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Rick Sanchez, Agua Media to Deliver Content From Latino Perspective

Rick Sanchez has plenty of experience working for mainstream news outlets like CNN, Fox News, and Univision, but now he’s ready to deliver his own content.

Eduardo Razo




In Sports Media, several recognizable figures use the name they’ve created for themselves at mainstream outlets to launch their podcast network or media company. People like Colin Cowherd, who has The Volume, and Dan LeBatard with Meadowlark Media.

On the news media side, there’s Dan Abrams, who has Mediaite and Law&Order; however, his ventures don’t steer off the path of news, which is why Rick Sanchez could be considered something different. 

Sanchez brings plenty of experience working at news media giants like CNN, Fox News, and Univision. Nonetheless, now he’s out on his own as the CEO of Agua Media, beginning his lifelong dream of creating his content. 

The former host spoke with Barrett News Media discussing how the underrepresentation of the Latino population in media played a role in this new venture with his business partner Solomon D. Trujillo.

“Why is it that we are 20-percent of the population, but only two percent of the guests on television,” Sanchez said. “And this is what I want to change. I know the reality of America. Latinos are the bridge to the new American mainstream.”

Despite Sanchez being all in on this venture, it was Trujillo that talked him into the idea of taking this leap into having their network. The now-chairman of Agua Media showed Sanchez that they needed to fill a void when it comes to the content they can produce. 

Furthermore, Trujillo didn’t want to jump into this project with anyone else, citing Sanchez’s background, whether it’s being a refugee or his ability to share and create ideas that no one else can. 

“For the past ten years, Sol has been talking about how important it would be for us to do this,” Sanchez said. “Sol kind of talked me into the idea that we could succeed. I talked myself into the idea of how necessary what we are going to do is.”

After many years working at news media giants, Sanchez added that he would be “crazy not to” take this venture, considering he knows the market. However, despite having a background working in the news, Sanchez wants to clarify that it won’t be a news-centric network.

“Investing in news would be like investing in a typewriter company,” Sanchez said. “There’s too much of it, nobody believes in it … and whatever audience you get will be restrictive.”

The former host added that by being a network that focuses on news, they would be “separating yourself to a small audience.” He went on to say that diving into news wouldn’t be something that would do well, in his opinion. 

Although Agua Media will be creating content from a Latino perspective, the network plans to target people from all walks of life regardless of their background. In addition, they plan to have podcasts that cover everything so a listener can have a buffet of what they might like.

Agua Media will have podcasts covering current events, true crime, horror, lifestyle, and humor; they plan to be the platform for podcast listeners and podcast creators who make up the new American mainstream.

In the background, Sanchez is bringing in Workhouse Media, who are working with the likes of Dan Patrick. He’s also collaborating with someone who has worked alongside Oprah Winfrey. Agua Media plans to work with people who know the podcasting business inside and out.

When it comes to putting together a content creation company, Sanchez is looking in his backyard of Miami, bringing in people who have worked at Univision and Telemundo. 

“These are brilliant writers, who have been writing Latino-based stories all of their lives, and we are bringing much of them in to do much of our narrative pieces,” Sanchez said.

Sanchez doesn’t want to stop there, as he wants his network to be a home where Latino influencers can have a home to create content and famous Latino athletes to tell their stories. 

Although Agua Media is starting to get off the ground, the podcast network already has content ready to be created. Here’s the list of what’s to come from the company:

  • “Underrated” – A five-part fictional series on gamer Melinda Gutierrez, who beat the odds to make it to the top of the gaming world.
  • “Los Heebie Jeebees” – A supernatural phenomenon narrative where true crime and horror come to life from the dark corners of Mexico.
  • Best-selling author and activist Julissa Arce produces a podcast on the untold history of U.S. Latinos and the impact that history still has on those communities today.
  • “You Are Amazing!” – A podcast that quenches the need to be uplifted through aspirational stories of success, coproduced by Agua CCO and former Oprah Winfrey Executive Producer Corny Koehl.
  • “Campeones” – The real-life stories of Latino sports legends—from Valenzuela to Canelo to Ronaldo
  • “The Rick Sanchez L’Attitude!” – A rarity in American media, Sanchez shares a wider lens perspective on trends and events the Latino+™ community has been waiting to hear

As Agua Media finds its place in the podcasting network world, it will be interesting to see who else might jump onboard and what type of content will be produced heading forward with what they already have planned. 

