Brendan Burke Always Knew He Could Come Back To Baseball
“I always thought I would be a baseball broadcaster,” said Burke. “That was always the idea when I was a kid just because that’s what I was around.”
Since taking over the television play-by-play job for the New York Islanders on MSG Networks in 2016, Brendan Burke had been enjoying summers off. The only exceptions were 2019 and 2021 when he was calling Premier Lacrosse League games for NBC and 2020 when the National Hockey League returned to play during the pandemic and held the Stanley Cup Playoffs in a bubble.
So, when the 2021-22 NHL season ended, Burke figured he was going to have plenty of time on his hands. He did, but not as much as he originally thought.
“This was going to be my first summer with I had absolutely nothing to do and of course, I went and found something to do,” said Burke.
He wound up filling in for legendary broadcaster John Sterling on some New York Yankees radio broadcasts on WFAN. Sterling, who is now 84 years old, wanted to significantly cut down on his travel. So, the Yankees and WFAN lined up several fill-in broadcasters to work with Suzyn Waldman on Yankees road games and that list included Burke along with YES Network and ESPN broadcaster Ryan Ruocco, Yankees Spanish-language radio broadcaster Rickie Ricardo and Yankees Digital Host and Reporter Justin Shackil.
For Burke, it was a part-time summer job to remember.
“It’s an awesome experience,” said Burke. “It means something to me in a sentimental way…the Yankees radio job specifically. To actually sit in that chair and call Yankees games and just call baseball…it’s something that I had a passion for and I did a long time again and haven’t done in a long time so it was great to fill some of the down months in hockey with baseball.”
That brings us to the romantic portion of this story.
Brendan’s father Don Burke is a long-time sports writer having worked for The Record and The Star-Leger and is now the Sports Copy Editor for The New York Post. Brendan would spend a lot of time with his father at work and that put a thought in his head.
“I always thought I would be a baseball broadcaster,” said Burke. “That was always the idea when I was a kid just because that’s what I was around. I followed my dad around and I was exposed to baseball and the media aspect of baseball. At the same time, I had played hockey my whole life, and then when I got to college and started broadcasting hockey, hockey kind of took me with it.”
Burke, who grew up in Fairlawn, New Jersey, is a graduate of Ithaca College and began his sportscasting career as a broadcaster for the Batavia Muckdogs minor league baseball team. He went on to call minor league baseball for the Lakewood BlueClaws and then was hired by the Wheeling Nailers, a minor league team in the East Coast Hockey League. With Wheeling, he was named the 2008 ECHL Broadcaster of the Year and called the 2008 ECHL All-Star Game.
Then came five seasons calling games for the Peoria Rivermen, the St. Louis Blues affiliate in the American Hockey League. It was during his time in Peoria when Burke had the opportunity to get his first taste of the NHL by filling in on some Blues radio broadcasts. In 2013, Burke was named the play-by-play broadcaster and head of public relations for the AHL’s Utica Comets.
So much for calling baseball games as Burke was climbing the ladder faster doing hockey games.
“I was advancing a little quicker through hockey than I was advancing through baseball,” said Burke. “I became a hockey broadcaster that way but when I set out originally it was to be a baseball broadcaster.”
There’s certainly a fundamental difference in calling a baseball game as opposed to a hockey game. The pace in baseball is a lot slower than hockey and that can present a challenge to a broadcaster that that does both sports. There’s a lot of “dead time” that a broadcaster has to fill during a baseball game, but during a hockey game, the action is non-stop.
Burke does his homework before calling hockey games, but it’s the action on the ice that takes over a broadcast.
“I certainly prepare and know as much as I can and try and be entertaining but I can probably get by with just telling you who has the puck for the whole game,” said Burke. “Baseball doesn’t work that way so there’s certainly more of an emphasis on those other things.”
And as a Yankees fill-in announcer, Burke had to prepare for the broadcasts a bit differently than getting ready for Islanders games or national NHL telecasts because he’s not around the team all of the time.
“I have followed the Yankees as a casual observer for a long time but not the way you follow it as a full-time broadcaster for the team so to just kind of parachute in and do games without that kind of background is challenging,” said Burke.
