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Jesse Kelly Was at the Right Place at the Right Time

Kelly graduated high school in 1999. Life was fresh, possibilities abounded, and Kelly didn’t seem to give much thought to the future.

Jim Cryns

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Some people are born to greatness; others have a horseshoe–you know where. He may not be the biggest name in radio yet, but he’s in the running for tallest. 

“I’m 6’8”,” Jesse Kelly said. “Everybody else in this business is short.”

Kelly graduated high school in 1999. Life was fresh, possibilities abounded, and Kelly didn’t seem to give much thought to the future.

“I remember we had our senior song,” Kelly said. “It seemed to be the same song for every graduating class; Time of Your Life, by Green Day. A great song, but man, like anything else, it can get old.”

Kelly said he’s all about classic rock. Aerosmith and classical music are on his playlist as well.

“I wasn’t allowed to go to the senior prom,” Kelly confessed. “I chose not to attend some of my classes. (Most of his classes.) I had more of an interest in camping, pretty girls, and great weather.” Kelly said he actually missed two-thirds of his classes in high school, ditching, and whatnot. 

What in the world was the 16-year-old- Jesse Kelly thinking about? 

“I was just into Mountain Dew, basketball, and video games,” he said. “I lived in Montana. There wasn’t much else to do. We were surrounded by mountains. Every weekend we’d grab sleeping bags, shotguns because there were a lot of wild animals.”

All the above, and chasing girls, was a full-time job for Kelly. Who had time for silly old school?

“I don’t mean to sound like an old man,” Kelly began, “but that’s all we did. We’d never heard about drugs outside of pot, and kids today are into fentanyl and what have you. An amazing difference from when I was a kid.”

With his height, you would have assumed he would have been the star basketball player–and he could have been.

“I played until my sophomore year in high school,” Kelly said. “The coach had been licking his chops, anticipating my arrival on his team. I chose not to do it after sophomore year. My dad was mad; the coach was furious.”

The expectations were clear as Kelly’s father played well enough to play basketball on a scholarship. 

“I guess I was a bit rebellious,” Kelly said.

Ya think?

If he lived in Indiana, shunning basketball would have been akin to sacrilege. In Montana, not so much of a big deal.

Moving to Montana was a bit of a culture shock for a guy whose family had deep tentacles in the rust belt in Ohio. 

“My father and cousins were all into the Cincinnati Bengals, Cleveland Browns, and mostly the Pittsburgh Steelers,” Kelly said. “I wanted to follow something different, so I picked the New York Giants. In baseball, it was the White Sox. I wanted to be like The Big Hurt (Frank Thomas.).”

Kelly doesn’t put stock in the ‘traditional trap’ set for kids in America. He doesn’t believe a kid has to go to college right away, if ever. In fact, he told his sons they’re not allowed to go to college until they ‘found themselves.’

“My 11-year-old son is my clone,” Kelly said. “He’s starting to see what dad does for a living and thinks it’s cool. He said he wants to be on the radio too. I told him I’d help him as much as I could, but first, he had to live life, gain some life experience.”

His elder son is 13 years old and has a mind Kelly said must have come from somewhere else. “He’s a different cat,” Kelly said. “His mind works differently. He can take a bucket of random Legos, dump them on the floor, and he’ll build a spaceship. I’m not talking about the kind of deal where a parent pats their son on the head for support, saying, ‘Yeah, that looks a little like a spaceship.’ My son actually spends 18 hours on the project and makes a spaceship, down to the minute details; something NASA would be proud of.”

For a guy that hated school, you would have thought books would be like Kryptonite. Surprisingly, Kelly reads a lot. “I’m an obsessive reader. I’d read Louis L’Amour, the frontier guy. I moved on to military books, loved anything to do with the Marines.” He said those books are partially why he ended up joining the Marines. 

So, what was the impetus for becoming a Marine?

“I was a piece of crap,” the candid Kelly said. “I barely graduated high school. My first semester at Montana State, I ‘earned’ a 0.0-grade point average.” That might even qualify for valedictorian at Montana State. They even let him stay for a second semester before he bailed.

I asked Kelly exactly what one would have to do to earn a 0.0 GPA. 

