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Chris Ruddy Turned Small Investments into Newsmax

From journalist to starting Newsmax was one big jump. Chris Ruddy said he had a wide array of people who helped him.

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I’ve received calls at the house from William Shatner, Don Sutton, Don McLean, and many others. This was the first call I’ve gotten from the owner of a leading cable news channel and influential website. This was also the first call I received from a man who has a speed dial that includes former presidents, senators, congressmen, billionaires, Oscar-winning actors, and an assorted group of world leaders. Yesterday, I got one from Chris Ruddy.

Ruddy just recently returned from Ukraine. He was invited to sit down with Ukrainian President Volodymyr Zelensky and the two spent over an hour meeting in Kyiv.

Was Ruddy ever in danger?

There’s always risk in a trip like this, he said. 

“I have our journalists there in far riskier locations in Ukraine, so I believe I should share the risk,” he said.

As for Zelensky, Ruddy won’t overly detail what was said privately when they met. 

“He has the gifts of being extremely savvy, funny, and charismatic,” Ruddy shared. “A determined man. A man for all seasons.”

Ruddy said Fox News opposes Zelensky with Tucker Carlson repeating Kremlin talking points and Fox’s prime-time coverage “ignoring the war completely.”

“More than 40 million Americans watch and read Newsmax regularly, and I wanted Zelensky to know we stand with him and the Ukrainian people. He is fighting for us.”

Chris Ruddy is the CEO and majority owner of Newsmax. He was born right off the cusp of the Boomers and the Gen Xers. Ruddy graduated from high school in 1983.

My first question was logically about his being into MTV music videos.

“I didn’t watch a lot of those,” Ruddy said. 

“I was kind of a nerd. I was into the speech & debate team,” he chuckled.

He credits his high school debating experience with honing his skills for a career in journalism. “It forces you to look at issues from both sides.”

Ruddy, 57, grew up in the 60s and 70s. 

We talk about sitcoms and how the world has changed.

“I think the Brady’s were the first couple on television to sleep in the same bed,” Ruddy recalled. If you grew up in those days, that’s a bit of trivia you just don’t forget. Where people slept on The Brady Bunch.

He graduated summa cum laude with a degree in history from St. John’s University in 1987. He earned a master’s degree in public policy from the London School of Economics. He’s been a media fellow at Stanford University’s Hoover Institution. 

I quickly realized I was out of my depth. This guy is uber smart.

Ruddy comes from a large Irish Catholic family, something he referred to as a tribe. 

Before you ask: yes, he’s Catholic. Ruddy grew up on Long Island in a small town called Williston Park, just across from the New York City border. His father, Frank, was the lieutenant running the nearby Nassau County 3rd Precinct.

Ruddy said he spent his summers as a kid only, 10 or 11, in the precinct house’s “holding room” for those just arrested, sitting with his dad drinking Yoo-Hoos, and often talking about what was in the news.  

“I think there’s a certain mentality in a family with a father who works on the police force,” Ruddy said. “He was always wired, alert and concerned. Kind of a daily paranoia.”

Ruddy said doors on the car always had to be locked. His father faced the door whenever the family went to a restaurant.

I used to think only mob bosses did that. I stand corrected.

Interestingly, Ruddy senior didn’t like carrying a gun. 

“He was like Sheriff Andy Taylor, in that regard,” Ruddy explained, referencing the Andy Griffith Show. His father didn’t like wearing a gun because he always said cops were just civilians in uniforms. Their job was to help people. “His mission as a cop was to see that people were treated fairly.”  

Surprisingly Ruddy also studied at the Hebrew University of Jerusalem. I asked him how that came about for a kid from Long Island.

“It goes back to me always being a news junkie,” Ruddy said. “I was interested in the whole conflict in the Middle East. It was always a constant discussion in my home and around New York with such a large Jewish community here. My mom always sided with the Israelis.”

While attending St. John’s, Ruddy saw an ad in The New York Times,” he said. “It said you could study at Hebrew University in Jerusalem.

He recalled the headline of the ad read, “Study in the center of the worlds’ great three religions.”  

“I thought that was a fascinating place. So, I looked into the school. It was founded by Albert Einstein. So I decided to go.”

An unusual destination for the son of a cop.

“My dad was a great believer in the American Dream. He didn’t expect his sons to be police officers.” 

Ruddy’s father passed away when he was 12, and he said his life was fairly self-governing after that.

“I made the decision myself to go to Israel. My mother didn’t like the idea; she felt it was too dangerous. 

“I was 19, and back then, people did things like that at that age.”