Burke’s work on the Yankees games this summer drew rave reviews and there was even a story in the New York Post back in July that indicated he is the leading candidate to take over the full-time Yankees radio job when Sterling decides to retire.
That led to a nervous reaction on social media from Islanders fans who adore Burke and would be heartbroken if he left the Islanders job. It’s a reaction that Burke also gets when he does a national game on TNT during the hockey season because Islanders fans can be a little paranoid at times.
“It seems to be a common theme with Islanders fans that are just afraid that they can’t have nice things,” said Burke. “I’m just happy that people have such a positive reaction to what I do and that’s something that crosses their mind. It’s a compliment that they think I’m good enough to basically go wherever they think I’m going to go.”
If Burke does get the Yankees job down the road, he could still do the Islanders games because there has already been a precedent for that in New York.
When Burke was named the Islanders television broadcaster, he replaced long-time Islanders television voice Howie Rose who doubled as the Islanders television play-by-play announcer and a Mets broadcaster from 1995 to 2016. Rose had decided to step away from the Islanders so that he could spend more time with his family while still retaining the Mets job.
Rose held both positions for two decades.
“I still marvel at him being able to do that for as long as he did,” said Burke. “For someone who has done that at the minor league level for a few years and somebody who does now half of that and does just one hockey season, it’s hard to imagine doing an entire baseball season on top of an entire hockey season and then just flipping it around and doing it again and keep going for 20 years the way he did. I was amazed that he was able to pull that off.”
Barring a scheduling change, Burke has completed his fill-in assignments for the Yankees and is getting ready for the 2022-23 NHL season, his seventh campaign with the Islanders and his second with TNT after a run of calling NHL games for NBC.
Burke is enjoying the remainder of his summer spending time with his family and having some time off, but hockey training camp is right around the corner.
“I’m always excited when hockey season rolls around,” said Burke. “The summer is fantastic and I enjoy every second of it, but it’s getting to the point where it’s time to go back to work. I’m sure there are kids at home, whether they admit it or not, that are ready to go back to school. I’m kind of like that where I’ve enjoyed my summer, I’ve enjoyed my time off and I’ve enjoyed the time with the family but I’m also at that point where I’m excited to get back to work.”
And when he arrives at New York Islanders training camp later this summer, he’ll be able to tell everyone in the organization and all of the other broadcasters and reporters what he did on his summer vacation.
Brendan Burke can say he spent a lot of time with family, enjoyed some time off…and oh yeah…he did some New York Yankees games on WFAN.
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at DragonsRadio@aol.com.
Is There Still a Place for Baseball Talk on National Sports Shows?
“Its struggle has been the same since the beginning of television. There is too much baseball for any regular season baseball game or story to have national significance.”
Last week at the BSM Summit, I hosted a panel focused on air checks. I wish I could say we covered the topic thoroughly, but we got derailed a lot, and you know what? That is okay. It felt like real air checks that I have been on both sides of in my career.
Rob Parker of The Odd Couple on FOX Sports Radio was the talent. He heard thoughts on his show from his boss, Scott Shapiro, and from his former boss, legendary WFAN programmer Mark Chernoff.
Baseball was the topic that caused one of our derailments on the panel. If you know Rob, you know he is passionate about Major League Baseball. He cited download numbers that show The Odd Couple’s time-shifted audience responds to baseball talk. To him, that proves there is not just room for it on nationally syndicated shows, but that there is a sizable audience that wants it.
Chernoff disagrees. He says baseball is a regional sport. Sure, there are regions that love it and local sports talk stations will dedicate full hours to discussing their home team’s games and roster. National shows need to cast a wide net though, and baseball doesn’t do that.
Personally, I agree with Chernoff. I told Parker on stage that “I hear baseball talk and I am f***ing gone.” The reason for that, I think, is exactly what Chernoff said. I grew up in Alabama (no baseball team). I live in North Carolina (no baseball team). Where baseball is big, it is huge, but it isn’t big in most of the country.
Now, I will add this. I used to LOVE baseball. It is the sport I played in high school. The Yankees’ logo was on the groom’s cake at my wedding. Then I had kids.
Forget 162 games. Even five games didn’t fit into my lifestyle. Maybe somewhere deep down, I still have feelings for the sport, but they are buried by years of neglect and active shunning.