“Remarkably little,” he deadpanned. “Sleeping-in helps. Chasing women. Attending half of your finals.”

Kelly was a kid that watched John Wayne films. He was so inspired by the fictitious-Marine, that he woke up one morning, went downtown, and signed up to be a Marine.

“My parents were furious about me enlisting,” he said. “When I told them I was going into infantry, they were 10-times as mad.”

Kelly soon found himself on a bus headed to San Diego. “You know what’s coming up,” he said regarding boot camp. “You pull up. The drill instructors are lined up and jump on the bus before it comes to a stop, hollering at you.” That was just the welcoming committee. 

He was later deployed to Iraq as an infantry Marine during the Second Persian Gulf War.

In possession of a natural distrust for authority when he joined, it got worse. “The most revealing moment for me in Iraq wasn’t combat. We were invading Iraq heading north. All of us are proud patriots. Word came down we had to take down our American flags, which were draped over our Amtrak train.”

Kelly said he and his comrades felt betrayed by their country. “I guess they didn’t want us to look like invaders.”

This is the part of the show where we talk about how the interview subject got into radio. This one is a doozy.

Kelly was released from the Marines with an honorable discharge after four years. He moved to Arizona, where he worked in construction. 

In 2010, with no political experience but a box full of opinions, Kelly ran for Congress in a Democratic-controlled district of Arizona. Though a virtual unknown in the race, he was only narrowly defeated by Rep. Gabrielle Giffords. 

“I got mad about Obama and ran for congress,” Kelly explained.

During a campaign stop, he was waiting to go on air with news/talker Jon Justice. “I was in a separate studio, and a guy I didn’t know walked in. He asked what I was doing, and I told him. He was a radio producer and asked if I’d ever thought of a career in radio. It was kind of strange.”

The stranger’s words planted a seed in Kelly’s brain, and that seed would soon germinate. After the attempt at politics, Kelly moved to Texas with no job; I was flat broke and got a job selling RVs.”

Kelly became active on social media, and the king of talk radio, Michael Berry in Houston, took notice of a post-Kelly had made and asked if he’d like to come on his show. 

“I guess I just killed on the air,” Kelly said. “He kept me on the phone for three segments. We had a blast.”

In a celebratory move, Kelly pulled out all the stops and pulled into a Taco Bell for a real treat. Then his phone rang. It was Michael Berry again, and they chatted for a half-hour, an uneaten Chilupa in Kelly’s hand. “After that, we started hangin’ out, drinking bourbon, and smoking cigars. He convinced me that I had a future in radio.”

Apparently, he did.

KPRC in Houston gave him a 7-8 p.m. slot as a trial. “I just started talking. I didn’t know a thing. Nobody had ever taught me what to do.” He must have really killed again, somehow finding an audience. KPRC gave him a second hour. 

Out of the radio-blue, Key Networks came calling and told Kelly they thought his show had some chops. The Jesse Kelly Show debuted as a three-hour program in national syndication in April 2020. 

It keeps getting better. 

After only a year on Key Networks, Julie Talbott, president of Premiere Networks, kept the fortunate string of success going. 

Kelly joined Premiere Networks’ national lineup on June 28, 2021.

“I didn’t even know who Julie Talbott was, and she was listening to my show,” he said. “After all the fart jokes I told, she was still listening,” Kelly explained. “Premiere offered me a 6-9 slot in Houston. My wife nearly passed out in excitement.”

Kelly is certainly not a guy that sounds full of himself; that alone is refreshing. “I have no idea why people listen to me; I don’t know why affiliates are happy. I’ll take it,” Kelly said.

The man has an honest, authentic approach to radio. That should be obvious, considering he airs on 200 hundred stations nationwide.

Sometimes having a strategically placed horseshoe can take you a long way.

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Airing The Tyre Nichols Video Was A Necessity

There were hard moments to watch in those videos, hard sounds to hear. But they aired.

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Far be it for me not to address this outrageous and embarrassing instance in humanity. After the videos of Memphis police brutally beating Tyre Nichols were shown on television there really seemed to be more outrage emerging from society this time than from the media, for a change. One would think that’s how we wish things to be.

