BSM Writers
Jody McDonald, 35 Years In, Is Still Talking Sports
“Because of my father being in professional baseball, that drove me. I knew I wanted to get into sports in some way shape or form.”

Published
1 year agoon

When WFAN launched on July 1st, 1987 as the first all-sports radio station, the collection of hosts included Jim Lampley, Greg Gumbel, Pete Franklin, and Steve Somers. The weekend lineup featured 25-year-old Jody McDonald who made a name for himself manning the
overnights.
35 years later, Jody McDonald is still talking sports.
“If I was going to keep doing it, yes, I thought I could outlast everybody else because I started younger than everybody else,” said McDonald, who is a part-time host at WIP in Philadelphia and nationally on CBS Sports Radio.
“A couple of guys have just taken the retirement route of late so yes I’m kind of the last man standing.”
WFAN went through some growing pains early on, but when they switched frequencies from 1050AM to 660AM, the addition of the “Imus in the Morning” show changed the fortunes of the radio station. Eventually, the station would be anchored by the iconic Mike and the Mad Dog during afternoon drive and Boomer and Carton (now Boomer and Gio) in the mornings.
35 years later, WFAN is still going strong today.
“It’s something I put a lot of pride into because it was the first to ever do it,” said McDonald. “The fact that WFAN was first and I happened to be there on day one and yeah we opened up a lot of doors for a lot of other people in the industry.”
After WFAN launched, it led to other markets around the country adopting the all-sports format. Eventually, national all-sports networks were born including ESPN Radio, Fox Sports Radio, and CBS Sports Radio.
From the beginning, McDonald felt like all-sports radio could work in the Big Apple, but he was surprised by the growth around the country.
“I thought local could work in New York because it is as big as it is,” said McDonald who still fills in on WFAN and does a daily show Birds365 on Jakib Media’s YouTube channel.
“I actually did think that it would work as a 24-hour, 7 days a week and 365 days a year thing. Could I have projected that it would catch on and become the monster that it is across the entire country with networks and different multiple outlets…no, I never thought something like that could happen.”
During those early years on WFAN, McDonald delivered a unique brand of sports talk that included reading the baseball box scores and talking about professional wrestling and horse racing.
In a lot of ways, his show was ahead of its time endearing him to a niche group of listeners because a big part of sports talk today involves fantasy sports and gambling.
“Always been a horse racing fan…still am to this day,” said McDonald. “I just jumped on board and said I enjoy watching horse racing and I think I can handicap and make myself a couple of bucks.”
Before there was fantasy baseball (and other sports), there was “rotisserie baseball” and McDonald would spend part of the overnights ripping the box scores off the wires and reading them on the air for lose listeners who were rotisserie players.
“I was a forerunner in fantasy baseball,” said McDonald. “I would go through the box scores on the air because you’re looking to fill time at 3 o’clock in the morning. A lot of people were beholden on their newspaper for their box scores the next morning and not all of the west coast games made it in. You think about that now and everybody has the box scores on their phone. Some people didn’t like the fact that I paid as much attention to it as I did and some
people loved it.”
McDonald was exposed to sports at a very young age because his father, Joe McDonald, was a long-time employee of the New York Mets. Jody spent a lot of time at Shea Stadium and in Florida at Spring Training so it didn’t take long for the juices to start flowing and for him to get the itch himself for a career in sports.
“When your father is in sports for a living and he started with the Mets in 1962 the year I was born, yeah you can say that my father’s occupation made me a sports fan, said the younger McDonald. “Because of my father being in professional baseball, that drove me. I knew I wanted to get into sports in some way shape or form.”
Jody’s father moved up the ladder in the Mets organization.
He started in 1962 working with the minor league clubs before eventually becoming the Director of Scouting in 1967. Then, in 1968, McDonald became the Mets’ Director of Minor League Operations. In 1974, McDonald was promoted to be the Mets’ new General Manager, a position he had until 1978.
It was during his tenure as General Manager when McDonald was instructed to trade the Mets’ franchise player Tom Seaver. On June 15th, 1977, McDonald traded the future Hall of Fame pitcher to the Cincinnati Reds in exchange for pitcher Pat Zachry, outfielder Steve Henderson, infielder Doug Flynn, and outfielder Dan Norman.
