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Rich Eisen Nearly Returned to ESPN

“That’s as far as I’ll go. I don’t know why it didn’t happen. I was ready to go for this show. Potentially both TV and radio, same time.”

Ricky Keeler

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While Rich Eisen has not been at ESPN since 2003, there was apparently a time where he almost brought The Rich Eisen Show to ESPN, which would have pleased a lot of people that grew up watching him and Stuart Scott on the late night SportsCenter.

Eisen was a guest on the most recent episode of The Ariel Helwani Show and he mentioned that he was ready to take the show to ESPN on two different platforms at the same time (12 Noon-3 PM ET) as his show recently announced it will leave Peacock for Roku. He would not say when those talks took place.

“That’s as far as I’ll go. I don’t know why it didn’t happen. I was ready to go for this show. Potentially both TV and radio, same time.”

Despite that not happening, Eisen holds no ill will towards ESPN and loves all the people that are there.

“I have no animosity at all. I love that place. I love the people there. My children exist because I met my wife there. I watch it all the time. The number of guests I have on the show who I used to work with or still work there. I have no problems at all with my relationship with ESPN.”

While people still go up to Eisen and mention to him that they loved watching him on SportsCenter, he is not mad that ESPN is still associated with him and he mentioned to Helwani that he enjoys connecting with a different generation.

“When I hear the SportsCenter theme hummed to me in the airport as happened about a month ago or people call me that they watched me at ESPN and I inform them it’s been 19 years, they’ll apologize thinking they’ve offended me, but it doesn’t offend me at all. I just love the fact that I have a connection to a whole different generation than my age. That’s a treasure. It really is.”

Eisen has enjoyed hosting his own radio show and he told Helwani that having a show allows him to do two different things that he is unable to do at NFL Network and was unable to do while he was at ESPN.

“My dream jobs were to be a sportscaster or late night TV show host. I got to combine both here. This allows me to stretch my legs and interview people for an extended period of time as opposed to hosting a show where I’m setting up my analysts and then 3 minutes into a terrific conversation, I hear in my ear, move on. The other thing I love about this program is when I do what I do for a living on NFL Network or what I did at ESPN as rewarding and incredible as that is, the one thing you don’t get to do on a show like that is talk to fans. Talk to people. I take phone calls and I meet people. I talk with them. I hear that opinion and mix it up with them.”

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Blue Wire Adding Podcasts Cut During SB Nation Downsizing

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Blue Wire

Blue Wire has announced it is adding three NBA podcasts that were cut during a downsizing by Vox Media that hit SB Nation earlier this year.

Lakers Lounge, hosted by Anthony Irwin, Green With Envy, hosted by Will Weir, Greg Maneikis, and Adam Taylor, and Pod Maverick with Kirk Henderson are all being revived with Blue Wire.

“We’ve built Blue Wire around being able to identify exceptional talent hitting the podcast free agency market,” said Blue Wire CEO Kevin Jones. “We were thrilled to act quickly and provide a new home for three standout local NBA podcasts.”

“I’ve known Kevin for years and we’ve often spoken about working together,” Irwin said. “I couldn’t possibly be more excited to add to all the great work Blue Wire has become known for as we finally see years of conversations become a fruitful partnership.” 

The former SB Nation programs that follow the Los Angeles Lakers, Boston Celtics, and Dallas Mavericks, respectively, were able to negotiate the ownership of their podcasts with Vox, allowing them to bring their former feeds with them to Blue Wire.

The addition of the three podcasts adds to the company’s growing list of NBA shows. Currently, Blue Wire hosts Road Trippin’ with Richard Jefferson and Channing Frye, and No Chill with Gilbert Arenas, among others.

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Rob Parker Bringing MLBBro.com Podcast To iHeartRadio

“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball.”

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Rob Parker loves Major League Baseball and he is expanding his reach in the sport. His site MLBBro.com is taking another step forward just weeks after announcing a partnership with the league to provide coverage of minority players from the past and present.

He will add a podcast to the brand’s portfolio. The MLBBro Show Podcast – The Mixtape will join the iHeartRadio podcast lineup. While Parker oversees the brand, the show will be led by MLBbro.com’s Vice President of Operations JR Gamble.

Gamble brings more than two decades of experience covering the league to the show. The first episode drops right after Opening Day on March 31.

“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball,” said Parker, who has been a Baseball Writers’ Association of America (BBWAA) member since 1990.

“It’s baseball coverage with hot sauce, loud and proud and in living color. Get on board from day one!”

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What Implications Would TikTok Ban Have on Sports Media & Business?

“Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support.”

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If TikTok is banned in the United States, a very realistic possibility, the ad market around sports and sports media stands to take a significant hit. Front Office Sports took a look at the companies that used the social video platform to advertise to sports audiences in 2022 and 2023.

Among the advertisers making major investments in TikTok was Degree, whose March Madness advertising campaign includes an ad that is exclusive to TikTok and stars Giannis Antetokounmpo. For the Super Bowl, T-Mobile supplemented its FOX ad buy with a TikTok campaign, while State Farm chose to skip the network broadcast of the game and spend all of its advertising with the digital platform.

It’s not only advertisers. Leagues and networks factor TikTok prominently into reaching younger audiences. The WWE, FIFA and the NBA all saw significant growth in their audiences on the app last year. On top of that, FOX and ESPN both have taken advertising money from TikTok in the past for postseason baseball and college football broadcasts respectively.

Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support. The Biden administration and other lawmakers have voiced concern about the security threat the Chinese government’s involvement with the app poses to Americans and their personal data.

The appeal of TikTok for networks and advertisers is easy to see. Between 2021 and 2022, no social media platform showed more growth for engagement from sports fans. TikTok’s sports audience jumped 65% in that timeframe. Facebook saw 22% growth and for Twitter, it was just 8%.

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