In instances like this, where the video and audio images are far from brief but are instead chaptered as they unfold, there are few options other than to let them run their course. Clocks — breaks hard and soft — are out the window, just as in live coverage.

Because that’s what this was, only the live this time was us, and as we all absorbed and reacted to actions disapprovingly familiar yet somehow foreign at the same time, the impact was still becoming apparent even though we already knew the outcome.

It’s happened before.

Not always like this but we’ve seen it before, police encounters shown on the news overtakes and become the news.

It takes effect as the sights and sounds are digested, dissected, and discussed, often before their potential impact could really be imagined.

In 1991, when the Handycam footage crossed screens for the first time and we learned Rodney King’s name, we didn’t know then but we had a feeling.

We were on the right track, though as newsrooms evolved and street reporting incorporated a different type of storytelling.

I was a cop in 1991. Changes came. Some.

It’s 2023, I’m no longer a cop. Changes will come again. Some.

Turning points — or the overused watershed moments — mean just as much to the news media as they do to law enforcement.

The “why’s” that make this a turning point are more society and community based this time around than they were in 1991.

At least I think so. And I don’t think it makes a bit of difference who’s involved this time.

There were hard moments to watch in those videos, and hard sounds to hear. But they aired. Where they couldn’t air, they were described in great detail; descriptions sometimes can be worse than the real thing. Sometimes, not this time.

And they should air, they shouldn’t stop airing. This is what happened and this is what people need to see and hear and this is exactly why we are here.

Warn them, provide them with a heads up that they’re not going to like what happens next. It’s life and we show life, and we show what some of us do with it when it’s someone else’s.

Overall, I would say the news platforms held their composure, even after the videos were released. I saw, read, and heard some refreshingly neutral coverage, even from outlets where I expected hard turns into the lanes on either side of the road.

Legitimate questions were asked by anchors and reporters and much of the time, the off-balance issues were raised more by those on the sidewalks and those on the other side of the cameras and microphones.

As much as I find myself in disagreement with what I often see on the cable networks — all the cable networks — I did find a sense of symmetry watching CNN’s Don Lemon speak with Memphis City Council Chair Martavius Jones in the hours after the videos were released.

Regular protocols be damned, Lemon and producers lingered patiently as Jones, visibly overcome by emotion, struggled to regain breath and composure enough to be able to speak. Rather than cut away or move to other elements, they stood fast and it became an example of what often requires no words.

There were fewer punches pulled on other platforms as well.

The sounds of the screams, the impacts, and the hate-filled commands were broadcast through car radios.

As were Tyre Nichol’s calls for his mom. They aired. They had to.

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BNM Writers

Does the Republican Establishment Get It?

For many it seemed that the Republican establishment stood idly by as Democrats changed the rules and worked behind the scenes to alter elections.

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In a move that seemed to go against the wishes of the patriotic American grassroots, the Republican party on Friday re-elected RNC Chairperson Ronna McDaniel. 

The media immediately took notice, as many on television and radio are now wondering why the party would re-elect a chairperson who has been so unpopular with the base of its party. 

Grant Stinchfield discussed this issue Friday night on his program, Stinchfield Tonight, which airs on Real America’s Voice network.

“Ronna McDaniel holds on to her chairmanship of the Republican Party. By a whopping total of — what were the numbers– 111 to 54. Harmeet Dhillon only received 54 votes. Mike Lindell 4 votes. This is proof to me that the Republican establishment is dug in,” Stinchfield — formerly of Newsmax — said. “Don’t tell me they’re out of touch. See, you tell me they’re out of touch, that implies ignorance. They’re not ignorant about anything.”

As sentiment for Dhillon grew in the days leading up to Friday’s vote, many influential politicians and party donors publicly offered her their support and endorsement. These included Gov. Ron DeSantis (R-FL), as well as donors Mike Rydin, Dick Uihlein, and Bernie Marcus.

Also on board were musician and outspoken conservative John Rich, along with the state GOP of Nebraska and Washington State. Countless journalists and media personalities, such as Charlie Kirk, Miranda Divine, and Lou Dobbs, also came out publicly in support of Dhillon. Former President Donald Trump remained neutral, not making a public choice of either of the three candidates.

