Philadelphia loves its sports and is devoted to sports talk radio. The ratings battle between 94 WIP and 97.5 The Fanatic is certainly never boring. It is the perfect market to start the new season of Meet the Market Managers.
Joe Bell oversees Beasley’s Philadelphia cluster. He isn’t just making decisions for The Fanatic. He is in charge of one of the market’s most successful clusters.
He came to Philadelphia from Miami, where he was in charge of a cluster that included WQAM. Those are two very different sports and sports radio cultures.
The radio business has taken Joe Bell all over the place. His last two stops have been major markets, but his 50 year career has seen him lead groups in small markets across Indiana, Ohio, and North Carolina. That’s not too bad for a guy that started at 19 because a friend told him radio was a great way “to get chicks to call you.”
In our conversation, Joe Bell talks about why the Philadelphia Flyers don’t mind not being on the Fanatic when their games conflict with a Sixers game. It is a real testament to the powers of the brands he runs. He also talks about how relationships are changing as the pandemic subsides and why it isn’t impossible for outsiders to succeed in Philadelphia.
Demetri Ravanos: You were part of a panel at the BSM Summit last month where you talked a bit about surviving the pandemic and being in a good position coming out of it. You pointed out that you were the only one on the stage talking about it from a sales perspective because everyone else was a programmer.
So, The Fanatic has made some programming changes since you’ve been the leader there. When you have conversations like with Chuck Damico, when you’re thinking of making him the program director, with John Kincade, when you’re thinking about bringing him in for mornings, what do programming candidates need to know about The Fanatic’s sales goals when you start talking with them?
Joe Bell: Well, first of all, I don’t consider myself a sales guy. I have always considered myself a radio guy who could sell. I got in the business through programming. If I did it better, that’s what I would still be doing. I look at it a little bit different. I am excited that folks like Mike Thomas and, Chris Olivero get the shot to be market managers. For a long time, everybody came from sales, right? This is such a programing driven business. It’s all about content.
I manage eight radio stations here, and while ratings are important, sports radio is a much more emotional buy. There are so many opportunities to attach your clients to programming for them to get direct results. So it’s a lot different than selling ads on a music station. There are just so many ways to involve a client through sponsorships, whether that’s attachment to the teams, personalities, and/or live endorsements.
Our sales effort is so closely aligned with our programming that sometimes it’s hard to separate them. Kincade is the best I think I’ve ever seen at being able to weave a liner into content to where you really don’t realize that’s what he did.
To me, sports radio is reality radio. It’s like reality TV before reality TV. It changes every day. It’s live every day. I mean, things happen and you’re on it. So it’s been a lot of fun. I did sports radio in Miami with WQAM, so it’s been a big part of what I’ve done my whole career.
DR: So I do want to come back to a couple of different things you said in there, but you mentioned some of the guys that have gone from programing into the market manager side of things. And I wonder, as somebody that is a market manager right now, how do you scout talent for future management? You mentioned this. It would be so easy to say, “Oh, well, that seller has the best numbers. They should be leading and teaching everyone else.” But you need more than that. So what are you looking for in either sellers or programmers that makes you think it is worth investing your time in helping them take the next step?
JB: That’s a great question, because first of all, they have to want to do that, not everybody does. I work with some sales people who have no interest in doing anything other than their doing. They’re awesome salespeople. They make a lot of money.
Same thing with talent. A lot of talent does not want to be management. They’re really good at being on the air. They enjoy it.
I think the first thing is identifying what somebody’s goals are longterm and how can we help them get there. But we’ve got two or three people that work here right now that I’d be shocked if I opened the trades in 10 years and they weren’t market managers.
DR: You mentioned your history running a cluster in Miami that included WQAM. Obviously, that is night and day as a sports market compared to Philadelphia. Did you have enough of a background in sports radio coming into Philadelphia that it didn’t necessarily change your expectations for what sports radio could do in a marketplace, do you come in, see the how much the city revolves around sports conversations and immediately raise your expectations?
