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Networks Have Spent Over $1 Billion On NFL Broadcasters Since 2020

“It all started with Tony Romo’s 10-year, $180 million deal struck in 2020.”

Jordan Bondurant

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Whether it’s Troy Aikman, Joe Buck, Al Michaels, or Tom Brady, an insane amount of money has been spent by NFL broadcast partners to acquire top broadcasting talent.

According to Front Office Sports, the amount of money spent on broadcaster contracts since 2020 has eclipsed $1 billion. It all started with Tony Romo’s 10-year, $180 million deal struck in 2020.

Prior to the mega-deal, Romo was on a three-year contract paying just $3 million per season. But Romo has since proven to be one of the most insightful voices on NFL broadcasts, leading CBS to open up the checkbook big time to keep the former Dallas Cowboys QB alongside veteran Jim Nantz.

Since then, broadcasters who have been close to hitting the free agent market or on the open market have commanded Romo-type money.

ESPN spent in the neighborhood of $170 million to bring Buck and Aikman over from FOX and into the Monday Night Football booth.

Amazon reportedly inked Michaels to a five-year deal worth $75 million to be the new play-by-play voice of Thursday Night Football. Additionally, the tech giant will be paying Kirk Herbstreit $6 million a year to call games alongside Michaels.

And then you have the reported 10-year, $375 million deal FOX signed to bring in Brady when his playing days are done.

It’s clear that the rise in the NFL’s popularity, combined with the massive increase in broadcast rights and the spending money available to the networks, have all created a tidal wave of deals that broadcasters have taken full advantage of.

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ESPN Broadcast of Rangers-Islanders Stadium Series Game Is Its Most-Viewed NHL Regular Season Game Since 2021

The Stadium Series game between the Rangers and Islanders averaged 1.6 million viewers, the most for a regular season game since the league returned in 2021.

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NHL Stadium Series logo with teams

The NHL on ESPN got a major win under its belt with news that the Sunday, Feb. 18 Stadium Series matchup between the New York Rangers and New York Islanders amassed about 1.6 million viewers, the most for a regular season game since the league returned to the Worldwide Leader in 2021. It was also the most-watched Stadium Series game overall since 2019. The Sunday night broadcast peaked at 2.38 million viewers, an increase of 31 percent vs. last year’s Stadium Series game.

Combined with the Saturday night tilt between the New Jersey Devils and Philadelphia Flyers, both games averaged 1.37 million total viewers and 448,000 viewers in the 18-49 demographic – both figures up 21 percent from last year’s Stadium Series game. Flyers/Devils averaged 1.13 million total viewers and 401,000 viewers in the 18-49 demographic, which was flat and up 8 percent versus last year’s Stadium Series. The game’s audience peaked at 1.38 million viewers.

Like most sports, NHL viewership has gone up this year — both locally and nationally. Local channel viewership figures are up three percent across the board, while NHL viewership on ESPN is up 40 percent compared to last year.

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Report: Matt Barnes No Longer Part of Sacramento Kings Broadcasts

Barnes, the former 14-year NBA pro who played for the Kings twice, will no longer appear on NBC Sports California’s pre-and post-game coverage of the Kings.

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Former NBA player and All the Smoke Podcast host Matt Barnes
Credit: USA Today

According to reports, Matt Barnes has been removed from his analyst position on Sacramento Kings broadcasts. An NBC Sports California spokesperson told the news to The Sacramento Bee.

According to The Bee, Barnes, the former 14-year NBA pro who played for the Kings twice, will no longer appear on NBC Sports California’s pre-and post-game coverage of the Kings. NBCSC and The Bee gave no concrete reason for Barnes’ dismissal, but the publication did mention a recent incident between Barnes, AAU referees, and a student broadcaster.

Weeks ago, Barnes attended a youth basketball game between Crespi Carmelite High School and Harvard-Westlake School. The Los Angeles Times reported Barnes interacted with Harvard-Westlake student announcer Jake Lancer after one of his sons was whistled for a technical foul. Video posted to X showed Barnes and Lancer interact, though the noisy arena makes it difficult to hear what’s said.

