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Rick Sanchez, Agua Media to Deliver Content From Latino Perspective

Rick Sanchez has plenty of experience working for mainstream news outlets like CNN, Fox News, and Univision, but now he’s ready to deliver his own content.



In Sports Media, several recognizable figures use the name they’ve created for themselves at mainstream outlets to launch their podcast network or media company. People like Colin Cowherd, who has The Volume, and Dan LeBatard with Meadowlark Media.

On the news media side, there’s Dan Abrams, who has Mediaite and Law&Order; however, his ventures don’t steer off the path of news, which is why Rick Sanchez could be considered something different. 

Sanchez brings plenty of experience working at news media giants like CNN, Fox News, and Univision. Nonetheless, now he’s out on his own as the CEO of Agua Media, beginning his lifelong dream of creating his content. 

The former host spoke with Barrett News Media discussing how the underrepresentation of the Latino population in media played a role in this new venture with his business partner Solomon D. Trujillo.

“Why is it that we are 20-percent of the population, but only two percent of the guests on television,” Sanchez said. “And this is what I want to change. I know the reality of America. Latinos are the bridge to the new American mainstream.”

Despite Sanchez being all in on this venture, it was Trujillo that talked him into the idea of taking this leap into having their network. The now-chairman of Agua Media showed Sanchez that they needed to fill a void when it comes to the content they can produce. 

Furthermore, Trujillo didn’t want to jump into this project with anyone else, citing Sanchez’s background, whether it’s being a refugee or his ability to share and create ideas that no one else can. 

“For the past ten years, Sol has been talking about how important it would be for us to do this,” Sanchez said. “Sol kind of talked me into the idea that we could succeed. I talked myself into the idea of how necessary what we are going to do is.”

After many years working at news media giants, Sanchez added that he would be “crazy not to” take this venture, considering he knows the market. However, despite having a background working in the news, Sanchez wants to clarify that it won’t be a news-centric network.

“Investing in news would be like investing in a typewriter company,” Sanchez said. “There’s too much of it, nobody believes in it … and whatever audience you get will be restrictive.”

The former host added that by being a network that focuses on news, they would be “separating yourself to a small audience.” He went on to say that diving into news wouldn’t be something that would do well, in his opinion. 

Although Agua Media will be creating content from a Latino perspective, the network plans to target people from all walks of life regardless of their background. In addition, they plan to have podcasts that cover everything so a listener can have a buffet of what they might like.

Agua Media will have podcasts covering current events, true crime, horror, lifestyle, and humor; they plan to be the platform for podcast listeners and podcast creators who make up the new American mainstream.

In the background, Sanchez is bringing in Workhouse Media, who are working with the likes of Dan Patrick. He’s also collaborating with someone who has worked alongside Oprah Winfrey. Agua Media plans to work with people who know the podcasting business inside and out.

When it comes to putting together a content creation company, Sanchez is looking in his backyard of Miami, bringing in people who have worked at Univision and Telemundo. 

“These are brilliant writers, who have been writing Latino-based stories all of their lives, and we are bringing much of them in to do much of our narrative pieces,” Sanchez said.

Sanchez doesn’t want to stop there, as he wants his network to be a home where Latino influencers can have a home to create content and famous Latino athletes to tell their stories. 

Although Agua Media is starting to get off the ground, the podcast network already has content ready to be created. Here’s the list of what’s to come from the company:

  • “Underrated” – A five-part fictional series on gamer Melinda Gutierrez, who beat the odds to make it to the top of the gaming world.
  • “Los Heebie Jeebees” – A supernatural phenomenon narrative where true crime and horror come to life from the dark corners of Mexico.
  • Best-selling author and activist Julissa Arce produces a podcast on the untold history of U.S. Latinos and the impact that history still has on those communities today.
  • “You Are Amazing!” – A podcast that quenches the need to be uplifted through aspirational stories of success, coproduced by Agua CCO and former Oprah Winfrey Executive Producer Corny Koehl.
  • “Campeones” – The real-life stories of Latino sports legends—from Valenzuela to Canelo to Ronaldo
  • “The Rick Sanchez L’Attitude!” – A rarity in American media, Sanchez shares a wider lens perspective on trends and events the Latino+™ community has been waiting to hear

As Agua Media finds its place in the podcasting network world, it will be interesting to see who else might jump onboard and what type of content will be produced heading forward with what they already have planned. 

