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Sports Podcast Downloads Doubled In Yearly Growth, Post-Super Bowl

iHeartRadio continues to be a podcast juggernaut, with Podtrac reporting that the platform topped 400 million podcast downloads for the first time in January.

Jordan Bondurant

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Sports podcasts continue to trend in a positive direction with listeners, experiencing a notable bump following the past two Super Bowls.

Inside Radio reported Tuesday that Podtrac, which tracks podcast audience metrics for the industry, experienced a 124 percent year-over-year increase in downloads among the publishers they measure.

From week to week, sports podcasts enjoyed a five percent increase. This follows an upward trend in overall podcast listening. (While sports experienced the largest year-to-year increase, business podcasts are increasing the most week to week.) According to Podtrac, total downloads increased 50 percent from the same point a year ago.

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iHeartRadio continues to be a podcast juggernaut, with Podtrac reporting that the platform topped 400 million podcast downloads for the first time in January. iHeart has led the ranking of podcast publishers measured by Podtrac for 16 consecutive months. The next highest was NPR, followed by Wondery, the New York Times, and NBC News.

In general, the average among podcast publishers measured by Podtrac experienced a two percent month-over-month increase during January. And during the past year (January 2021 through January 2022), Podtrac’s top 20 publishers had a one percent in unique reach

Overall, Podtrac reported the average publisher it measures had a two percent month-over-month increase in their U.S. unique monthly audience in January. And compared to a year earlier, January 2022’s unique reach for the top 20 publishers was up one percent versus January 2021.

Sports Online

SiriusXM Inks Extension For ‘Let’s Go!’ With Tom Brady

“I know we just went through an hour of telling everybody you’re not coming back, but we’re gonna be right here on Let’s Go! for the next two years on SiriusXM.”

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While Tom Brady won’t be sitting in the top FOX Sports analyst’s chair until 2024, he’ll continue his Let’s Go! show for SiriusXM.

Nearing the conclusion of his appearance on the latest episode, host Jim Gray revealed the show and SiriusXM have agreed to an extension to keep the seven-time Super Bowl winner with the platform.

“Hey Tommy, we have one last announcement as we wrap up the program,” said Gray. “You’re coming back. I know we just went through an hour of telling everybody you’re not coming back, but we’re gonna be right here on Let’s Go! for the next two years on SiriusXM. We look forward to convening and our co-host Larry Fitzgerald will stay with us as well.”

Brady, in conjunction with Gray and Fitzgerald, launched Let’s Go! in August of 2021.

“Thank you guys, we appreciate the support,” Brady said of SiriusXM President Scott Greenstein and Senior Vice President of Sports Programming Steve Cohen. “We appreciate our fans, and look forward to many more fun years ahead.”

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Sports Online

Mike Francesa: 2 Week Break Before Super Bowl Leads to Media Interviewing Each Other

“It’s one game and you’re spending two weeks analyzing one game, and it’s just too much.”

Jordan Bondurant

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Mike Francesa

Many in the sports media and general media world have converged in Phoenix this week for the Super Bowl, but Mike Francesa isn’t the biggest fan of the build-up to the game.

The Phoenix Convention Center is playing host to this year’s radio row, where many of the storylines leading into the big game are dissected six times over the course of a day.

On his BetRivers podcast, Francesa said he’s never been the biggest fan of Super Bowl week and even taking two weeks between the conference title games.

“I’ve never liked these two weeks up to the Super Bowl,” Francesa said on The Mike Francesa Podcast. “I’ve never liked this week with all the hype and nonsense.”

Francesa added that at this point, all the storylines for both teams competing have been played out.

“People don’t know what to say anymore. It’s like they’re interviewing each other,” he said. “Nobody has anything to say or knows what to say.”

Still, Francesa finished his point by saying there’s an overflow of coverage leading up to the Super Bowl.

“It’s one game and you’re spending two weeks analyzing one game, and it’s just too much,” he said. “But there’s no way around it. That’s the way it works.”

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Sports Online

More Media Credentials Issued For Super Bowl LVII Than Ever Before

More than 6,000 media members from over 24 countries have received credentials to cover Super Bowl LVII on Sunday.

Jordan Bondurant

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Almost three years removed from the COVID-19 pandemic completely shutting down the world, the Super Bowl host city is now bustling with media once again covering the NFL’s championship game.

According to Front Office Sports, more than 6,000 media members from over 24 countries have received credentials to cover Super Bowl LVII on Sunday. That figure is up 13% from last year. In 2021, during the peak of the pandemic, only 2,400 media members were allowed to cover the game in Tampa.

A number at or above 6,000 would mean a return of the number of media members covering the game back to pre-pandemic levels.

This year’s Super Bowl is airing on FOX.

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