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Meet The Market Managers: Jay Davis, Cumulus Media Oklahoma City

“We’ve had these great radio stations for a long time and we’ve kept our top talent on the air. So we’ve been very consistent with what our presentation sounds like, looks like, etc.  I think people see it as destination employment.”

Demetri Ravanos

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When you work with a guy for over thirty years, you get used to the consistency, but you have to know the conversation is coming. At some point, one of you will turn to the other and say that it’s over.

That is how I met Jay Davis. When Chris Baker told him he was ready to step down as Program Director of 98.1 The Sports Animal in Oklahoma City and retire, I reached out about the job.

Obviously, I am still working with JB and not in the middle of the country. While it didn’t work out the way I hoped though, Jay and I stayed in touch and remain friendly.

I wanted to feature him this season in our Meet the Market Managers columns, presented by Point-to-Point Marketing, because of that monumental shift he and his building are dealing with right now.

In this conversation, we discuss what happens in the moments after Baker made his announcement, how this political spending season could be different than in the past, and why his stations are have never had trouble finding good people when there is an opening.


Demetri Ravanos: The Sports Animal is experiencing its first change in literal decades. So let’s set the staff side for a second. How do you adjust to working with someone new when for so long you knew what you were dealing with? With Chris Baker, you guys had a good relationship that worked for a long time. 

Jay Davis: Yeah, we’ve been very lucky here. Chris started with us in the early nineties. I got here in the late eighties, but he was a rock. Not only did he oversee The Sports Animal, but for many of those years, he was an operations manager. So his imprint is on our success here or at least a large part of it. He certainly deserves full credit.                

He was great. I loved him as a coworker, but also personally, he’s a personal friend of mine and just a great guy. Enjoying his retirement is well-deserved.                     

The person who took his place, Robert Mueller, a guy we call ‘Cisco’, had worked for our company also for ten or fifteen years, and then he left us for six years to try some other things that he was wanting to do in the business. But again, he had been around our stations for many, many, many, many years, so he already had built-in credibility with the people on air, our sellers, and our clients.                      

There were a number of very, very talented candidates that we visited with for that job, as you know. In the end, he made the most sense for it in terms of just being able to come in with knowledge. There was zero learning curve. I mean, he could literally just hit the ground running on all these different fronts. So yeah, we’ve been very fortunate to have what could have been a very difficult transition be a pretty easy one. 

DR: So one of the things that you and I talked about during that time was sort of the parochialism or perceived parochialism of Oklahoma City. Is Robert’s experience, not just in Cumulus but in a market like this one, a necessary thing? Does that familiarity and knowledge translate in the decisions a programmer makes in parochial market?

JD: Obviously, if somebody knows the market, it helps and he does know the market, our stations, our personalities, and our presentation. The Sports Animal is such a big radio station in town. It could have been an earthquake with Chris leaving. Instead, it’s just been more just of a transition. And it’s been a good one. We were lucky. 

DR: So that day that it becomes public that Chris is going to retire and it’s found out in the building, are the air and sales staffs immediately coming to you with their ideas of what sort of knowledge or qualities the next PD needs to have? 

JD: Chris was obviously so well-liked inside the building. I was happy for him. There’s no doubt about that. As you would imagine though, it was a two-fold thing.               

It’s just like, “Oh, what the hell are we going to do? What’s that next?” Because he’s such a mainstay and a big part of what we do and all of our decision-making. Of course, there was an anxiety that came along with that.                  

The timing was something else. Cisco had been reaching out to me in the months prior to that just to say “hey, if you ever have something in Oklahoma City…” He was just looking to come back home. We just got lucky in terms of the timing of it all.                  

I was ready to tell people “Hey, listen, don’t worry, guys, we got to plan here. We’re not in as big of trouble as you might think.” We didn’t have that interim for too long where we had to worry or have client fears or sales fears or on-air staff fears. We were able to quickly soothe that tension.

DR: So it’s 2022 and one of the issues that I think every radio group around the country is talking about this year is obviously political spending. And I wonder, with you guys being in a pretty solidly red state, how does that affect spending in a state with so many assumed victories? Do you see less of a windfall than you could somewhere that is more competitive during these years? 

JD: Oh, there’s probably some truth in that, but you know, at the same time, there’s still issue ads that are that could be meaningful. Listen, no one is counting it in the bank anymore. We’ve seen in the last two or three years, what you thought might have happened politically doesn’t happen.               

