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A New Media Face for Bitcoin

Sometimes an excellent message is lost because of the messenger. Many in the digital asset space have said Bitcoin suffers from these difficulties.

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Sometimes an excellent message is lost because of the messenger.

Perhaps the messenger lacks knowledge. Maybe the communication skills are missing. Possibly, the messenger lacks vision or a channel to deliver the message. Or maybe the message can be so darn complicated that it is difficult to distill down to concepts that are easy for normal, non-technical folks to understand.

Many in the digital asset space have said Bitcoin suffers from these difficulties. And some are also now saying that one of their own has grown into the ideal messenger to bring the message to the masses.

“You’ve been absolutely killing it, you’ve been relentless, you don’t let up with the hosts,” said Peter McCormack, the trailblazing host of the “What Bitcoin Did” podcast. “You don’t let them interrupt you. You just came on; I’ve seen two specifically, you’ve come on like a f–king steam train, and some of the best clips I’ve seen of people talking about Bitcoin.”

McCormack was referring to Natalie Brunell, the buoyant host of the Coin Stories podcast, who he welcomed onto his highly-respected program recently.

“I finally feel like I’m kind of in my zone and feel like I am, sort of, I found my calling,” Brunell responded humbly. “I’m really passionate about Bitcoin, and I want to spread the message and use my skills that I acquired over the last ten years to do that.”

Brunell acquired those skills through her early career in journalism, and it was only recently that she made the move full-time into Bitcoin education and programming. Just last week, she helped anchor Bitcoin Magazine’s live coverage of the Bitcoin 2022 Conference from Miami.

“We think you are the best we’ve got to be out there in the mainstream talking about Bitcoin. We think you are the best,” McCormack said.

Going unsaid is one of the most obvious attributes she brings, that of being an eloquent woman in a space dominated by males. Most digital asset hosts openly admit that their audiences skew heavily male, an obstacle they feel the industry will need to surmount to reach the heights many of these insiders foresee.

Regardless of gender, breaking into the mainstream is a challenge for anyone.

“I want to get on more shows. It’s funny; people ask me why haven’t you been on CNBC yet? Why not CNN? You know, it’s hard because, for some reason, Fox Business and some of the other outlets have been more prone to want to discuss Bitcoin, as opposed to some of the other outlets,” Brunell replied. “I’m not a big CEO that purchased Bitcoin on my balance sheet, so I would love to get out there more if I can, and hopefully that’ll happen.”

“But you’re an insider in that world,” the intrepid McCormack responded, alluding to Brunell’s stellar career in media and journalism. “You know how it works.”

“Yeah, a little bit. A little bit,” Brunell acquiesced. “But I still think that Bitcoin, there’s still so much that people just don’t understand, which has been an advantage to me, right? Because if mainstream media got it, I probably wouldn’t be able to do what I’m doing right now and making a career of it. So I feel like I’m kind of running full speed because I got a head start sort of understanding and learning all this myself. But once mainstream media pours in, I don’t know what will happen. They won’t really need me anymore.”

One of the traits that makes Brunell such a well-qualified Bitcoin educator is her deep appreciation for personal freedom. She was born in Poland and immigrated to the U.S. at the age of five, as her parents yearned for the opportunities America offers citizens, regardless of their place of birth.

“My parents have all these stories of what it was like when it was Communist. They really always dreamt of coming to the United States. My mom just had this vision of the American Dream and coming to the U.S.,” Brunell said. “She watched a lot of American films, which I think is why I was naturally predisposed to loving film and T.V. and just media in general. She always had things on, and she loved the old classic Hollywood movies and how they depicted American life.”

With her mother as the driving force, it took 20 years before her family was able to make the move to America and the suburbs of Chicago. When Natalie arrived in an American elementary school, she didn’t know a single person or speak the English language.

“It’s like this feeling when you know you’re different. Everyone kind of thinks you’re weird and doesn’t understand the food you’re bringing to lunch, thinks your language and accent is weird,” she recalled, remembering her early school years as a recently-immigrated student.

She eventually changed her name officially from Natalia to Natalie in an effort to fit in. Financially, there were many challenges in her early days in Chicago. In their first apartment, she and her brother each had their room, while her parents slept on a pullout sofa in the living room. Her family of four shared a single bathroom.

