing a baseball with ESPN analyst Dan Orlovsky. One day earlier, however, he was criticized for a rare baseball take he made on the show pertaining to Los Angeles Angels superstar two-way player Shohei Ohtani.
Smith articulated that Ohtani is not worth $500 million because of the empty seats he frequently sees when the Angels take the field. After a promising first half, the Halos have struggled mightily down the stretch run and currently sport a 69-83 record, good for fourth place in the American League West division.
Within his podcast, he received a call from Preston Miklich who operates a YouTube channel focused on baseball called “Fuzzy.” The outlet has 469,000 subscribers and is a popular spot for baseball fans to catch up on news and rumors while also hearing informed opinions about the game.
During his conversation with Smith, Milkich took the time to inform him that the Angels are fourth in road attendance in the 2023 Major League Baseball regular season. In his response, the host appreciated being informed of the statistic and divulged that while it is an adequate figure compared to the competition, it may be comparatively underwhelming because of the diminished popularity of the game in recent years.
Attendance for Major League Baseball games has been on the rise throughout the 2023 season, with the league reporting a 9% increase year-over-year (YoY). Smith previously made insensitive comments about the Japanese superstar, saying that it was bad that one of the game’s preeminent superstars could not speak English, and apologized after an onslaught of criticism.
“We’re just wondering when it comes to your takes with baseball – we want you to talk baseball; we want ESPN to bring Baseball Tonight back, we miss it dearly,” Miklich explained, “but the baseball community almost thinks that you kind of peak on feelings and we think, ‘Okay, is baseball going to be done on ESPN?’”
The amount of baseball programming on the network has diminished in recent years compared to other properties, yet there is still an edition of Baseball Tonight that airs before the weekly broadcast of Sunday Night Baseball. In response to Miklich’s question, Smith bluntly expressed, “Tell the baseball community to shut the hell up.”
After pushback from Miklich, Smith chided him for interrupting his response and asked him to let him finish his statement. He then divulged that he does not have much time to watch baseball because of the responsibilities he has in other sports, revealing that he only watches New York Yankees games. Smith defended his position because of the fact that First Take rarely discusses baseball and, when it does, often has experts on the panel, such as Christopher “Mad Dog” Russo.
The Walt Disney Company pays a reported $550 million annually for MLB rights, which includes Sunday Night Baseball, the MLB Little League Classic, Home Run Derby and Wild Card series.
“I’m not on High Heat on the MLB Network trying to talk about baseball as if I’m watching every game and I’m an aficionado,” Smith said. “I don’t get to do that.”
Smith reminded Miklich that Russo, who hosts his own show on MLB Network, agreed with him that Ohtani is not worth $500 million. Moreover, he acknowledged that the morning debate program does not address many baseball topics because of the landscape of sports media consumers engaging with the content.
“People don’t care ratings-wise when we’re watching baseball,” Smith said. “We’re trying to change that.”
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