Celtics fans that follow their favorite team on the radio know the voice of Cedric Maxwell, better known to some fans as “Cornbread,” very well. He has been part of the team’s broadcast since 2001. He is also part of the team’s storied history, having had his number retired and being named MVP of the 1981 NBA Finals.
Draymond Green took a shot at him and players in the 80s earlier in the week. The Warriors forward said that no one at that time could shoot and while everyone acts like the league was full of tough guys, the reality was there were just a few enforcers and you could fight because fines were minimal back then.
Rich Shirtenlieb brought up the comments Thursday morning on Toucher & Rich. He also brought up Maxwell’s appearance on NBA TV after the Celtics’ Game 3 victory.
“I think that Cedric was feeling it last night,” Shirtenlieb said.
He said that he had spent much of the day with Cedric Maxwell on Wednesday. The duo hosted a pep rally ahead of Game 3. Shirtenlieb described dozens of fans coming up to Maxwell. Nearly all of them wanted to talk about Draymond Green’s comments.
“I think last time was the first time he was like ‘you know, it did kinda piss me off a little bit,” he said before playing the audio from NBA TV for Fred Toucher.
“Don’t act like in the 80s he wouldn’t have been knocked out,” Maxwell said on television after Game 3 when he was asked about Green. “Let me tell you the part that insulted me. Draymond said ‘Well, if you got thrown out of a game during that time, you only could $2.’ Well, you know what? That is an insult to anyone that played with me at that particular time, because we stood on the shoulders of giants. The reason he’s making $30 million? He got on my shoulders and somebody else’s shoulders. Don’t be disrespectful.”
Fred Toucher couldn’t help but point out that Maxwell may have misinterpreted what Green was saying. Green was saying there were no consequences to fighting in the 80s because the league did not react as harshly as it does now. Maxwell seemed to think Green was saying the consequences weren’t severe because the paychecks were so low compared to today.
”I don’t think that’s the point Draymond was making, but I see how Cedric took it,” Toucher said before giving Maxwell credit for using the line “There’s only been 32 Finals MVPs. Damn it, I’m one of them,” to punctuate his point.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.