BREAKING NEWS: GRETA VAN SUSTEREN NOT BORN IN APPLETON
“I’ve always told people I was born in Appleton, Wisconsin, but that’s not the case,” Greta Van Susteren confessed. “I was born in Neenah, just a few miles away. It’s no wonder the information on my bio pages is not matched.”
She may not have been born there, but she did go to school there. Van Susteren attended Appleton’s Xavier Catholic High School in the 60s. Van Susteren admits while she was not valedictorian, she was a bit of a hellraiser.
“I was in the lower 50 percent of my high school class, not a super student. But I did lead the class in disciplinary notices, and I was kicked out for a while.”
When she got to the school in 1968, the way some of the disciplinary notices were handed out seemed unfair.
The school had disciplinary notices. If you got three major notices, you were expelled. Kids in class would talk loudly and goof around. You know, high school kids.
“I think I was labeled insolent and insubordinate a lot of times,” she said. “I had a slew of disciplinary notices. We had a new girl come to school from a public high school. She convinced us to walk two blocks to the 7-11 or someplace like that. We bought some cigarettes and candy, then went back to school. We told her it was wrong, but she was no Mother Teresa. When we got back to school, the nuns went completely psychotic. The girl was so bad, to begin with, I guess you’d say a bad influence. She was the one that got off, didn’t get into trouble.”
Her ties to Wisconsin are still deep. Van Susteren owns Stock with the Green Bay Packers, her favorite football team. She’s also good friends with ex-Packer Brett Favre.
“Brett is the most humble person you’ll ever meet. I interviewed him years ago, and we became friends. He told me when people call him Iron Man, he thanks them. But he’ll also remind the person he’s number one in interceptions. I like Wisconsin and Midwestern people, but I never made it down to see the Milwaukee Brewers. The Braves were my team, and then they left for Atlanta. Then there was a big gap in baseball in Milwaukee until the Brewers came in 1970.”
By all accounts, she had a regular, normal childhood. “I had a raccoon named Ringo and a duck named Donald,” she said.
Doesn’t get any more ‘normal’ than that. The only thing missing is a dog named Rover.
As a kid, she took piano lessons. “I wasn’t any good. I spent three years in the same lesson book.”
Van Susteren’s father, Urban, was one-half Dutch, one-quarter German, and one-quarter Luxembourgian ancestry. Her mother, Margery Van Susteren, was born in New York and was of entirely Irish descent.
“My mother would insist I tell people she’s 100-percent Irish. If she were here today, she’d tell me to stop forgetting to comb my hair. She was a very interesting person.”
Born in upstate New York, Margey Van Susteren was orphaned early. She was left with a small inheritance and traveled the world. She was in Germany just before Hitler invaded Poland. She worked at an Air Force base.
Urban was a judge who served under Senator Joseph McCarthy and died in 1989. He later broke with McCarthy. Before becoming a judge, Urban practiced law in Appleton until Van Susteren was in the fifth grade.
She said visiting her dad at work was heavenly.
“I used to go to his office with him at night,” she said. “There were two things at the office I fell in love with. His secretary had an electric typewriter and a dictaphone. I thought those were so cool. There was also a drawer with candy. What kid wouldn’t love that? I thought it was the greatest place in the world. Certainly the best office. I used to sit in the courtroom when he was on the bench. I saw judges as normal people; I was never afraid of them.”
After Xavier, she went to the University of Wisconsin in Madison, majored in economics, and studied hard.
“I sort of decided I wanted to become a success. I didn’t want to spend my life buying cigarettes at the 7-11. When I got to law school at Georgetown, I got ‘Potomac Fever’ and never left. I interned for Gaylord Nelson when I was at Georgia Law school. Been there ever since.”
*In the middle of the call, we got disconnected. We agreed there should be an International rule about who calls who back. The one who disconnected the call or the one who did not. “I disconnected that one,” Van Susteren said. She’s the lawyer, so I had no choice but to listen.
At Madison, the grades improved dramatically. “I could only go up from high school. I found college difficult, probably because of my doing so poorly in high school. Law school was easy, and I loved it. Instead of taking a bunch of classes I had no interest in, I was taking classes on one topic I loved. I went back and got a second law degree, and that was unusual for a woman back then. Some go back for a second degree, and it doesn’t really help their career. I know some people who went back to Harvard to get a second degree when they wanted to land new deals in their careers.”
