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Cameron Maybin Excited to Join YES Network: ‘I Couldn’t Turn It Down’

“After three innings, that’s all they wanted us to do, I put down the headset, Peter [Rosenberg] and I turned to Cameron and said ‘You are going to be a huge star.'”

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Once the 2022 Major League Baseball season actually begins, there will be a new addition to the YES Network booth. Cameron Maybin will be one of the new in-game analysts calling New York Yankees games this season (joining Carlos Beltran)

His broadcasting agent, Mark Lepselter, told BSM that Cameron Maybin is scheduled to be the analyst on 40 games this season working alongside Michael Kay, who auditioned him.

Maybin had a 15-year MLB career, which included one season with the Yankees in 2019 (batting .285 with 11 home runs and 32 RBIs in 82 games) where he became a fan favorite.

Maybin was the fill-in host for CC Sabathia this week on The Ringer’s R2C2 podcast with Ryan Ruocco, who could be the play-by-play announcer on some of the games Maybin broadcasts this season. Ruocco said he knew that Maybin was going to be a star in this industry:

“I know the kind of career you are about to have in this business. For me to just be a part of the spark, I take great pride in that,” said Ruocco.

“When you came in and did your audition for YES, as soon as you were done, I had Troy Benjamin [lead producer for Yankees]… When you were a Yankee, I told him, dude, we should be tracking Cam when he’s done, he’s going to be a great analyst. He texted me the second you were done and he was just like, ‘Cam was incredible. He crushed his audition.’”

Michael Kay also talked about Maybin’s audition on The Michael Kay Show on Thursday. Kay and Maybin did three innings of a Yankees-Mets game from last year as part of Maybin’s audition and Kay enjoyed every second of it.

We sat in a studio in Stamford and we did the first three innings of a Yankees-Mets game from last year,” Kay explained. “After three innings, that’s all they wanted us to do, I put down the headset, Peter [Rosenberg] and I turned to Cameron and said ‘You are going to be a huge star.’ People are going to be shocked at how good this guy is. The first time he ever put on a headset, totally natural, funny, engaging, handsome, current, young. He’s going to be a star.”

“It’s a tremendous opportunity working with John Filippelli [President of Production and Programming] over at YES,” Lepselter said. “I know Cameron was very appreciative of Michael Kay’s guidance in the audition process.”

Maybin mentioned that he loves listening to baseball games and he wants to bring something different to the games in the booth this season because of the experience he had playing the game:

“I love listening to the game. I really enjoy listening to Michael Kay, David Cone, Nate Burleson. Even the guys who don’t do the broadcast,” said Maybin.

“I’m a people person. I love everyone. I thought what an opportunity to give people a different perspective, different voice, different flavor. 15 years of experience, I’ve been in three different decades of baseball… The opportunity that I had, the experience I was able to have, I want to share that with people. I enjoy sharing moments so why not share those moments with the fans.

“I fell in love with New York playing for the Yankees. So to have the opportunity to cover the Yankees, I think one of the more historic franchises in sports history… The opportunity to come to the YES Network, continue to feel like I am still somewhat a part of the Yankees family. The opportunity couldn’t work out better for me. I couldn’t turn it down. I am excited about the journey and doing it at the highest level.”

Even though baseball has been a game focused on analytics in recent years, Maybin wants to bring to the viewer what he is seeing as a former player:

“I’m by no means the smartest guy in the room,” he said. “I want to be able to connect with those fans that don’t know all the numbers. Tell me what’s going on, tell me what’s happening, why it’s happening. A lot of fans, they just want you to tell them what’s going on in the game. I want to bring that organic aspect.” 

This is just the first major deal for Maybin. Lepselter says his client will have two more announcements in the near future.

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Peter King: ‘Tom Brady Needs To Study Cris Collinsworth’

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is.”

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Peter King dedicated a not-insignificant portion of his “Football Morning in America” column this week to advice for Tom Brady. FOX announced last week that the Buccaneers’ quarterback will become the network’s lead NFL analyst upon his retirement.

Brady’s decision and his reported salary have been the source of much speculation and prediction amongst his soon-to-be colleagues.

King is optimistic that Tom Brady will be entertaining and informative when he makes his FOX debut. He did offer the GOAT a little bit of advice about what he should be doing in the months leading up to calling it quits on his playing days and starting his new career.

“I think what I’d do if I were Brady is study Cris Collinsworth—and honest to goodness, I don’t say that because I work for NBC,” he wrote. “I say it because Collinsworth knows how to talk X’s-and-O’s conversationally, he’s an easy listen, and he can criticize when the time comes.”

Interestingly, last week, Collinsworth says he hears from most former players that are getting ready to make the jump to broadcasting. He was surprised he never heard from Tom Brady before FOX announced their deal.

King had two other suggestions. The first was that Brady watch multiple games from start to finish so that he can hear what the give-and-take between a broadcaster and analyst sounds like. The other is that he has to commit to being interesting and not censoring himself. King has faith that Brady will be able to do that.

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is. On that LeBron James show last year, Brady said, ‘Ninety percent of what I say is not what I’m thinking. There’s a part of me that doesn’t like conflict, so in the end I always just try to play it super-flat.’ That has to end once he’s on TV if he wants to be any good.”

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Nick Wright Critical Of ABC Crew As Giannis Antetokounmpo Struggles In Game 7

“He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.”

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Giannis Antetokounmpo started hot in Game 7 on Sunday. By the time the game ended though, the Boston Celtics were on their way to Miami for Game 1 of the Eastern Conference Finals and the defending champions were headed back to Milwaukee.

The Celtics’ defense gave the Milwaukee Bucks fits in the second half. The ABC broadcast put a special spotlight on Antetokounmpo, who got multiple drives to the basket that he could not finish.

“The best has got to show up when the best is needed, and Giannis has been disappointing,” said Mark Jackson over a package of highlights of Giannis missing shots. “As great of a player as he is, given credit to the Celtics’ defense, but he has struggled offensively time and time again.”

Nick Wright of FS1 noticed and he didn’t appreciate it. He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.

Mike Been, Mark Jackson, and Jeff Van Gundy were not particularly hard on Giannis. The trio made the typical comments we hear when things aren’t going a great player’s way.

Wright did not harp on the issue beyond the single tweet. The outcome was not in doubt as the clock winded down. He gave credit to the Celtics rather than tweet about the Bucks or Giannis.

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Stephanie McMahon: WWE Is A Better Advertising Investment Than Sports

“We can script the buzzer-beater moments, we can script the Hail Marys.”

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Everyone knows that professional wrestling is scripted. The storylines, the outcomes of matches, all of it is predetermined. But in the eyes of WWE, that’s what makes their product so different, and better than traditional sports.

WWE Chief Brand Officer Stephanie McMahon told Deadline that when it comes to pitching advertisers, sports entertainment allows room for a range of different approaches to make something work.

“We can script the buzzer-beater moments, we can script the Hail Marys,” she said. “We have a leg up on sports. … You may object to what we do, but you’re never going to be bored.”

McMahon added that WWE has a much easier process in dealing with sponsors. Everything is handled in-house.

“We own all of the IP,” she said. “When brands deal with us, they just deal with us. We create something together.”

WWE is coming off a positive Q1 earnings report, which had the company up 27% in total revenue. Its two weekly primetime shows, Monday Night RAW and Friday Night SmackDown, continue to do well in ratings, and all special and pay-per-view events, in addition to its streaming platform WWE Network, are all housed on Peacock.

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