JB: Yeah, absolutely. If I were to pick my favorite radio station of all time that I did not manage. It’s probably WLW in Cincinnati. They did a lot of play-by-play and sports talk. I mean, going back to Bob Trumpy and people like that. So I’ve always been a huge consumer of the format.
You’re right, Miami is a great place to live, but it doesn’t have the passion for sports that exists here in Philly. So many people are not from Miami, they’re transplants. They’re interested, but they don’t live and die with as we say here, four-for-four.
DR: I really like that term. I’ve never heard that before.
JB: That’s big here. Our guys ask all the time, are you four-for-four? And you know, Philly is not unlike Boston and New York in a couple of markets that support more than one very successful sports talk radio station.
DR: Very true. That brings me back to something else you said at the Summit. You talked about how important it is to build and service relationships with the teams you broadcast. For you guys, it is the Sixers and the Flyers.
I want to talk specifically about the Sixers here because I do wonder how you capitalize on something like this. I mean, the never-ending story around that team this year from a sales perspective, is that just pitching to clients that they want to be a part of the excitement? They want to be a part of everything Sixers in the 2021-2022 season? Or do you start to talk to them about how you can make moments like the Harden trade special specifically for them?
JB: It’s more of what we do around the team. We’ve got a tremendous relationship with the Sixers and the Flyers. My whole theory is that your partners are partners. If one of the teams asks me to do something and we can do it, we do it. I think the teams pretty much do the same thing.
You’re at the mercy sometimes of the momentum the team has. And right now, I mean, the Sixers have been red hot. It’s been a great ride the last few years, but it just gets better and better.
We are always brainstorming about how we can take what we do and take it to the next level. We do a shoot-out, a knockout tournament, every year. It turned out that this year it was on the night of Harden’s first game. We have a hundred listeners on the court after the game trying to win a prize in a knockout tournament. And so, we look at all different kinds of things.
The other thing is our hosts are very embedded in the marketplace, and with the teams. Gargano, Kincade, those were local guys. It’s not an act. They grew up here, they’re big fans, and I think it comes across on the air.
DR: When you are doing both the NBA and NHL, they’re both the top league in their sport and they play at the exact same time. So, what are the negotiations like between the two? How do you make them understand, “Hey, they’re going to be nights you’re playing on the same night and here’s how that’s going to work.”?
JB: The Sixers are always on the Fanatic. Oddly enough, and this deal was already in place when I got here, we carry the conflict games for hockey on WMMR, which is the number-one-rated station in Philadelphia. When you take a look at the audience of MMR, as a rock and roll station, a lot of males are in the audience, and it hasn’t hurt the ratings at all. As a matter of fact, I know the Flyers like the fact that when they can’t be on The Fanatic they are on MMR. So it’s a really good combination. There’s about 20 games a year, I would guess, that we have to put on MMR, but it’s been a good situation for everybody.
DR: A legendary station to be associated with too. That’s not a bad consolation prize when the sports signal isn’t available.
JB: Absolutely! In terms of play by play, unless the team is really hot at the moment, your numbers at night probably aren’t going to be as good as your daytime numbers. What it does is it fuels conversation and interest and passion. The Sixers have been driving content on The Fanatic. It’s all people want to talk about in a city where they usually just want to talk about the Eagles.
DR: When you talk about capturing the moment for partners and teams, I think about Anthony Gargano. I can’t tell you how much mileage we got out of that video of him learning live on air about the James Harden trade. That was that was such an authentic kind of moment.
JB: That’s who he is. You know, each of our guys are that way. Kincade is pretty slick and comes across different. I mean, he’s a Philly guy. I ask him how many cousins he has because everybody that calls the station says they’re related to him in some way.
I tried to hire John for a couple of years when he was in Atlanta. Every time I talked to him, he’d say, “You know, I’m going to end up back in Philly, but today’s not the day.” He had a daughter in high school but when they blew up his former station, I called him the next day and I said, “Is today a good day?” He starts laughing and says “Today would be a great time to talk.”
He’s been a huge addition to the station. Gargano and Mike Missanelli were both newspaper guys. That generation of sports talk talent, so many of them came from print locally. You know, that means they’re so invested in the area and well know. It makes us a lot of fun.