Van Susteren said she knew she wanted to go to Georgetown because it was in Washington D.C., where the laws were made. The Supreme Court.
“I think law school was a natural for me. I have an older sister Lise who is a doctor, and an older brother, who is a journalist. I think my dad wanted a lawyer in the family. My brother Dirk is very cerebral. He wrote for the Providence Journal. He has 30 years of journalism experience and has spent most of his career in New England. He also wrote for UPI.”
In fourth grade, she wanted to be William Proxmire, the longest-serving Senator from Wisconsin.
“I used to go door to door and get signatures for Johnny Burns. I was young, maybe first grade, maybe a little older. Johnny Burns started sending me pamphlets about Washington, D.C. It made me very happy. I was young, but in those days, we didn’t worry too much about pedophiles.”
Van Susteren is one of the few anchors who can say they have been employed by CNN and MSNBC and hosted On The Record for 14 years.
“When I left Fox in 2016 after 14 years, they were blowing up. I had a good time there.”
Before Fox News, she hosted CNN’s primetime news and analysis program, The Point with Greta Van Susteren. She also co-hosted the network’s daily legal analysis show, Burden of Proof.
Why does she think CNN thought she’d be a good addition? It’s not as complex as you might think. “I had some intellect, and I was available. CNN was the Chicken Little network. But it was exciting and fun.”
Her first big story was covering the William Kennedy Smith rape case in Palm Beach in 1991.
“It made sense to have a woman working that case. People may have sensed it as fair. I had tried cases like Kennedy’s. I covered Marion Berry with his cocaine busts. I think they liked those credentials.”
Six months after she left Fox, there was a brief stint at MSNBC.
“That was a total disaster for me,” Van Susteren said.
After MSNBC, she did some work for Voice of America on a pro-bono basis.
Then, in May 2022, it was announced that Van Susteren would begin hosting The Record with Greta Van Susteren on Newsmax. The show started in June.
“I’ve known Chris Ruddy for years,” Van Susteren said. He’s the one who talked me into coming to Newsmax. “I missed the daily cable news,” she said. “It’s an entirely different breed. Chris Ruddy said, ‘why don’t you come work with us?’ There’s nothing like live news to get the adrenaline going. In recent years everything has been taped.”
“It’s the same show I’ve done for 25 years from a legal lens. Facts matter. I have taken evidence very seriously since law school.”
Van Susteren appeared regularly on CNN as a legal analyst. This led to her stint as CNN’s Burden of Proof and The Point co-host.
“My strengths are two-fold. I love to learn as I know I’m not the smartest person in the room. Second, I’m extremely curious. I like when people convince me of something or help me understand when I’m looking at something short-sided.”
Van Susteren said all things are evolving. “I know some people believe election fraud might be real. But no facts have changed my mind. Hosts and news people must be trusted as opposed to following. I’m so busy with my show, I don’t have time to listen or watch other hosts or journalists. I’m not trying to sound like a snob. I know all these people. I know how they are going to approach a topic, how they will handle it. I like a lot of them but don’t agree with them all the time.”
She never planned on being on television.
“I graduated law school, then hung out a shingle. I was handling cases on rape and murder. Then I became an adjunct professor at Georgetown from 1983-87. That’s when CNN came calling, and I never left. When I graduated law school, the only lawyer on TV was Perry Mason.”
“I think everyone appreciates how hard television news is, and I think they have to want it. I may have been one of the first to go through a particular door, but I don’t see myself as an inspiration to young journalists.
“My husband, John Coale, is a very successful lawyer. He was the lead attorney in the tobacco litigation when they said it couldn’t be won.”
The couple were married in 1979. They don’t belong to a golf club. They don’t even play Scrabble.
“We like long hours and being productive. I’m lucky. I’ve traveled the world, been to Africa and Western Europe. I’ve been to Ukraine twice in the last four months.”
From high school delinquency to Georgetown law to national media, it has been an incredible journey for the woman from Appleton…I mean, Neenah.
