Connect with us
BSM Summit
blank

Barrett Blogs

2022 BSM Summit – March 3, 2022 (Day 2)

“Check back throughout the day for updates on all of the latest developments from day two of the 2022 BSM Summit.”

blank

Published

on

blank

Jason Barrett takes the stage to introduce Day 2 of the BSM Summit, thanking the partners who helped make this event happen. Jason announces that the 11:15 a.m. ET “Dominating Digital” will only be WWE’s Steve Braband as ESPN’s Mike Foss was unable to attend.

But the big news is that Mike and the Mad Dog, Mike Francesa and Chris Russo, will reunite for the awards ceremony beginning at 11:50 a.m to present the Mike & the Mad Dog Award to Mike Felger and Tony Massarotti for the country’s best local sports show.

Already planning for next year’s BSM Summit, the location has not yet been determined. But it will take place out west.

Jason shares data from Edison Research’s Share of Ear study that shows younger listeners gravitating toward podcasts, while older consumers are sticking with radio. Yet the overall takeway is good news: Audio listening is increasing across demographics and regions.

9:10-9:50 – The Power Panel Revisited presented by

blank
  • Jeff Sottolano – Audacy
  • Steve Cohen – SiriusXM
  • Bruce Gilbert – Cumulus Media/Westwood One
  • Don Martin – iHeart Media/Premiere Radio Networks/FOX Sports Radio

Jeff Sottolano – Audacy
Outlets need to focus on distribution, how to reach the audience that is increasingly going to podcasts rather than listening to radio. But that presents an opportunity. The ears are there; they’ve just moved.

We need to spend less time thinking about the boxes and more about the content that goes into those boxes. How much content ends up going into the ether? But with clips, we can make sure that content is available and listeners can find, for instance, everything we have on the New York Giants.

We need to be audience-agnostic. Listeners increasingly care less about where they’re getting audio.

How can new program directors, brand managers be developed? – We need to make sure roles are established and restored, so that pathways are available for those managers to develop. We have to invest in people with leadership potential. That applies to talent as well.

Don Martin – iHeart Media/ Premiere Radio Networks/FOX Sports Radio
We have a massive platform for podcasting. Colin Cowherd is an example who is working across mediums — radio, podcasts, social media, video — to reach different segments of the audience.

The infighting within our game needs to stop. It’s all the same business. On-demand podcasts and radio content aren’t separate; they just provide different value depending on where and when you’re listening. We make the message. How do we move this forward together?

Companies must invest in the back end. You need to put a great team together to push the content, to push the talent.

How can new program directors, brand managers be developed? – We need self-starters. People have to want it and go get it. It’s not up to us to make young people care, potential managers care. They have to care. We can teach them the rest. But it starts there and we can take them to the top.

Bruce Gilbert – Cumulus Media/Westwood One
Some talent is better at unique podcast content than others. So a podcast strategy is necessary. Who at the operation is best suited to carry that initiative out? Content is important, but distribution is king. It has to be available where people can find it.

For metrics, what we get is a small sampling of the actual audience. But the cream rises to the top, which is what the charts and data show. Talent, branding, and distribution is the most important.

Nielsen is doing the best it can, but the sample is way too small. There’s a lot of anecedotal information, but we need more analytics. Behavior needs to be measured. Where are people listening? What are they doing while listening. It’s important to be everywhere.

Steve Cohen – SiriusXM
My job is to get you listening wherever you are. Ultimately, this comes down to talent and giving the audience the programming it wants. But what we do with podcasting is different from radio, providing “snackable” content to meet the needs of the audience. Live doesn’t matter as much anymore for sports talk.

It all starts off with programming. Look at movies. Something can be No. 1, but it’s a bad movie. But it was promoted well. People were told about it. There was a game plan. The company believed in the product.

Do ratings matter? – The important thing to determine is “Do you like my radio show? Are you listening to my radio show?” If the fans listening to our channels like that programming, we’re doing our job. But we have to stay on top of what’s going on. Pat McAfee was huge for us. That was a game-changer. It showed us there was a different way to do this.

9:50-10:25 – Betting on Sports Media presented by

blank
  • Ari Borod – Fanatics
  • Brian Angiolet – DraftKings
  • Mike Raffensperger – FanDuel

— Moderated by Joe Fortenbaugh of ESPN’s Daily Wager

Mike Raffensperger – FanDuel
Fantasy sports have a built-in, unique advantage in creating sports betting content, reaching those customers.

Our content partnerships continue to grow. What helps is that even for people who aren’t sports bettors, sports betting content is interesting content and we can utilize that. Personalities who enjoy betting like Charles Barkley can help us, give customers something to hook onto.

