Once the 2022 Major League Baseball season actually begins, there will be a new addition to the YES Network booth. Cameron Maybin will be one of the new in-game analysts calling New York Yankees games this season (joining Carlos Beltran).
His broadcasting agent, Mark Lepselter, told BSM that Cameron Maybin is scheduled to be the analyst on 40 games this season working alongside Michael Kay, who auditioned him.
Maybin had a 15-year MLB career, which included one season with the Yankees in 2019 (batting .285 with 11 home runs and 32 RBIs in 82 games) where he became a fan favorite.
Maybin was the fill-in host for CC Sabathia this week on The Ringer’s R2C2 podcast with Ryan Ruocco, who could be the play-by-play announcer on some of the games Maybin broadcasts this season. Ruocco said he knew that Maybin was going to be a star in this industry:
“I know the kind of career you are about to have in this business. For me to just be a part of the spark, I take great pride in that,” said Ruocco.
“When you came in and did your audition for YES, as soon as you were done, I had Troy Benjamin [lead producer for Yankees]… When you were a Yankee, I told him, dude, we should be tracking Cam when he’s done, he’s going to be a great analyst. He texted me the second you were done and he was just like, ‘Cam was incredible. He crushed his audition.’”
Michael Kay also talked about Maybin’s audition on The Michael Kay Show on Thursday. Kay and Maybin did three innings of a Yankees-Mets game from last year as part of Maybin’s audition and Kay enjoyed every second of it.
“We sat in a studio in Stamford and we did the first three innings of a Yankees-Mets game from last year,” Kay explained. “After three innings, that’s all they wanted us to do, I put down the headset, Peter [Rosenberg] and I turned to Cameron and said ‘You are going to be a huge star.’ People are going to be shocked at how good this guy is. The first time he ever put on a headset, totally natural, funny, engaging, handsome, current, young. He’s going to be a star.”
“It’s a tremendous opportunity working with John Filippelli [President of Production and Programming] over at YES,” Lepselter said. “I know Cameron was very appreciative of Michael Kay’s guidance in the audition process.”
Maybin mentioned that he loves listening to baseball games and he wants to bring something different to the games in the booth this season because of the experience he had playing the game:
“I love listening to the game. I really enjoy listening to Michael Kay, David Cone, Nate Burleson. Even the guys who don’t do the broadcast,” said Maybin.
“I’m a people person. I love everyone. I thought what an opportunity to give people a different perspective, different voice, different flavor. 15 years of experience, I’ve been in three different decades of baseball… The opportunity that I had, the experience I was able to have, I want to share that with people. I enjoy sharing moments so why not share those moments with the fans.
“I fell in love with New York playing for the Yankees. So to have the opportunity to cover the Yankees, I think one of the more historic franchises in sports history… The opportunity to come to the YES Network, continue to feel like I am still somewhat a part of the Yankees family. The opportunity couldn’t work out better for me. I couldn’t turn it down. I am excited about the journey and doing it at the highest level.”
Even though baseball has been a game focused on analytics in recent years, Maybin wants to bring to the viewer what he is seeing as a former player:
“I’m by no means the smartest guy in the room,” he said. “I want to be able to connect with those fans that don’t know all the numbers. Tell me what’s going on, tell me what’s happening, why it’s happening. A lot of fans, they just want you to tell them what’s going on in the game. I want to bring that organic aspect.”
This is just the first major deal for Maybin. Lepselter says his client will have two more announcements in the near future.
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at [email protected].
NASCAR to Announce $1.1B Rights Deal with FOX, NBC, Prime Video, TNT
The $1.1 billion figure represents a nearly 40% increase in what the organization receives from its current deals.
NASCAR is on the verge of announcing a new TV rights deal that will see the racing organization bring in $1.1 billion annually from five TV partners.
The $1.1 billion figure represents a nearly 40% increase in what the organization receives from its current deals.
Beginning in 2025 and running through the 2031 season, NASCAR will air its first 14 Cup Series events with FOX and FS1. The next five events will air on Amazon Prime Video, making the first time a NASCAR event will be shown exclusively on a streaming service.