Jim Cryns writes features for Barrett News Media. He has spent time in radio as a reporter for WTMJ, and has also served as an author and former writer for the Milwaukee Brewers. To touch base or pick up a copy of his book: On Story Parkway: Remembering Milwaukee County Stadium, available on Amazon, email email@example.com.
More Than 11 Million Watched Queen Elizabeth Funeral Coverage
For the 6:00 AM to noon Eastern period, Fox News was, by far, tops on cable with 1.97 million total viewers including 298,000 within the key 25-54 demographic. CNN’s morning ratings received a hefty boost from its normal levels, averaging 1.52 million viewers.
The state funeral for Queen Elizabeth II was the top news story for the week ending Sep. 25. Like her coronation back in 1952, the event for Britain’s highest-ranking monarch was it’s first in the modern era since the dawn of television.
According to Nielsen Media Research, 11.4 million Americans tuned in on the morning of Sep. 19 across the thirteen outlets televising the funeral. That figure is slightly above the combined audiences for the main morning news programs on broadcast and cable.
For the 6:00 AM to noon Eastern period, Fox News was, by far, tops on cable with 1.97 million total viewers including 298,000 within the key 25-54 demographic. CNN’s morning ratings received a hefty boost from its normal levels, averaging 1.52 million viewers and a mere 4,000 shy of FNC’s 25-54 demo. MSNBC (991,000 total, 106,000 adults 25-54 from 6 a.m. to 1 p.m.) also drew above-average numbers in the morning.
At the peak of coverage, within the 11:00 AM-Noon ET hour (4-5 p.m. in London) for the funeral service, it was CNN on top within the key 25-54 demo (404,000; +51,000 from FNC) but FNC led in overall viewership (2.4 million; +326,000 from CNN). MSNBC trailed with 1.1 million viewers and 115,000 adults 25-54.
On the broadcast networks, NBC edged out ABC by 3 percent — each of them drew around 3 million total viewers in that 11 a.m. hour. (Note: these figures mimic what they normally do for Today and Good Morning America per day).
Newsmax drew 192,000 viewers and NewsNation posted 32,000 — again, on-par with their respective morning ratings.
Of course, these amounts pale in comparison to the TV audiences in the Queen’s homeland of the United Kingdom. According to its data service BARB (Broadcasters Audience Research Board), an average of at least 27 million people had watched, of which the vast majority (approximately 70 percent) tuned in to BBC1’s coverage. At its peak, it generated a 95 share, meaning 95 percent of all televisions turned on within the UK territories had the funeral on their screens.
Cable news averages for September 19-25, 2022:
Total Day (Sep. 19-25 @ 6 a.m.-5:59 a.m.)
- Fox News Channel: 1.440 million viewers; 206,000 adults 25-54
- MSNBC: 0.844 million viewers; 82,000 adults 25-54
- CNN: 0.603 million viewers; 116,000 adults 25-54
- HLN: 0.163 million viewers; 50,000 adults 25-54
- The Weather Channel: 0.155 million viewers; 33,000 adults 25-54
- CNBC: 0.121 million viewers; 33,000 adults 25-54
- Newsmax: 0.121 million viewers; 13,000 adults 25-54
- Fox Business Network: 0.115 million viewers; 14,000 adults 25-54
Prime Time (Sep. 19-24 @ 8-11 p.m.; Sep. 25 @ 7-11 p.m.)