We’re just now kind of getting into some of those ads. We’re receiving some dollars on the political front and expect to get more. So no, I don’t think so. But again, it’s such a crazy situation now. I mean, people are going to really want to spend to make sure their person wins because you can’t ever count on it. 

DR: What about the way the changing media landscape affects that spending? With the pandemic, suddenly Netflix and Hulu and Disney Plus and all of these streaming TV services become every day parts of our lives and not luxuries anymore. Could you foresee more candidates spending on radio because it still has a widespread penetration that maybe traditional TV is losing? 

JD: Yeah. I’d like to think that that’s true and that that could happen, and I do think you’ll see a little bit of a shift that way. Television has obviously been the traditional way that they have gone about it, but as it continues to be challenged in that way you mentioned, it certainly leaves it open for radio to maybe get a little bit better share than we’ve had in the past, especially with the stronger, more powerful, wider-reaching signals that that that would be able to provide both a frequency and a reach.                

You know, in a candidate’s mind, it will just kind of come down to cost to some degree. I think people are going to continue to do TV no matter what because that’s all they’ve known. But to your point, I do think that we will see a little bit more headed our direction in this cycle, and hopefully in the coming months and years.

DR: So you guys have chosen not to pursue either Oklahoma or Oklahoma State as a play-by-play partner. Why has staying neutral in that way been the right play for The Sports Animal? 

JD: Well, you know, those rights fees don’t come cheap. Listen, don’t get me wrong. We’re in the Oklahoma and Oklahoma State business.                 

We’re the flagship station for the Oklahoma City Thunder. So, you know, having both of those might be a hard thing to pull off just due to the commitments that come along with them.        

Even if we’re not the rights partner per se for OU or Oklahoma State, we certainly are in the business of Oklahoma and Oklahoma State football. That’s what we do most on air. It’s something that I guess could always be considered whenever those rights come up, but they are expensive and you do have to weigh the value against the cost and make your decisions from there. 

DR: In the sports format, Cumulus seems to have a lot of stations in markets your size and in your situation that are doing very, very well. There’s JOX in Birmingham and The Zone in Nashville. I mean, these non-major market stations where sports fandom traditionally was built on college sports and now pro sports is a relatively new thing. 

Do you look at any of those stations as either a role model or a partner, someone that you want to be part of an information-sharing relationship with to help The Sports Animal evolve and grow? 

JD: We do, yeah. I’ve had conversations with both Birmingham and Knoxville. Even The Ticket down in Dallas is a brand we look to, although they’re obviously a monster. But you know, we’re kind of a monster in our town.                     

We’re open to any and every idea that our infrastructure gives us access to obviously. We’re encouraged to reach out to other markets if they’re doing some things that we need to be doing. They’ve reached out to us as well. We are very lucky to have some very, very good support stations in our community of stations. 

DR: How are you going about recruiting for jobs that are not on-air jobs right now? Sales, promotion, whatever? What is the best way for the broadcast business to reach young jobseekers? 

JD: Well, again, I’ve been at these radio stations since 1989, and we’ve got very strong, very well-branded radio stations in the market. The Sports Animal is just omnipresent in Oklahoma City. The Cat is a heritage rocker that is just awesome. It is a great, great radio station and has been around for 45 years.           

We get our share of people just wanting to put their foot in the door on-air, on the sales side, just to get into radio period. We haven’t seen, with the obvious exception of COVID, how that affected everybody else. In terms of calls or resumes we stay pretty in demand. We’re just lucky that way.                 

We’ve had these great radio stations for a long time and we’ve kept our top talent on the air. So we’ve been very consistent with what our presentation sounds like, looks like, etc.  I think people see it as destination employment. 

DR: I was thinking about this watching the NBA Finals last night. Crypto companies, whether it’s coins or exchanges, are spending a lot right now in terms of sports marketing, both on TV and live sponsorships. How about radio? Is that sector seeing growth for you? 

JD: Well, we have not seen that yet. Now, that may come to Oklahoma later than it might come to New York or L.A. or someplace larger. I’m not sure. But we have not yet seen that. But again, this business is growing and expanding in so many different ways with, you know, with the advent of how important digital is becoming into our sales process and into what we’re doing for our clients. So, you know, any of these things, such as what you’re talking about or I’m sure destined to be here sooner than later. 