Brunell is bright, engaging, and clearly a “people person,” which helped her assimilate quickly by talking and interacting constantly with friends. Even at her young age, she had the natural talent and desire to communicate and express herself, a skill set that today helps her make the sometimes-complicated topic of Bitcoin seem simple and understandable to the viewers. And not only understandable, but fun and exciting as well!

“I believe that the American Dream shouldn’t be so hard to achieve. I feel like the country was founded on such amazing principles of self-determination and freedom, and we’ve lost that along the way. I’ve always been a believer that if you’re a good person and you work hard, you should be able to achieve the things that you want,” she told McCormack. “And it’s not going to be all equal. We’re not all equal, and we don’t all have the same motivations and desires, but I think you should have a shot, you know.”

“I think certain types of journalists are predisposed to understanding or getting Bitcoin straightaway,” McCormack complimented Brunell. “I think there’s two types of journalists – they get it, or they want to fight it. There’s no middle ground, and the ones that want to fight it are usually shitty journalists who don’t do the proper research. The ones who get it, they suddenly just want to work on it.”

Brunell noted that, even in her younger years, she felt a strong pull toward media and journalism.

“I always wanted to work in T.V. or film, and I grew up sort of having a ton of media on at home because it helped augment my parents’ English skills,” she said. “Whether it was T.V. shows that were more on the scripted, fictional side or just news. We were a family that watched a ton of news, like Diane Sawyer, Barbara Walters interviews, Oprah, all of it was on all the time.” And as she matured, she felt even more compelled to the idealistic nature of true journalism.

“I remember being young and just thinking what an incredible job. What a noble profession; you get to interview leaders and big celebrities. I’m this little girl in the suburbs of Chicago who came from a foreign country. It just seemed like this amazing job,” Brunell said.

Brunell eventually majored in journalism at Pepperdine University in Los Angeles. She then earned her Masters in Journalism at Northwestern. It was a continual rise of the ladder of success for the woman who once felt she would consider herself financially successful if she simply had a house with a garage. In fact, her family’s financial struggle started after immigrating to America and worsened with the great financial crisis of 2008. During that time, the family lost everything, including their home, to bankruptcy.

And that led Brunell to Bitcoin.

“It took this ten year career being in news and exposing myself to some of the biggest crises facing this society – interviewing people on a day-to-day basis facing poverty, homelessness, civil unrest, public corruption – for me to finally start to connect the dots. Because when I discovered Bitcoin and finally went down the rabbit hole, I was like, oh, this is the problem. Oh, this is the problem that’s also impacted my hard-working, amazing, good family. And now I will do anything possible to help everyone I can, first understand the problem, and know that Bitcoin is the solution.”

Today, Brunell delights viewers and listeners through her YouTube and audio podcast, discussing Bitcoin topics with the industry’s leading voices. The best and brightest in the space appear with Brunell and watch with satisfaction as she so concisely and compellingly spreads the word on national media.

For McCormack and the other Bitcoin influencers, developers, and O.G’s, Natalie Brunell is officially one of them. And she is now also one of the most influential.

BNM Writers

Return Of White House Correspondents Dinner Draws Just Under 2 Million Viewers

“The return of a sitting POTUS gave the telecast a bump up in its audience figures, as it easily topped the most recent pre-pandemic ceremonies from 2018 (1.35 million viewers) and 2019 (0.95 million viewers).”

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For the first time in three years, the White House Correspondents Dinner (WHCD) returned in Washington, D.C. on Apr. 30. The 2022 event was emceed by comedian Trevor Noah.

In his set, the “Daily Show” host cracked several jokes about the news media — especially towards Fox News. In one if the memorable lines of the night, Noah told the dinner audience, “It is risky making jokes these days… I mean, we all saw what happened at the Oscars… What if I make a really mean joke about Kellyanne Conway, and then her husband rushes up on the stage and thanks me?”

The 2022 White House Correspondents Dinner averaged 1.85 million total viewers in the 10-11 p.m. Eastern hour on CNN, according to Nielsen Media Research. The return of a sitting POTUS gave the telecast a bump up in its audience figures, as it easily topped the most recent pre-pandemic ceremonies from 2018 (1.35 million viewers) and 2019 (0.95 million viewers).