Jody does get a call about it from time to time, but could you imagine if social media was around in 1977?
“I am so thankful that my father did not trade Tom Seaver while there was Twitter,” said McDonald.
“Because if it was, yes, I think I would have gotten wholly crushed. Every once in a while, I would get a call on the air ‘Hey Jody, do you think I forgot your father traded Tom Seaver?’ He was told he had to trade Tom Seaver by his bosses. It wasn’t his idea but he had to do what he was told and ordered to do. Yeah, I’d be dealing with that on Twitter on a day in day out basis, I’m sure.”
Since we’re on the subject of modern technology, the landscape of sports talk radio has certainly changed from the early days to where it is today. The average sports fan has more information than ever at his or her fingertips with news, stats, and scores on a mobile device. So, if a sports fan is going to tune into a sports talk radio show, they’re going to want to listen to a host that is prepared and is going to give them something that they don’t already have.
Through the years, in both local and national radio, McDonald has adjusted to the changing times.
“You need to be on top of everything all of the time,” said McDonald. “The knowledge that you have to have has to be more well spread because everybody’s got it with the internet being as readily accessible to everybody, you have to know a little bit of everything and you have to be opinionated. If you’re not opinionated, you shouldn’t be doing the job.”
Jody McDonald has been doing the job for 35 years. From weekend overnights on the original WFAN roster through the growth of the industry and to where he is now still talking sports with fans around the country and also to his devoted listeners in Philadelphia and New
York.
It shouldn’t come as a surprise that he’s had staying power in the business because sports was always in his blood and because he had the vision to see what sports talk would and should eventually look and sound like.

Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at [email protected].
BSM Writers
Brian Murphy is Preparing to Write His Next Chapter at KNBR After Layoffs Ended ‘Murph and Mac’
“I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”

Published
20 hours agoon
December 8, 2023
After the morning show signed off at KNBR last Wednesday, co-host Brian Murphy was called into a meeting with Cumulus Media market manager Larry Blumhagen. Although there had been signs of potential changes, Murphy had partnered with Paul McCaffrey for nearly 18 years and survived all of the turmoil.
A simple look around the building represented proof of an alteration, evinced by reductions in the number of stations under its roof. A once powerful news station, KGO-AM, underwent a sudden format flip last year after nearly a century on the air. A few years earlier, alternative rock station KFOG was eliminated from the company’s portfolio as well. KNBR has weathered the storms, but not without alterations to the station’s programming department.
“I would say everything has shrunk,” Murphy expressed, “and that includes sending us on road trips or to Super Bowls, etc.”
Layoffs have reemphasized the importance of the quantitative bottom line, sometimes overshadowing the qualitative utility and widespread impact derived from talent and popular shows. It is partially why the deluge of palpable support after Murphy learned in a short meeting that McCaffrey was being laid off was surprising and reinvigorating. But first came an immediate, jarring feeling surrounding the decision.
“Truthfully numb,” Murphy said regarding his sentiment after learning what happened. “I guess it’s a cliché to say that people go into shock, but to know that Paulie and I wouldn’t be together was something that didn’t register. I mean, it registered, but it didn’t register until fully; the next 48 hours is when it really started to really hit.”
McCaffrey was one of seven laid off at KNBR that day. Morning show producer Erik Engle, former programmer Lee Hammer, host F.P. Santangelo and members of the outlet’s digital department lost their jobs as well. Even the long-running KNBR Tonight evening show, which aired for decades was canceled, and replaced with CBS Sports Radio programming. While Murphy always hoped that the morning show would continue in the iteration before the end of his contract, he is now facing a new reality without his longtime colleagues.
“I think what we were disappointed by was sort of an abrupt and premature end, particularly to our partnership, which I think we’ve learned from an incredible outpouring of social media is way more than we knew,” Murphy said. “We learned our partnership for whatever reason connected to a lot of people for a long time. It’s funny they say radio is dying, but radio sure is personal and effective in many ways baked on what we’re hearing from our listeners.”
