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Meet The Market Managers: Allison Warren, Cumulus Media Nashville

“We really felt like we wanted to build a radio station and find a PD for what was around the bend. We think we accomplished that.”

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Nashville is a loud place. Most people either love it or hate it. Allison Warren loves it.

To her, loud doesn’t just mean there are bachelorette parties and pedal pubs clogging Broadway. It means that the place is dynamic. It means Nashville is always changing and never sitting still.

Allison Warren had her eyes on a market manager role for a long time. It’s why she made the move from programming and promotions to marketing and then to sales. When the opportunity in Nashville presented itself, the only question she needed to answer is “is this the right place?” It was, and since 2014, she has been the leader of Cumulus’s cluster in Music City.

In our conversation, presented by Point-to-Point Marketing, Allison discusses the challenges of making major personnel changes during the pandemic, Nashville’s unique competitive landscape and how it forced her brands to evolve, and why 104.5 The Zone is as welcoming to transplants as it is to lifelong Tennesseans.

Enjoy!

Demetri Ravanos: When I was growing up in Alabama, I used to joke that you graduate from an SEC school and the first thing you do is decide if you are going to Nashville, Atlanta or Birmingham. Nashville’s transplant base has grown way beyond that though. I wonder how that has changed things in terms of the city’s sports culture and the standing of 104.5 The Zone with citizens that come here from all over and may not care about the Titans or the Vols.

Allison Warren: I can tell you, I have learned sports fans are sports fans. They like listening to and talking about sports no matter what. What the Zone has been able to do is create a sports ecosystem. That’s kind of been our goal from day one.          

We’re proud to be the rights holder for the Tennessee Titans and the UT Vols, but we talk about all sports, from top to bottom and side to side. We have a heavy influence for the SEC and certainly the Tennessee Titans. Really though, we look at ourselves as being able to provide a real pulse for what’s happening in sports in general. So regardless of where you come from, you’ll find something that’ll appeal to you on The Zone.         

DR: In addition to The Zone, you have Super Talk 99.7. That gives you the market leaders for both sports and news talk. I wonder in your position, do you see a different ceiling for each format here in Nashville or different paths for each to get to a similar ceiling in terms of what is possible for ratings and revenue? 

AW: We’re a five-station cluster, and so in general, I think we mirror the market beautifully. We’ve got a great news talk station, which you mentioned. We’ve got 104.5 The Zone. We’ve got two country stations and an urban station. So we think we represent the population of Tennessee exceedingly well.             

We’re looking at an entire ecosystem, when we talk about what makes any of our stations strong. We don’t just look at a Nielsen performance to decide if the station has reached its highest level of performance. We look at total audience engagement. That means we’re looking at all of our socials, our Zone TV channel, and all the aggregate views that it garners. YouTube, obviously, and Twitch being our largest volume producers of engagement.

We look at all of those metrics and decide, “is the station healthy and reaching the audience that we want it to reach?” I don’t think either of the stations you mentioned has reached its full potential. We’ve got some pretty strong, healthy great ratings and levels of engagement, but I think both Dan Mandis and Paul Mason would say that there’s still work to be done and still ground to make up. That’s what makes it exciting. 

DR: Let’s talk about total audience engagement. Nashville has become a hub for new media brands in both the news and sports spaces. That forces everyone in town to pay attention to what they are doing as you compete for both the audience and talent. I don’t want to assume it is a if-a-than-b situation with the launch of The Zone TV, but clearly this market forces you to think in a different way about being available wherever the audience is.

AW: You said it right there at the end. The Zone went through some significant changes as we watched where and how the audience consumed sports. We brought Paul Mason onto the team during the pandemic, which you know, is always interesting to onboard an employee during a time when nobody’s in the office. It’s like “Best of luck meeting your team! Everybody’s at home.”

He did a phenomenal job of creating a solid culture of what’s next, engagement, and where are we going. He really challenged the thinking. I’m kind of an entrepreneurial spirit, so when Paul knocks on the door and says, “Hey, I think we could try this,” of course my answer is “alright, let’s look at it.” To his credit and the credit of our engineering and IT teams, they figured it out and it’s been really successful. I think that mindset from 18 months ago or so, when he started, has been for us to dominate the sports universe and to put blinders on. That way we can just do what we felt was right to serve the sports audience and not think about it as what the traditional line for what radio might do or who it may serve is. We really tried to break the model and Paul’s leadership in that space has been second to none.

We looked everywhere when it was time to hire new talent. We looked at the entire sports universe and we landed on a great podcaster with Buck Reising. He’s been fantastic and adds a kind of great, new energy to the station. We’ve had a lot of other great new hires as well. Paul’s really pushed the station forward in that way. I don’t think we’re done either.

