Connect with us
BSM Summit
blank

News Print & Digital

iHeartMedia, State Farm Announce Virtual World Partnership

According to iHeartMedia, the new metaverse experience seeks to link fans to new music coming out, interactive podcasts, and virtual merch for players on Roblox.

Eduardo Razo

Published

on

blank

Audio media company iHeartMedia and State Farm announced a partnership to launch iHeartLand on Roblox. As a result, the insurance company will hold exclusive naming rights to an arena in iHeart’s virtual world.

The partnership between the two parties is connected to State Farm’s 100th anniversary this summer. According to iHeartMedia, the new metaverse experience seeks to link fans to new music coming out, interactive podcasts, and virtual merch for players on Roblox.

“iHeartLand is designed to break down the walls between artists, creators, brands, and fans in new ways that are only possible in the metaverse,” Conal Byrne, CEO of the iHeartMedia Digital Audio Group, said. 

“As the leading brand for music discovery and popular culture, and the No. 1 podcast publisher globally, we’re excited to build an entirely new world for our biggest creators and the biggest names in music to quite literally play with their fans.”

The new arena, which will bear the name State Farm, will kick off a series of events where fans can anticipate performances, new music drops, interactive podcasts, exclusive collectible merch, and special admission to VIP experiences exclusively for metaverse players.

“State Farm shares in the excitement,” Rand Harbert, Chief Agency, Sales & Marketing Officer, said. “As the quintessential good neighbor, it only makes sense for State Farm to join the virtual neighborhood that is the metaverse.”

“We’re excited to work with iHeartMedia to meet consumers where they are in a way only our two brands can. Together, we aim to create a space where fans can compete and collaborate to unlock once-in-a-lifetime experiences in a virtually limitless world of entertainment in iHeartLand.”

News Print & Digital

Report: More Than a Third of Twitter’s Top 100 Advertisers Have Exited

CNN’s Oliver Darcy shared the reporting done by the Washington Post that more than a third of the top 100 Twitter advertisers have abandoned the platform.

Eduardo Razo

Published

on

blank

One of Elon Musk’s most significant challenges, as he now owns Twitter, lies on the financial side as the Tesla CEO attempts to make the social media stay afloat or at least somewhat profitable. 

However, CNN’s Oliver Darcy shared the reporting done by the Washington Post in his “Reliable Sources” newsletter that more than a third of Twitter’s top 100 advertisers have abandoned the platform.

With advertisers exiting, the lack of ad revenue is one of the most significant dangers to Twitter since it accounted for approximately 90 percent of its income last year.

The reporting also reveals that the pausing of ad campaigns is getting under Musk’s skin. The new Twitter owner lashed out at brands again Tuesday for “starving” the company of revenue. 

Musk also strongly suggested he never really created a “content moderation council” due to advertisers who “broke the deal” they allegedly had with him when they began exiting the platform after he “agreed to this condition.”

Continue Reading

News Print & Digital

Elon Musk: Ownership of Twitter Isn’t ‘Right-Wing Takeover’

Tesla CEO Elon Musk spoke with those who are still with the company, reassuring them that his ownership isn’t a “right-wing takeover.”

Eduardo Razo

Published

on

blank

Last week saw Twitter have another mass exodus of staffers and Tesla CEO Elon Musk spoke with those who are still with the company, reassuring them that his ownership isn’t a “right-wing takeover.”

Furthermore, Musk stated that he doesn’t plan on moving the platform to Texas despite many suggesting he do so since, for him, it would send a wrong message. 

“If we want to move the headquarters to Texas, I think it would play into the idea that Twitter has gone from being left-wing to right-wing, which is not the case,” Musk said (h/t The Verge). “This is not a right-wing takeover of Twitter. It is a moderate-wing takeover of Twitter.”

However, Musk is open to the idea of having dual headquarters, one in San Francisco and another in Texas, but for now, his objective appears to be stabilizing the company after a rocky transition. 

Musk indicated he might be done with slashing employees, telling employees to refer potential staffers for engineering and sales positions.

Continue Reading

News Print & Digital

Blaze TV Hosts React To Controversy With Elon Musk, Twitter

Blaze TV hosts are reacting to the ongoing controversy involving Twitter as the company has seen mass layoffs under Elon Musk.

Ryan Hedrick

Published

on

blank

Blaze TV hosts are reacting to the ongoing controversy involving Twitter. Last week, CBS News said it was halting its activity on the platform amid layoffs and resignations at the company. 

Jeff Fisher joined Pat Gray and Steve Burguiere aka Stu, on the “Glenn Beck Show ” Monday to discuss some of the latest developments involving Twitter including owner Elion Musk banning conspiracy theorist Alex Jones. 

Burguiere said it’s strange to see how left-leaning pundits have demonized Elon Musk following his acquisition of Twitter. 

“This guy should be a liberal icon,” stated Burguiere. “We lose sight of this because he says things about free speech that I guess is exclusively a right-wing issue.” 

Burguiere said that Musk should be able to do anything that he wants with Twitter considering the amount of money he invested to purchase the company. 

“This whole thing that he’s the icon of free speech, I don’t know if that’s true,” added Burguiere. 

Musk announced recently that conspiracy theorist Alex Jones received a permanent ban on Twitter for his involvement in denying that the Sandy Hook massacre took place.

“He (Musk) has been a hard no on Alex no matter what,” said Fisher. 

“He has apologized for it,” Burguiere said. “He’s also been sued for billions of dollars over it.” 

“The thing about Alex Jones is that some of us don’t like what he said,” Gray remarked. “But, who cares, that’s what you call free speech.”

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.