Ruddy said he went off to Israel, and it was eye-opening. “Media perceptions of Israel at the time painted it as an aggressor, and it wasn’t.”

He’s seen a lot in his career. For a journalist, that helps one gain a sense of perspective on life. 

We’re in some rather turbulent political times. According to Ruddy. The Nixon era of his childhood was comparatively mild compared to today. 

He’s also gotten to know presidents well, including former presidents Trump and Clinton. 

Interestingly, Nixon’s grandson, Christopher Cox Nixon, serves on Newsmax’s board, and Michael Reagan, Ronald Reagan’s son, is a long-time friend of Ruddy and serves as a Newsmax Contributor.

When he was just a kid, Watergate exploded on the national landscape.

“I think there was a lot of accountability and clarity back then,” Ruddy explained. “I think Nixon crossed the line. At the same time, I think he was treated unfairly. Presidents have committed acts far worse than what Nixon did.”

As a reporter for the New York Post and Pittsburgh Tribune-Review, Ruddy covered the Clinton White House.

Clinton handled his big Lewinsky scandal differently than Nixon, Ruddy said.

“Clinton apologized early on. He and I have spoken about it. I think he has remorse and hindsight is always 20/20. He’s been accused of not apologizing, but he did.”

Ruddy added, “I believe Bill Clinton is a true patriot; he did a number of really good things as president.”

“I’m a Reagan and a Trump conservative.” Ruddy quickly clarified his pro-Clinton statement. Ruddy is also a pragmatist. “I’m an Edmund Burke kind of guy.”

Ruddy became well-known for writing about the Whitewater case, and notably culminated in a 1997 book he wrote, The Strange Death of Vincent Foster: An Investigation.

“I was actually approached by Simon & Schuster to write a book on Foster. The capstone of my reporting on it for two years.” Ruddy said he never advocated any conspiracy theory on the death but looked carefully at the police inquiry of the case. 

From journalist to starting Newsmax was one big jump. Ruddy said he had a wide array of people who helped him.

One was Alexander Haig, who became an advisor to Newsmax in its early years. Haig had an illustrious career in the Army, as Nixon’s chief of staff, NATO Supreme Allied Commander, and later Reagan’s Secretary of State. He also was president of United Technologies and helped found AOL.

“I think Al enjoyed talking to me because I knew of, or about, almost every major figure he dealt with,” Ruddy recalled. “We’d sit for hours in the den of Everglades Island home on Palm Beach, and he’d download about Nixon, Watergate, Reagan, a lot of backstories. It helped me understand how things really work at the highest levels.”  

Regarding his journalism background, Ruddy started doing investigative reporting for the New York Post. “I was particularly interested in welfare reform and spent some time with Wisconsin Governor Tommy Thompson, who was innovating on that. I also covered abuses in programs like Social Security disability.”

When writing his articles or books, Ruddy said he takes the same approach.  

“I pull together all the relative pieces. I look for evidence, quotations, and citations. I put numbers on things. Then I try to pull it all together. I use handwritten outlines, figure out what I want to start with, and add the numbers of my cites, where things will be inserted. Then I start typing.”

Ruddy said even today, he likes to occasionally write because it’s a release and expression of yourself. “There’s power in that,” Ruddy said. “I sort of have to wind myself up to write. Putting it all together. I tend to drink a lot of Coke as I start.”

Ruddy, like me, prefers to write with noise in the background.

“I think that’s because we both come from large families,” Ruddy laughed.

After all his successes, Ruddy said he doesn’t believe in positive reactions to things he’s done. 

“Not really,” he said. “Maybe it’s Irish Catholicism. Whatever it is, I don’t believe my own press releases. I think of what Rudyard Kipling wrote, ‘If you can meet with triumph and disaster, and treat those two imposters just the same.’”

Ruddy isn’t afraid to call out the state of the media.

“Journalists keep lowering values and standards,” Ruddy said. “Years ago, you would never accuse someone of lying. It’s just something you just didn’t do. If they lied, you said they ‘misrepresented’ something or provided ‘inaccuracies.’ Now you turn on the TV, and everyone is calling each other a liar. The old buffers don’t exist anymore.”

Ruddy said he is a great admirer of Rupert Murdoch, the owner of the New York Post and later Fox News. 

“He bet billions on Fox. A lot of billionaires complain about the media bias in the U.S., but Murdoch actually had the cajones to put billion-dollar chips on the table to change the media status quo here. It changed America.”

After leaving the Post in 1995, he joined the Pittsburgh Tribune-Review as a national correspondent.

Following Ruddy’s work at the paper, in 1998, he started Newsmax with a $25,000 investment from the daughter of William J. Casey, Reagan’s CIA Director. 

