We talked on the telephone last Thursday night for nearly two hours. There were two things I knew for certain; I was keeping Ken Matthews from taking out the garbage, and his wife was going to blame me.
Matthews has a passion for people, politics, pop culture, piano, and pistols. And believe me, we talked about it all. His energy bursts through the phone and microphone, and in conversation, it seems everything interests him, including meeting new people.
The man makes his living as host of the newly syndicated Ken Matthews Show, airing weekdays from 12-3 p.m. ET on Talk Media Network. He was a regular guest host for Rush Limbaugh and is still on WHP 580 Harrisburg, now Matthew’s flagship station, where he’s been heard for more than eight years.
He was born in New Jersey in the early 60s. The family realized nobody was forcing them to stay in New Jersey and moved to Florida to live among the alligators and manatees. They lived in Fort Pierce, Florida, about an hour north of West Palm Beach. Matthews later attended North Carolina State University and studied political science. “I wasn’t able to finish as I was doing too much broadcasting,” he jokes.
A down-to-earth guy, Matthews recently welcomed some new neighbors, and they naturally struck up a conversation. “I don’t know their politics, but they’re young, health-conscious, and have two beautiful kids,” Matthews said the couple complimented him and his wife for their two sons driving carefully around the neighborhood. “What they didn’t know was I told my boys our new neighbors had little kids, and they had to ‘crawl’ down the street.”
Like Kenny Rogers, a good parent knows when to tell their kids to crawl and when to run. Matthews is also extemporaneous and funny as heck, probably why he was a successful morning-jock for as long as he was.
“In front of the new neighbors, I was even wearing a tee-shirt that reads, November 3rd, 2020. Never Forget. It didn’t even phase them.”
The man clearly loves his kids; his sons are a source of pride, even if they do use an inordinate amount of household items like toilet paper. “When you’re 18 and 20 years old, you shouldn’t need to use an entire roll in one sitting (Pardon the pun).”
Matthews’ younger son will soon graduate from high school and started cooking in a restaurant when he was just 14 years old. “He really likes it. Something about the trade appeals to him, and he’s making good money. He shows up for work, which is a rarity these days.”
Today, showing up for work qualifies you for a promotion.
“My other son graduated from high school three years ago and has held a few jobs; the grocery, dairy, and landscaping businesses.”
He said he’s in no hurry to push them out into the world. “It’s so unpredictable these days,” Matthews said. “I’m not a negative person at heart; these are just strange times.”
Matthews loves America, too (apologies to Tom Petty.) Whenever his sons get down or complain, which apparently isn’t often, he reminds them of how good we have it here.
“I tell them they’ve already surpassed what most kids will never have,” Matthews said. “I tell them they have air conditioning, heat, a car, and parents that love them. I tell them living in this country is a blessing.”
He’s in the Lehigh Valley, so I figured he’d be a regular at the Iron Pigs’ games. The Iron Pigs are the Triple-A affiliate of the Phillies.
“I haven’t been to an Iron Pigs game in five years,” Matthews said. “It’s touch and go for me. I enjoy a good game, the camaraderie that comes with it if the weather is perfect. Everything has to align. I prefer watching in a sweatshirt in the fall, crisp air. I don’t like it when I’m sweating more than the players.”
Matthews said neither of his parents went to college, yet he’s never known anyone who has read more, self-educated more than they have.
“From as far back as I can remember, they were reading everything,” Matthews said. “They read newspapers, manuals, and books. They told me if I wanted to get ahead in the world, I should learn and read about everything.”
He consumes books voraciously. “I read four books a month, and I’ve read almost every book in my library.”
And that includes the thesaurus.
Growing up in Florida, Matthews showed interest in diving. “My father said I could do it, but I was going to take scuba classes. If I wanted to sail, I had to go to the Coast Guard auxiliary and train.”
Matthews lived in Fort Pierce, not far from Fort Lauderdale. “That’s where I learned to love the water,” he said. “I’ve always been leery of getting too far away from water. It’s a mental thing.”
He’s a lifetime supporter of the NRA. His father was okay with that, as long as he did what was necessary. “My dad was one of those guys that said you had to learn about whatever you chose to do. If you wanted a gun, you were going to learn to shoot, get trained.”
He met his wife in Maine and got engaged. “Then I got fired,” Matthews said. “We started planning a wedding, and I got fired from another job.” They’re coming up on 32 years of wedded bliss, and Matthews has picked out the perfect gift.
“I’m going to empty the dishwasher,” he jokes. “There’s a small chance I’ll clean the bathroom.”
Let’s hope his wife has a great sense of humor.
