If you listen to sports content via radio or podcast, there’s a good chance that some of that programming is from ESPN Audio.
According to the 2021 Share of Ear study from Edison Research (via Inside Radio), ESPN Audio makes up more than half of all sports listening. To be exact, 53 percent of all sports listening checks out ESPN’s audio product. That’s a nine percent increase from 2020. More than one in five Americans listens to ESPN Audio each day.
The ESPN brand certainly appears to matter with Edison Research’s survey also indicating that 63 percent of the digital sports listening space is accounted for by ESPN Audio. On radio, it accounts for 47 percent of the broadcast audio space. In both categories, that’s an eight percent increase from 2020.
Put in a different context by Edison Research, listeners consume ESPN Audio content for an average of three hours and 24 minutes per week. That’s a higher average than the three-hour, 22-minute average ESPN registered for its previous peak in 2019 and 2014.
“These results further emphasize the importance of being available for fans across platforms and on-demand,” said ESPN vice president of content strategy and audio Amanda Gifford in an official release.
“We continue to strive to super-serve the terrestrial audience while always evolving with countless digital options and expanding the reach of our shows and hosts for a more customized and easily accessible experience for listeners.”
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at firstname.lastname@example.org.
Rob Dibble, 97.9 ESPN Help Collect Nearly 5,000 Turkeys
“This year, the support from listeners, sponsors, partners and volunteers helped make a remarkable state-wide impact.”
The station, along with other iHeart Connecticut stations, also raised more than $189,000 during the 23rd annual Turkey Tuesday at Connecticut Foodshare’s headquarters.
“We are continually grateful of the outpouring of donations from our listeners and Connecticut community on our annual events to ensure a Thanksgiving for all,” said iHeartMedia Hartford and New Haven Vice President of Marketing Vanessa Wojtusiak. “This year, the support from listeners, sponsors, partners and volunteers helped make a remarkable state-wide impact.”
Dibble has been a longtime support of Connecticut Foodshare, hosting its director Al Marino on his show several times throughout the year to ensure families in Connecticut have access to the food bank.
Danny O’Neil is a sports media columnist for BSM. He has previously hosted morning and afternoon drive for 710 ESPN Seattle, and served as a reporter for the Seattle Times. He can be reached on Twitter @DannyOneil or by email at Danny@DannyOneil.com.
Ray Didinger Subject of NFL Films Feature, Tells Angelo Cataldi He’s Stayed Busy in Retirement
Former 94WIP host and Philadelphia Daily News and NBC Sports Philadelphia writer Ray Didinger retired earlier this year, but he told Angelo Cataldi he’s remained busy even though he stepped away from his media career.
“It’s been busier than I thought,” Didinger said. “Just because of the way things have gone in the city. The Phillies going to the World Series, the Eagles are 10-1, I don’t think any of us thought it was going to be this kind of run. Consequently, my phone hasn’t stopped ringing. I had no idea everyone in the world has a podcast so I’ve been getting all those calls. My name and my phone number are on way too many rolodexes all around the country. When somebody says ‘Hey, let’s do a piece about Philly’, my phone rings. It’s been busy but it’s been good. It’s been great to see what this has meant to the city.”
Didinger hosted shows from 10:00 AM-1:00 PM on Saturdays and Sundays for 94WIP. In total, he spent more than 50 years covering the NFL before retiring in May.
After Cataldi asked for Didinger’s opinion on the 2022 Eagles, he asked the now-retired reporter if he was still using his yellow notepad. Didinger admitted he does still use the notepad, and Cataldi chastised his former colleague after he said he would retire the notepad. Cataldi joked when he retires after the Eagles season concludes, he hopes to lose co-hosts Al Morganti and Rhea Hughes’ phone numbers.
Didinger will be the subject of an NFL Films feature about his longtime career covering the league. The program will air on FS1 on Friday at 12:30 AM.
Colin Dunlap: ‘Insane’ What Tom Rinaldi Has Done During Last Week
“He’s going from Doha to Dallas and Kansas City to Doha and Columbus to Doha. Something’s up! There’s two Tom Rinaldi’s.”
It was a banner week for FOX Sports during the Thanksgiving holiday, and no one got more work than the network’s Tom Rinaldi. 93.7 The Fan morning show host Colin Dunlap believes Rinaldi deserves props for his schedule.
“It’s insane what he’s done,” Dunlap said. “I wrote it down and I saw somebody tweet it. Listen to this schedule — and I don’t even know if it’s worth it — but listen to what Tom Rinaldi has done: Wednesday? Qatar. Thursday? Dallas for the Cowboys game. Friday? Back to the US-England match in Qatar. Saturday? In Columbus, Ohio for Michigan/Ohio State. Sunday? Kansas City for the NFL game.
“And then if you’ve gotta guess, he’s gonna be at the American game tomorrow so he’s travelling back to Qatar today. I don’t even travel back and forth to Baltimore like that. He’s going from Doha to Dallas and Kansas City to Doha and Columbus to Doha. Something’s up! There’s two Tom Rinaldi’s.”
Dunlap, co-host Chris Mack, and producer Adam Crowley then discussed whether FOX Sports was using Rinaldi enough. While noting that he’s travelling to all these locations, they believe he isn’t being utilized enough for the bigger stories he’s been known for.
They also joked about whether Rinaldi was flying back and forth on Rupert Murdoch’s private jet and whether or not that would make life easier.