Along with billionaire Richard Mellon Scaife, who owned the Tribune-Review, and other private investors, Ruddy raised $15 million in the initial years to start Newsmax. 

Ruddy told me Newsmax was losing money for the first three-and-half years, then broke a profit in 2001.

After a long period of running a “must read” digital website for right-of-center Americans, Newsmax transitioned to television starting in 2014. 

“I was seeing the growth of these OTT channels and thought that would be the future,” Ruddy said. “Fox News had half of the cable market, and I figured we could get some of that. Even a small percentage would put us on the map.”

And Ruddy said Roger Ailes, who was running Fox News at the time, had several meetings with him about leaving Fox and running Newsmax. 

“Even then, he wasn’t really happy with the situation there and was thinking of doing something new.” Ailes ended up renewing with Fox and then getting fired in 2016.

Despite remarkable odds, Newsmax could get carriage on every major cable system while parlaying his new TV channel as a major OTT streaming brand.

“Now we’re the fourth-highest cable news outlet,” Ruddy said, citing Nielsen. He says more than 20 million viewers tune in to the channel regularly. 

Ruddy remembers his first television hire at Newsmax television was John Bachman, a local CBS anchor in West Palm Beach, Florida.

“I think John was about 30 at the time,” Ruddy said. “He was part of a press group covering us when Sarah Palin came into the office during a 2010 visit.” 

Why Florida for corporate offices?

“Our corporate offices are in Boca Raton,” Ruddy said. “Television operations are centered at our Midtown New York offices. Ruddy said he had family ties to South Florida, but he also liked the climate, both for taxes and weather. 

 “I wanted to establish my company outside the bubbles of New York and Washington,” he said.

Ruddy said he also discovered the Palm Beach area was a winter mecca of important people from New York, Washington, and elsewhere. In addition, geography made him a convenient place to visit for powerful newsmakers.

Ruddy said when he joined Trump’s Mar-a-Lago Club in the early 2000s and was still in his 30s, he was one of the youngest members. 

“I’m still the youngest member of the club,” Ruddy says he likes to jokingly remind Trump. Ruddy says he sees him often and knows him very well.

What do people not know about Trump?

“I think people misconstrue his public and sometimes theatrical elements as threatening,” Ruddy said. “Whenever I introduce him to people who didn’t like him, they find him extremely likable and charming. He turns out not to be what they expected.”

Ruddy said people think Trump has no empathy. “Sure, he’s a celebrity, and he has a big ego and a sensitive one. But I have seen the personal side when he gets quite emotional about other people’s situations.”

Ruddy recalls how Trump before he became president, fought to get Amanda Knox released, a young American student who was wrongfully imprisoned in Italy for murder. 

“There was a time all he would talk about was her case, asking me to cover it. He would go on TV and radio shows telling people to boycott Italy, and he was like the only big celebrity doing this.”

Ruddy noted that Knox was released in 2011, and Trump got little credit, but he really played the major role in her release.  

As President, Ruddy recalls talking to Trump about the North Korea crisis early on.

“He was really mentally disturbed about it. He thought Obama left him this mess, and he was forced to make decisions that could mean the loss of many lives, huge casualties if war broke out.” 

Ruddy says people see Trump as a political figure, but Ruddy thinks of him as a major historical one.

“There is no political leader in human history that draws the political interest he has. What political figure in world history had this kind of engagement, tens of thousands showing at rallies, sometimes multiple rallies the same week. There’s no one who did this.”

But then Ruddy mentioned that even Mao and Hitler, and Stalin all needed the power of the state to create a crowd. “It’s not the case with Trump,” he said.

Ruddy says he doesn’t like the political extremism of either side but says the left is trying to redefine the center and are now censoring and closing down conservative viewpoints.

“I’m not a fan of CNN, but I’d never call for them to be de-platformed or shut down,” Ruddy said. “The left believes all of their facts are true and conservative ones are false just because they come from conservatives.”

Ruddy says all major social platforms – Google, Twitter, Facebook — banned any mention of Hunter Biden’s laptop; they said it was misinformation.

“Now, a year later, the New York Times and Washington Post are reporting it was Hunter’s laptop after all.” 

“It’s a dangerous thing when Google de-ranks you, de-lists you, bans you on YouTube because you have a thought about something they disagree with. Especially when they get the 230 exemption that makes them immune from lawsuits.” 

What about all the recent seismic activity from the Supreme Court?

“I think these rulings are going to stay for a while,” Ruddy said. “I don’t see this see-sawing. Democrats would have to win the White House in 2024 and keep it for years to really change the Supreme Court.” 