Following Amazon’s portion of the schedule, another five events will be broadcast on both TNT and the B/R Sports tier of the Max streaming service. The final 14 races of the year will be broadcast with NBC, USA Network, and Peacock, according to reporting from Sports Business Journal’s Adam Stern.
Previously, FOX Sports aired 18 races, while NBC aired 20, which includes two exhibition events.
In addition to its new deals with Amazon Prime Video and TNT for the Cup Series, NASCAR also has a previously announced new broadcast agreement with The CW to air each race of the Xfinity Series.
The upcoming announcement, which is expected either Wednesday or Thursday, comes on the heels of NASCAR President Steve Phelps admitting new TV partners would be entering the fray in the next contract.
“We are going to have an additional partner and we may have two additional partners,” Phelps told NBC Sports. “That’s kind of where we’re trying to figure out in these last few weeks — what that’s going to look like, but we already know we’re going to have more partners.”
First Take Has Its Most-Watched Month Ever
This marked the 16th consecutive month of growth for one of ESPN’s flagship programs.
First Take is in the midst of an all-time hot streak — and it just had its most-watched month ever.
According to a tweet posted by ESPN PR, First Take achieved its most-watched month ever in November 2023 with an average of 614,000 viewers. This marked the 16th consecutive month of growth for one of ESPN’s flagship programs.
Just last month, First Take hit its second-highest viewership numbers at an average of 544,000 viewers, and the entirety of 2023 has been marked by record highs for seemingly every month of the year.
The show has evolved from a debate show with two equal “combatants” into a show starring Stephen A. Smith that features a rotating group of analysts, including Shannon Sharpe, Christopher “Mad Dog” Russo, and Pat McAfee, as they debate the day’s most pressing sports topics. Sharpe left Undisputed and joined First Take in August, while “Mad Dog” turned sporadic appearances on the program into a weekly gig starting in March 2022.
Smith and Russo worked together on the latter’s Mad Dog Radio radio station on SiriusXM from 2013-17 and remained close after Smith returned to ESPN.
Jeff Kotuby is a nationally-published journalist with bylines on many popular broadcasting and pop culture sites, including The Streamable, eBaum’s World, Twin Galaxies, and more. Jeff grew up in the shadows of New York City and cultivated his love for sports media with the classic broadcasting voices of the area, like Mike & The Mad Dog, Mike “Doc” Emerick, and Michael Kay. You can reach Jeff on Twitter @JeffKotu3y.
Diamond Sports Group Files Motion for 120-Day Extension in Ch. 11 Bankruptcy
“The Debtors believe they have more than earned this extension through their hard work, diligence, and accomplishments to date.”
Diamond Sports Group recently participated in a hearing regarding the status of its Chapter 11 bankruptcy protection earlier in November upon reaching a cooperation agreement with its stakeholders. A term of this agreement, however, is that it does not become effective unless a management services agreement between Diamond and its parent company, Sinclair, Inc., is assumed or rejected by Nov. 30, 2023.
In late July, Diamond filed a lawsuit against Sinclair and alleged it received around $1.5 billion because of misconduct related to the “fraudulent transfer of assets, unlawful distributions and payments, breaches of contracts, unjust enrichment and breaches of fiduciary duties.” This remains a pending lawsuit and is resulting in an in-person mediation session that is currently slated to occur on Dec. 7, 2023. Should these issues be unable to reach a resolution, Diamond Sports Group debtors say they are prepared to continue litigating these proceedings to a conclusion. Sinclair counsel prognosticated that Diamond’s business will “go away” during the hearing with the bankruptcy court.
Debtors from Diamond Sports Group have requested a 120-day extension to file a Ch. 11 bankruptcy plan, the third such motion to grant an extension during the bankruptcy case. If approved, it would move the filing deadline through and including March 28, 2024, and solicit acceptances up to and including May 28, 2024. Within its rationale, the regional sports network operator claimed that more than 81% of first lien claim holders are in support of the cooperation agreement, along with “certain large holders of second lien claims.” The current filing exclusivity period runs through and includes Nov. 29, 2023, while the solicitation exclusivity period runs through and includes Jan. 29, 2023.