Pat McAfee is someone who moves the needle for our business. He’s thinking about things we can launch together, looking ahead to events like March Madness and helping to plan strategy. Talent needs to have an authentic relationship with the audience. We’re not giving him an ad read. He has an active role in reaching out to listeners.

Brian Angiolet – DraftKings
We’ve been successful expanding from Daily Fantasy Sports (DFS) content with new products to reach an audience we already have and use that to reach bettors.

To promote our brand, talent has to be at the forefront to present authenticity. But there has to be a mix between traditional campaigns and creating content that reaches the audience in an authentic fashion, rather than just trying to sell something.

What do you value in new partners? – Media companies still tend to look at content as inventory. Relevancy, interpretation, making this more approachable is extremely important. And a live read doesn’t always convey that. We need to work together on ideas.

Ari Borod – Fanatics
What are the best aspects of the fan experience for sports and how do we build on that? Where will those fans be five years from now, 10 years from now?

If a media company or personality goes into partnerships with our companies simply to make money or if our companies just look at how much money can be made, it won’t be as productive. There has to be buy-in on both sides. We have to work harder to educate media markets and the audience.

What do you value in new partners? – The approach has to be, “Let’s do this together.” We know what’s important to us, but they might have an idea of what they want to say.

Joe Fortenbaugh – ESPN
Betting content needs to make sure it educates the audience. “Picks, picks, picks” is reliable content and it’s what people want. But there are so many terms, different sorts of bets that viewers and listeners don’t know about or need to learn about. Future content needs to take that into consideration as it builds.

10:25-11:00 – The Craig Carton Conversation presented by

blank
  • Craig Carton – WFAN

Act 2 of Carton’s career, doing a show with Evan Roberts – It all started because Bart Scott said no! But there was a thought that because of the success of Mike & the Mad Dog that there had to be hard sports talk in the afternoon, unlike the morning. I disagreed with that. We have to be entertaining. I chose Evan because he represented things I never could or even try to.

How did you know a lighter approach would work in afternoons? – Total ego. I know how to attract an audience. We have to teach the audience what to expect. There’s a whole new audience that doesn’t know what Mike & the Mad Dog.

You can’t quit on what you’re doing. You have to give it three months. You have to train the audience. Sports is the baseline, but if you are tunnel-vision focused on just sports, I think you lose the audience. Not every bit comes out the way I want it to, so I have to look back at how the audience responded.

Twitter is fake. We pay too much attention to what’s going on there. Ratings, phone calls, tell you want the audience wants, what they’re listening to.

My kids don’t know radio exists. That’s a big problem for us going forward. We just have to produce good content and repurpose that content to where people can find it. Pat McAfee does such a good job of repurposing clips, going beyond what the live show is. If he was on radio, he’d be getting killed. We need to do a better job with that. We need to repurpose the best of our content.

Marketing to sports betting listeners – I’m a compulsive gambler. I’ve gone four years without making a wager now. Audacy doesn’t make me read that stuff on the air. They let me do a public service on Saturdays talking about gambling addiction. But I partnered with FanDuel because they’re responsible with their content.

I listen to a lot of gambling shows out there. No offense, but they’re full of shit. The betting expert does not exist. I think the best content is to just talk about the games. We can get into the spreads, but talk about the teams, what’s going on, and make a decision based on the information you have.

Working with program directors, planning shows – We don’t do a good enough job of teaching people how to do radio. It bothers me when I turn on the radio and hear them clearly mailing it in because they didn’t prepare. I’m there three hours before the show; I’m locked in. I know what I’m doing at 4:15.

COVID, in a weird way, exposed who didn’t know what they were talking about. The guys who are still here know what they’re doing. People might know more sports than I do. But they don’t know how to keep an audience.

You have to get out there and figure out what people are talking about. In Philadelphia, we never talked baseball. It was outlawed. You get to New York, you better know baseball. You have to figure out who you are as a show, who you are in a particular market. But who you are on the air doesn’t have to be who you are off the air. Figure out what you do well, what you don’t do well. I can’t read off a script. I know that.

I’m a radio geek. I love radio. We can reach an audience in ways no place else can. Podcasts can’t do it. TV can’t do it. Radio connects with the audience, and I love that. I love radio. I want to do radio for a long time. I missed it. I’m grateful to have been given another opportunity.

After a quick break, the 2022 BSM Summit returns for its next session.

11:15-11:50 – Dominating Digital presented by

blank
  • Maggie Gray – CBS Sports Radio
  • Steve Braband – WWE

# Last-minute change: Mike Foss was unable to attend

Steve Braband – WWE
The biggest challenge was educating others while we were educating ourselves. We had to be almost like Kindergarten teachers in educating on digital content, platforms like YouTube, and social media.