Matthews owes some of his talk radio success to the late Rush Limbaugh. He filled in for Limbaugh around 100 times. Matthews shocked me when he told me Limbaugh was a disc jockey before he became the behemoth of talk radio.
“He was a flame-throwing rock and roll god in Pittsburgh,” Matthews said. He even offered to send me a tape of Limbaugh’s disc jockey antics. “He reignited the AM radio dial.”
Limbaugh? A rock and roll god? It’s hard to imagine Rush in a Rush T-shirt. Matthews said Limbaugh was observant, commonsensical, and very respectful.
“He’d say things a lot of people were thinking but found it hard to say,” Matthews explained. “He was a showman, entertainer and told us about his trials and tribulations. I listened to Rush long before I ever filled in for him. He would say something, and 7 million listeners would say, ‘Hey, he’s exactly right.”
Matthews said if Stephen Colbert talked about getting on his private plane to go somewhere, people would think he was an ass. If Limbaugh said the same thing, people were comfortable with it. That’s who he was.
He said Limbaugh would take it further, explaining why they had to park the plane in a certain area of the airport. “When Rush said he went golfing with Trump last week, he was just talking, not dropping names.”
“I have this theory,” Matthews began. “People in charge of us, who want to control us, do not want us to have a conversation like you and I are having right now.”
His years as a morning jock were fruitful and fun. In fact, he said his preparedness between the seemingly different stages is remarkably similar.
“Those habits are the same,” Matthew said. “The pacing, the entertainment values, segmenting the shows. If you’re prepping for a music show, there are times when you find yourself saying, ‘I can’t say that on the air.’ When you’re in talk radio, you realize you can say anything you want.”
Matthews described his ‘Morning Show Ken’ as a sarcastic, fun, America-loving guy who enjoyed his job. As much as he loved being a morning jock, what he’s doing now is far more precious and enjoyable.
“Both then and now, I like to provide a ‘portal of common sense,’” Matthews explained. “Now I’m still that morning guy with a political science major; I’m a patriot, all mixed in a big blender. I’m still a smart-ass.”
He’s been in the business for more than 40 years, and he’s a self-described late bloomer.
“I get up and absolutely love going to work,” Matthews explained. “I’m excited. I get upset if I wake up in the middle of the night and see I still have four more hours to sleep. To feel this way for as long as it has been going on is pretty special.”
Matthews said what he learned from Limbaugh, and his team was like earning a master’s degree in radio.
On the air at noon, he begins full-bore prepping at 8:30 a.m. “I do some at night, too,” Matthews said. “It’s a great shift. I can stay out late and don’t have to get up at 3:00 in the morning. It’s good.”
Matthews pulls all his own cuts and sound bites. “I’m ready to rock by 11:00,” he said. “I’m able to grab a bite to eat, keep my eye on the televisions or wires for breaking news. I’m absolutely thrilled about my noon-to-three shift.”
When we talk about differences and opposing viewpoints, Matthews says he has the perfect story about what’s wrong with things.
Matthews told me a story about Van Jones, a correspondent on CNN. Van Jones went to a summit with Donald Trump about prison reform. Van Jones told Trump about some harrowing cases where people shouldn’t have been imprisoned.
“Van Jones said Trump got on the phone and wanted change immediately and demanded that some people be released,” Matthews said. “Van Jones was astonished and said he wouldn’t have believed it if he hadn’t seen the response with his own eyes. Someone was actually doing something rather than just talking about it.”
Matthews said Van Jones told the very story on CNN and how he’d never seen anything like that before.
“CNN crucified him for that,” Matthews explained.
One of the perks of a high-profile gig is the connections you have. Matthews had the opportunity to take one of his sons to the White House for his birthday. “He has always hated to get up early,” Matthews said of his son. “So, I told him this was how it was going to play. He was going to get a suit and not look like a baggy teenager when he’s going to the home of the leader of the free world. Some people show up in Eagles tee-shirts. Not my son.”
His son reluctantly obliged.
Matthews even took a photo of himself and his son in front of the JFK portrait in the White House. A woman who worked there said Matthews and his son were the best-dressed on tour that day.
They surely slipped on their Eagles tee-shirts as soon as they got home.
The Cost of “Thoughts”
Jack Del Rio made a classic mistake of wondering aloud about topics that people in public positions aren’t allowed to think about on Twitter.
The first recorded use of the expression, “A penny for your thoughts,” was made by Sir Thomas Moore precisely 500 years ago (1522). But, no doubt, a penny went much further in the 16th century.
The U.S. Department of Labor’s most recent Consumer Price Index (CPI) shows that inflation continues to increase above expectations. The current annual rate of 8.6% is the highest since 1981. The cost of thoughts, or at least saying them aloud, well, saying certain things in a public forum, has gone up far more than the CPI.