It may happen sometime in the future, he says. When it comes to Presidential elections, Democrats have a significant demographic advantage, he argues. 

“And that advantage will continue to grow,” he says. Newsmax is a needed antidote for the coming changes.

BNM Writers

Scott Masteller Has a Gift for Spotting Talent Early

According to Masteller, everybody has their style, and he doesn’t try to change their core talent. 

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Scott Masteller has seen tons of talent, format flips, and changes during his more than 40 years of experience in radio as an on-air talent, program director, and executive.

He’s currently the program director for WBAL NewsRadio in Baltimore, Maryland. Additional duties include oversight of the production of the Baltimore Ravens Football on WBAL and 98 Rock Radio. He also started the ESPN affiliate in Dallas, Texas.

“After my time at ESPN, coming to Baltimore was the perfect transition for me,” Masteller said. 

From the first moment he arrived, Masteller said people were welcoming; he was impressed with the history and legacy of the station, something he’d followed since he began in radio. 

“When I decided to come here, I knew WBAL checked a lot of boxes.”

He always wanted to be in broadcasting. 

“I started by playing a lot of bad disco records on an AM radio station, “ Masteller said. 

Now that surprised me. Not only because he liked Michael Jackson, but I wasn’t aware there were any ‘good’ disco records. 

After he left ESPN, Masteller said he had plenty of opportunities to stay in sports, but WBAL was such an iconic brand. The station is news, talk, and sports, but he said he was a little apprehensive about the news and talk part. The sports part he had down.  

“In the end, I really wanted something different. After I took the job, they told me, ‘By the way, you’re in charge of Orioles coverage. Hearst is fully committed to what we’re doing here, as they are with all their properties.”

At WBAL, the station delivers award-winning newscasts and local talk shows all day and continues focusing on the weekend.

“I’m as busy with this job as I ever had been at ESPN and other places. We’re reacting to breaking news.” 

Masteller said he started in a small town. 

“I wanted to be an on-air announcer, and I began in Williamsport, Pennsylvania. I was there for 14 years doing remotes, afternoons, and music. I was also a wedding disc jockey.”

So that’s where the lousy disco comes from. 

“All of a sudden, I was doing sports,” Masteller explained. “I was a roving reporter for the Little League World Series. I got to interview Jim Palmer, and he was one of the nicest guys. I started to learn that stuff, eventually did some play-by-play.”

As in many small markets, his station ran out of money and shut down.

“It was a turning point in my career,” Masteller said.”I was excited about baseball and wanted to be an announcer. I sent tapes to every minor league team. One guy called and said he had an opening in Wichita, Kansas.”

Travel-wise that appears to be both a blessing and a bit of a curse. 

“I took the job over the phone,” Masteller explained. “I still have the letter from the GM. It was for almost no money, but it was the best experience I’d had, and it lasted for three summers.”

He broadcast for the Wichita Wranglers, the AA affiliate of the San Diego Padres, and traveled with the team on late-night bus rides and flights to Texas. 

In 2001, he was named PD at KESN, the ESPN station in Dallas. When he got to Dallas, Masteller started working behind the scenes, coaching talent, developing talent, and planning. 

“I remember I went for my first interview in Dallas. ESPN had not signed on yet. Just those four letters had that kind of branding. We went in thinking, ‘We’re going up against KTCK, The Ticket,’ one of the greatest stations of all time. A legacy station. We stuck to our plan, localized our product, generated revenue and ratings.”

Masteller put together a strong team at the startup, KESN, including Randy Galloway from the Star-Telegram and The Dallas Morning News on Galloway and Company. 

“I’ve seen what happens, ” Masteller explained. “One station will be successful, and the other station will try to emulate them and do the exact same thing.” 

He said that was a fatal mistake. The Ticket had its listeners and a culture that couldn’t be duplicated.

KVDT was branded as an ESPN station, and Masteller said they played that to the hilt. Mike and Mike were a significant franchise at the time. With the imaging, people thought the talent all lived in Texas. That’s how you merge your national shows with your local audience.

Masteller was recruited to go to Bristol as senior director of content in 2006 and stayed there until 2014. 

“I was overseeing radio and had interactions with television. It was a phenomenal place, and I learned so much. It wasn’t just ESPN; it was also Disney. By that, I mean the culture of the business, how to treat employees, and understanding what’s important. Those are experiences I’ll take with me forever.” 

Whether in sports or news, Masteller believes you must establish credibility with your talent, news anchors, or managers. He said you couldn’t do that on the first day, but the trust factor becomes hugely important. You gain that with open and honest communications.