Digital and social has come a far way from being the island of misfit toys. So much time and effort has been put into creating these platforms and it’s been gratifying to see how successful it’s been, how it’s broken through. Let people fail. Not everything is going to work. But trying is important. It may end up working for something else. Just don’t repeat those mistakes.

The linear television, documentary, digital, and social teams have to communicate with each other. There can’t be silos where this team is doing one thing and this team is doing another. You have to meet with everyone and discuss strategy, what stories are being pushed, which current stars are being pushed. But we have to understand each department’s goals — What matters to PR, what matters to sales, what matters to partners — and how we can work together.

Tik Tok has presented an opportunity for clips and videos that might not do as well on TV, like bloopers. We had a promo where Rey Mysterio was doing pull-ups in the background and then he fell. That didn’t make it to TV, but we put it on Tik Tok and people loved it. So that’s created a new opportunity and we’re going through our archival video now for moments like that to share.

The Miz is someone who goes to our team and asks how he can help them. What do they want to try? Or he’ll bring ideas to them to see if they could work. If you aren’t following him on Tik Tok, you should. He’s bought all the way in and it’s been really successful. More of our stars are getting that.

11:50-12:15 – BSM Summit Awards Ceremony presented by

blank

The Mark Chernoff AwardRick Radzik, 98.5 The Sports Hub

A video tribute to Mark Chernoff includes highlights from his career, including appearances on Don Imus’s show and WFAN’s Mike & the Mad Dog and Boomer & Gio, and testimony on him pushing the sports radio format forward.

Introducing Rick Radzik, a congratulatory video from 98.5 The Sports Hub executives and on-air talent with praise and compliments plays. Among the remarks: “Best program director ever.” (One employee took the opportunity to say he needs Monday off.)

Accepting the award, Radzik thanks Chernoff, crediting him as a pioneer for the work he did at WFAN, setting a standard and path to success for so many to follow. He thanks the staff at The Sports Hub that helps produce great programming each day and keeps the station running smoothly, allowing everyone to do their best work.

On a personal note, Radzik dedicates the award to his late wife, who fell to cancer three years ago. He thanks her for the perspective she gave him and their daughters on life moving forward.

The Mike & the Mad Dog AwardMike Felger & Tony Massarotti, 98.5 The Sports Hub

Jason Barrett says he’s been thinking of creating an award to credit local sports radio for a long time. No one did more with the format than Mike & the Mad Dog, “blazing the trail for what so many of us enjoy today.” That leads to a video with a few of Mike and the Mad Dog’s best moments on radio and subsequent reunions on radio and TV, such as on MLB Network’s High Heat.

Mike Francesa and Chris Russo reminisce about the 2001 World Series between the New York Yankees and Arizona Diamondbacks, inspired by some of the clips shown in the video. The two them talk about making families and seeing each other’s children grow.

“It’s been 14 years, believe it or not, since Mike & the Mad Dog,” said Francesa. “We could not only do a good show, but could fill a building today.”

Francesa expresses gratitude for this award being named after their show. When they started out, there was no sports talk. But with a lot of support — including from Don Imus, who was crucial — Mike & the Mad Dog took off and launched the sports radio format across the country, in addition to inspiring debate TV like Pardon the Interruption.

The sports talk guy used to be the low man on the radio station totem pole. Now, they’re the most important person at many stations.

Russo calls it a “perfect storm,” with good teams in New York and an audience willing to listen for 24 hours a day. He also credits Radio Row at the Super Bowl for showing how the format was working in so many places and showing businesses this was a product to invest in.

Francesa and Russo took questions from the audience and looked back on their long career together. Francesa admitted that when he got afternoon drive at WFAN, which he always coveted, he didn’t want a partner. But he was convinced to give Russo a chance. It didn’t take long to realize that they had something.

But their long run together included some significant friction between the two when they weren’t talking to each other except for when they were on their air. Even during commercial breaks! Francesa admitted that he didn’t want Russo at his wedding, but his wife invited him and if not for that, Mike & the Mad Dog probably wouldn’t have survived as long as it did.

Following the Q&A, Francesa and Russo introduce a video of Felger & Mazz highlights. Felger and Massarotti were unable to attend the BSM Summit due to scheduling conflicts, but recorded a thank-you video for the award, expressing gratitude to The Sports Hub and the Boston fans for their success. They also thanked Mike and the Mad Dog for their pioneering work, saying they were honored to win an award named after them.

The 2022 BSM Summit takes a one-hour lunch, and then returns for the second half, led off by a conversation with Meadowlark Media CEO, John Skipper.