“It has taken months of painstaking negotiations to break the logjam in these cases and reach the settlements and resolutions embodied in the Cooperation Agreement and the NBA agreement,” Diamond Sports Group said in a court filing. “This is primarily because of headwinds that the Debtors’ linear television business has faced leading up to and during these chapter 11 cases. Moreover, the Debtors’ wide array of active stakeholders have held differing views regarding the Debtors’ go-forward business and resolution of these chapter 11 cases in the context of these systemic industry changes.”
The NBA approves this cooperation agreement as well, which was approved by the court on Nov. 15 and allowed Diamond to enter into agreements with the NBA and NHL to modify their media rights contracts. As it pertains to MLB, the debtors conveyed that they have communicated with the league about which teams Diamond intends to keep broadcasting. MLB previously declared that “time is up” for Diamond to determine its plan, leading it to file a motion to compel that is set for a hearing on Dec. 15, 2023.
Last season, Diamond Sports Group selectively rejected broadcast contracts of the San Diego Padres and Arizona Diamondbacks, resulting in the league stepping in to broadcast and disseminate the games independently. Prior to the season’s start, the league created a local media department, headed by former regional sports network executive Billy Chambers, and also provided at least 80% of remuneration that teams would have received under their previous deals with Diamond. The league also recently hired Josh Clark in a newly-created role of senior vice president of content distribution, serving a pivotal role in distribution agreements for local media live game rights and other media interests.
The filing refers to the cooperation agreement as a “significant breakthrough,” but it does acknowledge that there are two key tasks within the case as a whole. Depending on the outcome of the Dec. 15 hearing on the motion to compel filed by MLB and another motion to compel filed by Sinclair, the effectiveness of the cooperation agreement is said to potentially be impacted.
This agreement was reached on condition of a beneficial resolution therein, along with reaching a deal with the NHL, which it is in the midst of finalizing the terms of with the league. Diamond Sports Group debtors are also continuing to work with multichannel virtual programming distributors (MVPD) to ensure games will continue to be accessible with the fans.
If the motions to compel from both entities are denied, along with the NHL agreement being approved and an amendment to a cash collateral order to include certain terms in the cooperation agreement, Diamond Sports Group debtors intend to file a Ch. 11 plan within 10 business days or within another timeframe to be agreed on. These obligations are imposed on the Debtors under the cooperation agreement, which entails that it must implement the intercreditor settlement within the Ch. 11 plan.
“Once that plan is filed, the Debtors expect to prosecute it on a reasonable timeline,” the motion reads, “with confirmation likely to be scheduled for early spring following approval of a disclosure statement and completion of plan solicitation.”
At the moment, the Debtors continue to work with a judicial mediator to attain concordance among creditor groups, the UCC and commercial counterparties on the best path forward. The intent to operate the Diamond Sports Group business through the 2024 MLB season is a path that it believes will maximize distributable value for creditors. Utilizing the cooperation agreement as a baseline, the parties within reached settlement on intercreditor issues that will diminish and/or eliminate costs associated with additional litigation.
“The Debtors’ entry into the Cooperation Agreement was a critical step in these chapter 11 cases that provides the Debtors, their creditors, and team, league, and distributor partners with clarity and visibility over the course of the 2023-24 Seasons,” Diamond Sports Group said, “and a pathway to confirming a chapter 11 plan while minimizing further administrative costs.”
Diamond Sports Group debtors have currently been granted a cumulative 140 days worth of extensions to file a Ch. 11 plan. Within its motion, the debtors express that they are not seeking an extension to pressure stakeholders, but rather to safeguard and build upon the progress made under exclusivity and protect optionality.
“The Debtors believe they have more than earned this extension through their hard work, diligence, and accomplishments to date,” Diamond Sports Group said in the filing. “Moreover, it is difficult even to conceive of any other party competently filing a plan of its own. But the mere possibility of other parties filing competing over the next few months would, at minimum, be a needless and costly distraction.”