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Peyton Manning & Omaha Productions Cash-In Content Deal With Caesars

The quarterback’s production company will create digital content, including podcasts, with Caesars Entertainment.

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Peyton Manning, Caesars
COURTESY OF CAESARS/OMAHA PRODUCTIONS

Welcome Peyton Manning to the podcast space. The former NFL quarterback is developing an Omaha Audio division as part of a partnership with Caesars Entertainment in an effort to to create digital content for Caesars Entertainment.

Manning’s production company has agreed to a multiyear deal that will see the company produce video and audio content designed for the various Caesars entities. It will also launch a new podcast venture inside a new division call the Omaha Audio Network.

Caesars Entertainment is the parent company of the casino and resort brands, as well as the Caesars Sportsbook digital betting firm.

The Omaha team will kick off it’s efforts with a new series called Mayne on the Street which will be hosted by former ESPN host Kenny Mayne, who joined Caesars last year.

As part of the deal, Manning and Omaha will also be a part of live events at Caesars locations across the U.S.

Peyton Manning and Caesars
Peyton Manning Eli Manning and JB Smoove in a Caesars Entertainment ad COURTESY OF CAESARSOMAHA PRODUCTIONS

Peyton Manning tells The Hollywood Reporter that the Caesars commercials he filmed with his family last year were key to the new deal.

“The shoots were filled with a lot of laughs and the Caesars folks were great teammates,” Manning says. “Earlier this year, we had conversations to see if we could do more together. That’s what led to the partnership with Omaha. We’re creating some fun original series together, and we think what you’re going to see across all of them is entertaining content around the sports we love.”

According to both parties, the content partnership is meant to be collaborative with the intent of leveraging Caesars’ lineup of talent, including Mayne, comedian JB Smoove, host and influencer Rachel DeMita, Cooper Manning and others. DeMita will host a series called Celeb Shots, while Cooper Manning will host a series called One More Round.

“Together we are looking to really concept ideas together,” Caesars Sportsbook Chief Marketing Officer Sharon Otterman says “We truly believe that storytelling is an important part of sports betting, and it is certainly an important part of our brand. We want to be there to educate consumers. It’s a new industry with a lot of jargon, and one that is really known for having conversations around sports. So we wanted to create really good content.”

The Omaha Audio Network is set to launch later this year. Caesars Sportsbook will be the presenting sponsor on all the podcasts.

Sports Online

Dan Le Batard: It Enrages Me That There’s a Craig Carton Show on TV

“The man defrauded the people and got right back into sports entertainment television!”

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The news of Tom Brady announcing his retirement on Wednesday came as Dan Le Batard and company were on the air, and in the midst of the initial reaction to Brady’s announcement, Le Batard offered a quick shot at WFAN and FS1 host Craig Carton.

Carton has been hosting a morning show on FS1 since last September. Craig added the TV show to co-hosting his successful afternoon drive program on WFAN alongside Evan Roberts.

But as Le Batard and the rest of the show were looking at the TV trying to figure out what was going on with the Brady story, Dan said he thought it was crazy Carton was on television.

“It enrages me that there’s a Carton show,” Le Batard said. “The man went to jail. The man defrauded the people and got right back into sports entertainment television!”

Carton went to prison for a year after facing a charge of securities and wire fraud. In the fall of 2020, after being released from jail earlier in the year, Carton made his return to WFAN.

It’s possible that Le Batard, who is busy running his own independent media operation, wasn’t aware Carton had a TV show. So it’s likely seeing Craig’s face probably was a bit of a shock. But it was clear Dan wasn’t expecting to learn the news from Carton’s show.

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Sports Online

ESPN Hands Out 6 New Contracts To Investigative Journalists

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ESPN is solidifying its lineup of investigative journalists. The network announced on Wednesday the hiring of two newcomers as well as contract extensions for four others.

Xuan Thai and Sara Coello are the two newcomers to The Worldwide Leader, starting their jobs in January.

Thai previously worked at NBC News and MSNBC. Most recently, she was the deputy bureau chief of the south region at NBC.

Coello has made her way to ESPN after stops at The Charlotte Observer, The Dallas Morning News and The Post and Courier in Charleston, S.C.

Alyssa Roenigk, Tisha Thompson, Sam Borden and Tom Junod are the four others who received contract extensions.

Roenigk is the most senior of the group, with 2023 being her 21st year at ESPN. She’s been an editor, sideline reporter, studio host and writer in that stretch of two decades.

Thompson and Borden both started at ESPN in 2017. Thompson has covered stories including the ongoing government investigation of Washington Commanders owner Dan Snyder and investigated sexual assault allegations within the U.S. Snowboard team.

Borden has appeared regularly on various ESPN platforms like the ESPN Daily podcast and Outside the Lines. He’s a 2021 Edward R. Murrow Award winner for an NFL Countdown piece called “This Big Mo Show.”

Junod has been at ESPN since 2019. His previous stops include GQ, Esquire, Life and Sports Illustrated.

Additionally, a contract extension for veteran feature producer Scott Harves was announced by the network.

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Sports Online

Sports Media Reacts To Tom Brady Retiring

“Plenty of the biggest names in the business rushed to Twitter to pay tribute to Brady’s career on the football field.”

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Things seem a little more final this time. Tom Brady says he will not return to the field. The GOAT announced his retirement Wednesday morning in a video posted to social media.

While it is still unclear what happens next, plenty of people in the sports media had opinions to share. Plenty of the biggest names in the business rushed to Twitter to pay tribute to Brady’s career on the football field.

There were other reactions as well. It is well-known that Tom Brady has a ten-year contract worth $375 million waiting for him at FOX. That means plenty of people in the sports media have questions about what today’s announcement means for Greg Olsen.

Olsen has won plenty of acclaim as the analyst in the network’s top NFL booth. Brady’s deal includes him taking over that spot, so several personalities and writers used the day to publicly question the logic in that decision.

There was a third reaction too. Twitter was made for two things: reacting to breaking news and making jokes. Tom Brady announcing his retirement gave some members of the sports media the chance to do both.

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