1:30-2:15 – The Day 2 Keynote Conversation presented by

blank
  • John Skipper – Meadowlark Media

Asked about the decision to launch Meadowlark Media, Skipper says he and Dan Le Batard had discussed a joint venture for a long time. So when Le Batard left ESPN, they announced their new endeavor very soon thereafter.

Meadowlark’s deal with DraftKings gave them the money to start the business and look to expand quickly. The company didn’t have to worry about licensing content and DraftKings helps with distribution. The partnership has worked very well so far.

Most of the company’s content is in audio right now. Le Batard still loves terrestrial radio, which is demonstrated in producing a quality show. Putting content online has provided unique opportunities, such as the live reaction shows which have been very successful.

Our business model is to have an idea, develop the idea, take it to potential partners for production, rather than try to produce and finance those projects ourselves. Going into Spanish-language content and women’s sports content are initiatives they probably couldn’t pursue if Meadowlark wasn’t its own company that can take projects to other studios and outlets.

People say they want to do more women’s sports, but they don’t want to pay for it. So we’ll make it, then find the right place for it, Skipper said.

“The status quo will eventually overtake you and stifle creativity,” said Skipper. “You have to try new things.”

Skipper points out that Le Batard had a long run at ESPN, but him leaving shows how relationships and ambitions evolve. Le Batard wanted to do content ESPN preferred him not to, and ESPN wanted Le Batard to do more of what the network asked. Skipper uses Bill Simmons as another example of how things can change, regardless of how well each side may have previously benefited. He credits Simmons with helping his success at ESPN, boosting ESPN.com and creating the popular 30 for 30 documentary series.

It’s hard to break through in the podcast space, but Meadowlark has an advantage with Dan’s show, a tentpole to build around and use to steer listeners to other shows on the network. Personality allows you to drive audience, Skipper says. That allows Meadowlark to take chances like on audio documentaries like its upcoming The Mayor of Maple Avenue on the Jerry Sandusky case.

Skipper says the future of sports is streaming. He believes there are some NFL owners who think the Super Bowl should be on pay-per-view. Look at what’s happening in Europe with soccer. If you wanted to watch La Liga, you needed beIN SPORTS. (Now you’ll need ESPN+.) That will likely happen in the United States eventually. Amazon getting Thursday Night Football is probably the first step in this process.

“You’re going to miss your pay TV when it’s gone because it was easier,” said Skipper.

2:15-2:50 – Talk To My Agent presented by

blank
  • Kevin Belbey – CAA
  • Heather Cohen – The Weiss Agency
  • Mark Lepselter – MAXX Sports & Entertainment Group
  • Mike McVay – McVay Media

Heather Cohen – The Weiss Agency
Not everyone should have an agent. Not everyone is ready for an agent or needs one. An agent can be good for talent and management; we’re the buffer in between. It’s important for us to manage expectations, but get a deal done, find a compromise that’s good for both sides.

Transparency is very important. Give me the ratings, give me the data. I need to know what the revenue looks like. With that on the table, then management can see why we’re presenting a certain number. It’s a game; let’s just cut the game and get to the deal.

I’ve had management tell me they’re happy when talent has agents because the agent can have a difficult conversation with a client that a manager can’t.

I encourage my clients to do many different things. Fred Toucher, who was here yesterday, he has like 13 things going, not just the radio show. Angela Yee, she’s working all the time to get on social media to promote her brands — her coffee, her juice line. Does she want to be doing that all the time? Probably not. But she knows how important it is. I hate to say it, but those willing to work seven days a week are the ones who will be the most successful.

Kevin Belbey – CAA
I’ll often tell people, you don’t need an agent. But I’ll also say we’d like to work with you because we believe in your talent. For management, we want to make a deal that’s good for them as well. I think it’s important for them to realize we’re partners. A good negotiation should be, everyone wins. We want to cut through a lot of the B.S. and get right to getting the best deal done.

I tell my clients they can be influencers. Maybe you only have 500 followers or 2000 followers, but you can reach people that way and need to. They need to be involved in other things outside their shows, they need to have other things going on.

Mark Lepselter – MAXX Sports & Entertainment Group
It’s important to be an enhancement to talent’s career. It’s also important to bridge the gap between your client and management. Sometimes, that means protecting them from themselves in some aspects.

2:50-3:25 – The Art of Storytelling presented by

blank
  • Jim Cutler – Jim Cutler New York

People are deciding in the first 20 seconds of watching something whether or not to stay with something. They quickly decide if it’s worth their time.

Why care about storytelling? Everyone on social media fancies themselves a storyteller. And everyone is trying to get better at it to make money. Storytelling is really all we have when we’re creating content.

