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Bob Costas: ‘If You Spend Billions On The NFL, It Makes Sense To Spend Millions On The Broadcasters’

“Football not only reigns over all sports as a business property. It reigns over all American entertainment.”

Ricky Keeler

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Bob Costas

One of the big debates in the sports media industry in the last week has been whether or not the announcer impacts whether or not a broadcast is successful. The debate comes after what Greg Gumbel had to say on the Sports Illustrated Media Podcast with Jimmy Traina last week. 

“What does tickle my thought process is, I’ve never felt in my entire life there is an announcer who can bring someone to the TV set to watch a game that that viewer wasn’t already going to watch. And I believe the only thing a broadcaster can do is chase people away,” Gumbel said. “I truly believe that. I don’t think that someone is tuning in just to hear a particular person call a football game.”

On The Michael Kay Show on Friday, Don LaGreca and Peter Rosenberg had Bob Costas on as a guest. Costas explained why a network cares about who their lead announcer is for some of the biggest sports properties.

“I think the primary reason why you hire an Al Michaels and you get Joe Buck and Troy Aikman to move over is prestige,” Costas said. “You want your main broadcast to be as well-produced, as well-directed, and as well-broadcast as possible. You like the reviews to be good, you like your friends to tip their cap to you when you are an executive and you walk into a room. You want that aura.” 

In Costas’s opinion, the only sport where the announcer truly matters is professional football. That sport is something of an arms race for networks.

“Football not only reigns over all sports as a business property. It reigns over all American entertainment,” he said. “In addition to that, that’s why you have 5 platforms, all of them investing billions of dollars. If you are going to invest billions of dollars just for the rights and on top of it all of the production costs, spending $15 million a year on a top-level announcer is no different than I’m buying this $3,000 suit, but I’m not going to splurge on the shoes and the belt.” 

With the NFL being on CBS, NBC, FOX, ESPN/ABC, and now Amazon (Thursdays), there is more leverage for their announcers in a free agent frenzy compared to a hypothetical example Costas gave with Mike Breen and the NBA in that he wouldn’t have comparable leverage.

“Football is completely unique when we talk about this game of musical chairs and the amount of money involved.” 

Sports Radio News

Doug Gottlieb: Nobody Cares About World Cup Once USA’s Eliminated

“I’m sure people in the soccer world are still talking about the World Cup. But zero people I know in real life are talking about the World Cup today.”

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The United States has been eliminated from the 2022 World Cup, and FOX Sports Radio host Doug Gottlieb believes that will return the sport back to its usual place inside the sports media landscape.

“I’m sure people in the soccer world are still talking about the World Cup,” Gottlieb said on his In The Bonus podcast Monday. “But zero people I know in real life are talking about the World Cup today.

“You can tell me how big soccer is in the world — and I’m not gonna dispute it — and you can tell me we’re doing better in the world than we’ve ever done — and I’m not gonna dispute it, it’s fine — but the fact is that as soon as that match was over we went from a couple of hours of soccer guy, or writer guy who’s really a soccer guy at heart, talking about should we change coaches, tactics, players, or whatever, and then it’s over. I don’t know who won and I don’t care.”

Gottlieb later added that soccer has been “the sport of the future” for his entire life, but added that college basketball is going on right now, and it isn’t on the national sports radar, either.

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Jon Marks Working Without At Contract at WIP

WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.

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94WIP afternoon host Jon Marks has revealed he is working without a contract.

A report from CrossingBroad.com claims Marks mentioned the development on the air two weeks ago, and Marks confirmed the news when the outlet asked him for comment.

He did not, however, wish to say much more about the situation. WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.

In late October, the station announced the current midday show of Joe DeCamara and Jon Ritchie would replace Cataldi in the mornings. Longtime morning co-host Al Morganti will remain with the station but will no longer be heard in mornings once DeCamara and Ritchie take over. Anchor Rhea Hughes will stay in the morning timeslot.

The station has yet to name a new midday show to replace DeCamara and Ritchie. Marks is currently teamed with former NFL linebacker Ike Reese from 2:00-6:00 PM. The two were paired together in 2017.

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Sports Radio News

Boomer Esiason Wonders If Joe Buck Was Criticized Before Energetic Monday Night Football Open

“Maybe he was doing that emphatically because somebody criticized him as flat or something.”

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Boomer Esiason

Monday Night Football got off to an energetic start last night, with the usually reserved Joe Buck showcasing an exuberant attitude while discussing the weather and the fact that the calendar has already flipped to December. WFAN morning host Boomer Esiason wondered if there was an ulterior motive to Buck’s raucous start.

In addition to the energy exuded by the Monday Night Football announcer, Buck nearly howeld in excitement as the network showcased Tom Brady’s usual scream of “Let’s F—ing Go!”, by shouting “Yeah! Let’s go! I can’t say one of those words!”

The excitement was noticed by Boomer & Gio update anchor Jerry Recco who played the audio for the show, with Boomer Esiason wondering if Buck was proving a point to someone.

“Maybe somebody told him he was too downcast the previous broadcast,” Esiason wondered. “Maybe he was doing that emphatically because somebody criticized him as flat or something.”

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