- Fox News Channel: 2.155 million viewers; 281,000 adults 25-54
- MSNBC: 1.251 million viewers; 110,000 adults 25-54
- CNN: 0.674 million viewers; 132,000 adults 25-54
- Newsmax: 0.188 million viewers; 20,000 adults 25-54
- The Weather Channel: 0.178 million viewers; 38,000 adults 25-54
- HLN: 0.167 million viewers; 46,000 adults 25-54
- CNBC: 0.158 million viewers; 56,000 adults 25-54
- NewsNation: 0.046 million viewers; 8,000 adults 25-54
- Fox Business Network: 0.043 million viewers; 6,000 adults 25-54
Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:
1. The Five (FOXNC, Tue. 9/20/2022 5:00 PM, 60 min.) 3.678 million viewers
2. The Five (FOXNC, Mon. 9/19/2022 5:00 PM, 60 min.) 3.582 million viewers
3. The Five (FOXNC, Wed. 9/21/2022 5:00 PM, 60 min.) 3.348 million viewers
4. Hannity (FOXNC, Wed. 9/21/2022 9:00 PM, 60 min.) 3.226 million viewers
5. Tucker Carlson Tonight (FOXNC, Tue. 9/20/2022 8:00 PM, 60 min.) 3.208 million viewers
6. The Five (FOXNC, Thu. 9/22/2022 5:00 PM, 60 min.) 3.150 million viewers
7. Tucker Carlson Tonight (FOXNC, Wed. 9/21/2022 8:00 PM, 60 min.) 3.076 million viewers
8. Tucker Carlson Tonight (FOXNC, Thu. 9/22/2022 8:00 PM, 60 min.) 3.001 million viewers
9. Jesse Watters Primetime (FOXNC, Tue. 9/20/2022 7:00 PM, 60 min.) 2.918 million viewers
10. The Five (FOXNC, Fri. 9/23/2022 5:00 PM, 60 min.) 2.906 million viewers
35. State Funeral Queen E II “Committal Service St Georges Chapel” (CNN, Mon. 9/19/2022 11:00 AM, 60 min.) 2.074 million viewers
29. Last Word with Lawrence O’Donnell (MSNBC, Wed. 9/21/2022 10:00 PM, 60 min.) 2.276 million viewers
188. Real Time With Bill Maher “Episode 613” (HBO, Fri. 9/23/2022 10:00 PM, 57 min.) 0.879 million viewers
332. Last Week Tonight (HBO, Sun. 9/25/2022 11:21 PM, 32 min.) 0.523 million viewers
337. Weekend Recharge (TWC, Sun. 9/25/2022 11:00 AM, 60 min.) 0.516 million viewers
395. Kudlow (FBN, Wed. 9/21/2022 4:00 PM, 60 min.) 0.398 million viewers
397. The Daily Show (CMDY, Tue. 9/20/2022 11:00 PM, 33 min.) 0.395 million viewers
439. Forensic Files “Jean Pool” (HLN, Tue. 9/20/2022 12:00 AM, 30 min.) 0.325 million viewers
517. Closing Bell (CNBC, Wed. 9/21/2022 3:00 PM, 60 min.) 0.260 million viewers
750. Newsnation Prime (NWSN, Sat. 9/24/2022 7:00 PM, 60 min.) 0.158 million viewers
Top 10 cable news programs (and the top programs of other outlets with their respective associated ranks) among adults 25-54:
1. The Five (FOXNC, Tue. 9/20/2022 5:00 PM, 60 min.) 0.490 million adults 25-54
2. Hannity (FOXNC, Wed. 9/21/2022 9:00 PM, 60 min.) 0.476 million adults 25-54
3. Tucker Carlson Tonight (FOXNC, Tue. 9/20/2022 8:00 PM, 60 min.) 0.468 million adults 25-54
4. The Five (FOXNC, Wed. 9/21/2022 5:00 PM, 60 min.) 0.467 million adults 25-54
5. Tucker Carlson Tonight (FOXNC, Wed. 9/21/2022 8:00 PM, 60 min.) 0.457 million adults 25-54
6. Tucker Carlson Tonight (FOXNC, Thu. 9/22/2022 8:00 PM, 60 min.) 0.440 million adults 25-54
7. The Five (FOXNC, Thu. 9/22/2022 5:00 PM, 60 min.) 0.408 million adults 25-54
8. State Funeral Queen E II “Committal Service St Georges Chapel” (CNN, Mon. 9/19/2022 11:00 AM, 60 min.) 0.404 million adults 25-54
9. The Five (FOXNC, Mon. 9/19/2022 5:00 PM, 60 min.) 0.388 million adults 25-54
10. Jesse Watters Primetime (FOXNC, Wed. 9/21/2022 7:00 PM, 60 min.) 0.387 million adults 25-54
76. All In with Chris Hayes (MSNBC, Wed. 9/21/2022 8:00 PM, 60 min.) 0.226 million adults 25-54
109. Last Week Tonight (HBO, Sun. 9/25/2022 11:21 PM, 32 min.) 0.187 million adults 25-54
168. The Daily Show (CMDY, Tue. 9/20/2022 11:00 PM, 33 min.) 0.143 million adults 25-54
173. Forensic Files “Traffic Violations” (HLN, Tue. 9/20/2022 12:30 AM, 30 min.) 0.139 million adults 25-54
182. Real Time With Bill Maher “Episode 613” (HBO, Fri. 9/23/2022 10:00 PM, 57 min.) 0.136 million adults 25-54
225. Weekend Recharge (TWC, Sun. 9/25/2022 11:00 AM, 60 min.) 0.121 million adults 25-54
317. Shark Tank “Shark Tank 1020” (CNBC, Tue. 9/20/2022 9:00 PM, 60 min.) 0.096 million adults 25-54
534. Kudlow (FBN, Wed. 9/21/2022 4:00 PM, 60 min.) 0.058 million adults 25-54