Sunday Night Football producer Fred Gaudelli says they prepare 25 to 50 stories ready to use for a given telecast. But the game is the primary story; that has to be the priority. We can’t layer in stories that don’t have anything to do with what’s happening. If it doesn’t fit, we don’t use it. Only jam in what’s appropriate.

Looking at visual storytelling, images alone can be powerful without sound — or accompanied by music instead. Images show you who the people are in the story without needing to tell you why or add to what’s already seen. But look at video games and how they’ve changed sports. Skycams and drones have completely changed sports coverage on TV. The “gameification” of sports storytelling.

But for radio and podcasts, the fundamentals of content have not changed. As Amplifi Media’s Steven Goldstein says, the speed it gets to the consumer has changed. If content is average and has no heat, it’s disposable. Another example provided comes from Colin Cowherd, who illustrated Manny Ramirez’s relaxed approach at the plate with an audio bit joking about Ramirez’s mindset, rather than just giving play-by-play or statistics.

Video of South Park’s Trey Parker and Matt Stone speaking to a college class is shown in which they explain the beats of storytelling and how to keep it compelling and moving along. If you have “and then” between moments, “you’re fucked.” Yet if it’s “therefore” or “but,” the story is moving forward. The viewer wants to follow along. “This happened. Therefore, this happened. But this happened.” It’s not just saying what happened. Each action begets the next one.

Authenticity is vital. You have to be real. You can’t show the audience the sell. If they see the sell, they’re turned off. Stephen A. Smith is authentic to the audience. Someone else who’s authentic is ABC’s David Muir. Colin Cowherd explains how admitting when he’s wrong comes across as authentic to the audience. He knows he’s “in theater,” but has to come across as a real person.

A brief timeout for attendees to recharge, and then we’re back to close up Day 1 of the Summit with two more excellent sessions.

3:40-4:15 – The Value of Traditional Media presented by

blank
  • Ariel Epstein – Yahoo Sports
  • John Jastremski – The Ringer
  • Kazeem Famuyide – MSG Networks
  • Demetri Ravanos – Barrett Sports Media

Ariel Epstein – Yahoo Sports
On doing gambling content on terrestrial radio – The change was getting gambling language into regular sports news and conversation. It’s not just “picks, picks, picks.” I say how the line moves according to the sports news of the day, like Trae Young not playing for the Hawks tonight. How do you build an audience and get them to trust you? It’s having good information.

I used to post my picks from the night before to show how I did. But I realized that people don’t care about that. They want to know about what’s happening tonight. What can they hear from me that’s different from what they’re getting everywhere else?

Kazeem Famuyide – MSG Networks
On working directly with athletes – We can eliminate the filter with athletes and work directly with them, let them show their personalities and interests. Like we talked to Trae Young and got his 15 favorite songs, then we created a playlist. He’s more accessible to the audience.

On being accessible as media – You have to be yourself. People can see that. And MSG lets me do that too. I can show up in a suit one day, Jordans the next. But it’s all me and people see that.

John Jastremski – The Ringer
I want my content to be conversational, like you and me at the bar. I don’t want to act or come across like I know more than you. I don’t want people assuming I think that either.

You have to understand what buzz is surrounding your particular work environment. You need a sixth sense. If you know your town, you know what they want to hear. The NFL and NBA are always going to play. But you can’t assume either. What’s the story in your town?

On being accessible as media – Social media has changed how people see media. Like they know “J.J.’s a gambling guy” or “J.J’s a Knicks guy.” I didn’t know that about the people on TV growing up. I couldn’t ask Bob Costas a question on Twitter back then.

Being in a lot of different places, doing a lot of different things is crucial. You can’t be defined as one thing.

4:15-4:50 – Programmer’s MasterClass presented by

blank
  • Justin Craig – ESPN Radio
  • Scott Shapiro – FOX Sports Radio
  • Mark Chernoff – Formerly of WFAN
  • Jason Barrett – Barrett Sports Radio

Justin Craig – ESPN Radio
How to select content – Play to the biggest part of your audience. The biggest names and topics. And then reset. What is the expectation of your audience? When they turn on your show, what are they expecting? And are you filling that expectation? Like what’s the first thing you think of with Stephen A. Smith? Yelling? So if he’s talking in a real quiet voice, they’re wondering what’s going on.

On ratings – I check them every day and share them with the talent. They’re our report card. Which markets are listening, which aren’t.

Scott Shapiro – Fox Sports Radio
On the clock and length of breaks – Ultimately, we’re in the ratings game. So the fewer off-ramps you can give the audience to go some place else, the better. There are so many options now. You’re on the phone. You’re going somewhere. We want to give listeners as few opportunities as possible to go away.