DR: You mentioned that on-air, listeners really crave that authenticity. I think that is part of the reputation of Philly being kind of a tough sports market, right? They want to hear from their own Who are you to talk about the Eagles if you didn’t grow up in Jenkintown, right? You know what I mean?
JB: Oh, that’s right on. Listen, Anthony Gargano is more Philly than a good cheesesteak.
DR: So what about the clients? Why do local voices matter when you are going out to sell The Fanatic?
JB: Well, the first thing is our guys get results for people. I think that’s one of the real attributes of spoken word. If done right, whether it’s sports or political or whatever, people develop such a close relationship with the talent and believe what they say. It works really well at generating results for the client. You can spot phony a mile away and our guys are really authentic and love what they do and it comes across.
DR: So what about with your sellers? Can a seller from outside the market come to Philadelphia and find success?
JB: I think so. Somebody told me when I came here that your talent all had to be from Philly. Preston and Steve are doing 20 shares in the morning on MMR. Neither one of them are from Philly, but they’ve been here for 100 years. I think the key, if you’re coming in from outside of the market is to understand what makes the market unique and what people love about it.
What people don’t want to have is somebody to come here and tell them what’s wrong with it. That’s the thing here. If you don’t like it, go back to where you came from.
I think it’s a great market. I love it. Growing up in southern Ohio, around Dayton and Cincinnati, I see the same kind of people and same work ethic. People love it here. Very few people leave Philly, and if they do, they oftentimes come back. It’s very provincial.
DR: So you mentioned MMR several times, I want to talk a little bit about the fact that you have Chuck Damico involved with both The Fanatic and WMMR. Maybe you have already given me the answer to this with how much crossover there is, but why is it important to you to have someone involved with The Fanatic who also has experience with WMMR?
JB: The reason that I made Chuck just the PD of The Fanatic is he was instrumental in the development of Preston and Steve. He still does some producing for them. He gets storytelling and understands how to build talent. I think those are two attributes he really has. When you get right down to it, that’s what we do, right? We tell stories.
I tell our guys all the time that it’s not about the scores. You can get your scores on the phone, and once you know the score, what more is there to know about that game?
What they want to know is what happened. What’s going to happen? What do you think might happen? That’s storytelling and Chuck is really good at developing talent and teaching them to do that. So, when I saw what he had done with Preston and Steve, I thought ” you know, we have a tremendous PD at MMR in Bill Weston. Hopefully Bill’s not going anywhere anytime soon. So Chuck was in the number two spot and did a great job with talent. And we talked and I said, “could you handle both?” and he said, Absolutely.
We have a really strong APD on The Fanatic in Eric “Coach” Camille, who also executive produces the morning show. So it’s about having really good people and making sure you get him in the right spot in the lineup.
DR: So how much of an asset is it to have somebody that has so much influence on both brands when you are putting together these big multi-station campaigns? Because MMR and the Fanatic like that Venn diagram seems like it should be a perfect circle of listeners.
JB: Even though we have some people involved in both, we operate them totally separate. In the last monthly ratings, we have four of the top six stations in the market, 25-54 primetime. So we’ve got strong brands and we do try to keep them what we call “wingtip to wingtip”. You want them not getting in each other’s way. We want all of them to be as strong as possible.
DR: At the Summit, you talked about coming through the pandemic that it was a real opportunity to strengthen the relationship with local clients and to reach out and say, “How can we help you right now?” So here we are, we’ve passed the two year anniversary of the world turning upside down and you go out and it looks like we’ve either learned to live with it or at the very least, COVID 19 has faded into the background in a lot of people’s lives. I wonder if the same thing has happened with the strength of those relationships at all. As that uncertainty and that threat subsides, do you wonder if the memories of how you helped those clients, whether it was keep their doors open or just make one specific thing happen, do you worry that those are going to start to do the same? Time just seems to have that effect on everything.
JB: That’s a really good question. I think this cluster, even when it was Greater Media, before we bought it, had a very, I guess you would call it, “servant style” sales operation. What can we do to help you? We’ve carried that through. The pandemic intensified that.
