The mad 2022 NFL broadcasting carousel is extending beyond the booth to the sidelines as well. Andrew Marchand of the New York Post reports that Fox’s top NFL sideline reporter Erin Andrews is nearing the end of her contract and could move elsewhere.
However, Fox would like to keep Andrews on its No. 1 NFL broadcast team, where she’s been for the past 10 years. (That might surprise longtime viewers and fans who remember Andrews from her days on ESPN’s college football coverage.)
Fox has already lost analyst Troy Aikman to ESPN and faces play-by-play announcer Joe Buck possibly joining him on Monday Night Football if the network decides to let him out of the final year of his contract. Fellow sideline reporter Tom Rinaldi could very well be the last broadcaster standing on that top NFL broadcast crew, which will cover two of the next three Super Bowls.
As Marchand points out in his report, Andrews has established a reputation as a top interviewer for Fox in addition to her sideline reporting. In recent years, she’s nabbed off-field, sit-down conversations with some of the NFL’s top newsmakers including Aaron Rodgers and Tom Brady. With that, she’s arguably a bigger part of her network’s NFL coverage than ESPN’s Lisa Salters and NBC’s Michele Tafoya.
(If we’re talking about sideline reporters, Tafoya probably began the NFL broadcasting shuffle when Marchand reported that she was leaving NBC and Sunday Night Football last December. Following NBC’s broadcast of Super Bowl LVI, Tafoya announced that she was joining Kendall Qualls’s Minnesota gubernatorial campaign.)
As mentioned, Fox wants to re-sign Andrews and that appears to be the most likely move. (Wouldn’t the same have been said for Aikman and Buck a couple of weeks ago?) But if Amazon wants another established name and familiar personality for Thursday Night Football, the streaming outlet could pursue her. (Could she have a role in a pregame show there as well?) Replacing Tafoya at NBC could also be an option, though Kathryn Tappen appears to be the choice there.
Marchand also said ESPN is interested in bringing her back, but Salters is already on the sideline for Monday Night Football. Going back to College GameDay would seem like a step backward. But what about Andrews hosting Sunday NFL Countdown? Samantha Ponder’s contract is up, and ESPN might try to seize an opportunity to bring back a popular name as it tries to add some sizzle to its studio pregame show.
Peter King: ‘Tom Brady Needs To Study Cris Collinsworth’
“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is.”
Peter King dedicated a not-insignificant portion of his “Football Morning in America” column this week to advice for Tom Brady. FOX announced last week that the Buccaneers’ quarterback will become the network’s lead NFL analyst upon his retirement.
Brady’s decision and his reported salary have been the source of much speculation and prediction amongst his soon-to-be colleagues.
King is optimistic that Tom Brady will be entertaining and informative when he makes his FOX debut. He did offer the GOAT a little bit of advice about what he should be doing in the months leading up to calling it quits on his playing days and starting his new career.
“I think what I’d do if I were Brady is study Cris Collinsworth—and honest to goodness, I don’t say that because I work for NBC,” he wrote. “I say it because Collinsworth knows how to talk X’s-and-O’s conversationally, he’s an easy listen, and he can criticize when the time comes.”
Interestingly, last week, Collinsworth says he hears from most former players that are getting ready to make the jump to broadcasting. He was surprised he never heard from Tom Brady before FOX announced their deal.
King had two other suggestions. The first was that Brady watch multiple games from start to finish so that he can hear what the give-and-take between a broadcaster and analyst sounds like. The other is that he has to commit to being interesting and not censoring himself. King has faith that Brady will be able to do that.
“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is. On that LeBron James show last year, Brady said, ‘Ninety percent of what I say is not what I’m thinking. There’s a part of me that doesn’t like conflict, so in the end I always just try to play it super-flat.’ That has to end once he’s on TV if he wants to be any good.”
Nick Wright Critical Of ABC Crew As Giannis Antetokounmpo Struggles In Game 7
“He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.”
Giannis Antetokounmpo started hot in Game 7 on Sunday. By the time the game ended though, the Boston Celtics were on their way to Miami for Game 1 of the Eastern Conference Finals and the defending champions were headed back to Milwaukee.
The Celtics’ defense gave the Milwaukee Bucks fits in the second half. The ABC broadcast put a special spotlight on Antetokounmpo, who got multiple drives to the basket that he could not finish.
“The best has got to show up when the best is needed, and Giannis has been disappointing,” said Mark Jackson over a package of highlights of Giannis missing shots. “As great of a player as he is, given credit to the Celtics’ defense, but he has struggled offensively time and time again.”
Nick Wright of FS1 noticed and he didn’t appreciate it. He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.
Mike Been, Mark Jackson, and Jeff Van Gundy were not particularly hard on Giannis. The trio made the typical comments we hear when things aren’t going a great player’s way.
Wright did not harp on the issue beyond the single tweet. The outcome was not in doubt as the clock winded down. He gave credit to the Celtics rather than tweet about the Bucks or Giannis.
Stephanie McMahon: WWE Is A Better Advertising Investment Than Sports
“We can script the buzzer-beater moments, we can script the Hail Marys.”
Everyone knows that professional wrestling is scripted. The storylines, the outcomes of matches, all of it is predetermined. But in the eyes of WWE, that’s what makes their product so different, and better than traditional sports.
WWE Chief Brand Officer Stephanie McMahon told Deadline that when it comes to pitching advertisers, sports entertainment allows room for a range of different approaches to make something work.
“We can script the buzzer-beater moments, we can script the Hail Marys,” she said. “We have a leg up on sports. … You may object to what we do, but you’re never going to be bored.”
McMahon added that WWE has a much easier process in dealing with sponsors. Everything is handled in-house.
“We own all of the IP,” she said. “When brands deal with us, they just deal with us. We create something together.”
WWE is coming off a positive Q1 earnings report, which had the company up 27% in total revenue. Its two weekly primetime shows, Monday Night RAW and Friday Night SmackDown, continue to do well in ratings, and all special and pay-per-view events, in addition to its streaming platform WWE Network, are all housed on Peacock.