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Eavesdropping: The Fan Morning Show, 93.7 The Fan

“Thats right the Phillies are like the best team in baseball…and they gotta ask about Nick Sirianni acting a fool on the sideline? On June 21st?”

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Graphic for an Eavesdropping feature on The Fan Morning Show

A couple of years ago, 93.7 The Fan in Pittsburgh started making moves with its morning show that led them to where they are today. In May of 2022, Adam Crowley was named the producer of the show and in August of 2022, former NFL player Dorin Dickerson, who had worked for the station since 2017, was named a show co-host. About a year later in June 2023, the station announced show hosts Colin Dunlap and Chris Mack were out and Crowley and Dickerson would take over the show. With that version of the show about a year old, I thought it would be a good time to eavesdrop in on The Fan Morning Show.

Crowley and Dickerson are joined on the show by producer and update anchor Nicholas ‘Harry’ Callas and on this particular episode the show was celebrating Callas recently getting a promotion to being a full-time member of the staff. The show was planning a lunch together later in the day and one of the early topics that came up was about who would pay for the meal. The early interaction between the guys about this along with the technical difficulties they were having with Dickerson’s headsets gave you a pretty good indication of what you were in for over the course of the show.

As is the case sometimes with morning shows, sometimes the best stuff has nothing to do with the sports topics of the day, it is just whatever comes out of the hosts mouths when the first crack that microphone.

In this case, while the tech issues were being worked out, the guys hit on whether or not Callas would sweat through his shirt with no undershirt on, Callas’ plans to buy a $4,000 bus, Crowley asking for advice because his five-month-old baby was not sleeping well and whether or not Crowley used the word ‘solstice’ the day before.

For the record, he did use the word, despite being certain that he did not. Callas found the audio from the day before and played it and that is when the audience learned there was a $1,000 wager made on the issue. Turns out Callas was good with just having his lunch paid for that day, so that settled that discussion. Now, the headsets were working and with all of those quick topics out of the way it was time to talk some Pittsburgh sports.

The two hosts have no problems going back and forth on just about any sports topic or the inevitable life topics that come up. Both hosts are in their 30’s and have families while Callas is in his 20’s.

Dickerson’s football career began in western PA. He was a High School All American and Pennsylvania Player of the Year in 2005 at West Allegheny. He then moved on to play for the University of Pittsburgh and was a First-team All American tight end in 2009. Next came an opportunity to perform at the highest level, entering the NFL as a seventh-round draft pick of the Houston Texans in 2010. He also has worked on the Pitt radio team as an analyst and sideline reporter.

Crowley said the day before, Dickerson had posted his offer letters from high school on social media. “You tweeted out all of your offer letters yesterday, and I spent an embarrassing amount of time zooming in on all of these schools that offered you.”

This led to a discussion about Dickerson being recruited by Pete Carroll at USC and by Urban Meyer at Florida. “I will never forget Pete Carroll walking down the hallway…When he walked in, I was like wow,” Dickerson said. Crowley compared Carroll then to Nick Saban coming prior to his retirement. “Pete Carroll at that time transcended college football, he was a giant,” Crowley said.

This is why you want an athlete who has made it to the highest levels on your station. It was fun and insightful to hear Dickerson talk about his recruitment and about his reasoning behind why he chose to go to Pitt. “Best football decision I ever made in my life,” he said. He talked about making the decision that staying local would open doors for him in the future, something that has obviously paid off.

Crowley is passion personified. No matter the subject, it is clear he loves doing his job and trying to entertain and inform his audience. Half the batter sometimes to keeping an audience engaged is the passion with which you speak about the subject. Crowley has that on lock down. It is easy to get caught up in his passionate and aggressive takes at a lot of the topics of the day.

Even as they talk about the Pirates, who have lost about 60% of their games since 2000, Crowley does so with an energy that is infectious. This season, with the team hovering around .500 which puts them in the running for a Wild Card position, and the tremendous starting pitching they have had, there is actual hope, and you can tell the guys are happy they can talk about something different other than which star players the team will trade away next.

Crowley had mentioned a few times that, “It’s just the three of us today. No guests on the show, it is a Friday, and we are just having fun.”