Its struggle has been the same since the beginning of television. There is too much baseball for any regular season baseball game or story to have national significance.
Me, and millions of sports talk listeners like me, look at baseball like a toddler looks at broccoli. You probably aren’t lying when you tell us how much you love it, but damn it! WE WANT CHICKEN FINGERS!
A new Major League Baseball season starts Thursday and I thought this topic was worth exploring. I asked three nationally syndicated hosts to weigh in. When is baseball right for their show and how do they use those conversations? Here is what they had to say.
FREDDIE COLEMAN (Freddie & Fitzsimmons on ESPN Radio) – “MLB can still be talked nationally IF there’s that one player like Aaron Judge or Shohei Ohtani can attract the casual fan. MLB has definitely become more local because of the absence of that SUPER player and/or villainous team. I wonder if the pace of play will help bring in the younger fans that they need, but the sport NEEDS that defining star that is must-see TV.”
JONAS KNOX (2 Pros & a Cup of Joe on FOX Sports Radio) – “While football is king for me in sports radio, I look at baseball like most other sports. I’m not opposed to talking about it, as long as I have an angle or opinion that I am confident I can deliver in an entertaining manner. A couple of times of any given year, there are stories in baseball that are big picture topics that are obvious national discussions.
“I think it’s my job to never close the door on any topic/discussion (except politics because I don’t know anything about it).
“But also, if I’m going to discuss a localized story in baseball or any other sport for that matter – I better have an entertaining/informed angle on it. Otherwise, I’ve let down the listener and that is unacceptable. If they give you their time, you better not waste it.”
MAGGIE GRAY (Maggie & Perloff on CBS Sports Radio) – “While I was on WFAN there was almost no amount of minutia that was too small when it came to the Mets and Yankees. On Maggie and Perloff, our baseball topics have to be more centered around issues that can be universal. For example, ’Is Shohei Ohtani the face of the sport? Is Ohtani pitching and hitting more impressive than two sport athletes like Bo Jackson and Deion Sanders? Do you consider Aaron Judge the single-season homerun king or Barry Bonds?’ Any baseball fan or sports fan can have an opinion about those topics, so we find they get great engagement from our audience.”
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Who Can Sports Fans Trust Once Twitter Ditches Legacy Verified Blue Checks?
The potential for Twitter chaos after April 1 is looming.
As of April 1, Twitter will finally make a dreaded change that many will view as an April Fools’ prank. Unfortunately, it won’t be a joke to any user who cares about legitimacy and truth.
Last week, Twitter officially announced that verified blue checkmarks will be removed from accounts that have not signed up for a Twitter Blue subscription. Previously, accounts whose identity had been verified were allowed to keep their blue checks when Twitter Blue was implemented.
But shortly after Elon Musk purchased Twitter and became the social media company’s CEO, he stated his intention to use verification as a revenue source. Users would have to pay $8 per month (or $84 annually) for a Twitter Blue subscription and blue checkmark verification. Paying for blue checks immediately set off red flags among users who learned to depend on verified accounts for accredited identities and trusted information.
The entire concept of verification and blue checks was simple and effective. Users and accounts bearing the blue checkmark were legitimate. These people and organizations were who they said they were.
As an example, ESPN’s Adam Schefter has faced criticism for how he framed domestic violence and sexual misconduct involving star NFL players, and deservedly so. But fans and media know Schefter’s tweets are really coming from him because his account is verified.
Furthermore, Twitter took the additional step of clarifying that accounts such as Schefter’s were verified before Twitter Blue was implemented. He didn’t pay eight dollars for that blue checkmark.
The need for verification is never more vital than when fake accounts are created to deceive users. Such accounts will put “Adam Schefter” as their Twitter name, even if their handle is something like “@TuaNeedsHelp.” Or worse, some fake accounts will create a handle with letters that look similar. So “@AdarnSchefter” with an “rn” in place of the “m,” fools some people, especially at a quick glance when people are trying to push news out as fast as possible.
