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Richard Deitsch: ESPN Doesn’t Want To Highlight Its NBA Studio Crew

“I think business wise it’s probably smart. I do think, though, that the downside or what you’re trading off is that you’re trading off improving or making your studio show more entertaining.”

Jordan Bondurant

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ESPN and ABC have taken center stage with the NBA Finals are underway.

When compared to that of TNT’s Inside the NBA, Richard Deitsch, media writer for The Athletic and host of the Sports Media Podcast, said ESPN paints a different picture especially with its transition to post-game coverage.

“The difference is like ESPN has a made a decision, let’s say in (Scott) Van Pelt’s case, that that’s the person they really want to highlight with the big lead-in,” Deitsch told Boston Globe writer Chad Finn. “Where Turner makes the decision like, ‘What we want to highlight is Inside the NBA and our guys there.'”

Deitsch added that there’s no knocking Van Pelt, as what he’s done hosting Sports Center at 11 p.m. has worked.

“It’s probably their smartest play, because they have a popular host in Van Pelt who’s produced really good ratings. And so it’s great branding for their SportsCenter brand,” he said. “I think business wise it’s probably smart. I do think, though, that the downside or what you’re trading off is that you’re trading off improving or making your studio show more entertaining.”

ESPN has a specific structure to how they want to cover the game and the league, as is evident with SVP and Sports Center taking over post-game coverage. Turner has its own way of doing things, but offers a bit more flexibility in covering various storylines.

“Outside of the fact that (Charles) Barkley is probably the biggest unicorn in the history of studio sports programming, you’ll never get another guy like him, and the fact that the chemistry of that show is phenomenal, and Shaq’s an all-timer so he’s just interesting cause he’s Shaq,” Deitsch said. “They get so much time after games where they can really get into stuff.”

Deitsch ultimately said those things are primarily why ESPN can’t compete structurally with Turner.

Sports TV News

ABC Scores Most Watched NBA Saturday Primetime Game In 4 Years

“The game drew 3.7 million viewers.”

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The Boston Celtics beat the Los Angeles Lakers on Saturday night. While the game’s controversial finish left LeBron James and Patrick Beverly upset, executives at the Walt Disney Company had nothing but smiles thanks to the performance of ABC.

The game drew 3.7 million viewers. That means the Celtics’ win is the most-watched game in the ABC Saturday night prime-time window in the last four years. A February 2019 game between the Lakers and Golden State Warriors drew 4.1 million.

Boston also delivered the highest-rated game of the NBA season so far outside of the league’s stacked Christmas Day slate.

NBA Saturday Primetime on ABC is experiencing a nice uptick in viewership this season. Through the weekend, the Saturday night games are averaging over 3.4 million viewers according to an ESPN press release.

That number represents a 16% jump from last season. The edition of NBA Countdown that airs before the Saturday night game is having a good season as well. It’s average audience is up 3% to just under 1.5 million.

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Sports TV News

NHL Ratings on ESPN, TNT Down in 2nd Year

So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season.

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Viewership totals from ESPN and TNT show NHL ratings have declined heading into the All-Star break, but there are some extenuating circumstances for the nearly 22% drop.

So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season. However, both channels have increased their linear television schedule, doubling from 27 games to 54.

ESPN has aired 18 games with an average of 402,000 viewers. In the same time period last year, the worldwide leader had only aired seven contests, but garnered 622,000 per game. None of ESPN’s games last season had aired on weekends, while the network has broadcast six games on Sunday this year alone. The 12 games ESPN has aired that weren’t on Sunday have averaged 491,000 viewers.

The 2023 NHL All-Star Game will air on ABC Saturday, and the network is hoping for a lift from last season. In 2022, ratings fell 38% from the previous All-Star Game on NBC, and hit the lowest total since 2009. The NHL Skills challenge saw its largest audience in a decade after airing on ESPN in primetime on a Friday evening. Nearly 1.1 million watched the skills challenge, a 30% increase compared to 2020.

At this time last season, TNT had aired 20 games. Through 36 games this season, the network has seen an average of 359,000 viewers. The network is helped by the 2023 Winter Classic, which took place at Fenway Park on Monday, January 2nd. The afternoon contest saw an audience of 1.78 million, up 31% compared to the previous year.

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Sports TV News

AFC Championship Game Delivers New Viewership High For CBS

53.1 million viewers tuned in to see the Chiefs victory over the Bengals, making it the most-watched television program since Super Bowl LVI.

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The AFC Championship Game between the Kansas City Chiefs and Cincinnati Bengals drew a massive audience for CBS.

53.1 million viewers tuned in to see the Chiefs’ controversial victory over the Bengals, making it the most-watched television program since Super Bowl LVI. Additionally, the event is the most-watched NFL Conference Championship Game since 2017.

CBS claims the game peaked with 59.3 million viewers and was also the most-streamed live sporting event in the history of Paramount+.

With an audience of 53.1 million, CBS concludes its NFL playoff coverage averaging 40.798 million viewers for each game. That leads all networks thus far. The 2022 NFL season was the most-watched regular season on CBS in the past seven seasons.

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