For nearly four decades, the WWE has made a habit of smashing records with their annual event, WrestleMania. The company’s 2022 show, which took place last weekend in Dallas, Texas at AT&T Stadium was no exception. The action packed, highly entertaining two-night spectacular drew a total of 156,352 fans from all 50 states and 53 countries.
But as impressive as the WWE’s record breaking attendance and revenue numbers were, there was another story worth sharing. Vince McMahon’s company beat the NFL’s Super Bowl on social media in four key categories: impressions, engagements, video views, and video watch time according to Conviva. WWE set social media records by producing the highest total of Video Views, Hours and Impressions for any event in company history.
Here are the numbers that stood out:
- Impressions: WWE: 2.2 Billion Impressions vs. Super Bowl: 1.8 Billion Impressions
- Video Views: WWE: 1.1 Billion Video Views vs. Super Bowl: 618 Million Video Views
- Video Watch Time: WWE: 13.1 Million Hours compared vs. Super Bowl 3.56 Million Hours
- Engagements: WWE: 87 Million Engagements vs. Super Bowl: 78 Million Engagements
WWE generated a record 1.1 Billion views across Facebook, Instagram, Snap, TikTok, Twitter, which resulted in a massive 47% increase from WrestleMania 37. The company also recorded 785 Million Minutes/13 Million Hours of video consumed on social, up 29% from last year, and a record 2.2 Billion Impressions, which was 10% better than their 2021 show.
Other notable figures which stood out included the two highest engagement posts in event history. Cody Rhodes’ return to the WWE, and Pat McAfee’s match with Austin Theory, which led to follow up in-ring action with Mr. McMahon and Stone Cold Steve Austin were huge social media hits. Cody’s return produced a whopping 500,000 engagements. The McAfee-Theory match delivered more than 450,000 engagements.
Some will point out that WWE’s event is a two-night affair whereas the Super Bowl takes place on one night. The length of the show is also a factor with the WWE holding a 3 to 1 advantage in terms of air time. Regardless, WWE’s social media impact can’t be denied. Those are insane numbers for engagement and viewing, and to keep fans interested for two-nights from start to finish is no easy task. Judging by the numbers, Vince McMahon’s company hit a homerun.
Lachlan Murdoch: ‘FOX Bet Has Been Disappointing’
“In a recent interview, he told Axios that the app has around 6.5 million users since its launch.”
FOX is the only network to have a stake in the sports betting industry. The network partnered with FanDuel to launch FOX Bet in 2019. So far, FOX CEO Lachlan Murdoch has not been pleased with the results.
In a recent interview, he told Axios that the app has around 6.5 million users since its launch. He called the performance thus far “disappointing.”
Sports betting is a crowded marketplace. It is possible that players are watching games on FOX and seeing advertisements for the betting app, but are choosing to trust their experience to companies like FanDuel, DraftKings, Caesars, and other companies that are more commonly associated with gambling.
Murdoch believes that a dispute with FanDuel owner Flutter has set FOX Bet back. The two companies have been involved in a standoff over who owns which aspects of FOX Bet and what price FOX is obligated to pay in order to acquire an 18.6% stake in FanDuel. Murdoch says everything “should be resolved by the summer.”
In March, Bloomberg reported that the app is struggling to find new players. FOX Bet is one of the betting partners of the NFL and can advertise its services during games in the fall, but its potential is hindered by only being available to bettors in four states.
Online Sports Betting Not Happening In Maryland In 2022
“Some state regulators had expressed optimism at one point that online sports betting in Maryland would go live by the end of this year or in time for next year’s Super Bowl.”
Online sports betting in Maryland appears to have no shot of happening this year due mainly to the fact that the state’s oversight committee on sports wagering is hung up on how to bring women and minority-owned businesses into the fold.
The Maryland Sports Wagering Application Review Committee (SWARC) is currently awaiting results of a disparity study by the Maryland Lottery and Gaming Control Agency.
Some state regulators had expressed optimism at one point that online sports betting in Maryland would go live by the end of this year or in time for next year’s Super Bowl. But given where SWARC is, the whole process is being held up to the point that it’ll likely be later in 2023 before residents can use their phones to place bets.
It’s been just over a year since Governor Larry Hogan signed legislation that legalized sports betting in the state. Since then, five casinos in the state have opened retail sportsbooks.
The casinos have handled more than $132 million in bets since December. $26.9 million in wagers were placed in April alone.
Media Reacts To Nick Saban’s Comments On Texas A&M, Jackson State
“Saban’s comments and the ensuing rebuttals will be used to fuel content on sports television and radio through the offseason and likely beyond.”
Nick Saban had some choice words about recruiting in the NIL era on Wednesday night. The Alabama head coach didn’t just voice frustrations with the process. He called out three schools specifically for using Name, Image and Likeness payments to create an advantage for themselves in recruiting.
He said that Texas A&M, which signed the top-ranked recruiting class in 2022 according to a number of outlets “bought every player on their team.”
He said that Jackson State gave a player $1 million to come to the school. “It was in the paper,” he said. “They bragged about it! Nobody did anything about it.”
It is likely that he was talking about defensive back Travis Hunter, widely regarded as one of the five best players in the class of 2022. It should be noted that Jackson State Coach Deion Sanders has been adamant that Hunter did not receive a dime from the school or anyone else.
The comments created plenty of content on sports radio on Thursday.
Jimbo Fischer, the head coach of Texas A&M took the story to a new level with a press conference of his own in which he cryptically encouraged people to “dig into” Saban’s career history.
The commentary in the sports media came in all kinds of forms. Plenty took to Twitter to express an opinion.
Others used the feud to create comedy.
Finally, others did actual reporting. they made phone calls to get context and further the story.
The coaches may be relatively quiet in public for a while. That doesn’t mean the stories and reactions are going away. Saban’s comments and the ensuing rebuttals will be used to fuel content on sports television and radio through the offseason and likely beyond.