President Biden is the first sitting U.S. President in six years to have attended the WHCD — a nugget even he had amusingly quipped, “It’s understandable: we had a horrible plague, followed by two years of COVID.”

Prior to 2018 (but with the exception of 2014), the White House Correspondents Dinner had also been broadcast on MSNBC and/or Fox News Channel, in addition to its regular CNN outlet. For four out of the five-year period from 2013 thru 2017, the event had regularly drawn well over two million viewers combined across multiple networks. Like this year, CNN was WHCD’s lone broadcaster back in 2014, having then delivered just 1.09 million viewers.

The high recent watermark for the WHCD was set in 2016, for President Barack Obama’s final Dinner and which was emceed by then-Comedy Central host Larry Wilmore. That drew 4.9 million viewers, including 3.02 million from CNN alone.

The following is a year-by-year viewership track for the past eight White House Correspondents Dinners (focusing on the ceremony’s final hour):

2022: 1.85 million (CNN)

2019: 0.95 million (CNN)

2018: 1.35 million (CNN)

2017: 2.38 million (1.69 million on CNN, 0.69 million on MSNBC)

2016: 4.90 million (3.02 million on CNN, 1.14 million on FNC, 0.74 million on MSNBC)

2015: 2.60 million (1.18 million on CNN, 0.89 million on FNC, 0.53 million on MSNBC)

2014: 1.09 million (CNN)

2013: 3.24 million (1.49 million on CNN 1.49, 1.11 million on FNC, 0.64 million on MSNBC)

Cable news averages for April 25-May 1, 2022:

Total Day (April 25-May 1 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.497 million viewers; 242,000 adults 25-54
  • MSNBC: 0.686 million viewers; 74,000 adults 25-54
  • CNN: 0.541 million viewers; 109,000 adults 25-54
  • HLN: 0.193 million viewers; 57,000 adults 25-54
  • CNBC: 0.134 million viewers; 31,000 adults 25-54
  • Newsmax: 0.119 million viewers; 18,000 adults 25-54
  • Fox Business Network: 0.117 million viewers; 11,000 adults 25-54
  • The Weather Channel: 0.113 million viewers; 21,000 adults 25-54

Prime Time (April 25-30 @ 8-11 p.m.; May 1 @ 7-11 p.m.)

  • Fox News Channel: 2.319 million viewers; 360,000 adults 25-54
  • MSNBC: 1.179 million viewers; 123,000 adults 25-54
  • CNN: 0.755 million viewers; 156,000 adults 25-54
  • HLN: 0.193 million viewers; 58,000 adults 25-54
  • CNBC: 0.174 million viewers; 58,000 adults 25-54
  • Newsmax: 0.155 million viewers; 24,000 adults 25-54
  • The Weather Channel: 0.139 million viewers; 24,000 adults 25-54
  • Fox Business Network: 0.070 million viewers; 10,000 adults 25-54
  • NewsNation: 0.048 million viewers; 8,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Mon. 4/25/2022 8:00 PM, 60 min.) 3.572 million viewers

2. The Five (FOXNC, Tue. 4/26/2022 5:00 PM, 60 min.) 3.538 million viewers

3. The Five (FOXNC, Wed. 4/27/2022 5:00 PM, 60 min.) 3.498 million viewers

4. Tucker Carlson Tonight (FOXNC, Tue. 4/26/2022 8:00 PM, 60 min.) 3.472 million viewers

5. The Five (FOXNC, Mon. 4/25/2022 5:00 PM, 60 min.) 3.465 million viewers

6. The Five (FOXNC, Thu. 4/28/2022 5:00 PM, 60 min.) 3.346 million viewers

7. Tucker Carlson Tonight (FOXNC, Wed. 4/27/2022 8:00 PM, 60 min.) 3.194 million viewers

8. The Five (FOXNC, Fri. 4/29/2022 5:00 PM, 60 min.) 3.128 million viewers

9. Tucker Carlson Tonight (FOXNC, Thu. 4/28/2022 8:00 PM, 60 min.) 3.072 million viewers

10. Hannity (FOXNC, Mon. 4/25/2022 9:00 PM, 60 min.) 2.884 million viewers

30. Rachel Maddow Show (MSNBC, Mon. 4/25/2022 9:00 PM, 60 min.) 2.122 million viewers

41. White House Correspondents Dinner “2022” (CNN, Sat. 4/30/2022 10:00 PM, 60 min.) 1.853 million viewers

 • Real Time With Bill Maher “Episode 598” (HBO, Fri. 4/29/2022 10:00 PM, 58 min.) 0.723 million viewers