Mark Chernoff – Formerly of WFAN
I don’t like to overmanage. I don’t want to tell people to stick to the clock. For new talent, emphasizing the fundamentals are good. But it all revolves around sports. Content is king. It’s like being in music. You can play a deep cut. But if you play all deep cuts, you lose the audience.

I got the “POKE” theory of success from Eric Spitz (from SiriusXM). Passion, Opinion, Knowledge, and Entertainment. If a host has those four things, they’re going to be a success.

On simulcasting for digital and video – I tell the talent, remember you’re on radio, not TV. Don’t play to the camera.

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

Published

on

blank

Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

Continue Reading

Barrett Blogs

Mina Kimes, Bruce Gilbert, Mitch Rosen, and Stacey Kauffman Join the 2023 BSM Summit

“By the time we get to March, we should have somewhere between 40-60 participants involved in the conference.”

Jason Barrett

Published

on

blank

The 2023 BSM Summit is returning to Los Angeles on March 21-22, 2023, live from the Founders Club at the Galen Center at the campus of the University of Southern California. Information on tickets and hotel rooms can be found at BSMSummit.com.

We’ve previously announced sixteen participants for our upcoming show, and I’m excited today to confirm the additions of four more more smart, successful professionals to be part of the event. Before I do that, I’d like to thank The Volume for signing on as our Badge sponsor, the Motor Racing Network for securing the gift bag sponsorship, and Bonneville International for coming on board as a Session sponsor. We do have some opportunities available but things are moving fast this year, so if you’re interested in being involved, email Stephanie Eads at Sales@BarrettSportsMedia.com.

Now let’s talk about a few of the speaker additions for the show.

First, I am thrilled to welcome ESPN’s Mina Kimes to the Summit for her first appearance. Mina and I had the pleasure recently of connecting on a podcast (go listen to it) and I’ve been a fan of her work for years. Her intellect, wit, football acumen, and likeability have served her well on television, podcasts, and in print. She’s excelled as an analyst on NFL Live and Rams preseason football games, as a former host of the ESPN Daily podcast, and her appearances on Around The Horn and previously on Highly Questionable and the Dan Le Batard Show were always entertaining. I’m looking forward to having Mina join FS1’s Joy Taylor and ESPN LA 710 PD Amanda Brown for an insightful conversation about the industry.

Next is another newcomer. I’m looking forward to having Audacy San Francisco and Sacramento Regional Vice President Stacey Kauffman in the building for our 2023 show. In addition to overseeing a number of music brands, Stacey also oversees a dominant news/talk outlet, and two sports radio brands. Among them are my former station 95.7 The Game in San Francisco, and ESPN 1320 in Sacramento. I’m looking forward to having her participate in our GM panel with Good Karma’s Sam Pines, iHeart’s Don Martin, and led by Bonneville’s Executive Vice President Scott Sutherland.

From there, it’s time to welcome back two of the sharpest sports radio minds in the business. Bruce Gilbert is the SVP of Sports for Westwood One and Cumulus Media. He’s seen and done it all on the local and national level and anytime he’s in the room to share his programming knowledge with attendees, everyone leaves the room smarter. I’m anticipating another great conversation on the state of sports radio, which FOX Sports Radio VP of programming Scott Shapiro will be a part of.

Another student of the game and one of the top programmers in the format today is 670 The Score in Chicago PD, Mitch Rosen. The former Mark Chernoff Award recipient and recently appointed VP of the BetQL Network juggles managing a top 3 market sports brand while being charged with moving an emerging sports betting network forward. Count on Mr. Rosen to offer his insights and opinions during another of our branding and programming discussions.

By the time we get to March, we should have somewhere between 40-60 participants involved in the conference. My focus now is on finalizing our business and digital sessions, research, tech and sports betting panels, securing our locations and sponsorships for the After Party and Kickoff Party, plus working out the details for a few high-profile executive appearances and a couple of surprises.

For those looking to attend and save a few dollars on tickets, we’ll be holding a special Black Friday Sale this Friday November 25th. Just log on to BSMSummit.com that day to save $50 on individual tickets. In addition, thanks to the generosity of voice talent extraordinaire Steve Kamer, we’ll be giving away 10 tickets leading up to the conference. Stay tuned for details on the giveaway in the months ahead.

Still to come is an announcement about our special ticket rate for college students looking to attend the show and learn. We also do an annual contest for college kids to attend the event for free which I’m hoping to have ready in the next few weeks. It’s also likely we’ll give away a few tickets to industry professionals leading up to Christmas, so keep an eye out.