912. Newsnation Prime (NWSN, Sat. 9/24/2022 7:00 PM, 60 min.) 0.022 million adults 25-54
Source: Live+Same Day data, Nielsen Media Research
Douglas Pucci is a Bronx native and NYU graduate analyzing news television ratings for Barrett News Media. He did an internship at VH1’s “Pop Up Video” in 1997. After college, Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He has worked alongside media industry observer Marc Berman for over a decade reporting on all things television, first at Cross MediaWorks from 2011-15 then at Programming Insider since 2016. Pucci also contributed to the sports website Awful Announcing. Read more: https://programminginsider.com/author/douglas/
Dave Ramsey Never Wanted To ‘Do Radio’
That is the legacy, to date, of The Ramsey Show and Ramsey Solutions, which has helped people get out of debt and become financially independent for 30 years.
You can touch a lot of lives in the course of the day if your goal when waking up is to help and serve as many people as possible. And you can help, counsel, motivate and love untold numbers of people when you build a team to share that aim, and you do so for nearly 11,000 days. That is the legacy, to date, of The Ramsey Show and Ramsey Solutions, founded by Dave Ramsey, which has helped people get out of debt and become financially independent for 30 years.
Last week, the show released a bonus episode on YouTube and podcast, with the current team of Ramsey personalities reminiscing with their leader, Dave Ramsey, on the evolution of the program, and its mission, over the last three decades.
The show began 30 years ago when Dave Ramsey made a guest appearance on a friend’s real estate program on a local Nashville radio station. The host of the show quit shortly thereafter, and Ramsey was asked if he wanted to take over the time slot.
“I’m not doing radio,” Ramsey said at the time. “Radio people don’t get paid nothing. They’re like bankers – big egos and titles and no money. I need money. I am broke, my kids are hungry. I am not doing this.” Ramsey had just gone through bankruptcy, after watching his personal real estate empire crumble, leaving his family in financially dire straits. He had emerged with the goal of helping others avoid the pitfalls and pain he had brought on himself.
Eventually, Ramsey agreed to host the radio show a couple of days a week as a way to promote his self-published book, Financial Peace, which he was promoting and selling out of the trunk of his car. Ramsey said the awful Money Game program was “hillbilly, red-neck radio.” In time, Ramsey took over the program on his own and re-branded it The Dave Ramsey Show, based largely on the example laid out by other top radio stars, such as Rush Limbaugh and Dr. Laura Schlessinger.
“We shifted everything to Dave Ramsey, branding off the single person brand. And then everything drove through that brand,” Ramsey recalls. “That focus is what helped us move everything. Events, books, website started working. It was in the early days of the web.”
About fifteen years ago, the brand began to look toward the future, branching out to include multiple personalities and building an eventual succession plan.
“In my mid-40’s I said this thing’s not going to outlive me if we don’t decide how we’re going to carry the message in the next generation,” Ramsey said. “As we started thinking about that we said well, we don’t really say anything that’s unique. Lots of people have said, live on less than you make, get on a budget. You know, lots of articles that were boring, written by boring financial people.
“The only thing that’s unique is that we actually love the people. We actually care about people, and we actually help them. We’ve got compassion for them and we’re sassy and smart-aleck and funny and tell stories and entertain and convince them in the midst of that to go through their transformation. So we realized at that point that the business, the whole thing we built, would just die with me if we didn’t have other people that could do the same thing.”
