Connect with us
BSM Summit
blank

BSM Writers

Is Audacy Getting All It Can Out Of Nick Kostos?

“While the content may vary from station to station, it is clear that the former CBS Sports HQ anchor is knowledgeable about multiple leagues and can bring clear, concise information and insight to these discussions.”

Avatar photo

Published

on

blank

As Audacy looks to build a larger footprint in the bettimg space, The Better You Bet show is a key piece. Broadcast daily from 3-7pm Eastern, the show is hosted Nick Kostos and Ken Barkley and is now in its fourth year. Centered around what Kostos calls “wagertainment,” it aims to educate gamblers on things like line movements, betting techniques, and what wagers he likes from upcoming sporting events.

Having signed Kostos to multi-year extension in 2020, Audacy has made him and his show the focal point of the BetQL Network, which airs content on multiple stations throughout the country. He also does weekly hits on a number of their stations across the country, including in cities like Boston, Chicago, and New York. While the content may vary from station to station, it is clear that the former CBS Sports HQ anchor is knowledgeable about multiple leagues and can bring clear, concise information and insight to these discussions.

Prior to last week’s NFL Draft, I listened to four of Kostos’ appearances from around the country. He provided plenty of insight into the news and information that he was hearing from various sources within the NFL, and advised that unlike other leagues that he bets on, the NFL is unique in that he has strong relationships with people around the league. He was very critical of the front office of the Jacksonville Jaguars, calling it “an unstable franchise with an unstable owner,” but was spot on with analysis that he was being told Travon Walker would be the top player taken.

Nick Kostos was also very locked in on Michigan defender Aidan Hutchinson going second overall to the Lions, which he told both Bart Winkler on The Bart Winkler Show on 1250 AM The Fan in Milwaukee, as well as The Fan Morning Show on 93.7 in Pittsburgh. He repeated this information on Mully & Haugh that same day, but added the caveat for listeners of 670 The Score in Chicago that it, for him, was “the biggest lock of the draft” despite big money coming in on Oregon defender Kayvon Thibodeaux. While the information he gave was consistent, listeners of his other hits did not get that particular tidbit. 

That being said, Kostos was very consistent with the information he was giving out across all of his hits. However, he was able to go much more in-depth with his analysis of the draft and provide some terrific betting value when he was given time. His hits in Pittsburgh and Milwaukee both lasted between 13 and 18 minutes, and he was able to discuss how the line for wide receivers had moved from early value, as well as the fact that he would wager on the first quarterback being taken after the 20th pick (a piece of advice that paid off for bettors who took it). He also told listeners in Pittsburgh that one of his favorite bets was for Thibodeaux to go after the fourth pick, a winning tip that listeners of his other hits were not privy to.

Kostos didn’t just discuss the NFL Draft, as two of the hits I listened to took place in cities impacted by the NBA Playoffs as well. Both his segments in Milwaukee and in Miami, where he appeared on The Zaslow Show on 560 Sports WQAM, featured discussions on the Boston Celtics likely taking on the Milwaukee Bucks (whose series ended later that night). He told listeners that he loved the Celtics to win the series with Kris Middleton likely out, but expected the line to open around -180 and “would bet them up to -200” himself. This was pertinent information in particular to Winkler’s listeners, and he had more time to go in-depth with the discussion than he did with his Miami crowd, who got just seven minutes of his time.

The biggest thing that stood out for me was how rushed Kostos had to be during his hits in Miami and Chicago. In fact, his discussion with Zaslow was so rushed that he barely had time to even discuss the NFL Draft. Zaslow asked him what his thoughts were on the Bulls versus Bucks game, which had zero local ties and was expected to be an easy win for Milwaukee, rather than allowing him a few minutes to discuss the betting angles that, I’m certain, mattered more to folks in South Beach. 

In this fashion, I think Audacy is not doing as well as they could with getting the most out of their relationship with Nick Kostos. While it could be due to a variety of reasons–his availability during their shows, how long they have for segments, and so forth–I gleaned immensely more insight and knowledge from his hits in Pittsburgh and Milwaukee than I did from his discussions in Chicago and Miami. When he had more time and was able to go more in-depth, he gave out additional information that informed listeners on what picks they could look at, and even gave out a few that he really liked that still had some value to them. These two shows also promoted his daily show much more and reset more often, as they were able to do so, reminding listeners where they could catch him for more betting advice.

Kostos wasn’t correct with all of his predictions; for example, he was very big on NC State offensive lineman Ikem Ekwonu going no later than fifth (he went sixth) and did not think Houston would take cornerback Derek Stingley Jr with the third pick. In fact, he had Stingley as not even being the first player drafted at his position. However, the knowledge and information that Kostos provides, whether the bets are accurate or not, is very insightful and he gave out a couple of very helpful tips. That advice included taking the “longest odds available” of the top three receivers to go first, which paid off when USC’s Drake London (the player he believed would fit that bill) was taken with the eighth overall pick.

If Audacy wants to get the most out of its relationship with Nick Kostos, I feel there should be an emphasis on providing him with more time than he’s been given in some of these markets. This would allow him to not only provide some insight into local teams, but also whet the appetites of bettors with a wider range of advice. That is where he seems to thrive. Otherwise, I fear they are missing out on an opportunity to draw more listeners to the BetQL product from markets that unfortunately are receiving watered-down information and rushed discussions.

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

Published

on

blank

Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

Continue Reading

BSM Writers

Media Noise: What Does The Return of Bob Iger Mean to ESPN?

Demetri Ravanos

Published

on

blank

Demetri Ravanos has questions about Disney going back to the future with Bob Iger. This entire episode of Media Noise is all about what the change at the top of the Walt Disney Company indicates about the future of ESPN.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

Continue Reading

BSM Writers

Media Noise: What Is Realistic For FOX at the World Cup?

Demetri Ravanos

Published

on

blank

On this special holiday edition of Media Noise, Demetri Ravanos dives into the controversy and criticism surrounding FOX’s coverage of the World Cup in Qatar.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.