Masteller knew of Dan Patrick in his early days at ESPN. 

“Dan is the consummate professional. I knew right away there was nobody better at conducting an interview. He knew the questions to ask. He’s got credibility. He treats people fairly but knows how to ask the tough questions. That’s what set him apart.” 

According to Masteller, everybody has their style, and he doesn’t try to change their core talent. 

“Every broadcaster is different. People used to ask themselves what their long-term legacy in the business was going to be. Today you don’t see that as much. People are always looking for that next opportunity.  One of the best things I learned from ESPN was feedback. Learn what I was doing right, what I could do better.”

A good host must know how to pivot to relate on more than just a sports level. The host must be able to react to the news of the day. 

“Sports transcends all aspects of media. It’s not just X’s and O’s anymore,” Masteller said. “You look at a big story today that has global implications. If you’re going to be a host, you’ve got to speak to different things. Things must be easy enough for an audience to digest, especially in broadcast radio. You’re always multitasking.”

Spotting talent early is a gift. Masteller said he’s instinctively known when people like Patrick came along. Then there’s Colin Cowherd. 

“Before Dallas, I was with KFXX in Portland. Colin Cowherd arrived there two weeks before I did as a midday talent. When I heard him the first time, he was a bit rough around the edges, but I knew he was going to be great. He was always thinking about the moment. Preparation for his show was second to none in terms of where he was going.” 

Masteller said Cowherd could talk about politics, social issues, family, and the stock market. Sports is what he does, but he could do a general talk show and do whatever he wanted. 

As the pandemic hit, we were looking at making a change in our morning show; we wanted to do something different. So we merged our two highest profile talents into one program with Bryan Nehman and Clarence Mitchell IV. Even though they were both working remotely, we made a move and created the C4 and Bryan Nehman Show. Sometimes it just clicks, and we all decided the best course was to get them on the air.

 “Because of the pandemic, for the first year, they never saw each other,” Masteller said. “When they finally worked face to face, I remember the first morning. I was listening and knew within 10 minutes they had chemistry. Sometimes it just clicks. All I had to do was get them in there.”

He said what makes him proud in his career is helping people get better, to achieve their goals, and to develop future leaders. 

“I remember starting a new job and wondering if I could really do it. It takes time. I’ve met some amazing people in this industry who want to learn every day. Make an impact.” 

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BNM Writers

Chris Cuomo Interview Gives NewsNation Ratings Uptick

NewsNation hopes the upward ratings momentum continues as Cuomo joins their prime time lineup later this fall.

Douglas Pucci

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In his first interview since his CNN firing, Chris Cuomo appeared on the July 26th edition of Dan Abrams Live on nascent outlet NewsNation. Cuomo’s departure from CNN stemmed from an investigation which determined how he had advised his brother, former New York Gov. Andrew Cuomo, amid sexual harassment allegations.

Abrams pressed Cuomo on several matters concerning CNN, as well as on what he’s been doing since he left.

Cuomo stated he’s neither a victim nor guilty of many of the things that led to his ouster. Nor did he claim to be a victim of “cancel culture”, as he commented, “I don’t think I’ve ever been a victim of anything ever in my life…I don’t feel sorry for myself.”

Dan Abrams Live featuring Chris Cuomo drew 187,000 total viewers, according to Nielsen Media Research. While that pales in comparison to what the three major cable news networks deliver throughout the day, the figure marked a giant boost from the program’s normal levels — it more than tripled it; for July 18-22, the original 9 p.m. telecast of Abrams averaged 56,000 viewers per weeknight.

Time-slot wise, Abrams was able to best Newsmax’s competing Prime News (115,000 viewers). But on that evening, Newsmax’s Eric Bolling: The Balance (188,000) and Greg Kelly Reports (194,000) still managed to top all NewsNation fare.

NewsNation hopes the upward ratings momentum continues as Cuomo joins their prime time lineup later this fall. His former nightly show Cuomo Prime Time — although rated behind FNC’s Hannity and MSNBC’s Rachel Maddow Show in the 9 p.m. slot — had been CNN’s No. 1 program during its brief run.

Cable news averages for July 25-31, 2022:

Total Day (July 25-31 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.378 million viewers; 182,000 adults 25-54
  • MSNBC: 0.688 million viewers; 71,000 adults 25-54
  • CNN: 0.485 million viewers; 95,000 adults 25-54
  • HLN: 0.190 million viewers; 55,000 adults 25-54
  • CNBC: 0.147 million viewers; 38,000 adults 25-54
  • Fox Business Network: 0.122 million viewers; 10,000 adults 25-54
  • Newsmax: 0.110 million viewers; 13,000 adults 25-54
  • The Weather Channel: 0.106 million viewers; 22,000 adults 25-54

Prime Time (July 25-30 @ 8-11 p.m.; July 31 @ 7-11 p.m.)

