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Yahoo News Has Become a Go-To Source for Gen Z on TikTok

In two years on TikTok, Yahoo News has accumulated 1.7 million followers by following a straightforward adage: It’s all about engaging with communities instead of uploading videos and leaving.

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The way people consume news is constantly changing. Sure radio and television are the standards, but now there are podcasts and various social media platforms. Twitter and Facebook have been the dominant outlets, but TikTok is one news media will need to master to reach the Gen Z audience.

In two years on TikTok, Yahoo News has accumulated 1.7 million followers by following a straightforward adage: It’s all about engaging with communities instead of uploading videos and leaving.

“We’re coming into TikTok to really educate and inform this new generation,” Eric Duran, Yahoo News TikTok producer, said in an interview with TV NewsCheck. Yahoo News’ task on the outlet is to get Gen Z to “see that the news is interesting” and have its TikTok feed “be a place where you can really learn.”

@yahoonews

Several justice experts have called for reform of the U.S. #census to tackle the inequalities in its reporting. #news #diversity #politics #yahoonews

♬ Im-neutral-JP – Crystal Caverns

By comparison, traditional news outlets like ABC News have 1.5 million followers. And while NBC News and CBS News outpace Yahoo News’ follower total, it’s not by much, with each coming in at 2.3 million. 

“Yahoo News’ TikTok is focused on leveraging the expertise of our multi-generational newsroom to ensure we are delivering fact-based news to our Gen Z audience and meeting them where they are,” Joanna Lambert, Yahoo president and GM, said. “It’s for Gen Z by Gen Z. Our continued growth is a reflection of how this strategy has been resonating with our audience.”

The digital publication has a crew of five working on the TikTok feed. While some TikToks have reasonably high production worth coming out of Yahoo News, most are shot with an iPhone and edited straight via the app.

“That’s the beauty of TikTok,” Duran says. “It puts the tools in the creator’s hands.”

News Print & Digital

Lulu Garcia-Navarro to Host Opinion Podcast for NY Times

“When a lot of us hear the word “opinion” we think of hot takes — points of view in reaction to the news. But what about the experiences that shape our opinions?” The Times said in a press release. 

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New York Times

The New York Times will have a new opinion podcast coming out soon called “First Person.” The company announced that Peabody Award-winning journalist Lulu Garcia-Navarro will host this new show beginning June 9th. 

“When a lot of us hear the word “opinion” we think of hot takes — points of view in reaction to the news. But what about the experiences that shape our opinions?” The Times said in a press release

“That’s the question we’re exploring in “First Person,” a new podcast from New York Times Opinion with Lulu Garcia-Navarro. In each episode, Lulu sits down with people living through the headlines for intimate and surprising conversations that help us make sense of our complicated world.”

Garcia-Navarro will bring plenty of experience to her new podcast as a two-time Peabody Award-winning journalist with years of interviewing world leaders, authors, artists, and people living on the front lines of a changing world.

“This show is a new way of understanding where people’s opinions come from. It’s urgent and intimate and takes someone who is living through something incredible and asks them how they came to believe what they believe,” Garcia-Navarro said per Radio Ink

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News Print & Digital

Twitter Will Not Renegotiate Original Offer with Elon Musk

Twitter doesn’t plan on backing down from the agreement even as Musk attempts to cast doubt about the number of fake accounts on the platform. 

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Twitter is playing hardball with Elon Musk, who initially agreed to buy the social media platform for $44-billion. During a town hall meeting, executives of the company told staffers they would not renegotiate the price of his takeover agreement, per The Daily Beast

Furthermore, Twitter doesn’t plan on backing down from the agreement even as Musk attempts to cast doubt about the number of fake accounts on the platform. 

Nonetheless, earlier this week, the company stated that they had plans to “close the transaction and enforce the merger agreement” between the Telsa CEO and the social media giant. 

The terms of the buyout contract will make it hard for him to evade the deal with Twitter. It contains a $1 billion breakup fee, and the company could sue to compel Musk to follow through on the transaction.

Last week, the entrepreneur tweeted that he was placing the deal on hold until Twitter could verify that spam and fake accounts do not comprise more than 5 percent of its users. 

Musk stated that he was dedicated to purchasing the company and indicated that he was open to a deal at a lower price.

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News Print & Digital

Donald Trump Accuses Google of Trying to Ruin TRUTH Social

Truth Social was developed by Trump Media and Technology Group (TMTG) and is headed by former congressman Devin Nunes.

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Former President Donald Trump is not happy with Google. According to Rolling Stone, Trump believes that the tech giant is trying to ruin his new social media platform, TRUTH Social. The platform is currently not available to Android users which have drawn the ire of Trump.

“One person whom the outlet did not identify claimed to have discussed TRUTH Social’s unavailability for Android users with Trump,” the magazine wrote. “The person said he has also asked questions such as, “What’s up with Google?” and, “[is Google trying to] screw with me?”

Truth Social was developed by Trump Media and Technology Group (TMTG) and is headed by former congressman Devin Nunes.

Trump reportedly believes that Google and YouTube are out to get him. “This has left Trump with questions about the status of the product and whether his perceived enemies at Google had any plans to reject it,” the report said.

“Is Google trying to f**k me?” Trump asked.

Big Tech banned Trump from Twitter, Facebook, Instagram, and Snapchat following the Jan. 6 riots. 

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