For many of Dhillon’s supporters, the deciding factor was public sentiment across the party’s base.

“They’re reading the same chat boards. They’re getting the same emails I’m reading. I will literally post something about this race when I was supporting Harmeet Dhillon. There was not one comment – not one – that supported Ronna McDaniel. Everyone wanted change,” Stinchfield said, noting that the party elite saw the same groundswell of support for change.

“Now, nobody has an issue as Ronna McDaniel is some evil kind of person. I don’t believe she is. I believe, though, that she is part of the establishment. She’s been around too long as far as the establishment goes. And she’s been ingrained in doing business as usual. It’s not working.”

In making their choices known, many Dhillon supporters simply pointed to the scoreboard during McDaniel’s reign.

“Think about where we are. 2018, we lost the House. 2020, we lost everything. 2022, we won the House, but we should have really steamrolled the House and we should have taken back the Senate, which we didn’t do,” Stinchfield said. “That means we’re on a real losing track since she took over. I don’t like being on a losing track. I like being on a winning track.

“Something has got to change when you talk about all of this. So how does Ronna McDaniel get 111 votes and Harmeet Dhillon only get 54 votes, when everyone, every Republican voter I talk to said it was time for change?” pondered Stinchfield.

And even more than the losses, for many it seemed that the Republican establishment stood idly by as Democrats changed the rules and worked behind the scenes to alter elections. The most recent example of which came in Arizona, where presumptive gubernatorial favorite, Kari Lake, was “defeated” when countless voting irregularities occurred in some of the state’s most deep-red areas.

“Under her watch, Democrats instituted a mail-in ballot scheme. That may be even worse than losing, when you talk about the House and the Senate and all these things. The fact that we now have a junk mail-in ballot scheme across the country under Ronna McDaniel’s watch is serious trouble. Very serious trouble,” Stinchfield said on Friday. “And so the reason it is is because the Democrats are rigging the system.”

For years – until Donald Trump descended the golden escalator and took the world by storm – the Republican party had the reputation of being the party of the rich. Rush Limbaugh used to refer to this wing of Republicans as “the country club crowd.” President Donald Trump flipped the narrative completely, offering a clear vision of hope and patriotism to working-class America.

Reputable polling — such as Richard Baris’ Big Data Poll — consistently showed Trump running well ahead of almost every Republican candidate during the 2022 mid-term election cycle. In other words, Trump still maintains considerably more support across the country than most of the individual Senate or House candidates experienced.

Many experts believe this is because voters still view Trump as an outsider, while they view the Republican party much less favorably.

“Let’s tell you how out of touch they are, how elitist they are,” Stinchfield said, calling out the GOP establishment. “This meeting that went on, do you know where it is? It’s at the Waldorf Astoria Monarch in California. One of the most expensive resorts in America. You’re lucky if you get a room for a thousand dollars a night down there on Dana Point. Now, it’s a beautiful hotel, but why is the Republican Party holding an event there? Then I went back and I looked at what RedState did. RedState went back and looked at some of the expenses that the Republican Party under Ronna McDaniel’s leadership was spending money on.

“Take a look at this. $3.1 million on private jets. $1.3 million on limousine and chauffeur services. $17.1 million on donor mementos. $750,000 on floral arrangements. Now you compare this to the Democrats. The Democrats spent $35,000 on private airfare. A thousand dollars on floral arrangements. A thousand. Not $750,000. A thousand. And the $17.1 million they spent on donor mementos, the Democrats spent $1.5 million.

“Democrats know where to put the money. It’s not giving donors gifts. Donors shouldn’t want gifts. If you give money, give money. You don’t need the fancy pin to put on your lapel.”

Following her loss, Dhillon warned her party that it must listen to the base, saying, “if we ignore this message, I think it’s at our peril. It’s at our peril personally, as party leaders and it’s at our peril for our party in general.”

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BNM Writers

The State of the Radio Industry and Technology

“As the industry continues to evolve, radio broadcasters must find new ways to monetize their digital offerings and adapt to changing listener habits.”

