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Jody McDonald, 35 Years In, Is Still Talking Sports

“Because of my father being in professional baseball, that drove me. I knew I wanted to get into sports in some way shape or form.”

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When WFAN launched on July 1st, 1987 as the first all-sports radio station, the collection of hosts included Jim Lampley, Greg Gumbel, Pete Franklin, and Steve Somers. The weekend lineup featured 25-year-old Jody McDonald who made a name for himself manning the
overnights.

35 years later, Jody McDonald is still talking sports.

“If I was going to keep doing it, yes, I thought I could outlast everybody else because I started younger than everybody else,” said McDonald, who is a part-time host at WIP in Philadelphia and nationally on CBS Sports Radio.

“A couple of guys have just taken the retirement route of late so yes I’m kind of the last man standing.”

WFAN went through some growing pains early on, but when they switched frequencies from 1050AM to 660AM, the addition of the “Imus in the Morning” show changed the fortunes of the radio station. Eventually, the station would be anchored by the iconic Mike and the Mad Dog during afternoon drive and Boomer and Carton (now Boomer and Gio) in the mornings.

35 years later, WFAN is still going strong today.

“It’s something I put a lot of pride into because it was the first to ever do it,” said McDonald. “The fact that WFAN was first and I happened to be there on day one and yeah we opened up a lot of doors for a lot of other people in the industry.”

After WFAN launched, it led to other markets around the country adopting the all-sports format. Eventually, national all-sports networks were born including ESPN Radio, Fox Sports Radio, and CBS Sports Radio.

From the beginning, McDonald felt like all-sports radio could work in the Big Apple, but he was surprised by the growth around the country.

“I thought local could work in New York because it is as big as it is,” said McDonald who still fills in on WFAN and does a daily show Birds365 on Jakib Media’s YouTube channel.

“I actually did think that it would work as a 24-hour, 7 days a week and 365 days a year thing. Could I have projected that it would catch on and become the monster that it is across the entire country with networks and different multiple outlets…no, I never thought something like that could happen.”

During those early years on WFAN, McDonald delivered a unique brand of sports talk that included reading the baseball box scores and talking about professional wrestling and horse racing.

In a lot of ways, his show was ahead of its time endearing him to a niche group of listeners because a big part of sports talk today involves fantasy sports and gambling.

“Always been a horse racing fan…still am to this day,” said McDonald. “I just jumped on board and said I enjoy watching horse racing and I think I can handicap and make myself a couple of bucks.”

Before there was fantasy baseball (and other sports), there was “rotisserie baseball” and McDonald would spend part of the overnights ripping the box scores off the wires and reading them on the air for lose listeners who were rotisserie players.

“I was a forerunner in fantasy baseball,” said McDonald. “I would go through the box scores on the air because you’re looking to fill time at 3 o’clock in the morning. A lot of people were beholden on their newspaper for their box scores the next morning and not all of the west coast games made it in. You think about that now and everybody has the box scores on their phone. Some people didn’t like the fact that I paid as much attention to it as I did and some
people loved it.”

McDonald was exposed to sports at a very young age because his father, Joe McDonald, was a long-time employee of the New York Mets. Jody spent a lot of time at Shea Stadium and in Florida at Spring Training so it didn’t take long for the juices to start flowing and for him to get the itch himself for a career in sports.

“When your father is in sports for a living and he started with the Mets in 1962 the year I was born, yeah you can say that my father’s occupation made me a sports fan, said the younger McDonald. “Because of my father being in professional baseball, that drove me. I knew I wanted to get into sports in some way shape or form.”

Jody’s father moved up the ladder in the Mets organization.

He started in 1962 working with the minor league clubs before eventually becoming the Director of Scouting in 1967. Then, in 1968, McDonald became the Mets’ Director of Minor League Operations. In 1974, McDonald was promoted to be the Mets’ new General Manager, a position he had until 1978.

It was during his tenure as General Manager when McDonald was instructed to trade the Mets’ franchise player Tom Seaver. On June 15th, 1977, McDonald traded the future Hall of Fame pitcher to the Cincinnati Reds in exchange for pitcher Pat Zachry, outfielder Steve Henderson, infielder Doug Flynn, and outfielder Dan Norman.

Jody does get a call about it from time to time, but could you imagine if social media was around in 1977?

“I am so thankful that my father did not trade Tom Seaver while there was Twitter,” said McDonald.

“Because if it was, yes, I think I would have gotten wholly crushed. Every once in a while, I would get a call on the air ‘Hey Jody, do you think I forgot your father traded Tom Seaver?’ He was told he had to trade Tom Seaver by his bosses. It wasn’t his idea but he had to do what he was told and ordered to do. Yeah, I’d be dealing with that on Twitter on a day in day out basis, I’m sure.”

Since we’re on the subject of modern technology, the landscape of sports talk radio has certainly changed from the early days to where it is today. The average sports fan has more information than ever at his or her fingertips with news, stats, and scores on a mobile device. So, if a sports fan is going to tune into a sports talk radio show, they’re going to want to listen to a host that is prepared and is going to give them something that they don’t already have.

Through the years, in both local and national radio, McDonald has adjusted to the changing times.

“You need to be on top of everything all of the time,” said McDonald. “The knowledge that you have to have has to be more well spread because everybody’s got it with the internet being as readily accessible to everybody, you have to know a little bit of everything and you have to be opinionated. If you’re not opinionated, you shouldn’t be doing the job.”

Jody McDonald has been doing the job for 35 years. From weekend overnights on the original WFAN roster through the growth of the industry and to where he is now still talking sports with fans around the country and also to his devoted listeners in Philadelphia and New
York.

It shouldn’t come as a surprise that he’s had staying power in the business because sports was always in his blood and because he had the vision to see what sports talk would and should eventually look and sound like.

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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BSM Writers

ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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BSM Writers

Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos

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On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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