The segments flowed well, and Crowley keeps it moving along. When they finish a segment, they go to a quick headlines report versus a full sports update and that generally led them to a live endorsement ad from one of the hosts.

On this day, the group spent an entire hour doing Pittsburgh Pirates report cards. Four different segments worth of throwing out player names, assigning them a letter grade and debating the merits of whatever grade they were given. If you were tuning in for heavy Pirates talk you got exactly what you were looking for. If you were not, you were out of luck.

There was some strong hockey talk in another segment as the Edmonton Oilers had evened the Stanley Cup Final series with the Florida Panthers at three games apiece after being down three games to none. “Let’s say they come back, and they win this series from down 3-0 to winning this thing, it is gonna be maybe the greatest postseason in the history of sports,” Crowley said. “And it would be the most legendary comeback in that sport’s history because of the guy who spearheaded it.” The hosts also kicked around the idea of Edmonton’s Connor McDavid winning the Conn Smythe trophies as the series MVP even if Edmonton doesn’t win.

A lot of Crowley’s takes are strong, he doesn’t waver on a lot of things while Dickerson seems to weigh both sides of a subject when he speaks. The two have developed really good chemistry and with Callas, sound like the proverbial buddies having a chat about sports.

They just as easily have a great conversation about the possibility of the NFL expanding its schedule to jumping over to which celebrities don’t seem to age and marveling at the likes of Selma Hayek and Marisa Tomei.

Dickerson again adds great perspective with the NFL schedule discussion. He said as a player he would not have been in favor of extending the regular season schedule. However, he did add, “I am ok with it now, I want more football. After the Super Bowl is kind of depressing. It gets more depressing now, because you are itching for it. If you extend it a little bit longer that takes away a little of the wait.”

Crowley added, “From our standpoint, from a talk radio standpoint our hot time of the year gets extended, so I like it. I used to be in the camp of less is more, not I am in the camp of more is more.”

The schedule talk was followed by another good discussion on the lengths of the seasons in other sports. About hockey’s season, Crowley said, “The Oilers and the Panthers will have played, literally, literally, their season is ten months long. From October all the way through June, are you kidding me? It’s absurd, that’s absurd.”

As they wrap up the week, a fun segment they do is called ‘Social Media’s Biggest Loser.’ While Matt Stafford’s wife, who admitted to dating the backup quarterback in college to get back at Stafford, was the winner, the hosts had more to say about another station in another market and what they were talking about.

Referring to a poll question he saw on social media from WIP in Philadelphia, Crowley said, “…We’re entertaining, we are having fun, we are enjoying a Friday. They are getting hot and heavy on Nick Sirianni’s sideline demeanor.”

“They’re just still irked that they got kicked out of the playoffs, they’re still mad about it,” Dickerson added. “Talk about the Phillies or something.”

“Thats right the Phillies are like the best team in baseball…and they gotta ask about Nick Sirianni acting a fool on the sideline? On June 21st? Who cares?”

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Jen Lada Has Built a Multiplatform Presence at ESPN

“I always say my job is to make the viewer care about somebody and root for somebody that they might ordinarily not root for or care about.”

Derek Futterman

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Jen Lada
Courtesy: Phil Ellsworth, ESPN Images

When Jen Lada appeared on Around the Horn earlier in the month, she became the 58th panelist to be part of the program since its launch in 2002. Facing off against three other panelists from around the country, she garnered a victory in her on-air debut and elicited plaudits from her colleagues. Throughout the program, Lada demonstrated her deft sports knowledge and nuanced opinions that have crafted her into a venerated, skilled reporter at the network.

Although she had appeared on many ESPN programs previously, Around the Horn represented a show to which she wanted to contribute for many years. In fact, she has memories of watching the show just out of Marquette University and remarking about its brilliance and ingenuity.

Utilizing reporters with comprehensive knowledge of various sports who have chronicled several events, the show provides them an opportunity to give their opinions on issues and engage in debate with their contemporaries. Lada earned a spot on the show by being persistent, continuing to express her proficiency in commentary and sports discussion. The journey to arrive at this stage of her career, through which she has realized high-level assignments and a presence both at the local and national level, required adaptability and fortitude, and she continues to never take opportunities for granted.