  • Fox News Channel: 2.139 million viewers; 277,000 adults 25-54
  • MSNBC: 1.138 million viewers; 101,000 adults 25-54
  • CNN: 0.620 million viewers; 129,000 adults 25-54
  • HLN: 0.227 million viewers; 68,000 adults 25-54
  • CNBC: 0.205 million viewers; 55,000 adults 25-54
  • The Weather Channel: 0.138 million viewers; 24,000 adults 25-54
  • Newsmax: 0.137 million viewers; 14,000 adults 25-54
  • NewsNation: 0.057 million viewers; 6,000 adults 25-54
  • Fox Business Network: 0.055 million viewers; 6,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. The Five (FOXNC, Mon. 7/25/2022 5:00 PM, 60 min.) 3.482 million viewers

2. Tucker Carlson Tonight (FOXNC, Mon. 7/25/2022 8:00 PM, 60 min.) 3.286 million viewers

3. The Five (FOXNC, Wed. 7/27/2022 5:00 PM, 60 min.) 3.281 million viewers

4. The Five (FOXNC, Tue. 7/26/2022 5:00 PM, 60 min.) 3.204 million viewers

5. The Five (FOXNC, Thu. 7/28/2022 5:00 PM, 60 min.) 3.128 million viewers

6. Tucker Carlson Tonight (FOXNC, Thu. 7/28/2022 8:00 PM, 60 min.) 3.090 million viewers

7. Tucker Carlson Tonight (FOXNC, Wed. 7/27/2022 8:00 PM, 60 min.) 3.028 million viewers

8. The Five (FOXNC, Fri. 7/29/2022 5:00 PM, 60 min.) 2.951 million viewers

9. Tucker Carlson Tonight (FOXNC, Tue. 7/26/2022 8:00 PM, 60 min.) 2.855 million viewers

10. Hannity (FOXNC, Wed. 7/27/2022 9:00 PM, 60 min.) 2.706 million viewers

20. Rachel Maddow Show (MSNBC, Mon. 7/25/2022 9:00 PM, 60 min.) 2.354 million viewers

171. Anderson Cooper 360 (CNN, Mon. 7/25/2022 8:00 PM, 60 min.) 0.780 million viewers

220. Real Time With Bill Maher “Episode 606” (HBO, Fri. 7/29/2022 10:01 PM, 59 min.) 0.656 million viewers

337. Last Week Tonight (HBO, Sun. 7/31/2022 11:00 PM, 34 min.) 0.458 million viewers

344. The Daily Show (CMDY, Tue. 7/26/2022 11:00 PM, 31 min.) 0.448 million viewers

351. Forensic Files II “Unraveled” (HLN, Sun. 7/31/2022 10:30 PM, 30 min.) 0.432 million viewers

376. Varney & Company (FBN, Fri. 7/29/2022 11:00 AM, 60 min.) 0.386 million viewers

408. Full Frontal with Samantha Bee “Episode 7215” (TBS, Thu. 7/28/2022 10:00 PM, 30 min.) 0.346 million viewers

442. Shark Tank “Shark Tank 805” (CNBC, Sun. 7/31/2022 11:00 PM, 60 min.) 0.311 million viewers

694. Deep Water Salvage “(209) Salvage 911” (TWC, Sun. 7/31/2022 9:00 PM, 60 min.) 0.191 million viewers

705. Dan Abrams Live “Chris Cuomo Interview 7/26/22” (NWSN, Tue. 7/26/2022 9:00 PM, 60 min.) 0.187 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54

1. Tucker Carlson Tonight (FOXNC, Mon. 7/25/2022 8:00 PM, 60 min.) 0.501 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Wed. 7/27/2022 8:00 PM, 60 min.) 0.494 million adults 25-54

3. The Five (FOXNC, Wed. 7/27/2022 5:00 PM, 60 min.) 0.415 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Thu. 7/28/2022 8:00 PM, 60 min.) 0.413 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Tue. 7/26/2022 8:00 PM, 60 min.) 0.403 million adults 25-54

