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The Obamas Agree to Content Deal with Audible

The exclusive, worldwide, multi-project, multi-year first-look production deal will see the collaboration supporting Higher Ground’s commitment to audio.

Eduardo Razo

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Former President Barack Obama and First Lady Michelle Obama left Spotify in April. It didn’t take them long to find a new home for their content as the Obamas’ media company, Higher Ground, and Audible have reached a multi-year deal.

press release announced the exclusive, worldwide, multi-project, multi-year first-look production deal will see the collaboration supporting Higher Ground’s commitment to audio.

“At Higher Ground, we have always sought to lift up voices that deserve to be heard — and Audible is invested in realizing that vision alongside us. I’m looking forward to partnering with them to tell stories that not only entertain but also inspire,” President Obama said. 

“We are so proud of the stories we have been able to tell at Higher Ground, and there’s no one we’d rather write our next chapter with than Audible. Together, we will keep striving to tell compelling, provocative, and soulful stories—while doing everything we can to make sure they reach the folks who need to hear them,” Michelle Obama said.

The slate of Audible programs will reflect the companies’ shared task to convey meaningful and entertaining stories that promote diverse voices and backgrounds.

“We have long recognized President and Mrs. Obama’s historic capacity to captivate,” Don Katz, Audible’s Founder and Executive Chairman, stated. 

“We are thrilled to welcome two of the most profound voices of moral and intellectual leadership of our times into the Audible fold, and to be able to elevate President and Mrs. Obama’s singular ability to provide hope and uplifting guidance—needed now more than ever—through their voices.”

News Print & Digital

Report: More Than a Third of Twitter’s Top 100 Advertisers Have Exited

CNN’s Oliver Darcy shared the reporting done by the Washington Post that more than a third of the top 100 Twitter advertisers have abandoned the platform.

Eduardo Razo

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One of Elon Musk’s most significant challenges, as he now owns Twitter, lies on the financial side as the Tesla CEO attempts to make the social media stay afloat or at least somewhat profitable. 

However, CNN’s Oliver Darcy shared the reporting done by the Washington Post in his “Reliable Sources” newsletter that more than a third of Twitter’s top 100 advertisers have abandoned the platform.

With advertisers exiting, the lack of ad revenue is one of the most significant dangers to Twitter since it accounted for approximately 90 percent of its income last year.

The reporting also reveals that the pausing of ad campaigns is getting under Musk’s skin. The new Twitter owner lashed out at brands again Tuesday for “starving” the company of revenue. 

Musk also strongly suggested he never really created a “content moderation council” due to advertisers who “broke the deal” they allegedly had with him when they began exiting the platform after he “agreed to this condition.”

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Elon Musk: Ownership of Twitter Isn’t ‘Right-Wing Takeover’

Tesla CEO Elon Musk spoke with those who are still with the company, reassuring them that his ownership isn’t a “right-wing takeover.”

Eduardo Razo

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Last week saw Twitter have another mass exodus of staffers and Tesla CEO Elon Musk spoke with those who are still with the company, reassuring them that his ownership isn’t a “right-wing takeover.”

Furthermore, Musk stated that he doesn’t plan on moving the platform to Texas despite many suggesting he do so since, for him, it would send a wrong message. 

“If we want to move the headquarters to Texas, I think it would play into the idea that Twitter has gone from being left-wing to right-wing, which is not the case,” Musk said (h/t The Verge). “This is not a right-wing takeover of Twitter. It is a moderate-wing takeover of Twitter.”

However, Musk is open to the idea of having dual headquarters, one in San Francisco and another in Texas, but for now, his objective appears to be stabilizing the company after a rocky transition. 

Musk indicated he might be done with slashing employees, telling employees to refer potential staffers for engineering and sales positions.

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Blaze TV Hosts React To Controversy With Elon Musk, Twitter

Blaze TV hosts are reacting to the ongoing controversy involving Twitter as the company has seen mass layoffs under Elon Musk.

Ryan Hedrick

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Blaze TV hosts are reacting to the ongoing controversy involving Twitter. Last week, CBS News said it was halting its activity on the platform amid layoffs and resignations at the company. 

Jeff Fisher joined Pat Gray and Steve Burguiere aka Stu, on the “Glenn Beck Show ” Monday to discuss some of the latest developments involving Twitter including owner Elion Musk banning conspiracy theorist Alex Jones. 

Burguiere said it’s strange to see how left-leaning pundits have demonized Elon Musk following his acquisition of Twitter. 

“This guy should be a liberal icon,” stated Burguiere. “We lose sight of this because he says things about free speech that I guess is exclusively a right-wing issue.” 

Burguiere said that Musk should be able to do anything that he wants with Twitter considering the amount of money he invested to purchase the company. 

“This whole thing that he’s the icon of free speech, I don’t know if that’s true,” added Burguiere. 

Musk announced recently that conspiracy theorist Alex Jones received a permanent ban on Twitter for his involvement in denying that the Sandy Hook massacre took place.

“He (Musk) has been a hard no on Alex no matter what,” said Fisher. 

“He has apologized for it,” Burguiere said. “He’s also been sued for billions of dollars over it.” 

“The thing about Alex Jones is that some of us don’t like what he said,” Gray remarked. “But, who cares, that’s what you call free speech.”

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