“It’s great that I won, but it just sets the bar really high for the next time I go out there, which is not something I’m afraid of,” Lada said. “I love a challenge, and I love proving to myself that I can keep trying new things and doing new things well, and I hope that if people see me as some sort of example in the industry, that that’s what they walk away with.”

The approach adopted by Lada within her multifarious career ventures is to develop and maintain versatility, always innovating within her approach to content. As she looks to build off her initial victory on Around the Horn, she aims to be more compendious in her discourse and applying a more succinct approach. Making the adjustment in order to deliver compelling, distinctive points quickly differs from her other work, but it is all ultimately centered on sports.

While studying at Marquette University, she observed her classmates having a conversation about the men’s basketball team and what had happened in a recent game. Lada, who at the time was dating a player on the team and cheerleading at games, began to give her thoughts and was subsequently asked if she had ever considered sportscasting.

“I didn’t know that women could be sportscasters,” Lada said. “It wasn’t on my radar as a real career that women held because there were so few of them at the time doing it, and so once I realized that that was something I could do, then I kind of turned all my attention to, ‘Well, how do I make this happen?’”

As Lada began to complete internships and navigate through the media industry, she learned to develop a thick skin and refined her conduct. Out of school, she had completed a year of a non-paid sports internship and was waitressing on the side to pay the bills. The first interview she took for a job at a television station in a top-10 market ended with her being sexually harassed. It was a jarring experience that disappointed Lada because of her propensity to give people the benefit of the doubt, and it also forced her to evaluate her own disposition.

“I think it’s only natural that you wonder how you contributed to the circumstance or what you could have done differently to maybe not put yourself in that space,” Lada said, “but I was very lucky that when I told my family about what had occurred, they very quickly knocked any notion of that out of my head.”

In navigating the industry with good intentions, Lada recognized that it is not her fault if other people fail at treating others professionally and create a misogynistic work environment. Receiving the lesson early in her career has made her more aware of the people to avoid, and she remains wary of advice given to women in the industry that they should just be nice. Lada was recently on a panel where someone advised a broadcast class that being nice would result in things working out for them in the future.

“I felt myself cringing internally because I don’t think that that is a luxury women are afforded,” Lada said. “I don’t think – maybe now is different, but when I was coming up, and I’ve been doing this for more than 20 years, there were people who preyed on niceness. And so the way that I would tweak that is to be professional; to carry yourself in a professional manner and recognize that sometimes being ‘traditionally nice’ puts a target on your back to be mistreated, and the best thing you can do is alert those people who would see you as a target that you’re not going to fall victim to that or you refuse to be victim to that.”

Lada joined ESPN in 2015 where she was hired to contribute to Colin Cowherd’s radio program. When Cowherd left the network and joined FOX Sports on a full-time basis, she started co-hosting a new, national program alongside Jorge Sedano. The show, however, had an evanescent run and left her feeling as if she had failed.

It took her a full year to recognize that she had been involved in a series of circumstances and decided to enact the necessary change, asking producers for advice and attending seminars. One of these was an interviewing course hosted by journalist John Sawatsky where he synthesized the art of the craft. Akin to when she was in college, she overheard in passing that the network needed more women in the features space.

“I was fortunate enough to have done a lot of features during my time in Milwaukee because we had a 9 p.m. newscast that required a local sports feature every night of the week, so between our three-person department, we had to fill that timeslot,” Lada said. “I had done a lot of lengthy sports features in Milwaukee [and] had a good foundation of what that job required.”

The meeting led to Lada doing features on an interim basis at the network and later granted her a spot on College GameDay, where she works as its features reporter. Lada presents stories every week to the audience that go beyond the gameplay and divulge a bigger picture.

“I always say my job is to make the viewer care about somebody and root for somebody that they might ordinarily not root for or care about,” Lada said. “One of the things that has occurred to me over the last few years is just what a skill is required to do that job well because not only are you preparing questions to ensure that you have all of the details and information, you’re also gathering perspective on what they’ve been through – the adversity and the situation that has led them to where they are now.”

Lada recently found herself in a high school classroom at 8 a.m. sitting with other students taking the ACT standardized test. She had to complete the exam as punishment for finishing last in fantasy football at ESPN Milwaukee this past season. After four hours, Lada emerged from the school and revealed her score this past week on the Jen, Gabe, and Chewy morning show. Hosting the local program alongside Gabe Neitzel and Mark Chmura, she has established chemistry over almost four years in the three-person format discussing hyperlocal topics.

