Connect with us
BSM Summit
blank

Sports TV News

Mike Tirico: NBC ‘Didn’t Ignore’ Political Issues In China

“At the end of the day, I feel like it was something that was present in our coverage at the most appropriate times during the 17-18 days.”

blank

Published

on

blank
NBC New York

No one seems very happy with the way NBC handled the 2022 Winter Olympics. Even NBC admits it has work to do in order to get the audience it wants for Paris 2024.

The ratings were way down, but Mike Tirico says that doesn’t mean the network didn’t do good work in terms of bringing the games to fans. He was a guest this week on the Sports Media with Richard Deitsch podcast.

Amongst the hardships he and his colleagues had to overcome was the fact that there were no spectators. If there was any excitement in China for the games, Tirico said he had no way to experience it.

“To put it in one sentence: I would say that I feel like I went to the Olympics; I don’t feel like I went to China,” he told Deitsch. “And it’s because of the closed-loop system that they put in place. They were very stringent for zero COVID and the procedures and protocols that we all had to live with mirrored that desire for the country.”

Many viewers and media pundits in the United States were critical of the way NBC handled (or failed to handle) issues of human rights abuse by the Chinese government. Whether it was suspicion regarding the origin of the Covid-19 virus, the treatment of Uyghur Muslims, or critics of the government being silenced, some had an expectation that NBC should devote more time to it than the network did.

Mike Tirico says that when it comes to primetime coverage of the games, the events and athletes take top priority and decisions have to be made in terms of time.

“We are there to cover the Olympics. You have to make choices at some point. So do you show the live Olympics, or do you spend another 10 minutes on political affairs? Somebody might say, ‘Well, I think you should spend 10 more minutes on political affairs.’ Well, that person is not a snowboarding fan who’s watching the biggest moment in that sport for four years at that point.”

He also pushed back on the idea that NBC did not do enough. Mike Tirico pointed out that when it was appropriate, NBC did address some of the controversies surrounding the country and its government.

“I feel like we didn’t just do it in the opening ceremony and check a box. We spent a lengthy time the night before covering it, and as it happened during the opening ceremony, covered the moment of a member of the Uyghur population being one of the two to light the torch.

“I don’t think we ignored it after just checking the box, quote-unquote, at the start. At the end of the day, I feel like it was something that was present in our coverage at the most appropriate times during the 17-18 days.”

Sports TV News

Jimmy Pitaro: Reaching Younger Audience A Priority for ESPN

“The thing that keeps me up at night is how do we reach the younger audience. As an industry in general, we need to figure out how to be more relevant to younger people.”

blank

Published

on

blank

Many in the media industry have voice concern that millennials and Gen Z aren’t consuming traditional media outlets like previous generations. ESPN President Jimmy Pitaro said it’s a priority for the network.

“The thing that keeps me up at night is how do we reach the younger audience,” Pitaro said, quoted by Morning Consult sports business reporter Mark J. Burns. “As an industry in general, we need to figure out how to be more relevant to younger people.”

Pitaro made the comments at Sports Business Journal’s Media Innovators conference Wednesday. It is a continuation of comments he has made in recent years.

In 2018, Pitaro said at ESPN’s upfront “I think we are doing a fantastic job serving the sports fanatic,” said Pitaro. “What about the casual sports customer? Are we doing all we can to serve him or her?”.

In 2019, Pitaro said it was “all hands on deck” to reach a younger audience and women. “We have to be open and go to where our customers are,” he said in regards to reaching younger viewers on social media platforms like Instagram, Snapchat, and TikTok.

Earlier this year, Pitaro added that ESPN won’t be leaving linear television anytime soon.

“What I will tell you is that as I sit here right now, that business is still incredible,” Pitaro said. “We serve the sports fan anyway and at any time. I know there are a lot of people that still want ESPN in that traditional ecosystem.”

Continue Reading

Sports TV News

Don Mattingly Joining Blue Jays Staff After YES Network Courtship

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

Jordan Bondurant

Published

on

YES Network

The New York Yankees regional sports network can take Don Mattingly off its talent wish list. Mattingly was announced Wednesday as a bench coach for the Toronto Blue Jays starting in 2023.

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

But Mattingly told Andrew Marchand of The New York Post this week that he had another opportunity in the works but wouldn’t elaborate.

YES also has been considering luring Yankees legend and Hall of Famer Derek Jeter into broadcasting. But no formal talks have taken place.

Continue Reading

Sports TV News

ESPN Paying Nearly $45 Billion For Rights Fees Through 2027

Currently, the network’s largest spending comes for its Monday Night Football package, which is $2.6 billion annually

Jordan Bondurant

Published

on

blank

The last year or two has been evident that the price of rights to airing major college and professional sporting events on television are only going up. But the various networks either with longstanding relationships with leagues and conferences or looking to break into the media rights landscape are willing to pay up. That’s no more evident with Disney, which will be shelling out tens of billions of dollars to have regular season and postseason events air on ESPN.

According to Sportico, which reviewed Disney’s annual filing with the Securities and Exchange Commission, ESPN is set to spend $44.9 billion on sports media rights through 2027.

Currently, the network’s largest spending comes for its Monday Night Football package, which is $2.6 billion annually. Additionally, ESPN will pay $1.4 billion through the 2024-25 season for NBA rights.

The Sportico report noted ESPN will generate more than $8.1 billion in affiliate revenue to help offset those costs. The network will soon be entering talks to renew its media rights deal to be the exclusive home for nearly all NCAA Division I championships, as well as engaging in new NBA rights negotiations.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.