Details emerged on Thursday of plans for MLB to return to NBC for the first time in 22 years and stream on Peacock.
Beginning May 8 and continuing every Sunday through September 4, Peacock will be the home of a Sunday morning game. The first six games will begin at 11:30 a.m. ET, while the rest of the broadcast schedule will have games starting at high noon. The exclusive telecast will lead into the start of the rest of that day’s schedule of games at 1:30 ET.
The first game on May 8, featuring the White Sox at Fenway against the Red Sox, will be simulcast on NBC. The other 17 games will be exclusive to the streaming service.
“As consumption habits continue to evolve, it is important for us to provide new ways for fans who are outside the cable bundle to watch MLB games,” Noah Garden, MLB Chief Revenue Officer, said in a press release. “This agreement marks an exciting new chapter to the extensive history of innovation between MLB and NBC Sports in delivering exciting baseball action to our fans.”
The full Peacock schedule is below:
May 8, White Sox at Red Sox, 11:30 a.m. ET
May 15, Padres at Braves, 11:30 a.m. ET
May 22, Cardinals at Pirates, 11:30 a.m. ET
May 29, Giants at Reds, 11:30 a.m. ET
June 5, Tigers at Yankees, 11:30 a.m. ET
June 12, A’s at Guardians, 11:30 a.m. ET
June 19, Phillies at Nationals, Noon ET
June 26, Mets at Marlins, Noon ET
July 3, Royals at Tigers, Noon ET
July 10, Angels at Orioles, Noon ET
July 17, Royals at Blue Jays, Noon ET
July 24, Cubs at Phillies, Noon ET
August 7, Astros at Guardians, Noon ET
August 14, Padres at Nationals, Noon ET
August 21, White Sox at Guardians, Noon ET
August 28, Dodgers at Marlins, Noon ET
September 4, Blue Jays at Pirates, Noon ET
Jordan Bondurant is a features reporter for Barrett Sports Media. He works full-time as a multimedia specialist at the Virginia State Corporation Commission, while also putting in part-time work for News Radio WRVA and 910 The Fan in Richmond. Additionally, you can find Jordan contributing coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and ABC 8News. He can be reached by email at firstname.lastname@example.org or follow him on Twitter @J__Bondurant.
ABC Scores Most Watched NBA Saturday Primetime Game In 4 Years
“The game drew 3.7 million viewers.”
The Boston Celtics beat the Los Angeles Lakers on Saturday night. While the game’s controversial finish left LeBron James and Patrick Beverly upset, executives at the Walt Disney Company had nothing but smiles thanks to the performance of ABC.
The game drew 3.7 million viewers. That means the Celtics’ win is the most-watched game in the ABC Saturday night prime-time window in the last four years. A February 2019 game between the Lakers and Golden State Warriors drew 4.1 million.
Boston also delivered the highest-rated game of the NBA season so far outside of the league’s stacked Christmas Day slate.
NBA Saturday Primetime on ABC is experiencing a nice uptick in viewership this season. Through the weekend, the Saturday night games are averaging over 3.4 million viewers according to an ESPN press release.
That number represents a 16% jump from last season. The edition of NBA Countdown that airs before the Saturday night game is having a good season as well. It’s average audience is up 3% to just under 1.5 million.
NHL Ratings on ESPN, TNT Down in 2nd Year
So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season.
Viewership totals from ESPN and TNT show NHL ratings have declined heading into the All-Star break, but there are some extenuating circumstances for the nearly 22% drop.
So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season. However, both channels have increased their linear television schedule, doubling from 27 games to 54.
ESPN has aired 18 games with an average of 402,000 viewers. In the same time period last year, the worldwide leader had only aired seven contests, but garnered 622,000 per game. None of ESPN’s games last season had aired on weekends, while the network has broadcast six games on Sunday this year alone. The 12 games ESPN has aired that weren’t on Sunday have averaged 491,000 viewers.
The 2023 NHL All-Star Game will air on ABC Saturday, and the network is hoping for a lift from last season. In 2022, ratings fell 38% from the previous All-Star Game on NBC, and hit the lowest total since 2009. The NHL Skills challenge saw its largest audience in a decade after airing on ESPN in primetime on a Friday evening. Nearly 1.1 million watched the skills challenge, a 30% increase compared to 2020.
At this time last season, TNT had aired 20 games. Through 36 games this season, the network has seen an average of 359,000 viewers. The network is helped by the 2023 Winter Classic, which took place at Fenway Park on Monday, January 2nd. The afternoon contest saw an audience of 1.78 million, up 31% compared to the previous year.
AFC Championship Game Delivers New Viewership High For CBS
53.1 million viewers tuned in to see the Chiefs victory over the Bengals, making it the most-watched television program since Super Bowl LVI.
The AFC Championship Game between the Kansas City Chiefs and Cincinnati Bengals drew a massive audience for CBS.
53.1 million viewers tuned in to see the Chiefs’ controversial victory over the Bengals, making it the most-watched television program since Super Bowl LVI. Additionally, the event is the most-watched NFL Conference Championship Game since 2017.
CBS claims the game peaked with 59.3 million viewers and was also the most-streamed live sporting event in the history of Paramount+.
With an audience of 53.1 million, CBS concludes its NFL playoff coverage averaging 40.798 million viewers for each game. That leads all networks thus far. The 2022 NFL season was the most-watched regular season on CBS in the past seven seasons.