Jack Del Rio, defensive coordinator for the Washington Commanders (formerly known as the “Washington Football Team,” and before that, the Washington Redskins), made a classic mistake of wondering aloud about topics that people in public positions aren’t allowed to think about on Twitter. Specifically, his Tweets compared (what he called) “the summer of riots” to January 6th at the U.S. Capitol. As the late, great Alex Trebek would say, Del Rio’s comments were “in the form of a question.”
Faced with media scrutiny about his Tweets, rather than back down, Del Rio referred to January 6th as a “dust-up at the Capitol.”
Can I tell you a trade secret of press flacks? They all have a small can of lighter fluid and a pack of matches within reach behind a piece of glass with the words “break only in the case of emergency” scrawled on it. Certain phrases or words will cause a press person, at great personal danger and sacrifice, to break the glass, douse themselves with the accelerant, and strike a match before flinging their immolating body in front of the podium. Okay, not literally, but I guarantee the Commanders’ public relations director would think this alternative less painful than hearing those words come out of Del Rio’s mouth in front of the press gaggle.
The controversy that followed was swift and certain: as was the reaction from Commanders Head Coach Ron Rivera. He promptly assessed a $100,000 fine on Del Rio for his comments.
Two points here: First, this is not a sports story. Talk Radio observers should be far more concerned with the consequences of this story than NFL or sports fans. Second, it doesn’t matter what you think happened on January 6th. You should still find the fine issued by Rivera chilling, whether you call it an insurrection or a dust-up.
I used to believe that comedian Bill Maher and I were about as far apart on the political spectrum as any two Americans could be. Maher and I, however, hold similar views on freedom of expression.
On his HBO show, “Real Time,” Maher defended Del Rio by saying: “In America, you have the right to be wrong. They fined him; the team fined him $100,000 for this opinion. Fining people for an opinion. I am not down with that.”
Because this is where we meet, I’d like to buy Bill Maher a drink and have a laugh over all the times he’s been wrong, or we can share that drink and a smile for understanding that freedom of expression IS the foundation of democracy – no matter who’s right or wrong. Freedom of expression is an issue where liberals and conservatives must find common ground.
The football team currently known as the Washington Commanders may need another name change. Perhaps the “Comrades” would reflect the team’s philosophy better? Levying such a hefty punishment for stating a political (and non-football) point of view because it is out of step with what is apparently official policy seems more reminiscent of the Politburo’s posture than a free society.
Del Rio’s words are understandably offensive to many. At the very least, they were ham-handed for someone who has been in the public spotlight for so long. But a $100,000 fine? Stifling political opinion is far more dangerous than anything Del Rio said.
Taking the Del Rio incident into context with the “Cancel Culture” of the past few years, Talk Radio hosts should look over their shoulders. Del Rio is also an excellent reminder to think twice before posting a politically unpopular opinion on social media.
Inflation has eaten away at the value of a penny and increased the cost of making politically incorrect statements, including on the air in recent years. What inhibits individuals from expressing their thoughts, beliefs, opinions, and emotions is a threat to Talk Radio and democracy.
Joe Pags’ Dream to Work In Media Started Early
Pags knew a career in media was for him ever since he was ten years old, even before his vocal chords did.
If you’ve ever been required to interview someone for a segment or article, you know pretty quickly when it’s going to be a bumpy ride.
Joe Pags was answering my initial questions as freely as Ebeneezer Scrooge hands out Krugerrands. Teeth have been pulled from the human head with greater ease. It just wasn’t happening.
After a few minutes, I think I grew on him.
I discovered we actually had a few things in common; both of us lived in Lake Worth, Florida, we knew a lot of the same places and faces, and we both understood that summer heat in Florida is like purgatory.
However, Pags and I will both have a fond devotion to The Noid. We will always share the memories of being a manager at Domino’s Pizza.
“I worked at Domino’s when pizzas were delivered to your door within 30-minutes, or it was free,” Pags said. “After a while they went to 30 minutes or three dollars off the price. Too many people were getting into accidents trying to beat the clock.”
What Pags did not mention was that even when you legitimately made it in less than 30 minutes, you had people questioning your delivery time. I guess that’s human nature.
Soon, pizzas were just for eating, not working; Pags started his radio career in 1989 in Palm Beach County, Florida.
After that, it was a stint as a television anchor from 1994-2005 in Saginaw, Michigan, and then Albany, New York. From there he was called back to radio and landed at the Clear Channel Talk Flagship, WOAI, in 2005. The Joe Pags Show has been a fan favorite since its debut in 2007.