 • Last Week Tonight (HBO, Sun. 5/1/2022 11:00 PM, 35 min.) 0.571 million viewers

 • The Daily Show (CMDY, Mon. 4/25/2022 11:00 PM, 31 min.) 0.428 million viewers

 • Forensic Files “Disrobed” (HLN, late Sat. 4/30/2022 12:30 AM, 30 min.) 0.424 million viewers

 • Full Frontal with Samantha Bee “Episode 7212” (TBS, Thu. 4/28/2022 10:00 PM, 30 min.) 0.227 million viewers

Top 10 cable news programs (and the top  CNN, MSNBC, HBO and HLN programs with their respective associated ranks) among adults 25-54

1. Tucker Carlson Tonight (FOXNC, Mon. 4/25/2022 8:00 PM, 60 min.) 0.639 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Tue. 4/26/2022 8:00 PM, 60 min.) 0.591 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Thu. 4/28/2022 8:00 PM, 60 min.) 0.521 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Wed. 4/27/2022 8:00 PM, 60 min.) 0.511 million adults 25-54

5. The Five (FOXNC, Wed. 4/27/2022 5:00 PM, 60 min.) 0.509 million adults 25-54

6. The Five (FOXNC, Tue. 4/26/2022 5:00 PM, 60 min.) 0.490 million adults 25-54

7. The Five (FOXNC, Mon. 4/25/2022 5:00 PM, 60 min.) 0.487 million adults 25-54

8. Hannity (FOXNC, Mon. 4/25/2022 9:00 PM, 60 min.) 0.478 million adults 25-54

9. Tucker Carlson Tonight (FOXNC, Fri. 4/29/2022 8:00 PM, 60 min.) 0.456 million adults 25-54

10. The Five (FOXNC, Thu. 4/28/2022 5:00 PM, 60 min.) 0.425 million adults 25-54

46. White House Correspondents Dinner “2022” (CNN, Sat. 4/30/2022 10:00 PM, 60 min.) 0.291 million adults 25-54

55. Rachel Maddow Show (MSNBC, Mon. 4/25/2022 9:00 PM, 60 min.) 0.274 million adults 25-54

85. Last Week Tonight (HBO, Sun. 5/1/2022 11:00 PM, 35 min.) 0.237 million adults 25-54

137. The Daily Show (CMDY, Tue. 4/26/2022 11:00 PM, 31 min.) 0.170 million adults 25-54

147. Forensic Files “Disrobed” (HLN, late Sat. 4/30/2022 12:30 AM, 30 min.) 0.163 million adults 25-54

211. Real Time With Bill Maher “Episode 598” (HBO, Fri. 4/29/2022 10:00 PM, 58 min.) 0.132 million adults 25-54

 • Full Frontal with Samantha Bee “Episode 7212” (TBS, Thu. 4/28/2022 10:00 PM, 30 min.) 0.073 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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BNM Writers

KOA’s Mandy Connell Went From Earning a Living in the Air to On it

Connell said a lot of her life has worked out that way. Serendipitous opportunities have always seemed to come her way. 

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Mandy Connell once earned her living in the air, not on it. This was during an era they served full meals and champagne, not just a bag of crumpled, stale peanuts. You had leg room and didn’t have to kiss your knees from New York to Denver.

“I was still in school at Florida State University,” Connell said. “I met a Delta Airlines flight attendant in a bar, and she said she thought they were hiring.” Initially, the woman at the bar said it might take months to get an interview, but Connell was hired and started training as a flight attendant a few weeks later. 

Connell said a lot of her life has worked out that way. Serendipitous opportunities have always seemed to come her way. 

This next bit of happenstance changed her life–for a second time.

