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Darren Rovell: I Am One of the Most Hated People on Twitter

“I am one of the most hated people on Twitter. I am reviled. I always say the worst thing is to be someone that people just don’t know if they love you or hate you, you are in the middle. If they love you so much and they follow you or they hate you so much and they follow you, you are in a good place. You are valuable.”

Ricky Keeler

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Darren Rovell
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In the world of social media, sometimes it is better to be either loved or hated than to not be noticed at all. That is how Darren Rovell, formerly of ESPN and now a reporter at The Action Network feels.

Rovell was a guest on the Sports With Friends podcast hosted by Seth Everett and says that he knows that he is one of the most hated people that is currently using Twitter:

“I am one of the most hated people on Twitter. I am reviled. I always say the worst thing is to be someone that people just don’t know if they love you or hate you, you are in the middle. If they love you so much and they follow you or they hate you so much and they follow you, you are in a good place. You are valuable.”

Rovell said that he was one of the first sports journalists to join Twitter and he feels that he was made for the social media platform:

“I want to be relevant and I think I was made for Twitter because for my whole life, I’ve pretty much had a hard head. 2012, I’m now 34 years old or something like that. I was sure of myself. I was ready to battle people and didn’t care as much that they bashed me as long as they kept following me.”

When Rovell first joined Twitter, he told Everett that as a sports business reporter, it helped him figure out what the secondary story was in a quicker fashion and how the platform quickly became part of his identity while at CNBC:

As a sports business reporter, I have to figure out what the secondary story is. The primary story is the real thing going on. Twitter presented this opportunity where I felt like I cut my time in half finding out what the important story was. It wasn’t about me being one of the originals, it kind of  became almost my overarching identity. I embraced it, I didn’t change who I was. Everyday, willing to fight someone for whatever reason.”

While Rovell does not like the adrenaline of being on-air, social media has helped fill the gap because it allows him to keep himself relevant regardless of whether it is because of something good or something bad:

“I do love the adrenaline of being on-air. I’ve since not cared as much about the on-air because of what social media provided. I like to be relevant. I like people to talk about me, whether it’s good or bad. I think that’s what provides my everyday juice in the business.”

Even though Rovell is known for being on Twitter, he does not use the app as much as he used to because of how toxic it can be sometimes:

“It’s so awful. I have been on Twitter less because of it. If you look at my phone, I’m on Instagram more than I am on Twitter. It feels like there is a family and Twitter wants to cancel you everyday. That’s their goal.”

Sports Online

Dan Le Batard: ‘Does Sports Media Care if Interviews Are Done Well?’

“An exclusive interview with Ja Morant, who hasn’t talked to anybody after his controversy, is going to get eyeballs, so it doesn’t matter how good it actually is.”

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Mike Greenberg had praise for Jalen Rose this week. He said that no one but his ESPN colleague could have handled the interview with Ja Morant that has been airing on the network. Dan Le Batard has the exact opposite opinion of what he saw.

“What I saw was soft and didn’t seem to serve anybody except ESPN,” Le Batard said on his Thursday show. “This seems to be a lot of people around the economy of basketball and Ja Morant orchestrating an interview so Ja Morant can move onto the next stage of his branding.”

Whereas Greenberg thought the shared experience of an NBA career made Rose more likely to get answers from Morant, Le Batard said it created a problem. He accused Rose of letting Morant get away with using “talking points” in lieu of answering any actual questions about the string of erratic behavior and disturbing incidents the Memphis Grizzlies star has been involved with.

It wasn’t the only interview that Dan Le Batard pointed to. He noted that Pat McAfee’s interview with Aaron Rodgers may have drawn an audience of nearly half a million, but very little substance was offered.

“Does anybody in the audience, in sports fandom, or even, at this point, in sports media companies, care in a real and legitimate way whether the interview is done well or not?”

He added that the standard has changed for these interviews because the goal has changed. They are no longer about journalism as much as they are about branding, particularly in the case of ESPN’s exclusive interview with Ja Morant.

“An exclusive interview with Ja Morant, who hasn’t talked to anybody after his controversy, is going to get eyeballs, so it doesn’t matter how good it actually is,” Le Batard concluded. “All you need, if you’re the media partner, is please get me the famous guy to sit down.”

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Sports Online

Jomboy, Aaron Boone Partner For Weekly Podcast Appearance

“I thought it was a really interesting opportunity, and a cool idea. These guys have been innovators in this business and they’ve built a massive, young following.”

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It isn’t unusual for a professional sports team to partner with a local radio station for weekly interviews with team personnel. Even though Jomboy Media is a digital outlet, it didn’t stop the company from inking a deal to have Yankees manager Aaron Boone on one of its signature podcasts.

In a move announced Thursday, Jomboy Media has signed a deal for Boone to appear on its popular Talkin’ Yanks podcast — hosted by founder Jimmy O’Brien and Jake Storiale — once a week throughout the baseball season.

“I thought it was a really interesting opportunity, and a cool idea. These guys have been innovators in this business and they’ve built a massive, young following,” Boone told The New York Post. “I think Jimmy and Jake are both really good guys. And they’re passionate about what they do, and they love the Yankees. And, sometimes they’re a little misguided and it’s my chance to set the record straight every now and then.”

Previously, Boone had a weekly spot on 98.7 ESPN New York’s The Michael Kay Show, which reportedly paid him six figures.

“It’s going to be really fun and it kind of goes with the changing landscape of media,” O’Brien said. “The fact that two fans can create a show and in five years get to the point where they get to ask questions to the manager of the Yankees and bring whatever insight we can get out of that to our audience — it is pretty wild, a little surreal.”

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Sports Online

Sports Media Reacts to Aaron Rodgers Telling Adam Schefter ‘Lose My Number’

“Here are some of the best responses from Schefter’s sports media colleagues to the tweet.”

Jordan Bondurant

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Quarterback Aaron Rodgers appeared on The Pat McAfee Show on Wednesday and revealed that if he gets his way, his time with the Green Bay Packers is done. He intends to play for the New York Jets in 2023.

Rodgers told McAfee that the hang-up lies with Green Bay, which is trying to determine the appropriate compensation for trading for a first-ballot Hall of Famer.

Rodgers also revealed that he had an interaction with ESPN NFL insider Adam Schefter. Schefter, who was obviously digging as much as he could to get the scoop on what was going on with Rodgers’ future, texted Rodgers trying to confirm the information he had.

“I didn’t respond to Dianna Russini I think her name is,” Rodgers said. “But I would say the same thing that I told Schefty. Lose my number. Nice try.”

Upon hearing Rodgers’ account, Schefter followed up with a screenshot of Rodgers responding exactly how he said, and that sent social media into a whirlwind.

Here are some of the best responses from Schefter’s sports media colleagues to the tweet:

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