DR: You mentioned hiring Paul during the pandemic. Talk to me a little bit about finalizing a PD search in that time. It had been a long time since there was a leadership change at The Zone, and then all of a sudden, in the middle of this search, here comes this once-in-a-lifetime event where we don’t know what we can do when. What sort of conversations were you having with those involved in this process? Was there ever a moment where you were wondering or considering just shutting things down?

AW: Our interview process had happened before we really knew what was what was coming. It’s always hard when there’s a leadership change, but we had some pretty amazing candidates to choose from. There are some really phenomenal sports programmers in the country. I was blown away in the conversations that we had with some of the individuals that applied for this position. It really encouraged me for what’s to come in sports media. There’s some really, really great talent out there, some phenomenal thought leaders.

Paul just had just the right marriage of temperament and ideas for us. It was a good fit. So we had firmed our deal up. We had a little bit of a wait for him, but he was worth it. He was wrapping up a job in another market. We always believe all tides rise and we wanted to honor that time that he needed to give his previous employer. So we had some runway between when we inked a deal and when he was able to start with us.

So for him, when we went into the shutdown, it was like, “am I still moving there?”. I said “yes, please get the moving truck. Get Sarah. Get in the car and drive”. It was pretty stressful, I think for him. We had dinner together, and then I didn’t meet him again in person for three months while we were all dealing with the lockdown.

I think the first opportunity for us to get our broadcasters back into the building, he and his team were first in. A lot of our broadcasters were remote. For a while it was really 104.5 The Zone and a handful of other people on each station that were in the building. I joked that when I went in, it was like a locker room. I swear it smelled like a locker room up there. There’s like pizza boxes, socks doors were just propped open, people were milling. I was like, “This is the place to be. I want to move my office upstairs! Y’all are having fun.!”

Bear in mind, everybody’s masked. Everybody’s got seven inches of like hand sanitizer on them, so things weren’t exactly “normal,” but yeah, they were having fun and connecting. We felt that, so we worked really hard with Cumulus and our safety protocols to bring more and more of our shows back earlier than most because we just noticed the connection was there and that it was working. We were hiring a lot of new people and we just felt like that was really important.

So I don’t know if that answers your question, but I do know that it was hard for Paul to connect with people, because you’re trying to do it from far away and follow safety protocols. Paul’s a true professional. As soon as we started bringing people back, he was in the building. He was there with his people. I think his commitment to that made a huge difference with his team as he really led from the front.

DR: Brad Willis was obviously really popular with his crew and had great relationships across the building. I wonder when he tells you that he is going to take this job at the Tennessee Sports Hall of Fame, as a market manager, what exactly are you bracing yourself for? Do you start to think about every problem you might need to address or are you already formulating your answers to those problems?

AW: You know, I think it’s a little bit of both. I think whenever a key member of your leadership team decides to go in a different direction, you have mixed feelings. First, for Brad, as a person, I always support somebody’s desire to grow and explore something new. He was very transparent with us. We had a lot of very honest dialogue, so I can’t say that I was surprised.

Brad’s a class act. Even in his desire to go in a different direction, he handled things with absolute total grace and gave us a very long window of time to be on call and available. He knows where the proverbial bodies are buried, and so he was a terrific resource for us. Heck, he started with Titans radio. I mean, he’s a staple and extremely well respected. That’s a hard thing and guy to lose.

Now for us, we had Bruce Gilbert. He is just a phenomenal resource and leader. We couldn’t have been luckier to have somebody like him in that critical moment. It was really getting on a call with him and agreeing that these opportunities are rare. While we don’t like to lose someone as great as Brad, let’s wave a magic wand and try and figure out first what exactly is the station that we’re building for the future and then two, who do we think can take us there? Let’s go see if we can find that person. To Cumulus and Bruce’s credit, we were able to take our time with the process. We felt like we wanted to build a radio station and find a PD for what was around the bend. We think we accomplished that. 

DR: I want to talk about some of those lineup changes. Some of the folks that exited obviously had been well-entrenched at the station for a long time. So what role were you taking in terms of talking to clients? How were you acknowledging their concerns while also assuring them that the next chapter of the station is going to be exciting and have even more value for them as your partner?

AW: Those conversations are always challenging and opportunistic at the same time. What I think makes radio so special is the connection that our talent have with our fans and our clients are often our fans. Those are very deep, emotional connections. Our broadcasters are with them, some of them endorse products. Those are always really delicate conversations.

I think you do the best you can to lean into what change feels like. Those things can be hard Those relationships are important. You’re asking clients to lean into trusting that we understand the sports universe, and that we’re going to bring things to the station that are going to help move it forward.

I’m kind of an earnest person. I asked people to give me a week. Listen for a week and tell me what you think. Send me an email. Tell me what you like. Tell me what you don’t like. And people actually take you up on that. We got a lot of emails from a lot of people giving us their thoughts, which was great. I read every one of them and we heard every client and took it all in.

