Advertising rate projections for radio are looking less gloomy. According to Inside Radio, MoffettNathanson has updated its 2022 US ad forecast. After originally predicting a 3% decline in radio revenue, the technology research firm now predicts the reverse: a 3% gain year-over-year.
“Its latest model estimates call for $16.57 billion in radio industry revenues this year, up from $16.09 billion in 2021.”
Despite the updated forecast, MoffettNathanson still projects an overall decline in ad rates from 2019, before the COVID-19 pandemic wrecked havoc on the national and global economies. “However, the updated 2022 estimate is 3.4% below the $17.16 billion radio generated in pre-pandemic 2019. And looking ahead to the next three years, the forecast is for radio revenues to decrease about 3% each year to land at $15.12 billion in 2025.”
On the television end, they’ve painted a picture a little less rosy.
“Back to 2022, MoffettNathanson has lowered its outlook for total television billings. After an earlier forecast for 6.5% growth, the firm has tempered that to a 4.3% increase to $84.20 billion from $80.75 billion in 2021.”
Between radio and TV, MoffettNathanson predicts that total ad revenue this year will be an 8.4% increase over 2021, which saw $287.3 billion in profit.
Joe Salzone is a news media writer for Barrett News Media. He’s a native of Long Island and has been involved in the radio industry since he was 16 years old. Currently, he serves as the News Director for the Cayuga Radio Group and hosts Ithaca’s Morning News on WHCU. His radio career has included stops at SiriusXM, Galaxy Communications, WGBB, WNYG, and the Finger Lakes Radio Group. He can be found on Twitter @JoeSalzone.
Jay Weber: Media ‘Covering’ For Biden, Democrats On Border Crisis
“Biden and the Democrats are allowing it to happen. Allowing it! And the news media covers for them.”
Many conservative commentators have maligned the interview President Joe Biden conducted with Scott Pelley of 60 Minutes last Sunday, and have claimed he got a “pass” on the nation’s southern border. 1130 WISN host Jay Weber can be added to that list.
“Trust me, if a Republican was president, dozens of terrorists roaming America because of the president — intentionally — reopened the borders, it would be a huge deal and a relentless obsession by the news media,” Weber said. “Biden and the Democrats are allowing it to happen. Allowing it! And the news media covers for them.”
Weber pointed out a perceived hypocrisy in liberal circles, as many have claimed Governor Ron DeSantis (R-FL) is guilty of kidnapping after sending illegal immigrants to Martha’s Vineyard, MA, but are ok allowing the southern border to remain open.
He continued by pointing out the southern border’s role in national security, saying it took only 13 people to attack America on 9/11.
Dan Mandis: There’s A Reason Greg Gutfeld Is Winning Late-Night Competition
“There are consequences for doing that. It is now well known that Greg Gutfeld, over there on Fox News, is beating the snot out of Stephen Colbert.”
After playing a recent clip from The Late Show with Stephen Colbert, Mandis said it was the chief reason why network shows are losing to Gutfeld. In the clip, Colbert’s audience cheers when the host brings up a Texas sheriff opening an investigation into the actions of Governor Ron DeSantis (R-FL) for shipping illegal immigrants to Martha’s Vineyard, MA. Colbert called DeSantis “a body builder who skips head day” in his monologue, and Mandis found the comments offensive. He claimed shows on ABC, NBC, CBS, and FOX should be a place for all viewers, not just members of the “progressive left”.
“To me, Colbert’s show should be on CNN or MSNBC to cater to the left,” Mandis said. “But again, he’s on the network where he should be welcoming for all. There are consequences for doing that. It is now well known that Greg Gutfeld, over there on Fox News, is beating the snot out of Stephen Colbert. I know what you’re thinking. ‘Isn’t Gutfeld blowing off half of America?’ Perhaps, but he’s on Fox News, where people know what they’re going to get.”
Mandis then pointed out the difference in Gutfeld’s approach compared to Colbert’s, saying Gutfeld’s panel approach is easier to digest than Colbert’s solo monologue followed by celebrity interviews.
Will Dahlberg New GM For WBHM
“I look forward to working with our team, our listeners and our supporters in the weeks and years ahead to put more ‘public’ in public media by better serving all our communities.”
WBHM, the news/talk station owned by the University of Alabama at Birmingham, has named Will Dahlberg as its new Executive Director and General Manager.
“Working at WBHM for the past decade has been the highlight of my professional career, and I am honored to serve as executive director,” Dahlberg said. “I appreciate the search committee’s confidence in my abilities to lead this amazing station and the talented and diverse team that works hard to serve our community. I am so grateful to the amazing WBHM team for their time, support and patience during my time as interim and throughout this search. I am also grateful to the many people at UAB who continue to support WBHM’s important mission.”
He also added how important WBHM has been, and will continue to be to the greater Birmingham communitiy.
“WBHM has done an excellent job as a public radio station since 1976, but it is important that we continue to strive to do more,” Dahlberg continued. “I look forward to working with our team, our listeners and our supporters in the weeks and years ahead to put more ‘public’ in public media by better serving all our communities. As Birmingham evolves, so should its public radio station, and I can’t wait for us to do that together.”
Dahlberg has previously worked as the Deputy Director and Membership Manager for the station. He has been the interim executive director since mid-2021.
“Will has more than a decade of experience at WBHM in a range of roles, including 15 months as interim executive director, and his passion for public radio and the people it serves is evident in everything he does,” said UAB Chief Communications Officer Jim Bakken. “WBHM provides an invaluable service to the Birmingham community and beyond, and Will’s commitment and vision will lead the station in delivering on its mission.”
Garrett Searight is the Editor of Barrett Sports Media and Barrett News Media. He previously was the Program Director and Afternoon Co-Host on 93.1 The Fan in Lima, OH. He is also a play-by-play announcer for TV and Radio broadcasts in Western Ohio.