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MSG Networks, Caesars Sportsbook Launching ‘One Course with JB Smoove’ Series

“Watch me on ‘One Course with JB Smoove’ as I indulge in my two favorite things – eating, talking and laughing… Wait, that’s three!”

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MSG Networks is giving viewers a chance to all be Caesars. (Just like Cooper Manning, Caesar’s favorite.) MSG Networks and Caesars Sportsbook are partnering on a new interview series featuring Caesar himself (at least for the sportsbook’s current ad campaign), actor and comedian JB Smoove.

One Course with JB Smoove, Presented by Caesars Sportsbook premieres Friday, Feb. 25 at 11 p.m. ET. Smoove will sit down for a meal with a special cast of guests, including celebrity athletes, actors, comedians, and musicians over 12 episodes. Each episode will air after an MSG Network New York Knicks or New York Rangers telecast.

Friday’s premiere features Saturday Night Live cast member Kenan Thompson as the guest. A second episode will debut Sunday, Feb. 27 at 11 p.m. ET with Eli Manning sitting down with Smoove.

The entire lineup of One Course with JB Smoove, Presented by Caesars Sportsbook is as follows:

  • Friday, February 25 Kenan Thompson
  • Sunday, February 27 Eli Manning
  • Wednesday, March 2 Tracy Morgan
  • Sunday, March 6 CC Sabathia
  • Tuesday, March 8 Susie Essman
  • Friday, March 11 Roy Wood Jr.
  • Tuesday, March 15 Richard Kind
  • Wednesday, March 16 Heidi Gardner
  • Tuesday, March 22 Judy Gold
  • Friday, March 25 Fat Joe
  • Monday, March 28 Tina Fey
  • Tuesday, March 29 Henrik Lundqvist

Caesars Sportsbook branding will be prominently featured throughout the show, naturally, and “Betting 101” segments with brand ambassador Kenny Mayne will also be included in each episode.

One Course with JB Smoove provides us another opportunity to entertain and story-tell,” said Caesars Digitial chief marketing officer Sharon Otterman.

“When we partnered with MSG Networks, our goal was to create compelling content to entertain and delight sports bettors across New York state. We always knew that having JB Smoove (aka “Caesar”), an incredible guest list and a talented production team come together would create engaging content to captivate New Yorkers.”

The dinner interview series is something of a revival for Smoove, who hosted Four Courses with JB Smoove on MSG Networks for four seasons, beginning in 2013.

Each episode of One Course with JB Smoove will also be available via streaming on MSG GO, in addition to MSG Networks. The network’s website, YouTube channel, and social media platforms will also feature additional content each week.

Sports TV News

Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

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ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

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