Enter new personalities, such as those who appeared with Ramsey on the special 30th Anniversary episode – his daughter, Rachel Cruze, Ken Coleman, Dr. John Delony, George Kamal and Kristina Ellis.
When listeners visit the Ramsey Solutions headquarters in Franklin, Tennessee, they are greeted like friends, with Janelle graciously checking them in and offering them a cookie and cup of coffee. Over three decades, the radio program – like the brand itself – has become much more than a radio show about money.
“I would say it’s a place that people call in with their questions about their life, and it’s more heavily geared towards money. But yeah, it’s just a couple people sitting in a radio studio, friends, and taking people’s calls.” Cruze said.
“We’re kind of diving into whatever mess is going on in life and going, here’s how we can help,” Kamel interjected.
The program has evolved into areas such as relationships, boundaries, career growth, mental health, college planning and small business building.
“The pressure for someone to call in live on the air and talk to somebody, that’s a terrifying proposition for a lot of people, so there’s that,” said Coleman, who focuses heavily on his role as a career coach. “And then they’re dealing with something where they go, I feel like I need a breakthrough. And so, regardless of the topic, like Rachel said, it’s just a real person with a real struggle who needs real help.”
In addition to the flagship Ramsey Show, many of the personalities now also host individual podcasts, which focus on their specific areas of expertise. And during this special anniversary episode, the hosts recalled some of the more memorable calls they’ve taken on the air. From the hilarious to the emotional, Ramsey and his co-hosts have tackled it all on the air over the years.
The man planning to get out of debt.
The war vet dealing with PTSD.
The college student searching for Biblical principles for handling money.
The millionaire developing a plan to become incredibly generous.
The main considering installing a pay phone in his home.
The brother forming a business partnership with his sibling.
The frightened mother cowering in a back room, hiding from her angry and violent spouse.
“I remember the first couple of calls I took on my podcast, and it came out organically. My first response to their question was, why are you calling me? That’s a huge thing. Why haven’t you called your friends or your pastor or your family members?” Dr. Delony recalled. “And to a person every response was, dude I got nobody. Like, you’re the only person to call. And so if you’d have asked me right when I was starting, what is the role of the show, how do I explain it? I would have said it’s a show people call about life.
“Now I think my answer would be different. It’s – We’ll Be There. When you’ve got nobody, we’ll be honest with you. And we’ll tell you what we think. We think we’re pretty smart. We think we know what we’re talking about, but we’ll be honest with you.”
In many respects, the Ramsey Show has become a place where callers can talk about subjects they may not even feel comfortable discussing with their own friends and family. After all, money conversations can be sensitive.
“I also think it’s just like a safe space. These topics we talk about, sometimes there’s a stigma around them. People feel shame and they feel intimidated to talk to their friends and family. It’s like this is a spot where we’re comfortable with this,” Ellis said. “You can bring us your ugly stuff. You can bring us the things that you don’t want to mention to anyone else and we’ll work through it.”
It’s a long way from the “awful, hillbilly program” on local Nashville radio. But through constant growth and evolution of the program and the organization, the company has helped countless people around the country and around the world. And judging by the trajectory, this group plans to help a whole lot more over the coming decades.
“The thing is when you tell people the truth about how to get a job, or the truth about, here’s how you do this relationship, or the truth about what you got to do with your money, they hear it even if they don’t like it,” Ramsey summed up. “Truth has a way of getting to you. And they know you love them. And we love them. We care about them.”
Rick Schultz is a former Sports Director for WFUV Radio at Fordham University. He has coached and mentored hundreds of Sports Broadcasting students at the Connecticut School of Broadcasting, Marist College and privately. His media career experiences include working for the Hudson Valley Renegades, Army Sports at West Point, The Norwich Navigators, 1340/1390 ESPN Radio in Poughkeepsie, NY, Time Warner Cable TV, Scorephone NY, Metro Networks, NBC Sports, ABC Sports, Cumulus Media, Pamal Broadcasting and WATR. He has also authored a number of books including “A Renegade Championship Summer” and “Untold Tales From The Bush Leagues”. To get in touch, find him on Twitter @RickSchultzNY.
The Two Americas and the One Thing
Red – blue. Liberal – conservative. Republican – Democrat. No matter how you say it, the divisions run deep. More than ever, it seems there are two Americas.