News Print & Digital

Report: More Than a Third of Twitter’s Top 100 Advertisers Have Exited

CNN’s Oliver Darcy shared the reporting done by the Washington Post that more than a third of the top 100 Twitter advertisers have abandoned the platform.

Eduardo Razo




One of Elon Musk’s most significant challenges, as he now owns Twitter, lies on the financial side as the Tesla CEO attempts to make the social media stay afloat or at least somewhat profitable. 

However, CNN’s Oliver Darcy shared the reporting done by the Washington Post in his “Reliable Sources” newsletter that more than a third of Twitter’s top 100 advertisers have abandoned the platform.

With advertisers exiting, the lack of ad revenue is one of the most significant dangers to Twitter since it accounted for approximately 90 percent of its income last year.

The reporting also reveals that the pausing of ad campaigns is getting under Musk’s skin. The new Twitter owner lashed out at brands again Tuesday for “starving” the company of revenue. 

Musk also strongly suggested he never really created a “content moderation council” due to advertisers who “broke the deal” they allegedly had with him when they began exiting the platform after he “agreed to this condition.”

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News Print & Digital

Elon Musk: Ownership of Twitter Isn’t ‘Right-Wing Takeover’

Tesla CEO Elon Musk spoke with those who are still with the company, reassuring them that his ownership isn’t a “right-wing takeover.”

Eduardo Razo




Last week saw Twitter have another mass exodus of staffers and Tesla CEO Elon Musk spoke with those who are still with the company, reassuring them that his ownership isn’t a “right-wing takeover.”

Furthermore, Musk stated that he doesn’t plan on moving the platform to Texas despite many suggesting he do so since, for him, it would send a wrong message. 

“If we want to move the headquarters to Texas, I think it would play into the idea that Twitter has gone from being left-wing to right-wing, which is not the case,” Musk said (h/t The Verge). “This is not a right-wing takeover of Twitter. It is a moderate-wing takeover of Twitter.”

However, Musk is open to the idea of having dual headquarters, one in San Francisco and another in Texas, but for now, his objective appears to be stabilizing the company after a rocky transition. 

Musk indicated he might be done with slashing employees, telling employees to refer potential staffers for engineering and sales positions.

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News Print & Digital

Blaze TV Hosts React To Controversy With Elon Musk, Twitter

Blaze TV hosts are reacting to the ongoing controversy involving Twitter as the company has seen mass layoffs under Elon Musk.

Ryan Hedrick




Blaze TV hosts are reacting to the ongoing controversy involving Twitter. Last week, CBS News said it was halting its activity on the platform amid layoffs and resignations at the company. 

Jeff Fisher joined Pat Gray and Steve Burguiere aka Stu, on the “Glenn Beck Show ” Monday to discuss some of the latest developments involving Twitter including owner Elion Musk banning conspiracy theorist Alex Jones. 

Burguiere said it’s strange to see how left-leaning pundits have demonized Elon Musk following his acquisition of Twitter. 

“This guy should be a liberal icon,” stated Burguiere. “We lose sight of this because he says things about free speech that I guess is exclusively a right-wing issue.” 

Burguiere said that Musk should be able to do anything that he wants with Twitter considering the amount of money he invested to purchase the company. 

“This whole thing that he’s the icon of free speech, I don’t know if that’s true,” added Burguiere. 

Musk announced recently that conspiracy theorist Alex Jones received a permanent ban on Twitter for his involvement in denying that the Sandy Hook massacre took place.

“He (Musk) has been a hard no on Alex no matter what,” said Fisher. 

“He has apologized for it,” Burguiere said. “He’s also been sued for billions of dollars over it.” 

“The thing about Alex Jones is that some of us don’t like what he said,” Gray remarked. “But, who cares, that’s what you call free speech.”

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