Sports TV News
Mike Florio Tried to Scare NBC Away From Partnering With Pro Football Talk
“You just got to talk about whatever comes out, and you have to sound like you know what you are talking about.”
Over the last 20 years, Mike Florio has gone from a lawyer in West Virginia to being the founder of Pro Football Talk and being one of the top NFL insiders in the business. Now, he is also an author, as his book Playmakers: How the NFL Really Works (And Doesn’t) was released recently.
Florio was a guest on The Adam Schein Podcast this week to talk about the book, his career, and some of the trades that happened in the NFL involving Russell Wilson and Carson Wentz. He mentioned that when he was doing radio spots in the early years of Pro Football Talk, it helped him become better as a lawyer as well:
“I started doing radio spots very early on,” said Florio. “I love doing radio spots because I looked at it this way. It was a way to market the business without it being an obvious advertisement. I didn’t have to pay for it. All I had to do was talk about football for 15 minutes and whoever happened to listen to it, here is the name of the website 4-5 times and maybe they go check it out.
“I was practicing law at the time and you have to talk on your feet on a regular basis when you do that. One thing I learned is that all the radio I was doing was actually making me better in court because you learn how to get comfortable operating with no net whatsoever, no notes, you just got to talk about whatever comes out, and you have to sound like you know what you are talking about.”
Once Dan Patrick left ESPN, Florio was a guest on his show. However in July 2010, he got an unexpected offer from the show. He thought he would just be a guest as the fill-in host when Patrick took a week off, but it ended up being a new opportunity for him.
“It was 2010. I was already with NBC, but I wasn’t a regular weekly member and didn’t know where this all was going to go,” Florio recalled. “Dan’s people called me in July 2010 and said Dan’s off next week, can you come on the show? I was like sure, whoever the replacement host is, just have him call me.
“They were like no, no, you’re the host. Time out. It’s one thing to talk for 10 minutes; for 3 hours, there’s no way, no how I can do that, but I did it. I was over-prepared for it. I had way too many notes and I was scared to death. I had no idea what a hard break was.”
Florio went on to explain that he ended up taking a hard break a minute earlier than he was supposed to. He ended up learning from it and is now one of the hosts of Pro Football Talk Live with Chris Simms and he’s part of the NBC Football Night In America crew every Sunday night during the season.
Before Florio was on TV, NBC Sports tried to make a pitch for ProFootballTalk to be a part of NBCSports.com in 2009 and while Florio tried to scare them away in a parallel to a Seinfeld episode. However, it ended up becoming a key part of the website:
“When NBC, which was woefully behind its competitors on the dot com side, they didn’t have much of a presence on NBCSports.com. It was run by people who had Olympics background and didn’t care about football, baseball, basketball, etc. Rick Cordella, who is now the Chief Revenue Officer of Peacock, he was in charge of NBCSports.com and he called me in January 2009 and he made the pitch about how he wants to partner with PFT. I tried to scare him away. I didn’t want to do it.”
While Florio was afraid to do it, he said it was the best professional move that he ever made to join the NBC Sports family.
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.
Sports TV News
Seahawks Add Kate Scott, KJ Wright to Preseason TV Crew
“Steve Raible and Dave Wyman will return for another season calling Seahawks games on the radio.”
As hard as it is to believe, we’re a little over two months away from the start of the NFL preseason. As kickoff gets closer and closer, teams like the Seattle Seahawks are finalizing their preseason broadcast crews now.
The team announced on Wednesday that Kate Scott and K.J. Wright will join Michael Robinson in the booth for preseason coverage on KING 5.
Scott will handle play-by-play duties on the broadcasts. It’s her first season calling Seahawks games. She has plenty of prior play-by-play experience including doing 49ers preseason games on the radio in 2016. Additionally, Scott has previously called NBA, NHL and NWSL games, as well as broadcasting Olympic events. She currently serves as the television voice of the Philadelphia 76ers.
Wright is a Seahawks legend much like Robinson. The two were members of the team that won Super Bowl XLVIII. They both worked in the booth in Seattle for preseason games last year.
Steve Raible and Dave Wyman will return for another season calling Seahawks games on the radio. Jen Mueller will be reporting from the sidelines. Seahawks games are broadcasted locally on Seattle Sports 710 AM and KIRO Newsradio 97.3.
Jordan Bondurant is a features reporter for Barrett Sports Media. He’s a multimedia journalist and communicator who works at the Virginia State Corporation Commission in Richmond. Jordan also contributes occasional coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly, WRIC-TV 8News and Audacy Richmond. He can be reached by email at firstname.lastname@example.org or follow him on Twitter @J__Bondurant.
Sports TV News
Inside the NFL Headed To The CW For 2023
“We are excited to partner with NFL Films and welcome “Inside the NFL” to The CW Sports family.
After being cut loose by Paramount+ earlier in the year, Inside the NFL has found a new home on The CW, premiering on September 5 at 8 p.m. EST/5 p.m. PST. The transition will mean the show is set to air on a broadcast network for the first time. It previously was carried by HBO and then Showtime. It will also be available to stream on The CW app and on cwtv.com.
The Emmy Award-winning series, which has been on the air since 1977, is centered around highlights and interviews from the previous week, with distinctive footage and audio supplied by NFL Films. It gives football fans an outlet to catch up on the action they might have missed, even though the scope of highlight shows is diminishing because of the advent of social media in an immersive content landscape.
“We are excited to partner with NFL Films and welcome Inside the NFL to The CW Sports family,” Dennis Miller, president of The CW, said in a statement. “For almost five decades, Inside the NFL has been an industry leader in showcasing can’t-miss weekly highlights, unprecedented behind-the-scenes content, exclusive access to players and lively discussion. By combining this premiere NFL content with our robust broadcast audience, we look forward to bringing this legendary sports series to more fans than ever before and to advertisers for the first time.”
Producers and hosts for the latest iteration of the show will be announced at a later date, and it will also have an impact on the fall programming schedule for the network itself. Recent editions of the show were hosted by James Brown and featured various former players, such as Brandon Marshall, Phil Simms and Julian Edelman.
“Generations of football fans have grown up watching Inside the NFL,” Ross Ketover, senior executive of NFL Films, added in a statement. “It is a show we cherish at NFL Films and we are thrilled to bring it to a great new partner in The CW. This is a special opportunity to reimagine and reboot Inside the NFL for a wider audience and a new generation of fans. We can’t wait to get started.”
Sports TV News
Frank Thomas Joins Friday Night Baseball on Apple TV+
“He will make his debut on June 9.”
It didn’t take long for Frank Thomas to find a new gig. He is joining Apple TV+. He will make his Friday Night Baseball debut this week according to Front Office Sports.
Thomas’s role will involve multiple duties. He will conduct interviews with some of the game’s biggest stars. Those will take place on the field and in clubhouses before the games. He will also be in the booth for select games.
After FOX hired Derek Jeter to join its studio coverage of Major League Baseball, the network let Thomas go. He had been part of MLB on FOX since 2014. Royce Dickerson, who worked with “The Big Hurt” at FOX is now Apple’s executive producer for live sports.
Frank Thomas will not be available for Apple every week. He will be used on marquee matchups.
He will make his debut on June 9. Thomas will interview Mike Trout ahead of the Angels’ visit to Seattle to take on their division rivals, the Mariners.