For Pags, the media dream started early on.
“I grew up listening to talk radio at a very young age and was determined to make my living doing it one day,” Pags says. “I actually have a tape somewhere on which I erased the DJ’s voice and recorded mine over the songs.”
Pags is probably thrilled that the tape will never be released.
Years later, he found he could pay the bills doing something he loved. “I’m lucky enough to work with great people on both local, and national radio and television,” Pags explained.
“I also remember Steve Cain, Rick, and Suds on that station,” Pags said. “It was a lot of talk radio, but it was fun. It was entertainment. Rush Limbaugh was doing the politics stuff back then.”
Pags knew a career in media was for him ever since he was ten years old, even before his vocal chords did.
“When my voice changed at 13, I developed more of a bass tone; I knew I was on my way. I had a New York accent and had to shake that.”
Before he embarked on a career in radio, his music career was going well. Pags played French horn and saxophone; apparently, he was pretty good.
He played gigs at the prestigious Breakers Hotel, among many others. “I used to play at the Backstage lounge adjacent to the old Burt Reynolds Dinner Theater in Jupiter,” Pags said.
No word on whether Reynolds ever caught Pags live or not.
As a kid, he played baseball. Pags said he was pretty good. What took center stage for Pags was music. It was the French horn and saxophone that captured his heart.
“I played professionally on the Empress Dinner Cruise on the Intracoastal Waterway,” Pags said. “I also did gigs at The Breakers Hotel in Palm Beach. We made some good money.”
Before Domino’s and radio and music, it all started with a strong desire to succeed. That often comes from your family’s belief in you. Sometimes it’s not there.
“I knew that if I worked hard enough, if I showed the love for the work I was doing, then I’d succeed,” Pags said.
His family lived in Lake Worth, Florida, from 1973-74, and Pags returned every so often. “I got back to Florida recently when I went to Mara Lago and watched 2,000 Mules.”
San Antonio has been home for the past 17 years for Pags and his family. “I’ve been here at WOAI. I’ve got my own studio in a great area.” His daughter Sam is his executive producer. I asked Pags if there was any nepotism when it came to hiring Sam.
“Darn right, there is nepotism,” he said. “This is Joe Pags media. I get to hire whoever I want,” he quipped. “Sam has always had a love of broadcasting. When I became syndicated in this business, I told her I trusted her more than anyone else I knew and asked her to produce my show.”
The other day I spoke with Will Cain for a piece. He told me if I visited Austin, I should also see Texas. So I asked Pags what Cain was trying to say. “He means Austin is a city like Portland; only it’s in Texas. There’s a lot of homelessness in Austin. A lot of crime. The University of Texas in Austin goes far to the Left.”
Where does Pags’ tough demeanor come from?
“My father was 100 percent Italian. We had some good pasta dishes around our house with my grandparents around,” Pags explained. “We didn’t have a good bakery in Lake Worth, so I remember my mother and aunts bringing great bread recipes over from the homeland.”
Pags has always been interested in what takes place on the periphery, not just the core of matters. He’s done a lot of things throughout his life. That experience has helped shape his radio show. Pags said his show tends to be white-collar, but he grew up blue-collar all the way.
“I liked the Superman movies. I enjoyed Rocky,” Pags explained. “As a car-buff, I loved the Burt Reynolds films with Smokey and the Bandit. Stuff like that.”
Lake Worth, like a lot of other Floridia areas, has been known to be a little rough and tumble. Just watch Cops for a week if you don’t believe me.
Pags said other than a little shoving match at the bus stop, he didn’t encounter much rough stuff. “I was a musician, I wasn’t in that mix. Perhaps a scuffle in little league.”
When he was a teenager, he thought music would be it. “I’d played with some big-hitters at the time, like The Coasters,” Pags said.
“Music career opportunities really didn’t come along as I’d hoped. In some ways, people in the industry were full of it. I still did some freelance work on the saxophone.”
Pags said he was always willing to work for what he got. “I poured coffee and ran errands for $4 an hour,” Pags said. “I had my car repossessed, and got evicted from my apartment. I still kept at it. I never was deterred from what I wanted. I knew what I wanted, but never really expected things to happen the way they did.”
Pags said if some youngster asked how to be what Pags is today, his answer was succinct. “Pour coffee, run errands, whatever you have to do.”
I asked Pags what he does in his downtime? Let’s just say he’s not running to tee-off at 7:00 am with the guys at the club on his day off.
“I’m a domestic sports car guy,” he says with pride. “I’ve got three Corvettes, a Camaro Super Sport. My Camaro was a 1967, red with white stripes. I sold that car so we could afford to adopt our daughter. I got the better end of that deal.”