She was mostly on “reserve,” but when holding a rare regular schedule one month, Connell was chatting with another flight attendant about a mid-air fight between passengers a couple of weeks before. “She asked what I did, and I jokingly told her I jumped on the P.A. and gave the passengers a blow-by-blow description for those that didn’t have good seats.”

When she described the fight, there was a gentleman passenger nearby who heard Connell talking.

“The man told me I should be on the radio or television,” she said. “He gave me his card. I thought, ‘Great, this guy wanted to get me on his casting couch.’” On her return trip the next week, the man was again on the flight she was working, this time with his wife.

“He pointed at me and told his wife I was the woman he told her about.”

It turns out this man was Dick Robinson; someone Connell calls a radio legend. 

 “He owned the Connecticut School of Broadcasting,” Connell said. “He still does.”

“One thing led to another, and I was offered a scholarship at Robinson’s Connecticut School of Broadcasting.” She said Robinson’s daughter was about her age, and he sent her to pick Connell up at the airport. “We had lunch at his home. He showed me his office, and there was a wall completely filled with photographs with him and everybody; the Pope, presidents, just about anyone who was anyone.”

Upon graduation from broadcasting school, Connell took an internship in Miami at WINZ. “I was with Clear Channel when they launched the first digital system,” she said. “I was an unpaid intern, and I was helping paid people learn Audiovault.” That led to some promotions. “Then I got a crappy job two night a week from 7 to 3 am, doing weather on the top of the hour. It was a lousy job but a magical experience.”

Like most jobs in radio, you never forget your first.

After that gig, Connell said a solid opportunity came when she was hired as a producer of a radio show on 104.1 in Orlando. “I had a falling-out with the host of the show,” Connell said. “I made some mistakes I won’t do again. Don’t date the host is all I can say..” Connell said that was a huge career lesson for her, but she learned how to run a radio show. 

Self-described as ridiculously honest, Connell said she’s not afraid to upset the rules if they’re bad rules. “I just think living honestly is a good way to live. I’ve taken my work seriously.”

Her show airs daily from noon-3 pm on KOA 850 AM and 94.1FM in Denver. Connell starts her workday by gathering ideas for the show. “I get up at six, take my daughter to school, and I’m ingesting the news all morning. I don’t start my show until noon. I mostly focus on things that strike my fancy.”

She said topics that can drive a reaction from listeners are always in her mind. “We just did a show about a poll about Black Americans and things that mattered to them. We unpacked everything in there. That was super cool.” She said some hosts might take a snippet of that topic, but she quickly discovered it had so much more to offer. 

Connell said she wouldn’t talk about anything on her show unless she got excited about it. “I don’t like taking topics into the next hour. People tend to repeat themselves, and nobody wants to hear that.” At the same time, Connell knows new listeners come along every hour, so it’s a judgment call. 

Her show covers news of the day, ridiculous topics you talk about with your friends, and interviews with newsmakers and shakers Connell finds interesting. “No day is like another, and every day is a potential train wreck. And I mean that in the best possible way.”

When I spoke with Connell, there was a leak from the Supreme Court regarding abolishing Roe v Wade. You’d think that would be an A-list topic for a talk show. That is not the case with Connell. 

“Even though I talked about it on my show, it’s a loser topic. The leak from the Supreme Court would have been the top story on any other day.”

It’s not going to sway people one way or another. They’re already entrenched in their views.” 

The future of radio is something Connell thinks about all the time. 

“For us, we are looking at streaming options as a huge part of the next era,” she said. “I don’t know if the radio industry goes away permanently. It’s like when cable came out in the 70s. Everybody was sure network television was going away. I’m loath to say radio will go away.”

Does she march to a different drummer? Connell thinks so. “I tell my daughter my brain doesn’t work like other people’s brains,” she said. “I think my gift as a talk show host is because I look at things that are disconnected and bring them together. Some people think I’ve lost my mind, but it works for me.” Connell sometimes said her show could be schizophrenic, and she likes that.

On her show, they do a question of the week, and it is often a bit out there. “It’s always a philosophical question, no specific answer,” she said. “Sometimes our answers make us sound like bad people,” she jokes. 

 Connell admits she leads a simple and relatively dull life off the air. 

“I’m a combination of a newshound and introvert. I only read on vacation, but most of it is for the show. I’ve got a stack of books on my bedside table that are mocking me.” Film and television are out too. 