News Print & Digital

Kara Swisher: Elon Musk “Has to Be” Rethinking Buying Twitter at $54 a Share

Swisher does believe a deal will occur with Twitter seeing Musk as its new owner despite these claims. However, she thinks the entrepreneur might have another idea: reprice the bid.



Elon Musk made headlines a couple of weeks ago with his decision to purchase Twitter for $44-billion; however, New York Times reporter Kara Swisher stated on the latest episode of The Interview that the Tesla CEO is having second thoughts. 

“He has to be. This price is too high,” Swisher said. “[Twitter] is not worth $54 a share. It’s crazy. It’s like throwing money down a hole.”

Swisher does believe a deal will occur with Twitter seeing Musk as its new owner despite these claims. However, she thinks the entrepreneur might have another idea: reprice the bid.

“He should walk away, pay the billion-dollar breakup fee and then wait until it declines. He could pick it up for $15 billion versus $45 billion. That’s a nice savings. There’s a lot you can do with $30 billion,” Swisher said. 

Walking away from the deal for the social media company might not be easy. But, either way, Musk is undoubtedly taking a hard look at his bid of $54.20 per share by what Swisher is conveying, wrapping up that her relationship with the possible new owner of Twitter as an “up and down” one.

“We’ve had beefs,” Swisher said. “He hasn’t returned my emails. He usually does. He’s talking to right-wing people. He’s friends with Mike Cernovich. Good for him. He’s making new friends. I don’t care. I have four children; I don’t need Elon Musk.”

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News Print & Digital

New Texas Law Will Make It Illegal to Block, Ban Posts on Social Media Outlets

Texas lawmakers ruled last week that makes it illegal to block, ban, remove, deplatform, demonetize, and de-boost posts on social media platforms.



Texas lawmakers have put Big Tech on notice following a ruling last week that makes it illegal to block, ban, remove, deplatform, demonetize, and de-boost posts on social media platforms with 50 million or more US monthly users.

The 15-word ruling will most likely set the stage for an intense debate in the Supreme Court and could further divide a nation struggling to interpret free speech and the First Amendment.

According to MSN, Texas’s law, HB 20, which seeks to address the perceived imbalance, was blocked in December by a district court judge who ruled it was unconstitutional under the First Amendment.

Trade organizations NetChoice and the Computer Communications Industry Association have appealed directly to the Supreme Court, according to The Verge. In a statement, NetChoice counsel Chris Marchese said the law strips private online businesses of their speech rights.

“The First Amendment prohibits Texas from forcing online platforms to host and promote foreign propaganda, pornography, pro-Nazi speech, and spam,” he added.

The Texas attorney general’s that the appeals court made the right decision and said it would continue defending the Texas law.

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News Print & Digital

Ted Sarandos to Staffers: Quit Netflix if You Find It Hard to Support Our Content

The Netflix CEO sent an internal memo discussing the diversity of its products and suggested that some content may conflict with people’s personal beliefs. 



As streaming giant Netflix continues to hemorrhage subscribers, the company has reportedly told its employees to find a new job if they’re offended by some of the content that is being created.  

According to Variety, CEO Ted Sarandos sent an internal memo discussing the diversity of its products and suggested that some content may conflict with people’s personal beliefs. 

“Depending on your role, you may need to work on titles you perceive to be harmful,” the memo said. “If you’d find it hard to support our content breadth, Netflix may not be the best place for you.”

According to the company’s first-quarter earnings report, Netflix lost 200,000 subscribers during the January-March period. Some employees staged a walkout when Dave Chapelle railed against transgenderism. At that time, the company vowed not to silence its artists. 

Sarandos reiterated that Netflix supports individualism and respects the principles and values of its subscribers. 

“While every title is different, we approach them based on the same set of principles: We support the artistic expression of the creators we choose to work with; we program for a diversity of audiences and tastes; and we let viewers decide what’s appropriate for them, versus having Netflix censor specific artists or voices,” the memo added.

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