“I try to be conversational,” Lada said. “We don’t lean on stats – obviously, we want to be accurate, and we want to be, again, fair to the subjects we’re talking about, but we try to also just be friends who are talking about what’s going on on any given day on the Milwaukee [and] Wisconsin sports scene.”

In balancing a variety of different roles, Lada has tried to master everything that she is doing, refraining from being content with her abilities. Although working in local radio regularly has been a newer role for her, she has grown into the job and has co-hosts who understand the subject matter and allow her to utilize her strengths.

“I just want to keep learning,” Lada said. “I’m not satisfied with what I’ve done, [and] I’m not complacent about the skills I have. I’m always interested in adding more jobs to the résumé, and I think that in this industry, you’re rewarded for versatility.”

Once College GameDay commences, Lada adds the responsibility of feature reporting on that program to her schedule and continues making appearances across additional ESPN programming. Lada hosted the Friday edition of College Football Live last season and has also filled in as a host on shows such as First Take and SportsCenter. Moreover, she continues to complete projects for SC Featured and is working on a documentary for E:60 scheduled to premiere later in the summer. 

Lada aims to keep showcasing her indefatigable work ethic and passion for the craft without slowing down. Whether it is hosting a podcast, taking part in more panels or writing essays, she is open to exploring new forms of disseminating stories.

“I have a lot of knowledge and experience rattling around my brain, [and] I think the next iteration is figuring out a way to continue passing those experiences on to the next generation.” Lada said. “I don’t ever want to gatekeep the secrets of success – I think that’s selfish – so as I continue to do the media work, I think the next phase for me is figuring out how to pass a lot of these lessons on to future broadcasting generations.”

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Local Radio Advertisers Can Become Experts with Hosted Shows and Interviews

Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

Jeff Caves

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Photo of people talking on the radio

When looking for that extra edge for local radio advertisers, packaging radio commercials with an “expert” client-hosted talk show or interviews on your local shows or newscasts can be a game-changer. This strategy can build long-term business relationships with suitable clients, such as lawyers, business accountants, agents, psychologists, or sports handicappers. These professionals can provide valuable editorial contributions to sports and news stations. Of course, the expert must have good communication skills, be comfortable speaking their mind, and be ready to be the face of the business.

The radio commercials can tout the expertise the person has and give a call to action for listeners to move on. You can often find these experts on social media writing blogs or doing a series of vignettes about their business. For these types of clients, engaging in local radio news interviews or hosting a 1-2 hour talk show can enjoy several advantages:

Visibility and Brand Recognition

Visibility and Brand Recognition: Regular appearances on local radio help the expert become a well-known figure in the community. This visibility can lead to increased recognition and brand awareness and is a much faster track than just blogging on social media. Attorney Bill Handel and his ” Handel on the Law” show have created a directory business for Handel.

Public Trust and Credibility

By sharing their expertise and providing timely insights, the expert can build trust and establish credibility with the audience. Being perceived as an expert can enhance any client’s reputation and create top-of-mind awareness needed to lead business categories.

Client Acquisition

Listeners impressed by the expert’s knowledge and demeanor may seek their services. This exposure can lead to new clients who might not have been reached through other forms of advertising and give credibility to the expert who uses social media.

Community Engagement

Engaging with the local community through radio shows helps experts connect with potential clients more personally. This can foster a sense of community and loyalty. Question and answer segments can lead to deeper connections.

Educational Outreach

The expert can educate the audience on various issues, which can empower the audience. An informed audience is more likely to recognize when they need the expert’s assistance and whom to contact.

Stand Out in a Crowd

Stand out in a crowd: Being active on local radio can set the expert apart from competitors who may not use local radio. Often, the local shows or interview segments are exclusive to the expert.

Immediate Audience Feedback

Interacting with the audience through call-ins or live questions provides immediate feedback and allows the expert to address common concerns directly in real-time. The expert can be of service NOW.

Professional Development

Regularly discussing current topics can keep the expert sharp on trends and issues, contributing to their ongoing professional development.

Networking

Local radio stations often have a vast network of listeners and other professionals. This can open doors to new professional relationships and opportunities for collaboration. The station also provides a loyal audience who typically don’t follow the expert on social media. But they may start to after hearing the expert.

Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

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