If you work in the sports media industry and value making connections, celebrating those who create an impact, and learning about the business from folks who have experienced success, failure, and everything in between, the Summit is worth your time. I’m excited to have Mina, Bruce, Mitch and Stacey join us for the show, and look forward to spending a few days with the industry’s best and brightest this March! Hope to see you there.

Continue Reading

Barrett Blogs

Barrett Media is Making Changes To Better Serve Our Sports and News Media Readers

“We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future.”

Jason Barrett

Published

on

blank

When I launched this website all I wanted to do was share news, insight and stories about broadcasters and brands. My love, passion and respect for this business is strong, and I know many of you reading this feel similar. I spent two great decades in radio watching how little attention was paid to those who played a big part in their audiences lives. The occasional clickbait story and contract drama would find their way into the newspapers but rarely did you learn about the twists and turns of a broadcaster’s career, their approach to content or the tactics and strategies needed to succeed in the industry. When personal reasons led me home to NY in 2015, I decided I was going to try my best to change that.

Since launching this brand, we’ve done a good job informing and entertaining media industry professionals, while also helping consulting clients and advertising partners improve their businesses. We’ve earned respect from the industry’s top stars, programming minds and mainstream media outlets, growing traffic from 50K per month to 500K and monthly social impressions from a few thousand to a few million. Along the way we’ve added conferences, rankings, podcasts, a member directory, and as I’ve said before, this is the best and most important work I’ve ever done, and I’m not interested in doing anything else.

If I’ve learned anything over seven years of operating a digital content company it’s that you need skill, strategy, passion, differentiating content, and good people to create impact. You also need luck, support, curiosity and an understanding of when to double down, cut bait or pivot. It’s why I added Stephanie Eads as our Director of Sales and hired additional editors, columnists and features reporters earlier this year. To run a brand like ours properly, time and investment are needed. We’ve consistently grown and continue to invest in our future, and it’s my hope that more groups will recognize the value we provide, and give greater consideration to marketing with us in the future.

But with growth comes challenges. Sometimes you can have the right idea but bad timing. I learned that when we launched Barrett News Media.

We introduced BNM in September 2020, two months before the election when emotions were high and COVID was a daily discussion. I wasn’t comfortable then of blending BNM and BSM content because I knew we’d built a trusted sports media resource, and I didn’t want to shrink one audience while trying to grow another. Given how personal the election and COVID became for folks, I knew the content mix would look and feel awkward on our site.

So we made the decision to start BNM with its own website. We ran the two brands independently and had the right plan of attack, but discovered that our timing wasn’t great.

The first nine months readership was light, which I expected since we were new and trying to build an audience from scratch. I believed in the long-term mission, which was why I stuck with it through all of the growing pains, but I also felt a responsibility to make sure our BNM writing team and the advertising partners we forged relationships with were being seen by as many people as possible. We continued with the original plan until May 2021 when after a number of back and forth debates, I finally agreed to merge the two sites. I figured if WFAN could thrive with Imus in the Morning and Mike and the Mad Dog in the afternoon, and the NY Times, LA Times, KOA, KMOX and numerous other newspaper and radio brands could find a way to blend sports and news/talk, then so could we.

And it worked.

We dove in and started to showcase both formats, building social channels and groups for each, growing newsletter databases, and with the addition of a few top notch writers, BNM began making bigger strides. Now featured under the BSM roof, the site looked bigger, the supply of daily content became massive, and our people were enjoying the increased attention.

Except now we had other issues. Too many stories meant many weren’t being read and more mistakes were slipping through the cracks. None of our crew strive to misspell a word or write a sloppy headline but when the staff and workload doubles and you’re trying to focus on two different formats, things can get missed. Hey, we’re all human.

Then a few other things happened that forced a larger discussion with my editors.

First, I thought about how much original material we were creating for BSM from our podcast network, Summit, Countdown to Coverage series, Meet the Market Managers, BSM Top 20, and began to ask myself ‘if we’re doing all of this for sports readers, what does that tell folks who read us for news?’ We then ran a survey to learn what people valued about our brand and though most of the feedback was excellent, I saw how strong the response was to our sports content, and how news had grown but felt second fiddle to those offering feedback.

Then, Andy Bloom wrote an interesting column explaining why radio hosts would be wise to stop talking about Donald Trump. It was the type of piece that should’ve been front and center on a news site all day but with 3 featured slots on the site and 7 original columns coming in that day, they couldn’t all be highlighted the way they sometimes should be. We’re actually going through that again today. That said, Andy’s column cut through. A few sports media folks didn’t like seeing it on the site, which wasn’t a surprise since Trump is a polarizing personality, but the content resonated well with the news/talk crowd.