Plenty of baseball fans have been duped over the years by fake accounts using a zero instead of an “o” or a capital “I” instead of a lowercase “l” to resemble Fox Sports and The Athletic reporter Ken Rosenthal. That trick didn’t get me. But when I covered Major League Baseball for Bleacher Report 10 years ago, I did fall for a fake Jim Salisbury account that reported the Philadelphia Phillies traded Hunter Pence to the San Francisco Giants. Capital “I,” not lowercase “l” in “Salisbury.” Pence was, in fact, traded to the Giants two days later, but that didn’t make my goof any less embarrassing. I should’ve looked for the blue checkmark!
But after April 1, that signifier won’t matter. Legacy blue checkmarks will be removed from accounts that haven’t paid for Twitter Blue. Some accounts that were previously verified might purchase a subscription to maintain that blue check. But those that were deemed legitimate prior to Musk taking over Twitter likely won’t. (There are also rumors that Twitter is considering a feature that would allow Twitter Blue subscribers to hide their blue check and avoid revealing that purchase.)
That could be even more true for media organizations, which are being told to pay $1000 per month for verification. Do you think ESPN, the New York Times, or the Washington Post will pay $12,000 for a blue check?
We’ve already seen the problems that paying for verification can cause. Shortly after Twitter Blue launched, accounts pretending to be legacy verified users could be created. A fake Adam Schefter account tweeted that the Las Vegas Raiders had fired head coach Josh McDaniels. Users who saw the “Adam Schefter” Twitter name went with the news without looking more closely at the “@AdamSchefterNOT” handle. But there was a blue checkmark next to the name this time!
The same thing occurred with a fake LeBron James account tweeting that the NBA superstar had requested a trade from the Los Angeles Lakers. There was a “@KINGJamez” handle, but a “LeBron James” Twitter name with a blue check next to it.
Whether it’s because fans and media have become more discerning or Twitter has done good work cracking down on such fake accounts, there haven’t been many outrageous examples of deliberate deception since last November. But the potential for Twitter chaos after April 1 is looming.
If that seems like an overstatement, it’s a very real possibility that there will be an erosion of trust among Twitter users. Media and fans may have to take a breath before quickly tweeting and retweeting news from accounts that may or may not be credible. False news and phony statements could spread quickly and go viral across social media.
Even worse, Musk has announced that only verified Twitter Blue accounts will be seen in your “For You” timeline as of April 15. (He can’t claim it’s an April Fools’ Day joke on that date.)
Obviously, that carries far more serious real-world implications beyond sports. Forget about a fake Shams Charania account tweeting that Luka Dončić wants to be traded to the Lakers. It’s not difficult to imagine a fake Joe Biden account declaring war on Russia and some people believing it’s true because of the blue checkmark.
We may be nearing the end of Twitter being a reliable news-gathering tool. If the accounts tweeting out news can’t be trusted, where’s the value? Reporters and newsmakers may end up going to other social media platforms to break stories and carry the viability of verification.
When Fox Sports’ website infamously pivoted to video in 2017, Ken Rosenthal posted his MLB reporting on Facebook prior to joining The Athletic. Hello, Instagram. Will someone take their following and reputation to a fledgling platform like Mastodon, Post, Spoutible, or BlueSky, even if it means a lesser outlet?
If and when that happens, Twitter could still be a community but not nearly as much fun. Not when it becomes a matter of trust that breaks up the party.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at firstname.lastname@example.org.
There’s a Lesson For Us All in Florida Atlantic’s Elite 8 Broadcast Struggle
“It is a ton of faith our industry has been forced to place in a single mode of delivery.”
Ken LaVicka and Kevin Harlan probably don’t have a ton in common. Both of them were announcing an Elite Eight game over the weekend, that is one thing tying them together, but their experiences were wildly different. Harlan is on CBS with a production crew numbering in the dozens making certain all goes smoothly. LaVicka, the voice of the Florida Atlantic Owls, is a production crew himself, making certain those listening in South Florida heard the Owls punch their Final Four ticket. At least, that was LaVicka’s plan.
The Florida Atlantic Owls are going to the Men’s Final Four. Even while typing that sentence, it still seems odd to say. Do you know how many college basketball teams are thinking “how can Florida Atlantic make the Final Four and we can’t?” These are the types of stories that make the NCAA Tournament what it is. There is, literally, no barrier stopping any team from this tournament going on the run of their life and making it all the way.