6. The Five (FOXNC, Mon. 7/25/2022 5:00 PM, 60 min.) 0.397 million adults 25-54

7. Jesse Watters Primetime (FOXNC, Wed. 7/27/2022 7:00 PM, 60 min.) 0.385 million adults 25-54

8. Hannity (FOXNC, Wed. 7/27/2022 9:00 PM, 60 min.) 0.383 million adults 25-54

9. The Five (FOXNC, Thu. 7/28/2022 5:00 PM, 60 min.) 0.380 million adults 25-54

10. The Five (FOXNC, Fri. 7/29/2022 5:00 PM, 60 min.) 0.366 million adults 25-54

52. Rachel Maddow Show (MSNBC, Mon. 7/25/2022 9:00 PM, 60 min.) 0.212 million adults 25-54

67. Forensic Files “Trail Of A Killer” (HLN, Thu. 7/28/2022 12:00 AM, 30 min.) 0.182 million adults 25-54

82. The Daily Show (CMDY, Tue. 7/26/2022 11:00 PM, 31 min.) 0.171 million adults 25-54

90. Don Lemon Tonight (CNN, Wed. 7/27/2022 10:00 PM, 60 min.) 0.165 million adults 25-54

114. Full Frontal with Samantha Bee “Episode 7215” (TBS, Thu. 7/28/2022 10:00 PM, 30 min.) 0.148 million adults 25-54

156. Last Week Tonight (HBO, Sun. 7/31/2022 11:00 PM, 34 min.) 0.134 million adults 25-54

166. Shark Tank “Shark Tank 614” (CNBC, Sun. 7/31/2022 12:00 AM, 60 min.) 0.128 million adults 25-54

318. Real Time With Bill Maher “Episode 606” (HBO, Fri. 7/29/2022 10:01 PM, 59 min.) 0.093 million adults 25-54

496. America’s Morning Headquarters (TWC, Fri. 7/29/2022 9:00 AM, 60 min.) 0.064 million adults 25-54

733. Newsnation: Rush Hour (NWSN, Thu. 7/28/2022 5:00 PM, 60 min.) 0.038 million adults 25-54

745. Kudlow (FBN, Wed. 7/27/2022 4:00 PM, 60 min.) 0.037 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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BNM Writers

Katie Pavlich Has Experienced Success at an Early Age

Pavlich is a journalist, editor, and freak of nature regarding achievement and success. 

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She’s done more in her 34 years than my high school class combined. Katie Pavlich is a journalist, editor, and freak of nature regarding achievement and success. 

As a reporter, she has covered presidential and congressional elections, the White House, the Department of Justice, the Second Amendment, and border issues.

Her story gets better/more humbling, depending on where you stand. When she was 26, Pavlich was named Woman of the Year by the Clare Boothe Luce Policy Institute. Most 26-year-olds are consumed with growing out their man-bun or increasing their number of Tik-Tok followers. 

Did I mention she is just 34 years old? 

“I guess I was born older,” Pavlich said. “I’m kind of a grumpy millennial. I call myself an old soul that doesn’t really fit in with my generation. I was the youngest kid in camp when I was young.” 

She wrote a letter to Bill Clinton about taxes when she was eight years old.  

“My mom took me to Disneyland, and I broke down and cried because I was missing homework.”

Walt Disney’s frozen head must be sobbing. 

Pavlich grew up in the mountains of northern Arizona, rafting the Colorado River through the Grand Canyon and hunting big game with her father in the forests and deserts.

She was an athlete growing up through high school but not a runner. But, as you might expect from the last few paragraphs, that didn’t deter her. In 2019, Pavlich ran the Marine Corps Marathon in Washington, D.C. 

“I should have trained more than I did,” she explained. “It was one of those things I needed to do for myself. There were people from so many demographics running alongside me. It was special because I was running alongside people who were injured during their service to our country overseas. I was getting passed by runners with prosthetic legs.”

She still finds time to run with friends in D.C. 

“It’s fantastic to run past the monuments and all the history. I’m not sure if I’ll run another marathon. I probably don’t have the time to train for one. I’ll probably still run some ten miles.” Pavlich said there’s a sobering mile in D.C. while running past monuments dedicated to soldiers killed in action. 

Pavlich can do more than name all 50 states; she’s been to 45 of them.

“I haven’t made it to North Dakota, South Dakota, Mississippi, or Alabama,” Pavlich said. “It’s easier to remember the states I haven’t been to. I heard pheasant hunting in South Dakota is great.”

Pavlich has family in Westfield, Wisconsin, outside of Madison. It’s on her mother’s side of the family—a dairy farm with 800 cows. We celebrated my grandmother’s 80th birthday there. I haven’t been there in far too long.”

She was born in Flagstaff, Arizona, a place Pavlich says is a lot like Colorado.

“We lived on five acres in a house built in the woods. We had beautiful views of peaks and valleys. Surrounded by elk, deer. We had a lot of snow days from school. My father was a big hunter. It’s a way of life for our family. Dad  gave me my first rifle on my 10th birthday.”

