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Sportsbooks Forecasted to Spend $150 Million in Radio Advertising in 2022

BIA Advisory Services is projecting that sports books will spend $150 million in radio advertising in 2022. That’s up from the previous projection of $125 million.

Jordan Bondurant

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The second half of 2022 has officially begun, and with it being July it means football season is on the horizon.

With that, some anticipate advertising revenue during the third and fourth quarters of the year to bounce back.

Sportsbooks are forecasted to spend upwards of $150 million on advertising. The companies generally reserve the bulk of their ad spending for when the NFL season kicks off. That’s up from $30 million that was spent in the first nine months of last year and up from $125 million that was projected last year for 2022.

Look for companies like DraftKings and Fan Duel, among others depending on the state, to inundate commercial blocks with betting promos as the new season approaches.

Sports Radio News

790 The Score Debuts In Providence

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch Jim Rome and Amy Lawrence.

Jordan Bondurant

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After reporting last week that Kevin McNamara would be the station’s only local host in the programming lineup, 790 The Score in Providence, Rhode Island is officially on the air.

The station, which was last on the air in the market in 2008, has been revived and will serve as the market’s first sports and sports betting station.

“The station features a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage,” said Holly Paras, VP and market manager of Cumulus Providence. “We think Providence sports and sports betting fans will love 790 THE SCORE!”

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch some of the top national talent on the airwaves throughout the day and night. This includes hosts like Jim Rome and Amy Lawrence.

McNamara will host his show Kevin Mac Sports Hour daily from 5-7 p.m.

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Sports Radio News

Paul Finebaum Reportedly Scores $700K Advance For Nick Saban Book

Finebaum will make $700,000 plus royalties for the deep dive into the rivalry between the two SEC head coaches.

Jordan Bondurant

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Paul Finebaum

Though there’s still some time before a finished products reaches bookshelves, but ESPN’s Paul Finebaum is reportedly set to get a nice six-figure advance by Penguin Press.

According to John Ourand of Sports Business Journal, Finebaum will make $700,000 plus royalties for the deep dive into the rivalry between the two SEC head coaches.

Back in the spring things came to a head between Alabama’s Nick Saban and Texas A&M’s Jimbo Fisher, as the two engaged in a verbal spat in separate press conferences over name, image and likeness.

Saban said Fisher and his staff utilized NIL and “bought every player” in the Aggies’ spring 2022 recruiting class.

Things got so heated and drew so many headlines that SEC commissioner Greg Sankey had to step in and try to get the former colleagues to cool it.

Finebaum is teaming up with Alabama beat reporter John Talty to write the book.

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Sports Radio News

Sports Gambling Podcast Network To Stage 24-Hour Fantasy Football Draft

“The event begins at 3 pm on Tuesday and is dubbed Draft Day 2.0.”

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Sports Gambling Podcast

If you’re serious about Fantasy Football, the Sports Gambling Podcast Network is bringing back a tradition you’ll want to pay attention to. 

For the second year in a row, Ryan Kramer will draft 24 different teams over the course of a 24 hour marathon that will be streamed across multiple video platforms. 

“Fortunately, the analytics research is done so I can focus now on news coming out of the camps to sharpen my views and deliver the well-reasoned selections that people need to get an edge in their drafting,” Kramer said in a press release. “It’s a bit of an audacious undertaking, but the growing phenomenon of Fantasy Football deserves this level of commitment and our SGPN audiences always respond.” 

The event begins at 3 pm on Tuesday and is dubbed “Draft Day 2.0”. All of the content will originate from the Sports Gambling Podcast Network’s studios in Los Angeles. 

The marathon will also be a fundraiser. The network is using GoFundMe to raise funds for a colleague named Darryl injured in a motorcycle accident earlier this year. A portion of proceeds generated from the sale of Sports Gambling Podcast Network branded apperal will also go to the effort. 

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