Our whole thing has always been creating partnerships and programs with clients that goes a lot further than selling spots for a specific timeframe.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Jac Collinsworth Has Learned From The Best
“The way he would take all of the young people, myself included, under his wings. You couldn’t get this anywhere else.”
Jac Collinsworth got his first taste of Notre Dame football while watching his brother Austin play for the Fighting Irish. There was his brother playing on special teams and getting a chance to return kicks.
“I remember sitting in the stands for his first football game inside Notre Dame Stadium thinking this is the coolest thing I’ve been a part of,” said Collinsworth. “The history of this building and my brother is out there in a Notre Dame jersey.”
Not only did Jac eventually go to Notre Dame as well, but he just completed his first season as the play-by-play voice for Notre Dame Football on NBC. As a student, Jac was part of the NBC sideline production team during his four-year education at South Bend from 2013 to 2017 and he was the sideline reporter for the NBC broadcast of the Blue/Gold spring game in 2016 and 2017.
“To work on the broadcasts for four years — as an intern really — with Alex Flanagan and then with Kathryn Tappen for three years down there on the sideline and being in all those production meetings, it was such an invaluable piece of the journey for me.”
And now, the 27-year-old is the television voice of the Fighting Irish.
“To see it all come full circle and be up there in the booth, it was really a special experience every single game,” said Collinsworth.
After graduating from Notre Dame, Collinsworth joined ESPN where he was a correspondent for NFL Live and Sunday NFL Countdown while also hosting the ESPN-owned ACC Network’s football show The Huddle.
Jac then returned to NBC in 2020 and was part of the Notre Dame telecasts during the pregame show and halftime show for two seasons. Collinsworth had the opportunity to learn under veteran play-by-play voice Mike Tirico, especially during the production meetings.
Tirico became a mentor to Collinsworth.
“I felt like I was getting a graduate degree watching him handle those meetings,” said Collinsworth. “The way he would take all of the young people, myself included, under his wings. You couldn’t get this anywhere else. To be able to do that for two years and still have him as a close friend and somebody I can text…I text with him before every single game.”
Another huge mentor to Collinsworth has been the legendary Al Michaels, the former play-by-play voice for Sunday Night Football who is now calling the Thursday night package for Amazon.
“I talk to him all the time,” said Collinsworth. “I’ve had dinner with him. He invites me out to play golf. We just get on the phone and spent 45 minutes just breaking down everything. Every time that phone rings I don’t care what I’m in the middle of, I walk outside and I take that call.”
Collinsworth, the son of former Bengals wide receiver and current NFL Sunday Night Football analyst Cris Collinsworth, first felt the broadcasting itch growing up in Ft. Thomas, Kentucky. It goes without saying that his father was a huge influence, but Jac remembers when Highlands High School was being renovated when he was in 7th and 8th grade.
The first part of the renovation was a brand-new broadcast facility.
“It was a studio that had these amazing cameras, a desk, lights and two sets,” recalled Collinsworth. “To this day, I’ve never seen a high school setup…I mean this is better than most college setups…a state of-the-art facility.”
The class was called “Introduction to Filmmaking” and Collinsworth started out wanted to be a cameraman.
“I became obsessed with running around the school and filming all this stuff whatever students were doing,” said Collinsworth.
From there, Jac gained experience in editing and producing but deep down inside he thought he wanted to be a cameraman…that was until his first taste of on-air experience.
“They started a rotation where everybody in the class had to try hosting the announcements live right before the final period of the day,” said Collinsworth.
And the rest is history.
An important part of Jac’s growth as a play-by-play announcer came last spring working NBC’s coverage of the United States Football League. Paired with Jason Garrett, Collinsworth was able to continue the learning process before taking over the Notre Dame duties. He appreciated the fact that these were really good football players that were among the best players on their college teams and could very well be in the NFL.
And just like for the players, the USFL was an opportunity for Jac to get better at his craft.