National talk radio host Mike Gallagher was among the folks to see Andy’s piece, and he spent time on his show talking about the column. Mike’s segment was excellent, and when he referenced the article, he did the professional thing and credited our website – Barrett SPORTS Media. I was appreciative of Mike spending time on his program discussing our content but it was a reminder that we had news living under a sports roof and it deserved better than that.

I then read some of Pete Mundo, Doug Pucci and Rick Schultz’s columns and Jim Cryns’ features on Chris Ruddy, Phil Boyce, and David Santrella, and knew we were doing a lot of quality work but each time we produced stories, folks were reminded that it lived on a SPORTS site. I met a few folks who valued the site, recognized the increased focus we put on our news/talk coverage, and hoped we had plans to do more. Jim also received feedback along the lines of “good to see you guys finally in the news space, hope there’s more to come.”

Wanting to better understand our opportunities and challenges, I reviewed our workflow, looked at which content was hitting and missing the mark, thought about the increased relationships we’d worked hard to develop, and the short-term and long-term goals for BNM. I knew it was time to choose a path. Did I want to think short-term and keep everything under one roof to protect our current traffic and avoid disrupting people or was it smarter to look at the big picture and create a destination where news/talk media content could be prioritized rather than treated as BSM’s step-child?

Though I spent most of my career in sports media and established BSM first, it’s important to me to serve the news/talk media industry our very best. I want every news/talk executive, host, programmer, market manager, agent, producer, seller and advertiser to know this format matters to us. Hopefully you’ve seen that in the content we’ve created over the past two years. My goal is to deliver for news media professionals what we have for sports media folks and though that may be a tall order, we’re going to bust our asses to make it happen. To prove that this isn’t just lip service, here’s what we’re going to do.

Starting next Monday November 28th, we are relaunching BarrettNewsMedia.com. ALL new content produced by the BNM writing team will be available daily under that URL. For the first 70-days we will display news media columns from our BNM writers on both sites and support them with promotion across both of our brands social channels. The goal is to have the two sites running independent of each other by February 6, 2023.

Also starting on Monday November 28th, we will begin distributing the BNM Rundown newsletter 5 days per week. We’ve been sending out the Rundown every M-W-F since October 2021, but the time has come for us to send it out daily. With increased distribution comes two small adjustments. We will reduce our daily story count from 10 to 8 and make it a goal to deliver it to your inbox each day by 3pm ET. If you haven’t signed up to receive the Rundown, please do. You can click here to register. Be sure to scroll down past the 8@8 area.

Additionally, Barrett News Media is going to release its first edition of the BNM Top 20 of 2022. This will come out December 12-16 and 19-20. The category winners will be decided by more than 50 news/talk radio program directors and executives. Among the categories to be featured will be best Major/Mid Market Local morning, midday, and afternoon show, best Local News/Talk PD, best Local News/Talk Station, best National Talk Radio Show, and best Original Digital Show. The voting process with format decision makers begins today and will continue for two weeks. I’ve already got a number of people involved but if you work in an executive or programming role in the news/talk format and wish to be part of it, send an email to me at JBarrett@sportsradiopd.com.

We have one other big thing coming to Barrett News Media in 2023, which I will announce right after the BNM Top 20 on Wednesday December 21st. I’m sure news/talk professionals will like what we have planned but for now, it’ll have to be a month long tease. I promise though to pay it off.

Additionally, I’m always looking for industry folks who know and love the business and enjoy writing about it. If you’ve programmed, hosted, sold or reported in the news/talk world and have something to offer, email me. Also, if you’re a host, producer, programmer, executive, promotions or PR person and think something from your brand warrants coverage on our site, send it along. Most of what we write comes from listening to stations and digging across the web and social media. Receiving your press releases and getting a heads up on things you’re doing always helps.

If you’re a fan of BSM, this won’t affect you much. The only difference you’ll notice in the coming months is a gradual reduction of news media content on the BSM website and our social accounts sharing a little about both formats over the next two months until we’re officially split in February. We are also going to dabble a little more in marketing, research and tech content that serves both formats. If you’re a reader who enjoys both forms of our content, you’ll soon have BarrettSportsMedia.com for sports, and BarrettNewsMedia.com for news.

Our first two years in the news/talk space have been very productive but we’ve only scratched the surface. Starting November 28th, news takes center stage on BarrettNewsMedia.com and sports gets less crowded on BarrettSportsMedia.com. We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future. If we can count on you to remember two URL’s (add them to your bookmarks) and sign up for our newsletters, then you can count on us to continue delivering exceptional coverage of the industry you love. As always, thanks for the continued support. It makes everything we do worthwhile.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.