We take the responsibility of building a brand really seriously. Our clients invest a lot of money with us. It’s our responsibility to our fans and our clients to put the best products forward. That’s what we tell them, and we hope we deliver on that. We get a lot of positive feedback, but those early phases of change are always hard, but our clients are our friends. They’re are advertisers, and they gave us a tremendous amount of grace to do what was right for the station. We’ll always be thankful for that. 

DR: You mentioned Buck Reising earlier. Not only did you bring him in, but you also brought in Ramon Foster to be part of a new morning show. Then you added Ron Slay to 3HL. When hiring new people to a brand like The Zone, how long do you give them on the air to figure out what it is their show is going to be before you start talking to clients about, “hey, would you like to do business with these guys? Would you like for these guys to be the voices telling the listeners to come do business with you?”?

AW Well, it depends on who you’re talking to you. For Dave Elliott, our general sales manager, this conversation started on day one. He’s hustling, and he’s got his team out hustling.

To the credit of everyone that joined us, they made themselves extremely available to clients, whether it was on the phone, in person, or through virtual meetings. It was fantastic. They kind of understood what was ahead, and they wanted to meet our clients and customers because they knew that those are their fans as well.           

The ask is somewhat immediate. It doesn’t always happen immediately, but our desire for our clients and fans to know anyone new to the staff is fairly quickly. Letting those hosts and their shows grow is a different answer, but I think that’s also a different question. 

DR: That’s totally fair. So we talked about the fact that The Zone is not just a radio station anymore. What did that partnership with A to Z Sports do for the brand? How did that push The Zone TV forward in terms of getting that message out, not just to listeners, but to those advertisers as well, that this is more than just a radio station now? 

AW: I’m glad you mentioned that. That was a really progressive strategic partnership at the time that intrigued us. We’d been following A to Z fondly from their launch. People tell me all the time “Oh, you’ve got to look at this” or “you’ve got to watch that”. Buck was on A to Z. Before we had decided we wanted to add Buck, we’d had some soft conversations just in general with Austin and Zach, who run that brand. Through our discussions about wanting to bring Buck on, it deepened our discussions about how similar yet different our business models were. Paul and I thought we could lean into this and work together.               

Those early days of a partnership that is not normal are always interesting, because you’re just trying to figure it out. What’s right for them? What’s right for us? They brought some real value to what we were doing. They’re very pro radio in general. They both were on the other FM station, so they get what we do and there is some fondness for that. We just kind of carved out a lane and that really works well for us.          

We think that the partnership’s been really good for us. We like to believe that we are everywhere where sports is happening. If there’s a major sporting event happening, we’ve got at least one of our shows or a correspondent there to bring that firsthand experience back to our fans, and they actually help us in that space because they are also everywhere where sports happens. So it really deepens our bench for what we’re bringing to our fans.              

It’s been a good partnership. I think Zach and and Austin would say the same. It’s fun to watch them grow. They’re great. They’re a great duo. 

DR: You have been with the cluster now long enough to see the Titans rise to this point. They are a very good team, but not a championship team, yet they’re at that bump in the road. Looking at it from a radio station perspective, what would it mean for the Titans radio network, for Cumulus, for The Zone, for them to get over that hump? I mean, forget winning the Super Bowl just to make it. What sort of different stratosphere would that put your relationship with them and your clients’ relationships with them in? 

AW: For the town, for the station, for the team it’d be electric. I was in Denver when the Av’s won the Stanley Cup the first time. I was 20 years old, driving a promo van down a street while the van was rocking back and forth. I thought, I’m never going to get this honey back to the station. We just had to lean into it. We popped the Marti and just went live from the middle of the street. That was hockey! So, football in the South? Come on!                

Listen, the Titans radio broadcast crew is second to none. The voice of the Titans is Mike Keith. He’s a staple for Tennesseans. He’s absolutely fantastic. That entire broadcast team works really hard to deliver a quality broadcast to their fans.

The team itself works exceedingly hard to create a fan experience that is second to none. What they’ve done over the last couple of years has just really improved the overall experience. I think it’s deepened their fandom. I mean, obviously from a revenue perspective, that’s always a win. But from a content perspective, you know, listen, I had my tickets to LA bought. We know we’ve got a great team, and great leadership. We know they care. We’ve got great ownership. They’re invested in the team and they’re going to do the things they need to do to get us where, where we need to be.

It’s our job to cover the team, and we say what we see, but as residents of Tennessee, we are 100 percent behind the team hopefully making it to that that Super Bowl. Listen, you saw what we did with the draft and that was the draft, right? Can you imagine a Nashville party when we win the Super Bowl? Broadway is going to shut down from Murfreesboro to Cookesville.

We’re very proud to be the the the rights holder for the Tennessee Titans, and that makes it sweeter for us, but I don’t think that there’s a person in the city that didn’t catch the fever when we were making that run last year. 

BSM Writers

Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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BSM Writers

Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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BSM Writers

What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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Barrett Media Writers

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