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After writing some three-dozen columns for Barrett Media, I often hear that I don’t provide a balanced view of the radio industry. Therefore, this week, I will write about the strengths and weaknesses of the radio industry. It may be a little simplistic, but it will make sense at the end. I promise.

The radio broadcasting business continues to evolve in the digital age, with strengths and challenges to consider. One of the most significant strengths of radio is its ability to reach a broad audience. Radio waves can travel long distances, allowing local stations to reach listeners beyond their immediate area. This makes radio a powerful tool for both local and national advertisers. Radio also reaches audiences in their cars, at work, and at home, providing advertisers with multiple touchpoints. According to the Radio Advertising Bureau, radio reaches 93% of adults in the United States each week, making it one of the most widely consumed mediums. Furthermore, radio is a cost-effective form of advertising, with lower ad rates than other media forms. This allows small businesses to reach a large audience without breaking the bank.

Another strength of radio is its role in emergency communication. In times of crisis, radio can provide important information to listeners quickly and efficiently. The Federal Communications Commission (FCC) requires all radio stations to have emergency alert systems, allowing them to disseminate critical information to the public promptly. Radio can be a lifeline for communities during natural disasters, power outages, or other emergencies, providing updates on road closures, evacuation orders, and other important information. Radio can reach remote areas where other forms of communication may not be as reliable. This makes radio a vital tool for emergency responders, who rely on it to coordinate responses and disseminate information.

Despite these strengths, the radio industry faces several challenges in the digital age. One of the biggest challenges is competition from other media outlets, such as streaming services and podcasts. The rise of these digital platforms has led to a decline in traditional radio listening, which is likely to continue. 

According to a Nielsen report, traditional radio listening among adults aged 18-34 has dropped by 20% over the last decade. Additionally, many radio stations are struggling to monetize their digital offerings, which has led to a decline in revenue. However, radio has been able to adapt by incorporating streaming services, podcasts, and other digital platforms, which allows them to reach a wider audience and cater to changing listening habits.

Another challenge is the consolidation of the radio industry. In recent years, there has been a significant amount of it, with a small number of companies owning multiple stations. This has led to less programming diversity and less market competition. This can lead to a homogenization of content, with less local flavor and less opportunity for new voices in the industry. However, many smaller independent stations have survived by providing unique and localized content catering to the needs of their community.

Despite these challenges, the radio industry continues to generate significant revenue. The Radio Advertising Bureau (RAB) says that radio advertising revenue in the United States reached $18.9 billion in 2019. The radio industry has been able to adapt to the changing market, with many stations now offering a combination of traditional and digital programming. The industry has also been able to monetize digital offerings by incorporating targeted advertising, sponsorships, and other revenue streams.In conclusion, the radio broadcasting business is facing challenges in the digital age, but it continues to have an enormous audience reach and role in emergency communication. 

Additionally, the industry continues to generate significant revenue. As the industry continues to evolve, radio broadcasters must find new ways to monetize their digital offerings and adapt to changing listener habits.

If my analysis seems a little simplistic or this column doesn’t seem like my typical style, it’s because I didn’t write it. The column was written using artificial intelligence (AI). More specifically, by the hottest tech trend these days, ChatGPT.

How hot? Here are a couple of data points from a report in Axios.

  • In June, generative AI was covered in only 152 articles. Just six months later, the topic has generated roughly 12,000 news stories, according to MuckRack data.
  • At this year’s CES trade show, 579 exhibitors were listed under the show’s “Artificial Intelligence” category — more than double of those categorized as “Metaverse” (176), “Cryptocurrency” (19), and “Blockchain” (55) combined.

ChatGPT is AI technology that allows you to have regular conversations with a chatbot that can answer questions and help with tasks such as writing columns. 

ChatGPT is what Siri wants to be when she grows up.

ChatGPT is currently open and free while it’s in its research and feedback collection phase. If it’s not perfect, it’s certainly a lot of fun. It is also quite helpful when researching a topic (as long as the information you need is pre-2021). It is much more efficient and precise than Google, any other search engine, or Siri. I find myself obsessed with seeing what it knows and can do. If you try it, you probably will be too.

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