“Just continuing to learn the art form of calling a game,” said Collinsworth. “The timing and getting out of the way sometimes and letting the broadcast breathe and rising for those big moments.”
An incredibly big moment for Jac would be if the opportunity to work a game with his father ever presented himself. It’s something that he’s thought about and would love to see come to fruition somewhere down the road.
But if that happens, there could be a problem for the viewers.
“Would anybody be able to tell who is talking?” joked Jac.
Jac and his father sound so much alike it’s scary. In fact, during our twenty-minute phone conversation, I really had to pay attention to listen for any discernable difference between Jac and his dad and it was very hard to find any.
But it would still be fascinating to hear them work together.
“I think it would be a very cool experience,” said Jac. “We would have so much chemistry that it would be a crazy experience. I would love to do it. I’d be getting out of his way and let him make points and I wouldn’t be afraid to take a couple of shots at him. I think it would be damn entertaining.”
While their on-air roles are different, Jac has been able to learn a lot about broadcasting from his father. While he does — for the most part — give his son some space when it comes to work, Cris leaves Jac a note prior to each broadcast, mainly has it pertains to a specific aspect of a telecast like coming back from a break or the flow of a telecast.
But there’s one valuable lesson that Jac learned from his dad years ago that he has adopted for himself.
“Probably the biggest thing I’ve learned from him is, he is a worker man,” said Collinsworth. “He just works at this stuff.”
Jac would constantly see his father going through film at various hours during the day, but Cris would still pay close attention to his son’s studies at school and would let Jac know about it if he saw something wasn’t right.
Like when Jac would be having some difficulty with a math assignment.
“I’m like ‘Dad, this is calculus, I can’t figure out how to do this equation’,” said Jac. “He would put that clicker down and come up and he would be deep in the math book going through the chapters learning all this calculus that he hasn’t done in 40 years. I’d come down at six in the morning and he’d still be flipping through the math book while I’m eating breakfast and he’s teaching me the lesson to make sure I got it for the quiz.
“That’s how he was…just the work element is the biggest thing that I still use every day and I definitely got it from him.”
Aside from his football duties, Collinsworth has also been a NASCAR studio analyst for NBC and he’s also been the voice of Atlantic Ten Men’s Basketball and the Atlantic Ten Tournament. There’s something to be said for getting experience in multiple sports because each sport has its own pace and its own flow.
Some play-by-play voices specialize in one sport and some can handle multiple assignments. In Jac’s case, there’s one sport that stand above all the others.
“The rhythm, feel and flow of a football game is my favorite,” said Collinsworth. “Football has always been my first love and grew up around it. Basketball happens fast not to mention you’re on the court and you’re right there in the middle of it. I’ve called baseball games too and that’s a very slow game.”
Jac Collinsworth is still very early in his broadcasting career but he has great talent and he’s been rewarded with some amazing opportunities like Notre Dame Football and being part of NBC’s NFL coverage.
But he knows that he’s had some help along the way and he’s very grateful for it.
“I feel like I’m living out a dream and I feel like I’m standing on a lot of people’s shoulders that helped me get there,” said Collinsworth. “I think about a lot of people who didn’t need to but chose to help me when I was a kid. I feel like I have a great responsibility to take that advice and take it as far as I can and that’s what I’m trying to do.”
And it all started with a high school television studio and his willingness to try all different aspects of the business.
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at DragonsRadio@aol.com.
Chris Kinard Has 106.7 The Fan, The Team 980 Primed For Continued Success
“Coming right out of the books and beating our direct competitor in the first month will always be something I’m proud of.”
When Jim Riggleman resigned as manager of the Washington Nationals in June 2011, it was the first time Chris Kinard thought the fanbase cared about the team.
Riggleman wanted the Nationals to pick up the option on his contract and effectively remove the “interim” tag from his job description, and once they declined to do so, he essentially packed up and left.
From the time he was young, Chris Kinard was interested in media, and he had early exposure in the industry since his uncle Lee worked as a television news anchor in Greensboro, N.C. The elder Kinard was the pioneer of the Good Morning Show on WFMY News 2 and was honored with the dedication of the main studio in his honor from where he worked since 1956.
