Are you looking forward to finally seeing Winning Time when it debuts on HBO? If you answered yes, you are very different from a number of people associated with the NBA. A cover story for The Hollywood Reporter by Lacey Rose details that the league, the Lakers, and several players have expressed a distinct lack of support for the series in various ways.
The league did not get creative input on the series. It also did not authorize the use of any logos or trademarks. NBA lawyers have already reached out to HBO to point this out.
As for the former players, Rose writes that several of the stars of the Showtime-era Lakers “allegedly detest [Winning Time’s] very existence.” She has sources that say former players are worried about just how much of the real story is going to be told. They wish they or the league had some way to “whitewash” what makes it to the screen.
Magic Johnson, in particular, doesn’t seem thrilled. He told TMZ that he “is not looking forward” to the show’s debut. He could be concerned about being painted in an unflattering light. He could also be concerned that the project will create competition for his own project, an auto-biographical docu-series at Apple TV+ in April. He and Kareem Abdul-Jabbar, who has also expressed reservations, will be part of a documentary for Hulu about those teams that the Lakers are behind.
HBO is pulling out all the stops to promote Winning Time. That included a private party and special screening in Cleveland that members of the team and NBA officials declined to attend. Rose contacted the Lakers for her article and received a response that read “We have no comment as we are not supporting nor involved with this project.”
Executive Producer Adam McKay hopes that some of those people will have their minds changed once they see the finished product.
“We’re coming at this with good intentions, but these guys don’t know that,” he told Rose. “They’re used to a certain degree of media that’s always going after them, and if I could talk to them, I’d say, ‘No, no, don’t worry, we’re going to paint the whole picture,’ but I get it, they don’t know me or [our showrunner] Max Borenstein, and it’s their right to really not like it.”
Poll Data Shows Tepid Response To Tom Brady Joining FOX
“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”
FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.
A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.
The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.
Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.
That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.
Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.
FOX Not Interested In Joining Streaming Sports Wars
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”
The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.
Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.
Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”
Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.
“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.
FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.
NBA Draft To Get Simulcast From ESPN & ABC
“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”
ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.
ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.
This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.
Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.
“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”
ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.