During the next two days, Murphy was off the air and contemplating his future. There were moments where he thought about leaving KNBR. However, he knew that he had a contract to fulfill and a family to support. Additionally, the person that he was set to work with on Monday and beyond – Markus Boucher – had contributed to the morning show for nearly four years, rendering familiarity and comfortability.
“There’s a chance that Markus and I could do this for a long time; we’ll see how it goes,” Murphy said. “Maybe things go great and that would be awesome, and I’m definitely leaving that door open. For whatever reason, we recover from the pain of losing my partner for almost two decades and the next chapter works out.”
In 2023, KNBR has experienced two subpar quarterly ratings books. The decrease in performance has affected all dayparts on the outlet. Murphy knows that when the San Francisco Giants do well, it generally leads to KNBR succeeding. The station did improve in its summer and fall books for 2023, but there already were repercussions being felt.
“I just know that that happened and it damaged people’s perception of the station, but I don’t think it was an accurate reflection of all of our listenership at all; I just don’t,” Murphy said. “I know for a fact that we still had a huge audience, and it’s evident by what happened after the news; just so many people reacted and people in the demo too.”
Even though he knows it does not directly relate to his role as an on-air host, Murphy believes that the local advertising market was damaged because of the impact the COVID-19 pandemic had on the city. San Francisco was one of several major metroplexes that instituted strict health and safety protocols in an effort to slow the spread of the disease, which had an effect on sports talk radio consumption. With more people working remotely and fewer people commuting to the office, the transition to digital content and audio on-demand offerings has hastened in order to realize previous levels of engagement and keep the format alive.
“KNBR is going to have to weather this storm,” Murphy said, “and there’s this feeling of, I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”
The station recently held an all-staff meeting to discuss its direction, which has been somewhat complicated by three program directors at the outlet over the last five years. Following the departures of Jeremiah Crowe and Kevin Graham, Adam Copeland took over the responsibilities last month. The layoffs took place two weeks into his tenure, causing some people to question how involved he was in the decisions and whether or not he advocated for the morning show.
“I think these things come from beyond San Francisco,” Murphy said. “Our headquarters are in Atlanta, and I think something this big – like I said, it wasn’t just Paulie Mac; it was seven people. Paulie Mac is personal for me, but that to me says, ‘Well, that’s obviously a big budget decision that’s being made at a level far above the San Francisco program director.’”
Although Copeland has minimal previous experience as a program director, Murphy is confident that he will be able to effectively lead the station through his energy, youth and passion for the medium. Copeland grew up listening to KNBR and worked at the station over the last several years as a producer and host, eventually earning a spot in afternoons alongside Tom Tolbert. Copeland remains in that time slot, pulling double duty for the radio station. His relatability and familiarity with the craft is something that Murphy views as an advantage.
“I think people are pretty excited that we have somebody who cares as much as Adam Copeland does about KNBR,” Murphy said, “I think if there’s anything to be optimistic about in 2024 that despite this ending to 2023, it’s that we have a program director who’s all-in on the station.”
Thinking about what comes beyond the immediate future though is not within Murphy’s mindset. At the moment, he feels it is too soon to determine if there will be a potential Murph & Mac reunion on a digital platform. Instead, he is focused on being able to continue to serve San Francisco sports fans without his longtime on-air partner. Murphy realizes how fortunate he was to have someone like McCaffrey by his side and valued both his consistency and dependability on a daily basis.
“Every single segment he was the same energetic, relentless, hilarious partner who only wanted what was good for the show – not what was good for him; not what was good for me – he only wanted what was good for the show,” Murphy said, “and it was such a lesson for this newspaper guy to learn, for lack of a better word, showbusiness.”
Well. So many thoughts, but let’s go with three for now:
— Brian Murphy (@knbrmurph) December 1, 2023
— Paulie Mac is my guy, will forever be my guy. The best thing I could ever wish anyone is that you get to work with someone as loyal, energetic, funny, consistent as the guy his Jersey buddies call “Smack”. So much love. pic.twitter.com/DMTgIjl52U
When Murphy entered the studio Monday to host his first show without McCaffrey, everything felt surreal to him on the air. There was ostensible tension in the room and from listeners about how he would address the news, and share his feelings with the audience. The program ended with a monologue from Murphy regarding McCaffrey, something that he is grateful Boucher did not raise objection to and that he was able to make his statement on the air.