Barnes gave his side of the story on The Dan Le Batard Show with Stugotz.

“I was yelling at the refs, Dan. I’ve yelled at the refs my entire college career, my 15-year NBA career,” Barnes said via The Bee. “I coach AAU in the summertime, I have high school boys, and I have a 5-year-old coming down the pipeline, so I’m going to be doing a lot of yelling at the refs. This particular incident — I will say my one mistake was putting my hand on (the student broadcaster’s) shoulder. A lot of people want to say I grabbed this kid or I did this — I literally put my hand on this kid’s shoulder because it was almost like I was talking to my son.

“He told me to sit my a– down. I was just like, ‘Why do you feel comfortable to be able to tell a grown man to sit his a– down?’ So he and I had a little back and forth, and obviously, admitting my faults to even touch him was wrong of me. But I want to make clear that the narrative of me as some guy that beats up people, I want people to know I didn’t body slam this kid. I didn’t choke slam him. I didn’t do any of the sort. I literally put my hand on his shoulder like I was talking to one of my sons. And, again, for touching him, I was wrong. But I just didn’t like the disrespect that came with the entitlement where they felt like they could say anything to me.”

The situation escalated but Lancer maintained that he was never disrespectful. “I want to make it very clear that I never told him to ‘shut up’ or anything close to that, he came up to me,” Lancer said. “All I wanted to do in the moment was get back to announcing the championship game.”

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Nick Wright Lambasts JJ Redick in Tweet Storm — Without Directly Saying His Name

“I will never understand someone who is incredibly wealthy, opts into working in the space, and then simply…complains about how useless the space is.”

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Nick Wright on First Things First

Nick Wright just inserted himself into the war of words surrounding JJ Redick — but never mentioned the former Duke guard by name. Before Wright headed to the set of First Things First, he took to X to let his opinion known of certain individuals who insult sports media while working in it.

“I totally understand folks who aren’t into televised sports discussion/debate. It’s not for everyone,” Wright said via X. “I will never understand someone who is incredibly wealthy, opts into working in the space, and then simply uses the platform to complain about how useless/dumb the space is.”

Wright continued, “As I told [NBA Writer Ethan Strauss], if I’m hosting an Uno party & invite you, and you eagerly show up, and then spend the whole party explaining how incredibly stupid you think Uno is, how it’s a waste of everyone’s time, and how we should all be playing chess, you’re the problem!”

“The great thing about modern sports media is there’s literally an audience/platform for ALL TYPES of coverage. You can do anything! And folks can create their own lanes/platforms where they do literally whatever they want! It’s really an exciting time!”

“But personally, I’d be a little embarrassed if, for example, [WNBA writer Nekias Duncan] invited me on to talk deep Xs & Os & I just yelled at him ‘This is boring! Let’s rank players!’ To know exactly what you signed up for, take the check, then whine about how beneath you it is wild to me.”

Wright may have been prompted by Redick’s latest appearance on First Take, when he asked whether or not it’s up to the players or the media to educate basketball fans.

“Since when is it player’s jobs to educate people on basketball,” Redick said. “Isn’t that our job? It’s our job to educate people on basketball, and here’s the reality: I can do a video on my podcast where I break down the last nine games the Pelicans have used Zion Williamson as the primary ballhandler…I looked it up this morning, 54,000 views on YouTube. But I want to call out a coach yesterday, that gets tens of millions of engagements — that’s the ecosystem we live in. So do fans actually want to be educated or not?”

Redick referred to yesterday’s comments he made about his former Clippers coach Doc Rivers, who now coaches the Milwaukee Bucks. Redick said there’s “never accountability” with Rivers, words that drew the ire of Barstool Sports podcaster and current Milwaukee Bucks guard Patrick Beverly.

From Wright’s perspective, it seems like it’s up to the individual to decide whether they want to educate or entertain.

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