By the time he was in fifth grade, Chris Kinard began listening to radio and realizing it may be a viable career path for him to pursue. He shadowed his uncle in 1996 to learn about news media and television broadcasting; however, he gravitated towards working in radio in part because of WJFK-FM, and had an affinity towards professional sports.
“A local morning show here in D.C. on a top 40 station was kind of my entry point,” Kinard said. “I listened to that show actually when it moved over to WJFK for years in middle school and high school.”
At the time, WJFK-FM was broadcasting in the talk format and was among the network of stations syndicating The Howard Stern Show and other programming targeted towards the male 25-54 demographic. Kinard was an avid listener of the station, tuning in to its programming for several hours a day over the course of many years.
Today, it is known as 106.7 The Fan and it is managed, along with Audacy’s cluster of radio stations by Kinard himself. He was responsible for flipping the station’s format from talk to sports in 2009 and has helped cement the brand as dominant in the ratings.
“Flipping the station to sports will always be a bittersweet thing for me,” Kinard said. “I grew up with the station [in] the previous format and I took a lot of pride in what we were doing at the time, but I think we launched with great success. Coming right out of the books and beating our direct competitor in the first month will always be something I’m proud of.”
During his freshman year at American University, he got word that The Sports Junkies were making a public appearance a few minutes away from his childhood home. Additionally, he found out the show was looking for people to volunteer to serve as interns, an opportunity he knew was simply too good to pass up.
Inherently shy, Kinard introduced himself with the hopes of landing an internship at WJFK-FM. A few weeks later, he received a phone call informing him that he was selected to work as an intern, a surreal opportunity for him to begin working in sports media. Little did he know he would still be working at the station, albeit in a more substantial role, 25 years later.
“When it started and when I was actually in the building and seeing the behind the scenes, I was kind of in awe,” Kinard said. “….I had no idea what I was doing really except that I really wanted to be there and couldn’t believe that I was and wanted to soak it all in.”
Three months later, one of the show’s producers who largely acted as a call screener left the station to pursue another opportunity in media. As a result, there was a gap to be filled, and since Kinard had been diligent and responsible as an intern, he was hired part-time to take over the role. At the conclusion of his sophomore year in college, he was hired full-time as the producer of The Sports Junkies – a development in his career he calls “fortuitous” initially difficult to foresee balancing with two years remaining to earn his undergraduate degree.
“It was a really kind of interesting conversation with my parents about whether to do it or not and how it would impact my schoolwork and that kind of thing,” Kinard said. “I just was determined to take that opportunity; I knew how scarce they were I guess just by seeing people who had been at the station and working part-time [for] several years who had left because they couldn’t get a full-time position.”
By the time he was in his junior and senior years, Kinard had valuable professional experience from working at WJFK-FM and also interning at the local ABC affiliate station. Although he participated in some of the student-run media outlets at the school, his mindset was to prioritize what he was doing off campus.
“I’m not sure that I actually got a lot out of college to be honest with you because I was doing it outside of school already just by kind of virtue of connections,” Kinard said. “Being in Washington, D.C. and all the opportunities that are available here, [that was] really… my focus more than anything else.”
During his first year as show producer, The Sports Junkies became nationally syndicated on Westwood One Radio and was achieving notoriety and high ratings within the marketplace. The show is hosted by four childhood best friends – John Auville, Eric Bickel, Jason Bishop, and John-Paul Flaim – who began the program on public access television in Bowie, Maryland before joining WJFK-FM as evening hosts in 1996. None of them had any formal broadcast training, instead utilizing their indelible chemistry and local background to auspiciously impact sports media.
“They’re very authentic,” Kinard expressed. “I think when people hear them, they can relate to them. They sound like every guy’s group of friends sound when you get together. I think they sound like our city; they sound like sports fans in Washington over the last 30 years.”
All four co-hosts recently inked four-year contract extensions to keep The Sports Junkies on 106.7 The Fan, officially putting pen to paper together in studio earlier this month.
