It was a reunion on the Oh the Pain Podcast hosted by Joe Benigno. Sid Rosenberg was on with his former WFAN partner Benigno.
Rosenberg recalled the chemistry the two had together and felt they were on their way “to becoming the next Mike and the Mad Dog, there was no doubt.”
“We were like a really cool sports talk duo. Usually sports talk duos are kind of nerdy, that wasn’t you and me. We were like really cool.”
Rosenberg is currently co-hosting Bernie and Sid in the Morning on 77 WABC in New York.
The two were on WFAN for nearly three years despite only being on a show together less than that. Rosenberg remembers his time with Benigno fondly. “Looking back on my whole career, working with you was as about as good as it got.
The two took the time to continue to catch up and Benigno was interested in the process behind Rosenberg morphing his sports talk show in Miami at the time, into one that featured more politics.
“It was 2014 and Mark Chernoff offered me the opportunity to come to New York and basically fill-in the whole summer at WFAN,” began Rosenberg. “I would do my Miami show in the morning and then I would fill-in middays for you and Evan (Roberts). I remember I was yelling back-and-forth is Carmelo Anthony a great player or just a great offensive player? Is Eli Manning a Hall of Famer or just a compiler? Is Lebron James going back to Cleveland?
I remember calling Danielle (wife) and said – there was just a terrorist attack in Paris – and I said ‘what am I doing?’ I got two little kids. I’m yelling with grown men, yelling at the top of my lungs about whether Carmelo Anthony is a great player?”
It was in that discussion with his wife that his new path would begin. “I came to the realization it was time to move on just a little and I started to employ more politics in my daily show in south Florida.”
At one point Benigno interrupted to ask Rosenberg about his history with Craig Carton.
“Twenty-two years ago when I got my first job in New York City at 102.7 WNEW was with a guy named Scott Kaplan. They fired Scott Kaplan. I went into Jeremy Coleman’s office, he works at SiriusXM, and I had worked with Craig Carton in Fort Lauderdale with Scott Kaplan back in 2000. I saw his resume and I said ‘I like this guy’. I know he got into trouble in Philadelphia, but give him a shot.”
“I’m the guy that really hired Craig Carton at WNEW to be my partner,” Rosenberg boasted. “As it turns out, he stabbed me in the back. He went to 101.5, I went to the FAN. We didn’t talk for years. Now we are very good friends but it was a very, very ugly ten years for me and Carton.”
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.