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Mark Cuban: Baseball Is ‘Well-Suited For The TikTok Generation’

“He said that the league should be developing an app that takes “an AI-driven approach” to fandom.”

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Streaming deals may have older fans worried about finding their favorite teams when the new Major League Baseball season starts. One fan thinks streaming is just the tip of the technology iceberg the league should be embracing. Mark Cuban told Dan Patrick that the sport’s future should be all about social media and algorithms.

Patrick asked Cuban if he would invest in the sport of baseball if it were a product presented to him on ABC’s Shark Tank. Cuban said he would, but he would require some changes, because baseball is better built for the future than anyone realizes.

“I think baseball is well-suited for the TikTok generation because it comes in small bites,” the Dallas Mavericks owner said.

In a perfect world, Mark Cuban wants to see Major League Baseball embrace the same model as TikTok. He said that the league should be developing an app that takes “an AI-driven approach” to fandom.

“You could create an application where you could be living in Dallas, you could be a Rangers fan, but if Ohtani came up or your favorite player came up, you’d have an app where can swipe in for those plate appearances.”

Cuban wants to see baseball embrace the hand social media has dealt the sport and also make more common-sense changes to attract younger fans. He dismissed seven-inning doubleheaders and putting runners on second as nonsense.

More effective changes, according to Mark Cuban, would be eliminating throwing the ball around the horn and encouraging personality through bat flips and other celebrations.

Cuban is not advocating for a presentation based on an algorithm to replace traditional coverage of Major League Baseball. He doesn’t think any technological advancement should replace traditional linear TV broadcasts. He says that his app idea could be offered at somewhere between three and five dollars per month to better serve younger fans.

Patrick asked him why it is that the answer seems so obvious to Cuban, but it isn’t something the league has figured out.

“That’s a mystery I’ve never been able to solve,” Mark Cuban laughed.

Sports Radio News

ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group

“The programming on the station does not change.”

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Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1 ESPN.

“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”

The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.

“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”

Priority Automotive owns 17 car dealerships across Virginia.

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Sports Radio News

SiriusXM Plots Super Bowl LVII Coverage

“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”

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SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.

A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.

Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.

“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.

“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”

ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.

Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.

SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.

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Sports Radio News

BetQL Network Going to Arizona for Super Bowl Week

“Three shows will be at the BetMGM Sportsbook in Glendale.”

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BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII. 

Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.

The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.

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