“I hike a lot,” she said. “I don’t ski, golf, but boy, can I walk.” She’s doing this hiking in Colorado. You know, the same terrain dangerous wild animals call home. “I’ve never seen a mountain lion or moose. Those moose can kill you.”

She said while Covid-19 was truly a global tragedy, it wasn’t so bad for her. “I got to work from home. I don’t like running around like a crazy person. I’ve got a full studio in my home.”

“I tell people all the time; Covid was very good for me. I was able to shut down and evaluate what was important in my life.”

One thing is certain. When someone tells Connell to ‘Take a Hike,’ she’s more than happy to oblige. 

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BNM Writers

Katrina Szish: Charting the Uncharted Path

To say that Szish’s path to this high-profile position has been unconventional would be an understatement.

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Katrina Szish's Twitter

“You do too many things; we don’t know what to do with you.”

That advice from a senior cable news executive never hit home with Katrina Szish, and for that fact, many Newsmax viewers are thankful.

Szish, the veteran television personality, announced last week that she has joined Newsmax TV as an afternoon anchor, pairing with Bob Sellers to host its daily 2 pm-4 pm program, American Agenda.

To say that Szish’s path to this high-profile position has been unconventional would be an understatement. Her career has included red carpet conversations, discussions about pop culture and entertainment, interviews with political figures, and four years of hosting on QVC.

While most media personalities narrow down and find their niche – or rather, get shoved into one, with or without their approval – Szish has taken chances and grasped opportunities available to her. With or without the approval of traditional media managers or bosses.

After graduating with honors from Harvard, Szish interned for CNN’s Political Investigation unit in Washington, DC, and CNN Style with Elsa Klensch in New York. She was a correspondent for CBS News’ The Early Show, an anchor, reporter, and writer for ABC News Now, a freelance correspondent for E!, a correspondent and writer for CNN.com, a co-host on the Food Network, a host and correspondent for TBS and the host of Cindy Crawford’s Meaningful Beauty television series. Just to name a few of her stops, as detailed on her website.

Szish even worked under Anna Wintour as a fashion writer at Vogue.

She has appeared with Barbara Walters and Larry King, Bill O’Reilly, and Neil Cavuto. Szish spent time as a brand ambassador for clients including Yahoo, Mercedes-Benz, Calvin Klein, and others, and she worked in local news in major markets, such as New York, Los Angeles, and Miami. She is a former fashion magazine Editor and hosted a weekly fashion and lifestyle show, The Szish List, on QVC.

So while many aspiring media professionals are content to fit in and let their career mold them, the 50-year-old Szish has chosen a different path, happy to take chances and build something unique. Her Twitter profile reads, “Truth-teller. Writer. Style Savant. Dog Mom.”

Correspondent Caroline John, writing for Earn the Necklace, called Katrina Szish “the ultimate style goddess” in her April 22nd piece announcing Szish’s departure from QVC, where she had been a premier fashion influencer since 2018. John wrote that Szish’s “fans are dejected” by her exit and that viewers have been “drawn to Szish’s engaging and entertaining persona as much as her style and recommendations.”

While many anchors would have trouble jumping from entertainment and fashion to news, current events, and politics, Szish has fit in well in her first week with Newsmax. Her Friday broadcast concluded with a spirited segment regarding a contentious segment on The View, which discussed Liberal animosity toward Black Republicans.

“I think we often see on The View any of their Republican hosts tend to get completely lambasted, where there’s not even an open discussion. It’s immediately dismissive.” Szish said during her program’s final segment last week. “That, to me, is so much of what we’re seeing. Whether it’s between former friends, whether it’s on-air, wherever it is. Is seeing something like this on-air, say with The View co-hosts, even make our society think, you know what, it’s O.K. to be dismissive if someone’s Republican, much less a Black Republican?”

Gone are the days of dishing on “party clothes.” She now opines on political parties.

Szish’s website says that another cable executive warned her, “You have to pick one thing — TV producers need to be able to put you in a bucket.”

Szish apparently took the advice to heart. She created an extra-large, multi-faceted, pliable bucket of her own making and jumped in to chart a distinctive path.

A path completely unique, personal, and successful.

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