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Erika Nardini Joins Premier Lacrosse League Board, Is This Barstool’s Live Rights Partner?

“If PLL and Barstool were to enter into a rights agreement, Nardini certainly would know how to market the sport and parlay Barstool’s fans into becoming dedicated to the league.”

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Front Office Sports

Erika Nardini grew up playing lacrosse. She has overseen tremendous growth at Barstool Sports. It makes sense the Premier Lacrosse League would want her on its board of directors. It is also fair to wonder if it is a sign of things to come.

Nardini has made it no secret that she wants live game rights for Barstool. While the site already has its own college bowl game and has tried to woo Major League Baseball, it has for the most part, been unsuccessful in attracting any well-established leagues. Perhaps it makes sense to be part of building a following for a growing sport.

There are plenty of power players in the world of sports and media on the PLL board already. Erika Nardini will join Alibaba co-founder and Brooklyn Nets owner Joe Tsai among others.

“The PLL has done a really remarkable job of finding a way to take a sport that is very fast growing in the U.S. and make it interesting to large audiences,” Nardini told Sportico’s Emily Caron. “I’m excited to have a more direct role, in this capacity, in how sports of the future are marketed, managed, broadcast, covered and even constructed.”

If PLL and Barstool were to enter into a rights agreement, Nardini certainly would know how to market the sport and parlay Barstool’s fans into becoming dedicated to the league. Barstool not only has a roster of influencers that young men value, it also has the know-how and technology to market PLL to gamblers.

Premier Lacrosse League is relatively small. Just eight teams are in the league, with two more on the way. The league launched in 2018 and has been a touring entity rather than featuring teams in home markets. The added element of a Barstool tour could also be appealing to PLL leaders.

It is important to note that Barstool is not officially involved with the PLL as of yet. All that is official is that Erika Nardini has joined the league’s board of directors. The possibilities though seem obvious and obviously beneficial.

Sports Online

Mike Francesa: George Steinbrenner’s Idea to Put Mike and The Mad Dog On YES Network

“It was George’s idea. So give him credit for it. He wanted Mike and The Mad Dog as part of the CBS Radio contract, and we were.”

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Mike and The Mad Dog is often cited as one of, if not the, best sports radio shows of all time. The show saw an expanded reach with its partnership with the YES Network beginning in 2002. During his podcast Tuesday, Mike Francesa gave all the credit to the simulcast hitting the air on YES Network to the late Yankees owner George Steinbrenner.

“It was George Steinbrenner that came up with the idea of Mike and The Mad Dog being on the YES Network. No one else,” Francesa said.

“They came to us when they were negotiating a new radio deal with him and they said ‘Hey, we need a quick answer on this. Would you guys want to be on the YES Network every day, simulcasting? You know what Imus is doing with MSNBC? We wanna do it with you guys, but we need a very quick answer’.”

Francesa said the show airing on YES Network was a sticking point for the Yankees in negotiations with CBS Radio to continue airing the franchise’s broadcasts.

“Our first deal with them were not for a lot of money. Our later deals with them were for a very significant amount of money. But it was George’s idea. So give him credit for it. He wanted Mike and The Mad Dog as part of the CBS Radio contract, and we were. Our joining the YES Network was part of the CBS Radio contract.”

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Sports Online

Dave Portnoy Reveals Back-And-Forth With New York Times Reporter Who Claimed He ‘Did Not Provide Answers’

“You waited till (sic) your hit piece was done and now you just need to say you gave me a fair chance to speak even though you have no interest in the truth and your article is already written”.

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A story from The New York Times centered around “aging casino company” — Penn National Gaming — and its relationship with “degenerate gambler” — Barstool Sports founder Dave Portnoy — caught the eye of the face of the online outlet after the claim that he “didn’t provide answers”.

In the story, Steel claims “Penn and Barstool executives did not respond to repeated messages. Mr. Portnoy did not provide answers.” Portnoy brought the receipts to Twitter with a video of all of the correspondence he had with Times writer Emily Steel.

The alleged conversation takes place sporadically from May through November, with Portnoy offering to meet face-to-face with Steel for an interview that is mutually audio and video recorded, which Steel declines. She offered to meet Portnoy in New York for an audio recorded interview, which he declined, saying the interview needed to take place in Miami, because “I’m not running around to accommodate you at the 11th hour.”

He added “You waited till (sic) your hit piece was done and now you just need to say you gave me a fair chance to speak even though you have no interest in the truth and your article is already written”.

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Sports Online

Kareem Daniel Leaving Disney After Bob Iger Reassumes Role as Company CEO

“This is a time of enormous change and challenges in our industry, and our work will also focus on creating a more efficient and cost-effective structure.”

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Bob Iger is back as the CEO of Disney, and one of the first moves he made was to announce a company restructure. Part of that restructure includes the departure of Kareem Daniel, the chair of Disney Media and Entertainment Distribution (DMED).

DMED was formed under now-previous CEO Bob Chapek. The division manages Disney’s streaming services which includes ESPN+.

Daniel was considered one of those closest to Chapek. Iger announced Daniel’s departure in a memo to employees at DMED.

“It is my intention to restructure things in a way that honors and respects creativity as the heart and soul of who we are,” Iger said in the memo. “As you know, this is a time of enormous change and challenges in our industry, and our work will also focus on creating a more efficient and cost-effective structure.”

ESPN president Jimmy Pitaro will join other company leaders in coming up with a new company structure that Iger hopes “puts more decision-making back in the hands of our creative teams and rationalizes costs.”

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