Connect with us

Sports TV News

Sinclair Planning ‘Soft Launch’ of Streaming Service in Five MLB Markets

Daily fantasy sports, gambling in states where it’s legal, and other interactive games with cash prizes available will also be incorporated into the product.

Published

on

During a quarterly earnings call with investors, Sinclair Broadcast Group-owned Bally Sports regional networks announced plans for a “soft launch” for its direct-to-consumer (DTC) live streaming service.

According to Broadcasting + Cable, the service will be offered in the five markets where Sinclair has agreements with Major League Baseball clubs and would launch whenever the 2022 MLB season starts.

“It is the start of a new paradigm for how fans can watch and engage with their local teams,” Sinclair CEO Chris Ripley said Wednesday on the earnings call. “The potential market for a DTC product is significant as approximately 83 million households reside in the territories for which we currently have DTC rights.”

The access to watch live games will only be part of the broader DTC product being touted by Sinclair under the Bally Sports banner.

Daily fantasy sports, gambling in states where it’s legal, and other interactive games with cash prizes available will also be incorporated into the product.

The plan is to introduce the product for baseball season in the first part of this year, then roll it out to more consumers when the new NBA and NHL seasons begin in the fall.

No telling whether or not the live streaming aspect of it will be improved or the same. BSM has previously covered the disdain that fans in Cleveland and New Orleans have toward the Bally Sports app. The Pelicans are reportedly planning to move on from Bally Sports at the end of this season, mainly because so few in NOLA have proper access to the channel.

Sports TV News

Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

Published

on

FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

Continue Reading

Sports TV News

FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

Published

on

The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

Continue Reading

Sports TV News

NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

Published

on

ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.