The way people consume news is constantly changing. Sure radio and television are the standards, but now there are podcasts and various social media platforms. Twitter and Facebook have been the dominant outlets, but TikTok is one news media will need to master to reach the Gen Z audience.
In two years on TikTok, Yahoo News has accumulated 1.7 million followers by following a straightforward adage: It’s all about engaging with communities instead of uploading videos and leaving.
“We’re coming into TikTok to really educate and inform this new generation,” Eric Duran, Yahoo News TikTok producer, said in an interview with TV NewsCheck. Yahoo News’ task on the outlet is to get Gen Z to “see that the news is interesting” and have its TikTok feed “be a place where you can really learn.”
By comparison, traditional news outlets like ABC News have 1.5 million followers. And while NBC News and CBS News outpace Yahoo News’ follower total, it’s not by much, with each coming in at 2.3 million.
“Yahoo News’ TikTok is focused on leveraging the expertise of our multi-generational newsroom to ensure we are delivering fact-based news to our Gen Z audience and meeting them where they are,” Joanna Lambert, Yahoo president and GM, said. “It’s for Gen Z by Gen Z. Our continued growth is a reflection of how this strategy has been resonating with our audience.”
The digital publication has a crew of five working on the TikTok feed. While some TikToks have reasonably high production worth coming out of Yahoo News, most are shot with an iPhone and edited straight via the app.
“That’s the beauty of TikTok,” Duran says. “It puts the tools in the creator’s hands.”
Report: More Than a Third of Twitter’s Top 100 Advertisers Have Exited
CNN’s Oliver Darcy shared the reporting done by the Washington Post that more than a third of the top 100 Twitter advertisers have abandoned the platform.
One of Elon Musk’s most significant challenges, as he now owns Twitter, lies on the financial side as the Tesla CEO attempts to make the social media stay afloat or at least somewhat profitable.
However, CNN’s Oliver Darcy shared the reporting done by the Washington Post in his “Reliable Sources” newsletter that more than a third of Twitter’s top 100 advertisers have abandoned the platform.
With advertisers exiting, the lack of ad revenue is one of the most significant dangers to Twitter since it accounted for approximately 90 percent of its income last year.
The reporting also reveals that the pausing of ad campaigns is getting under Musk’s skin. The new Twitter owner lashed out at brands again Tuesday for “starving” the company of revenue.
Musk also strongly suggested he never really created a “content moderation council” due to advertisers who “broke the deal” they allegedly had with him when they began exiting the platform after he “agreed to this condition.”
Elon Musk: Ownership of Twitter Isn’t ‘Right-Wing Takeover’
Tesla CEO Elon Musk spoke with those who are still with the company, reassuring them that his ownership isn’t a “right-wing takeover.”
Last week saw Twitter have another mass exodus of staffers and Tesla CEO Elon Musk spoke with those who are still with the company, reassuring them that his ownership isn’t a “right-wing takeover.”
Furthermore, Musk stated that he doesn’t plan on moving the platform to Texas despite many suggesting he do so since, for him, it would send a wrong message.
“If we want to move the headquarters to Texas, I think it would play into the idea that Twitter has gone from being left-wing to right-wing, which is not the case,” Musk said (h/t The Verge). “This is not a right-wing takeover of Twitter. It is a moderate-wing takeover of Twitter.”
However, Musk is open to the idea of having dual headquarters, one in San Francisco and another in Texas, but for now, his objective appears to be stabilizing the company after a rocky transition.
Musk indicated he might be done with slashing employees, telling employees to refer potential staffers for engineering and sales positions.
Blaze TV Hosts React To Controversy With Elon Musk, Twitter
Blaze TV hosts are reacting to the ongoing controversy involving Twitter as the company has seen mass layoffs under Elon Musk.
Blaze TV hosts are reacting to the ongoing controversy involving Twitter. Last week, CBS News said it was halting its activity on the platform amid layoffs and resignations at the company.
Jeff Fisher joined Pat Gray and Steve Burguiere aka Stu, on the “Glenn Beck Show ” Monday to discuss some of the latest developments involving Twitter including owner Elion Musk banning conspiracy theorist Alex Jones.
Burguiere said it’s strange to see how left-leaning pundits have demonized Elon Musk following his acquisition of Twitter.
“This guy should be a liberal icon,” stated Burguiere. “We lose sight of this because he says things about free speech that I guess is exclusively a right-wing issue.”
Burguiere said that Musk should be able to do anything that he wants with Twitter considering the amount of money he invested to purchase the company.
“This whole thing that he’s the icon of free speech, I don’t know if that’s true,” added Burguiere.
Musk announced recently that conspiracy theorist Alex Jones received a permanent ban on Twitter for his involvement in denying that the Sandy Hook massacre took place.
“He (Musk) has been a hard no on Alex no matter what,” said Fisher.
“He has apologized for it,” Burguiere said. “He’s also been sued for billions of dollars over it.”
“The thing about Alex Jones is that some of us don’t like what he said,” Gray remarked. “But, who cares, that’s what you call free speech.”
Ryan Hedrick serves as the Assistant Program Director and Co-Host of the Morning News Express at WFMD. Prior to WFMD, he hosted an afternoon program at News Talk 103.7 FM in Chambersburg, PA. He has worked at Sirius XM in Washington D.C., WBEN in Buffalo, NY, and for stations in Baltimore, MD. He has also worked at WIBW-AM in Topeka KS, earning the Kansas Association of Broadcasters (KAB) award for Major Market enterprise reporting in 2016. To connect with Ryan, find him on Twitter @SureToCover.