Doctor Martin Luther King Jr. used the phrase “two Americas” in a 1967 speech. North Carolina Senator Johnathon Edwards made two Americas the theme of his 2004 run for president.
Not since the Civil War has America been as divided as today.
Red – blue. Liberal – conservative. Republican – Democrat. No matter how you say it, the divisions run deep. More than ever, it seems there are two Americas.
Can the two Americas agree on anything?
As I’ve come to understand that gender is fluid, America is “systemically racist,” and not all lives matter – and people can get fired for saying they do – it is hard to imagine ANYTHING on which the two Americas agree.
Fortunately, I receive a weekly email from Edison Research. One of which set me straight. There is at least ONE THING that the two Americas have in common. And it’s a podcast.
Data from Edison Research’s Podcast Metrics is fascinating. Before revealing what the two Americas have in common, let’s examine the differences in Republican and Democrat podcast listening habits.
Self-identified Democrats are more likely to listen to podcasts monthly than those who say they are Republicans by 41% to 36%. Intuitively, this finding makes sense as we dig deeper into the results. Republicans are probably listening to more Talk Radio, though the data provided doesn’t explicitly state this.
Edison Research notes, “when it comes to podcasts about politics, Edison Podcast Metrics shows wildly different listening patterns depending on which party one prefers.”
Eight of the top 20 podcasts among Republicans are political. Democrats, on the other hand, place only three podcasts that are political or deal with political topics in their top 20.
Republican podcast listening is more focused on politics, while Democrats have a wider range of podcast interests that make up their top 20 podcasts. Make of that what you will. Further, several of the leading podcasts among Republicans are available on the radio. This finding suggests a few possibilities:
- Republican listeners are giving up time spent listening to the radio for podcasts and whatever financial implications that means
- They can’t get enough of their favorite conservative talk hosts, listening to their shows over again
- They are listening to other programming that is not available in their market or when they are not able to listen (possibly even because they are listening to another show)
In the last two cases, the podcast is effectively a DVR.
Edison Research created the graphic below, which shows the overall rank of political podcasts or ones that touch on political topics separated by self-identified Democrats and Republicans.
Here we see the ONE THING that Democrats and Republicans have in common: “The Joe Rogan Experience” is the most listened to podcast regardless of major party affiliation.
What makes Joe Rogan bridge red and blue America is beyond the scope of the research. Therefore, we can only speculate why Rogan appeals to podcast listeners who belong to both political parties. Responses from long-time, regular Joe Rogan listeners, are welcome and appreciated.
Marshall McLuhan famously said, “the medium is the message.” Once in a generation, a broadcaster becomes bigger than the medium. Howard Stern did for over a decade. Football broadcasts earn this stature every week. Has Rogan achieved that status, or does he still fall short of this description even with the ability to cross the aisle? If Rogan has reached that level, he is the first podcaster to do so.
Edison Research co-founder and president Larry Rosin shared additional insights telling me, “Rogan’s reach is 50% higher among Republicans, but he still leads with Democrats. That’s how far ahead of the field he is.” However, Rogan doesn’t lead across the board. He isn’t first among women. Rogan does win virtually every male demo, including 55+.
The Edison Research email also breaks down the data to reveal which show (among the larger ones) has the highest proportion of its audience that is Republican: “The Michael Knowles Show” (from the Daily Wire). The show with the highest Democrat composition is “Lovett or Leave it” (from Crooked Media).
I’ve never met or communicated with Joe Rogan. I don’t know his goals and ambitions, but America is looking for a leader who crosses partisan lines. If Rogan doesn’t care to lead and avoids stepping into a partisan mess, he could help the country. At the very least, he could develop an even larger mass audience.
Andy Bloom is president of Andy Bloom Communications. He specializes in media training and political communications. He has programmed legendary stations including WIP, WPHT and WYSP/Philadelphia, KLSX, Los Angeles and WCCO Minneapolis. He was Vice President Programming for Emmis International, Greater Media Inc. and Coleman Research. Andy also served as communications director for Rep. Michael R. Turner, R-Ohio. He can be reached by email at firstname.lastname@example.org or you can follow him on Twitter @AndyBloomCom.