“The 49ers had just destroyed the Philadelphia Eagles, which actually was a huge positive break for us because it allowed everything to happen Monday with the backdrop of great positivity because that was a huge game for the Niners and people were pretty jacked up about that game,” Murphy said. “So I opened the show by saying, ‘I know it’s corny, but that one was for Paulie.’”
The shock and surprise from McCaffrey being laid off is hardly evanescent, but Murphy is now thinking about how to optimize the morning program with Boucher. Predicting what may come next is an arduous task. Murphy considers himself fortunate to have had nearly 18 years hosting with McCaffrey, and he is now thinking about the next chapter of his time at KNBR while having reference for the enduring legacy of Murph & Mac.
“For whatever reason, I’ve never lost my absolute joy and passion for the sports world – sports content; sports stories; sports history; sports media – everything about it,” Murphy said. “And so every morning when my alarm goes off and my feet hit the floor, I’m like, ‘Let’s go! I’m stealing money. This isn’t work.’”

Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
BSM Writers
How Big Noon Kickoff Turned Into a Legitimate College GameDay Challenger
Big Noon Kickoff is like a college football tailgate on TV. Panelists good-naturedly rip each other, toss the football around on a makeshift field, and talk smack whenever possible.

Published
21 hours agoon
December 8, 2023
The best college football pregame show on television emanates every Saturday from a different college campus. It features close-up shots of a boisterous crowd flashing banners and signs and is hosted by an excellent mix of TV pros, former players, and coaches, but it’s not the show you might think. To use college football vernacular, ESPN’s College GameDay is the Granddaddy of them all in collegiate gridiron pregame fare, but FOX’s Big Noon Kickoff is College GameDay on amphetamines.
It has taken the genre to new heights of volume, vigor, and vivacity. The camera shots are more intense, smoke and flashing lights are the order of the day, and the panelists are vociferous, rowdy, and sky-high-pumped.
Veteran host and reporter Rob Stone is the ringleader of this pigskin circus. Brady Quinn, Mark Ingram II, Matt Leinart, and Urban Meyer fill out a crowded anchor desk. In Week 13 of the college football season, both Big Noon Kickoff and College GameDay were live at the University of Michigan in anticipation of the gargantuan matchup between the Buckeyes of Ohio State and the Wolverines.
FOX’s coverage was on point. Unlike on ESPN, where the mad throng of students and fans are set off a bit by the talents, the crowd on Big Noon Kickoff was right on top of the FOX panelists, and they certainly let Meyer, the former Buckeye head coach, know how they felt about him. He was booed roundly and consistently. Every time he spoke, the jeers would rise to new decibels. It was fun to watch.
On the flip side, Big Noon Kickoff analyst and ex-Wolverine Charles Woodson was greeted by a thunderous ovation. Woodson actually got up close with the crowd and high-fived the fans.
On ESPN, only Pat McAfee elicits such closeness and raucousness from the faithful in attendance. In fact, in my opinion, the emergence of Big Noon Kickoff as real competition is the reason why McAfee was added to the College GameDay roster.
This edition of Big Noon Kickoff featured an electrifying feature story on the fabled Ohio State-Michigan rivalry. Also helping the broadcast is the presence of that eminent reporter Tom Rinaldi.
Rinaldi, a former ESPN’er, talked about Ohio State’s preparation for the big game and revealed that Buckeye players were inspired by constantly viewing social media posts proclaiming Michigan’s dominance.
Reporter Jenny Taft chimed in as well, providing important Michigan injury updates. I really like the diversity of the Big Noon Kickoff team. You have a solid host in Stone, a coach’s perspective from Meyer, offensive insight from Leinart, Ingram II, and Quinn, and a defensive standpoint from Woodson.
Leinart stood out from the pack making the point that the game was about more than just a rivalry. It was really about winning a Big 10 title and gaining positioning for the college football playoff and a shot at a National Championship.