He doesn’t do any weekend racing on local tracks like other aging Indy wannabes. “I like to look at those cars in the garage,” Pags said. “My dad was a big car guy. My dad is probably why I’ve succeeded in my life and career. Not for the reasons you’d think.”
Pags’ relationship with his father had the typical ups and downs. Same as it is for most men.
“My father didn’t think I’d amount to anything and had no problem relating that to me,” Pags said. “Conversely, my Mom was always extremely supportive of my interests and goals. I knew if you were good at what you did, people would take notice.”
Pags said his father excelled at being a naysayer. A glass is a half-empty kind of guy.
“He was so negative. He thought I’d never succeed at anything,” Pags explained. “I was out of the house at 17, and I was determined to become something. To prove him wrong.”
Before his father passed away, Pags believes his father became aware of a lot of things.
“A light went on in his head, and he was just so surprised I could make a living doing what I did,” Pags explains. “When I became a big enough success, he recognized my drive and determination. I’m still not sure if he was hard on me because he thought it would help me in the end. Whatever his reasoning was, it gave me the drive and determination to see things through.”
Pags’ father became so proud of his son that he’d tell friends Joe was going to be on Fox News and how they should tune in.
“It was my mother, with her ultimate support, that really made me want to succeed. For her,” Pags explained.
“I learned that if someone disparages you or makes you feel small, you have choices. You can go into a shell and take it. Believe what people say. Or you can go out and knock down some doors. If you want me to do something, tell me I can’t do it. Soon I will be syndicated on 200 stations. All that came from believing in myself. I’ll prove it to iHeart. To other broadcasters.”
Pags said at some point; you’ve got to find some kind of edge.
“I knew I wasn’t going to agree with things my father believed and said, just to shut him up. I had to stand up for my own beliefs.”
I can relate to a guy like Pags. He’s got a tough exterior, not easy to crack. But like me, I know in the center is a soft, creamy nougat.
The Rise of Florida Governor Ron DeSantis
According to BNM’s Pete Mundo, Ron DeSantis sounds an awful lot like someone who is gearing up for something bigger than “just” being the Governor of Florida.
For at least the last six years, the long-standing belief is that talk radio has been the home for Donald Trump sycophants. While I’ve always viewed this as an overly-simplistic analysis of tens of millions of weekly talk radio listeners in this country, it’s fair to say that certainly, from 2015 through 2020; the news talk audience was supportive of the 45th President.
And now, as time goes on, there are signs that the dam is breaking. There’s anecdotal data I can share and then more scientific data to touch on.
This past Monday, I spent one segment of my show saying I would burn through as many calls as I could over 8-9 minutes on Trump or Ron DeSantis to be the 2024 Republican Presidential nominee. I brought this up in the wake of DeSantis’ criticism of Joe Biden’s energy policy from late last week. He sounded an awful lot like someone who is gearing up for something bigger than “just” being the Governor of Florida.
Over those 8-9 minutes, I fit in 14 phone calls. Going into it, I told my producers privately that my guess was that the calls would split fairly evenly but probably lean towards Trump.
That’s not what happened.
Instead, we ended up with nine of the 14 callers in favor of DeSantis, with five going for Trump.
Then there was some interesting polling this week. One poll of likely Republican primary voters in New Hampshire found DeSantis edging out Trump 39 percent to 37 percent. The most telling fact about the New Hampshire poll is that while DeSantis leads Trump by just two points overall, he leads among Fox News watchers by 14 points and among conservative radio listeners by 16 points.
As is always the case, one poll should not be viewed as an absolute, but there are clear signs that Donald Trump’s stranglehold over Republican voters is waning. And from my perspective, it’s waning faster than I expected.
Politics move fast. One day you’re hot; the next day, not so much. And to see DeSantis rise this quickly when all the focus is on Joe Biden and the 2022 midterms, not the Republican primary in 2024, makes this poll even more surprising.
And while I have no interest in getting ahead of myself, talk radio is likely to be the battleground for this issue if and when it does ultimately come to fruition. Talk radio is obviously far more interactive than cable news. Callers, texters, and Facebook/Twitter users can all be participants and have their perspectives shared with thousands of listeners at any given time.
And if those most in tune with the news cycle of the moment find themselves shifting to someone like Ron DeSantis, then the run-of-the-mill Republican voter is likely to follow suit when the time comes.
But, if we do end up getting a Trump vs. DeSantis primary, then 2024 could end up making 2016 look like child’s play. But I’ll stop here because, once again, I’m not looking to get ahead of myself.