Since 2016, The Sports Junkies has been simulcast on NBC Sports Washington, and although listeners now have the ability to add a visual component to their experience, it did not change how any of the co-hosts approach the job. From the beginning, there was a mutual understanding that the show would still operate in the same way with the cameras serving the purpose of pulling back the metaphorical curtain.
“It is really a fast-paced show in terms of the camera switching and the direction of it because there’s four guys, so I think this show translates really well,” Kinard said. “There’s a lot going on because there are four hosts, not just two talking heads. There’s also two producers that chime in a lot. There’s a lot of movement, I think, within the show because of just how dynamic of a cast it is.”
Since its official shift to the sports talk format in 2009, 106.7 The Fan had primarily competed with The Team 980 to try to win in the ratings. In November 2020, Audacy, officially agreed to acquire various stations across the United States owned by Urban One, including The Team 980, effectively ending that competition. Part of Kinard’s job is to oversee both sports talk stations, which now compete with ESPN 630 DC.
“We have some really talented staff,” Kinard said. “I’m not sure we’ve ever had more talent under one roof than we have now. Having two stations in my market allows me to groom new people and give people opportunities quicker than I could with just one station.”
Moreover, he helped launch 1580 The Bet, a radio station broadcasting in the growing sports gambling format in partnership with the BetQL Audio Network and CBS Sports Radio. Its creation coincided with a nationwide effort by Audacy to better utilize certain signals to their full potential, and with the proliferation and legalization of sports betting in select states across the country, many of them flipped to this format.
“I think it was important to have the BetQL Network represented in Washington at a high level because of the proximity to the MGM National Harbor, which is just kind of 15 minutes away from the radio station,” Kinard said. “[It is] on a signal that, in the past, had not been a big ratings play, so that was a great opportunity to just kind of own sports in Washington – to have 106.7 The Fan; The Team 980; and 1580 The Bet all under one umbrella.”
A compelling draw to sports radio is live game broadcasts, and as brand manager of Audacy DC, Kinard is responsible for maintaining 106.7 The Fan’s relationship with the Washington Capitals and Washington Nationals. When the teams are doing well, it usually results in better metrics for the station.
“There’s a huge correlation between winning and listenership and also advertiser interest,” Kinard said. “There’s a segment of the fanbase, I think, that thinks that local sports radio roots against the teams. It’s not that we root for the teams necessarily, but if you ask any host probably on any radio station in America whether it’s better for their individual show’s success and their overall station success if the teams are successful, I think everyone’s going to say it’s way better.”
Prior to the start of this NFL season, Audacy DC parted ways with the Washington Commanders due to a disagreement regarding “the value of the broadcasts.” The Team 980 was previously owned by the Washington Commanders franchise itself and had been the flagship station of the team for several years through its sale to Urban One in 2019. The Fan had not had the radio broadcast rights to the Commanders since 2006 before it was broadcasting in the sports talk format, hence why The Sports Junkies co-host Eric Bickel stated that the station had had no relationship with the team for two decades.
Since the Commanders officially entered into a new partnership with iHeartRadio, its flagship station has been BIG 100, which airs a classic rock format. Consequently, The Team 980 had the opportunity to change its on-air strategy, airing five hours of pregame coverage every week followed by extensive postgame coverage. During the games themselves, the station has broadcast Burgundy & Gold Gameday Live, a show that has had stellar listenership thus far.
“I think play-by-play rights are really important and do have a ton of value, but only if it’s done in a way where there’s partnership on both sides but also an understanding on both sides that the team has a job to do and the radio station has a job to do,” Kinard expressed. “Our focus is just to continue to provide great talk and coverage of the teams.”
As media continues to evolve with changes in technology and consumption habits, Kinard remains optimistic about the future because of the influx of new talent and the leadership at Audacy.
“We have just a wealth of talent and content, and I think that content will cut through no matter what’s going on with technology,” he said. “I think that we will continue to push to make sure that we are on the platforms that we need to be on and that we own that content and can monetize it for the future. I don’t know how anyone could compete with that, so I’m really excited about it.”