Ingram II added that the most physical team would win the game, while Quinn, a Columbus, Ohio native, gave some insight on what this game means to both states and fan bases. It’s a challenge to pass around the airtime when you have six bodies at the desk, but Stone does a good job of laying back in the weeds and letting the analysts analyze.
Perhaps the brightest light on Big Noon Kickoff is the presence of Chris “The Bear” Fallica. Plucked from ESPN, Fallica has been a tremendous addition. He brings serious college football chops and really puts things in perspective.
I always felt that this guy was underutilized on College GameDay. The dude does more than just pick game results. In this episode, he provided a lucid explanation of how 2023 is a watershed year for college football with realignment coming. In addition, he wrote an excellent script for the Leinart feature on the demise of the Pac-12 conference.
Big Noon Kickoff moves at a furious and frenzied pace, and viewers are enthralled to be along for the ride. I actually found myself on the edge of my seat wondering what feature or analysis would come next.
Coming back from a break, the show does not cut right back to the panelists. Cameras pan the crowd and audio goes up so viewers can hear the crowd cheer and sing team songs. This style really brings home the atmosphere of a major college football game.
While the show is mostly about the game being played at the broadcast site, Big Noon Kickoff offers a deep dive into highlights, previews, and analysis of games around the country.
One of the best parts of Big Noon Kickoff is the contribution of FOX’s Joel Klatt a model of excellence and versatility. Klatt excels in numerous venues: live game coverage, interviews, studio shows, guest shots on other programs, and more. His knowledge is unmatched and he always asks the right questions.
This was evident on the December 6 edition of The Joel Klatt Show: Big Noon Conversations where Klatt presented a terrific one-on-one interview with Big 12 Commissioner Brett Yormark. Klatt is always prepared and even-tempered. He listens to his subject and offers pinpoint follow-up questions.
Big Noon Kickoff is like a college football tailgate on TV. Panelists good-naturedly rip each other, toss the football around on a makeshift field, and talk smack whenever possible – pretty much everything short of beer pong.
Stone further added to the fury by encouraging Meyer to flash his Ohio State National Championship ring to the Michigan crowd. And Meyer did it, risking a damn near riot.
Having two former quarterbacks on set is a plus, especially when it comes to analyzing the game’s most important position. You can make the point that both Quinn and Leinart fizzled out in the NFL, but you cannot deny their fine college quarterbacking pedigree. They offered real talk on QB’s Kyle McCord and J.J. McCarthy.
Fallica once again showed his singular insight and was absolutely prophetic stating that without quarterback Travis Jordan, Florida State would not be looked upon as a top 4 team even if they finished undefeated.
In true FOX style, there is never a lack of star power on Big Noon Kickoff. The panel welcomed none other than Michigan native and Wolverines fan Derek Jeter as a guest. Jeter revealed that he actually signed to play baseball at Michigan and took some classes there before joining the Yankees organization.
He also added some humor saying that all ballplayers want to get out of the minors as soon as possible, but he did even more so because he was playing for the Yankees Triple-A team in Columbus, home of the Buckeyes.
Amid all the fanfare, you know if Tom Rinaldi is around, there is going to be a heart-wrenching feature story. His piece on McCarthy and boyhood teammate Ryan Keeler was top-notch.
Keeler would go on to play at UNLV and was scheduled to play at Michigan against McCarthy this past September. Tragically, Keeler passed away from a heart condition in February 2023.
Big Noon Kickoff is always moving, literally. Later in this show, the anchor desk moved from outside the stadium to down on the field in the Big House. The different settings bring variety and an intimate feel to the production.
Former Wolverine and current Detroit Lion Aidan Hutchinson joined the panelists on the field for some commentary. Keep your eyes on Hutchinson. His NFL career has just begun, but this young man has a future and broadcasting. He was at ease, personable, and insightful.
As for the ratings on this November 25 day in Michigan, well as they say, it depends on whom you ask. FOX public relations tweeted that Big Noon Kickoff averaged 2.34 million viewers adding that it was “Saturday’s most-watched college football pregame show on any network.”
