Connect with us

Sports Online

Andrew Marchand: ESPN+ Price Hike Is Step Towards Network Leaving Linear TV

“They want to create their own bundle (With ESPN+, Hulu and Disney+),” Marchand said. “It’s obvious. You’ve got sports, you’ve got entertainment, you’ve got TV with those three things. That’s where they’re trying to get you to go.”

Jordan Bondurant

Published

on

ESPN recently announced it would be upping the price for its streaming service ESPN+ from $6.99 to $9.99 a month. But there’s a method to that madness that makes some sense to those who follow sports media.

On their weekly podcast, The Marchand and Ourand Sports Media Podcast, Andrew Marchand of the New York Post said the end game for the worldwide leader and parent company Disney is to eventually get to a point where all of its offerings will be available for consumers to stream at a premium price.

“They want to create their own bundle (With ESPN+, Hulu and Disney+),” Marchand said. “It’s obvious. You’ve got sports, you’ve got entertainment, you’ve got TV with those three things. That’s where they’re trying to get you to go.”

Ourand, who covers sports media for Sports Business Journal, said the way it was explained to him, the decision to make this seemingly incremental jump in price for ESPN+ comes from consumers having all the access to their favorite sports and teams all in one place.

“It really did make a little bit of sense,” Ourand said. “If you look at DAZN, they cost about $20 a month for some boxing, PGA Tour Live that was $10 a month, that’s now part of your ESPN+ subscription. NHL.TV, that was $25 a month, that’s all part of the subscription. So there’s a lot of content that on its own cost a lot more than ESPN+ did.”

Marchand added that this was ESPN’s way of trying to plan for that eventual end goal.

“It’s all about testing to see what the consumers are going to pay for,” he said. “It’s getting consumers used to the idea of paying a lot for streaming.”

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published.

Sports Online

Julian Edelman Launches ‘Games With Names’ Podcast

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.

Published

on

Former NFL wide receiver and Super Bowl MVP Julian Edelman has teamed up with comedian Sam Morril to launch the Games with Names podcast.

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.

“Everyone’s always talking about who the GOAT is, but Sam and I are looking for the GOAG: The Greatest of all Games,” Edelman said.

Edelman, who retired from the NFL in 2020, has already worked elsewhere in sports media. He joined the cast of Inside the NFL on Paramount+ last season.

Meanwhile, Morril was excited to get the opportunity to work with Edelman.

“Julian Edelman is a three-time Super Bowl Champion and I just got 10,000 airline miles complaining that my in flight TV didn’t work,” said Morril. “We both know how to get things done, and it was only a matter of time before we joined forces.”

The podcast will be presented by WynnBET.

Continue Reading

Sports Online

Colin Cowherd Adds Madden Streamer Brady Mays to The Volume

Cowherd added that Mays, 25, brings a different level of content to the table.

Jordan Bondurant

Published

on

Colin Cowherd once had very strong feelings about video games and esports, but apparently his mindset has changed. It’s changed so much so that Cowherd has brought on a popular Madden NFL streamer to his digital company The Volume.

Brady “Mayz” Mays has made a name for himself on YouTube streaming himself playing the popular video game. According to Yahoo, Mays channel amassed upwards of 100,000 subscribers.

“I’ve had a total change of heart,” Cowherd said in an email to Sportico. “That business is so lucrative that parents these days might be telling their kids to STOP playing outside and go inside and play some video games.”

Cowherd added that Mays, 25, brings a different level of content to the table, and that was what drew their interest in the streamer.

“At The Volume, we comb the internet for people who cut through within a specific genre,” Cowherd said. “We wanted to find a unique talent in esports, starting with Madden, and at every turn, someone on the internet was pointing to Mayz.”

“I’m excited to bring a new, innovative style of content to the table,” Mays added. “Partnering with Colin and The Volume is a testament to the growth and legitimacy of the gaming industry today.”

Mays will be the first person hired by The Volume to stream on Twitch. The newest edition of the EA Sports Madden NFL franchise drops later this week.

Continue Reading

Sports Online

Amazon Tells Thursday Night Football Advertisers Not to Expect TV Ratings Numbers

Amazon is reportedly getting out in front of potentially lower ratings for coverage of the games than on traditional TV.

Jordan Bondurant

Published

on

Thursday Night Football

The clock is ticking down until Amazon Prime Video begins its run as the home for Thursday Night Football.

But with the shift to streaming, Amazon is reportedly getting out in front of potentially lower ratings for coverage of the games than on traditional TV.

According to Ad Age, the tech giant is anticipating 12.5 million viewers tuning in each week. Last season when the games aired on FOX, the audience peaked at 20 million.

So to help curb concerns from advertisers concerning lower viewership, Amazon is reportedly working with those brands and companies to leverage their NFL ad buys into broader e-commerce ads.

Ad Age reports the price of ad time on Thursdays on Amazon has also decreased compared to what they were going for with FOX. Amazon has asked in the ballpark of $500,000 for a 30-second spot, where FOX ads had an average price of $635,439.

Continue Reading
Advertisement

Barrett Media Writers

Copyright © 2021 Barrett Media.