Kinard’s vertical movement in the industry might not have been possible without finding a mentor in Michael Hughes, the station’s general manager. Over the years working in the industry, Kinard grasped that managers are often not thinking about the needs and wants of individuals because of the myriad of responsibilities they are juggling related to the entity as a whole over any given period of time.
As a result, it is essential for subordinates to communicate with their superiors, as they are “at the mercy of the communication [they] receive,” according to Kinard.
“I had a conversation with him about… wanting to be a program director,” Kinard said of Hughes. “I think he took that seriously and took that to heart and he said, ‘Well, let me help you be prepared for that when the time might come.’ It just so happened that it came less than a year later.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
Pete Thamel Was ESPN’s College Football Missing Link
His no-frills approach is refreshing in a time when many “insiders” view being as famous as the athletes they cover as a quasi-goal for their futures.
For a network often accused of “running” college football, it always seemed odd to me that ESPN never had that true news-breaking reporter it had for other sports. That is, until it hired Pete Thamel in January of this year.
ESPN poured resources into “insiders” like Adam Schefter, Adrian Wojnarowski, and Jeff Passan while it poured rights fees into the SEC, Big 12, Pac-12, ACC, and the College Football Playoff, but from the outside, it looked as if the network just wasn’t interested in having that same type of reporting for college football, which is truly puzzling.
When the entire postseason of the country’s arguably second favorite sport is centered around what is best for your television channel, you would think supplementing it with high level, national reporting would be a priority.
Maybe the right deals never came to fruition or maybe the value just wasn’t seen by the network until Thamel became available, but his contributions to ESPN’s college football coverage have been immeasurable.
In a day and age where reporters break news on Twitter and get around to eventually writing a story for their outlet’s website, Thamel flexed his reporting chops in a major way on Sunday. While the rest of the college football world was still pondering whether Ohio State should consider firing Ryan Day, Thamel dropped a bomb on the sport’s landscape by revealing Wisconsin had hired Cincinnati head coach Luke Fickell to run their program. His initial tweet was accompanied by a link to ESPN’s website with further details about the move.
Pete Thamel was so convinced he was the first and potentially only person working on that ever-changing breaking news story, that he took the time to write the story, submit it through ESPN’s editorial staff, and then release the news before anyone else. In 2022, that’s the equivalent of mailing his story from side of the country to the other in order to break news. And yet, he was so far ahead of the game that he was able to take his time, gather his facts, and report an accurate, succinct story that would be of value to him and his network. What a novel concept.
One of Thamel’s best qualities as an “insider” is he — thus far — hasn’t been plagued by questions that have been a factor in the perception like his ESPN counterparts. Schefter, Wojnarowski, and Passan have each faced their own incidents during their time as the lead reporters for ESPN but Thamel, in my opinion, is unlikely to be pulled into those scenarios. It seems clear Thamel doesn’t release things for the benefit of anyone other than himself and the outlet he works for.
He doesn’t seem to be swayed by agents, athletic directors, coaches, boosters, or anyone else with skin in the game. His no-frills approach is refreshing in a time when many “insiders” view being as famous as the athletes they cover as a quasi-goal for their futures.
Last week, College GameDay host Rece Davis noted on the show’s podcast that Thamel brought “something to GameDay that GameDay’s desperately needed for years”, and he’s right. Not only did ESPN need a news breaker for it’s digital outlets, but it needed that presence on its pregame show.
And when you think about it, nearly ever other pregame show has that role filled. Schefter and Chris Mortensen hold that role for ESPN’s NFL coverage, FOX Sports has Jay Glazer in its NFL pregame show and Bruce Feldman for Big Noon Kickoff. It’s just an area ESPN lacked.
But they made a fantastic hire by bringing Thamel aboard, and his reporting will serve the worldwide leader well over the course of the following weeks as the college coaching carousel heats up.
Garrett Searight is the Editor of Barrett Sports Media and Barrett News Media. He previously was the Program Director and Afternoon Co-Host on 93.1 The Fan in Lima, OH. He is also a play-by-play announcer for TV and Radio broadcasts in Western Ohio.