Meanwhile, ESPN PR tweeted that College GameDay averaged 2.4 million viewers and was “the top CFB pregame program of the week.” Beyond the numbers, it is the overall feel of the broadcast that sets Big Noon Kickoff apart.
Whether it is the dramatic shots during pre-produced interviews and feature stories, the rapid-fire edits and cuts to of the crowd and players, or the majestic overhead images of both teams taking a pregame knee in prayer, Big Noon Kickoff brings viewers to the campus, on the field, and into the action in a manner that is fast-paced, frenetic, and just plain fun.

John Molori is a weekly columnist for Barrett Sports Media. He has previously contributed to ESPNW, Patriots Football Weekly, Golf Content Network, Methuen Life Magazine, and wrote a syndicated Media Blitz column in the New England region, which was published by numerous outlets including The Boston Metro, Providence Journal, Lowell Sun, and the Eagle-Tribune. His career also includes fourteen years in television as a News and Sports Reporter, Host, Producer working for Continental Cablevision, MediaOne, and AT&T. He can be reached on Twitter @MoloriMedia.
BSM Writers
How Radio Sellers Can Be the Solution For Small Business Owners
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.

Published
21 hours agoon
December 8, 2023By
Jeff Caves
The landscape for small business owners is rife with challenges, often leading to a cloud of negativity about their future. Radio sellers can be a ray of light.
The September NFIB Small Business Optimism Index reveals that 57% of these entrepreneurs do not expect improved business conditions in the next six months.
Despite improvement in their outlook from last year, this pessimism is still at recession levels. The majority of small-to-medium businesses are concerned with Top of Form inflation and labor shortages. We must get on The Energy Bus and help turn these negatives into positives.
The survey conducted among small business owners laid down the reasons for their negs:
Economic Uncertainty: A significant percentage expressed concerns about the unpredictable economic landscape, making strategic planning and decision-making difficult.
Inflationary Pressures: The rising costs and inflationary trends have worried them about maintaining profit margins and sustaining operations.
Labor Shortages or Quality of Labor: Finding and retaining quality employees amidst the ongoing labor shortage has emerged as a considerable challenge, affecting business operations and growth prospects.
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.
See the Concerns and Offer Support
Address Their Worries: Acknowledge their concerns about the uncertain economic climate, rising costs, and labor challenges. Don’t let them drag on and on about it. But make sure to show some empathy and understanding towards their situation. If appropriate, share experiences of other station clients’ challenges and how your solutions or products have helped them navigate similar situations. Watch their ears perk up when they realize they are not the only business having issues.
Be a Partner: Position yourself as a partner rather than just a salesperson. Offer insights and strategies you have heard or read about that can help them navigate through these challenges. Be well-read and a resource for change.
Present Solutions
Highlighting the Power of Radio Advertising: Showcase how your proposal can boost visibility, reach target audiences cost-effectively, and drive sales. Ensure you have a few different price point proposals that fit their budget. Don’t tell them to spend their way to success, especially on credit cards.
Success Stories: Share success stories of businesses similar to theirs that overcame challenges through effective radio marketing. Demonstrate how strategic advertising helped these businesses thrive despite economic uncertainties. This is your most powerful ally, and you must ask all the salespeople to share any success you can pass along.
Instilling Hope and Encouragement
Inspire Positive Vibes: Share uplifting anecdotes and stories of resilience to inspire hope and instill optimism in small business owners. Emphasize that challenges are temporary and can be overcome with the right strategies and a positive mindset. Recall how you watched businesses go through the same thing 2007-09. Please read up on those stories and pass them along.
Continued Support and Engagement: Maintain regular communication and send them stories you find. Stay engaged and offer hope by consistently being there for them.
The concerns SMBs have are valid. There is no argument there. However, amidst this negativity, we can play a transformative role. Before you go down this road, make sure you find the things to believe about why this business will succeed.
Focus on those positives. You are the person who is on the street dealing with dozens of local SMBs just like them. You are the voice of reason. Your positivity and support can drive their renewed optimism, and you will forever be seen as part of the Solution, not the problem.

Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at [email protected] or find him on Twitter @jeffcaves.
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