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Spotify to Allow Political Ads After Two-Year Hiatus

The streaming giant initially paused political ads in 2020, and the decision only impacted the United States, the only country Spotify sold the ads. 

Eduardo Razo

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Following a two-year break, Spotify is relaunching political ads on its platform. The streaming giant initially paused political ads in 2020, and the decision only impacted the United States, the only country Spotify sold the ads. 

When Spotify mentioned a lack of resources needed to confirm and examine the ads, the company ceased advertising. However, two years later, as the midterm elections ramp up, the platform has done a 180.

“Following our pause of political ads in early 2020, we have spent the past two years strengthening and enhancing our processes, systems, and tools to responsibly validate and review this content,” a Spotify spokesperson said to Protocol

The report adds that the political ads will only be featured in podcasts and won’t yet be added to the ad-streaming music feature. Spotify promises political advertisers the capability to target niche audiences and tap into AI-driven “contextual targeting,” allowing advertisers to place ads in podcasts when debating issues appropriate to their target audiences.

Furthermore, the story didn’t include information regarding how podcast hosts will feel having political ads play during their program. 

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Report: More Than a Third of Twitter’s Top 100 Advertisers Have Exited

CNN’s Oliver Darcy shared the reporting done by the Washington Post that more than a third of the top 100 Twitter advertisers have abandoned the platform.

Eduardo Razo

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One of Elon Musk’s most significant challenges, as he now owns Twitter, lies on the financial side as the Tesla CEO attempts to make the social media stay afloat or at least somewhat profitable. 

However, CNN’s Oliver Darcy shared the reporting done by the Washington Post in his “Reliable Sources” newsletter that more than a third of Twitter’s top 100 advertisers have abandoned the platform.

With advertisers exiting, the lack of ad revenue is one of the most significant dangers to Twitter since it accounted for approximately 90 percent of its income last year.

The reporting also reveals that the pausing of ad campaigns is getting under Musk’s skin. The new Twitter owner lashed out at brands again Tuesday for “starving” the company of revenue. 

Musk also strongly suggested he never really created a “content moderation council” due to advertisers who “broke the deal” they allegedly had with him when they began exiting the platform after he “agreed to this condition.”

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Elon Musk: Ownership of Twitter Isn’t ‘Right-Wing Takeover’

Tesla CEO Elon Musk spoke with those who are still with the company, reassuring them that his ownership isn’t a “right-wing takeover.”

Eduardo Razo

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Last week saw Twitter have another mass exodus of staffers and Tesla CEO Elon Musk spoke with those who are still with the company, reassuring them that his ownership isn’t a “right-wing takeover.”

Furthermore, Musk stated that he doesn’t plan on moving the platform to Texas despite many suggesting he do so since, for him, it would send a wrong message. 

“If we want to move the headquarters to Texas, I think it would play into the idea that Twitter has gone from being left-wing to right-wing, which is not the case,” Musk said (h/t The Verge). “This is not a right-wing takeover of Twitter. It is a moderate-wing takeover of Twitter.”

However, Musk is open to the idea of having dual headquarters, one in San Francisco and another in Texas, but for now, his objective appears to be stabilizing the company after a rocky transition. 

Musk indicated he might be done with slashing employees, telling employees to refer potential staffers for engineering and sales positions.

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Blaze TV Hosts React To Controversy With Elon Musk, Twitter

Blaze TV hosts are reacting to the ongoing controversy involving Twitter as the company has seen mass layoffs under Elon Musk.

Ryan Hedrick

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Blaze TV hosts are reacting to the ongoing controversy involving Twitter. Last week, CBS News said it was halting its activity on the platform amid layoffs and resignations at the company. 

Jeff Fisher joined Pat Gray and Steve Burguiere aka Stu, on the “Glenn Beck Show ” Monday to discuss some of the latest developments involving Twitter including owner Elion Musk banning conspiracy theorist Alex Jones. 

Burguiere said it’s strange to see how left-leaning pundits have demonized Elon Musk following his acquisition of Twitter. 

“This guy should be a liberal icon,” stated Burguiere. “We lose sight of this because he says things about free speech that I guess is exclusively a right-wing issue.” 

Burguiere said that Musk should be able to do anything that he wants with Twitter considering the amount of money he invested to purchase the company. 

“This whole thing that he’s the icon of free speech, I don’t know if that’s true,” added Burguiere. 

Musk announced recently that conspiracy theorist Alex Jones received a permanent ban on Twitter for his involvement in denying that the Sandy Hook massacre took place.

“He (Musk) has been a hard no on Alex no matter what,” said Fisher. 

“He has apologized for it,” Burguiere said. “He’s also been sued for billions of dollars over it.” 

“The thing about Alex Jones is that some of us don’t like what he said,” Gray remarked. “But, who cares, that’s what you call free speech.”

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