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WWE’s WrestleMania Sets Social Media Records, Beats The Super Bowl In Four Categories

“Vince McMahon’s company beat the NFL’s Super Bowl on social media in four key categories.”

Jason Barrett

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For nearly four decades, the WWE has made a habit of smashing records with their annual event, WrestleMania. The company’s 2022 show, which took place last weekend in Dallas, Texas at AT&T Stadium was no exception. The action packed, highly entertaining two-night spectacular drew a total of 156,352 fans from all 50 states and 53 countries.

But as impressive as the WWE’s record breaking attendance and revenue numbers were, there was another story worth sharing. Vince McMahon’s company beat the NFL’s Super Bowl on social media in four key categories: impressions, engagements, video views, and video watch time according to Conviva. WWE set social media records by producing the highest total of Video Views, Hours and Impressions for any event in company history.

Here are the numbers that stood out:

  • Impressions: WWE: 2.2 Billion Impressions vs. Super Bowl: 1.8 Billion Impressions
  • Video Views: WWE: 1.1 Billion Video Views vs. Super Bowl: 618 Million Video Views
  • Video Watch Time: WWE: 13.1 Million Hours compared vs. Super Bowl 3.56 Million Hours
  • Engagements: WWE: 87 Million Engagements vs. Super Bowl: 78 Million Engagements

WWE generated a record 1.1 Billion views across Facebook, Instagram, Snap, TikTok, Twitter, which resulted in a massive 47% increase from WrestleMania 37. The company also recorded 785 Million Minutes/13 Million Hours of video consumed on social, up 29% from last year, and a record 2.2 Billion Impressions, which was 10% better than their 2021 show.

Other notable figures which stood out included the two highest engagement posts in event history. Cody Rhodes’ return to the WWE, and Pat McAfee’s match with Austin Theory, which led to follow up in-ring action with Mr. McMahon and Stone Cold Steve Austin were huge social media hits. Cody’s return produced a whopping 500,000 engagements. The McAfee-Theory match delivered more than 450,000 engagements.

Some will point out that WWE’s event is a two-night affair whereas the Super Bowl takes place on one night. The length of the show is also a factor with the WWE holding a 3 to 1 advantage in terms of air time. Regardless, WWE’s social media impact can’t be denied. Those are insane numbers for engagement and viewing, and to keep fans interested for two-nights from start to finish is no easy task. Judging by the numbers, Vince McMahon’s company hit a homerun.

Sports Online

Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

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Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

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Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

Jordan Bondurant

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Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

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Pat McAfee Teases Major New Partnership

“We didn’t sleep much the last couple days so we haven’t really gotten to grasp this entire thing.”

Jordan Bondurant

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Up to something season has returned for Pat McAfee.

McAfee has routinely used that phrasing to tease viewers and listeners about major dealings in the works, and on Wednesday he said something big is coming down the pike.

“We’re up to something,” McAfee said. “We got a big partnership coming up. It’s big. We haven’t even chatted about this at all. That’s how much we’ve evolved.”

Pat continued about how the show has matured, saying he was proud they waited until this late in the game to even bring up the fact they’ve got a new deal to announce.

“If this conversation had taken place three years ago, the announcement we’re about to make, it would’ve been two weeks worth of the show,” he said. “Every single segment would’ve been brought back to oh something’s coming, something’s coming, something’s coming.”

“That is changing quickly in a big way,” he added.

McAfee noted that being on the road in Los Angeles for the college football national championship has made the reaction to the new partnership somewhat subdued.

“I should be more excited,” he said. “We didn’t sleep much the last couple days so we haven’t really gotten to grasp this entire thing. We’ve been working on this for a couple years now. Good for us, dude.”

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