For my 10th birthday, I got a baseball mitt.

The family is steeped in respect for the land, and Pavlich’s grandfather was a park ranger in Yellowstone. She said he removed a lot of problem bears from campgrounds. 

Instead of hanging out at the mall, Pavlich rode horses in the wilderness and camped. “Even in late June, it still snowed. We were a family that lived the outdoor life.”

Cable TV was not a thing in her home until she was in high school. They couldn’t run cables out to their house. 

“We only had three channels, so I was watching a lot of local news, Hercules and Xena. I wasn’t allowed to watch MTV. I was mostly outside anyway.”

In addition to being a fan of legendary heroes, Pavlich was always fascinated with debate and politics. “I was always in tune to what was going on. When we finally got Fox News on cable, I knew I wanted to be debating on the channel.”

After graduating from college, she drove from Tucson to D.C., hungry to pursue different avenues. 

“It was a pretty big culture shock going from Arizona to D.C.,” Pavlich said. “I remember thinking to myself, ‘what have I done?  Both places have a lot to offer, and it makes no sense to compare them. Virginia is beautiful and has a large black bear population. Fall is beautiful here. I’ve told myself I never want to take for granted the opportunity I’ve had to be here.”

Pavlich said she knows D.C. is known for a lot of corruption, but it’s an amazing place to see all the monuments and the National Mall. 

“This is the greatest country in the history of the earth, and so many people come here from all over to experience it. The day I can’t appreciate all of that is the day I should move somewhere else.”

After arriving in D.C., Pavlich became a contributing editor at Townhall.com, promoted to editor five years ago. “I started out low on the totem pole, but I dove in head-first. I manage a team with great writers and reporters. I’ve got some amazing columnists that submit every day. Producing new pieces by the hour. It’s exciting to see how they’ve grown in their careers. It has been very rewarding.”

Pavlich likes to give her writers and reporters a lot of freedom to pursue stories they are interested in, giving them some creative freedom. 

Keeping abreast of national news, Pavlich watched the video that recently emerged of a store owner in Narco, California. A man was protecting his store from a heavily armed, snot-nosed, wannabe robber. Before he could get close to the counter, the owner blasted the kid before he knew what hit him. 

“I loved it,” Pavlich said. “You never like to see an innocent person in a position where they have to defend themselves, but it’s great to see it when they do. It’s harrowing. The store owner had a heart attack afterward, but he’s doing okay.

I have very little tolerance for those who want to do innocent people harm. It’s our right to defend ourselves when a gun is pointed at us.”

Pavlich said the basic crux of the gun argument is that bad people will find a way to do bad things. She explained in her experience that people have a standard answer when they are asked why they choose to buy a gun. 

“The most common answer is self-defense. Surprisingly, involvement cuts across gender lines. The stats from the past few years show more women and minorities involved. As a white woman, I’m the minority there. Some of it is skeet shooting. Shooting alligators.” 

Alligators? By the way, do you know what type of gun is preferred when you prepare to shoot an alligator? An AR-15, of course.

“You shoot them right behind the jaw,” Pavlich said. “An accurate shot there will kill them.”

When shooting alligators gets a little boring, Pavlich is busy with her new Fox Nation show, “Luxury Hunting Lodges of America.” The show consists of four episodes where Pavlich and her crew visited Honey Break in Louisiana, Highland Hills in Oregon, Three Forks Ranch in Wyoming, and Gray Cliffs Ranch in Montana.

“What I love about our Fox Nation show is how we show people are more comfortable in a hunting setting. They can come back day in and day out. They can go fly fishing, ride horses.”

Shooting an elk and returning to the cabin for a glass of red wine might take away some of the ruggedness we’ve associated with hunting. But that’s not necessarily a bad thing. 

“I’ve had a lot of experience with the rugged outdoors and hunting,” Pavlich said. “I know what it’s like to pitch a tent and cook over a fire. It’s not for everybody, but that goes both ways. What we convey on the show is the experience can be a lot like glamping but certainly a step up from tenting. (Glamping is when stunning nature meets modern luxury accommodations.)

“I’m excited we can show these hunting lodges. Every single experience was completely different. When we show the lodges, we also talk about the architecture, the history of the land. How people are using private conversation dollars, restoring properties.”

A lot of what they shot was predicated on weather, and what was available at that time. 

“I was actually surprised I caught fish when I was out there,” Pavlich said. “I caught a brown trout and a rainbow trout.”

Alligators must have breathed a collective sigh of relief. 

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