Everyone listening in South Florida almost missed the moment it all became real for the Owls. With :18.6 to go in Florida Atlantic’s Elite Eight game against Kansas State, the Madison Square Garden Ethernet service to the front row of media seating went completely dark.
It was on that row that Ken LaVicka was painting the picture back to South Florida. Well, he was until the internet died on him.
Nobody does a single show away from their home studio anymore without trying to avoid the nightmare of Ethernet failure. Gone are the days of phone lines and ISDN connections, all the audio and video is now sent back to the studio over the technological miracle that is the internet. It is a ton of faith our industry has been forced to place in a single mode of delivery.
Take that anxiety and multiply it by 1,000 when that Ethernet line is connected to a Comrex unit for the most important moment of your career. LaVicka had the great fortune of a Kansas State timeout to try something, anything, to save the day. In his quick thinking, he spun around and grabbed an ethernet cable from row two which, as it turns out, still had internet access flowing through it’s cables. That cable, though, was the equivalent of an iPhone charging cord; never as long as you need it to be.
One of LaVicka’s co-workers from ESPN West Palm held the Comrex unit close enough to the second row for the cable to make a connection and the day was saved. LaVicka was able to call the last :15 of the Florida Atlantic win and, presumably, get in all the necessary sponsorship mentions.
It was an exciting end to the FAU v. Kansas State game, a great defensive stop by the Owls to seal the victory. LaVicka told the NCAA’s Andy Katz he tried to channel his inner Jim Nantz to relay that excitement. The NCAA Tournament excitement started early this year. In the very first TV window 13 Seed Furman upset 4 Seed Virginia with a late three pointer by JP Pegues, who had been 0-for-15 from beyond the arc leading up to that shot. It is the type of play the NCAA Tournament is built upon.
It was called in the manner Kevin Harlan’s career was built upon. Harlan, alongside Stan Van Gundy and Dan Bonner, called the Virginia turnover leading to the made Furman basket with his trademark excitement before laying out for the crowd reaction. After a few seconds of crowd excitement he asked his analysts, and the world, “Did we just see what I think we saw? Wow!” Vintage Kevin Harlan.
One reason we are so aware of what Harlan said, and that he signaled his analysts to lay out for the crowd reaction, was a CBS Sports tweet with video of Harlan, Van Gundy and Bonner in a split screen over the play. It gave us a rare look at a pro in the middle of his craft. We got to see that Harlan reacts just like he sounds. The video has more than six million views and has been retweeted more than 6,000 times, a lot of people seem to like it.
Kevin Harlan is not in that group. Harlan appeared on Richard Deitsch’s Sports Media podcast after the video went public and said he was embarrassed by it. Harlan added he “begged” CBS not send the tweet out but to no avail. Harlan told Deitsch “I don’t know that I’m glad that they caught our expression, but I’m glad the game was on the air. I think I join a chorus of other announcers who do not like the camera.”
There’s a valuable announcer lesson from Harlan there; the audience is almost always there for the game, not you. Harlan went on to describe the broadcast booth to Deitsch as somewhat of a sacred place. He would prefer to let his words accompany the video of the action to tell the story. Kevin Harlan is as good as they come at his craft, if he thinks that way, there’s probably great value in that line of thought.
We can learn from LaVicka, as well. You work in this business long enough and you come to accept technical difficulties are as much a part of it as anything. They always seem to strike at the worst times, it is just in their nature. Those who can find a way to deal with them without everything melting down are those who can give their audience what they showed up for. Those who lose their mind and spend time complaining about them during the production simply give the audience information they don’t really care about.
The Final Four is an unlikely collection of teams; Miami, San Diego State, Connecticut and Florida Atlantic. You all had that in your brackets, right? Yep, the Florida Atlantic Owls are going to the Final Four and Ken LaVicka will be there for it. Now, if the internet will just hold out.
Ryan Brown is a columnist for Barrett Sports Media, and a co-host of the popular sports audio/video show ‘The Next Round’ formerly known as JOX Roundtable, which previously aired on WJOX in Birmingham. You can find him on Twitter @RyanBrownLive and follow his show @NextRoundLive.