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Marcellus Wiley Is Swinging For The Fences After ‘Speak For Yourself’

“I’ve been broadcasting for 25 years, and I’ve never swung for the fences… I think that was starting to starve me. Some of my muscles were atrophying in terms of what I really want to do globally.”

Brian Noe

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Marcellus Wiley

There’s a new commercial for FTX featuring Tom Brady. The concept is that Brady is always looking for ways to be better. He’s striving to be an improved version of himself with smarter ways to practice, recover and diet. If things can be better, why would you be satisfied with anything that’s second-rate? I don’t know if Marcellus Wiley will be the next pitchman for FTX, but he has the same mindset and approach while viewing his professional career.

Wiley, a former 10-year NFL defensive end, has been a great broadcaster for over two decades. The Compton, California native is a dynamic blend of intelligence and entertainment. In ways, he’s like a modern-day Todd Christensen. Wiley is a former player-turned-broadcaster, a scholar who graduated from Columbia that also possesses the ability to joke around on a locker-room level. I’m convinced that if Wiley sat down for five minutes with pretty much anybody, he’d be able to connect with them. Not everybody has that ability, but a smart person with personality and widespread interests does.

Dat Dude, a nickname affectionately given to Wiley by his former San Diego Charger teammates, talks about his professional goals and visions. He reveals why he’s no longer doing Speak For Yourself with former co-host Emmanuel Acho. Wiley also talks about big things that are brewing for him at FOX Sports, no longer wanting to sell cotton candy, and some great advice he received from Mike Golic. Enjoy!

Brian Noe: When and why did you decide that broadcasting was something that you wanted to pursue as a career?

Marcellus Wiley: The when was probably my fourth or fifth year. I actually had a show in Buffalo my rookie year. I’ve been broadcasting since I was in the NFL, day one. They would come to my house. We would do interviews, I would show them my life. I would cook, I would rap, I would DJ, I would do everything that I was normally doing, but a camera was there. I guess I was the first Kardashian because I had a reality show back in the ‘90s.

I didn’t make a decision to do it. I didn’t even think that was broadcasting. I thought it was just like, all right, y’all filming me live. It was about San Diego, second year, we didn’t make the playoffs again. They were starting the NFL Network. Like starting it, and I remember being a correspondent. It was the weirdest feeling ever. I’m not in the playoffs, but I’m still an active player. I’m doing this San Diego Chargers game. The Chargers lost and I’m interviewing LT (LaDainian Tomlinson). I remember when the game was over, the scrum of everyone running and trying to get an interview. I was so nervous. I didn’t run, I was like, I feel weird, like I should be playing. I should have on pads, but here I am with a microphone and a suit on. I’m like what happened to me?

I remember walking slower than everybody being over cool, really in fear, and LT finding me. I got the LT interview, and I want to say Peyton Manning somehow, some way, was like my second interview. That was easy. Everyone else bum-rushing him, bum-rushing him, and they’re giving me eye contact in the fifth quarter as they’re walking to the locker room, and just talking to me for real. I was like, whatever that feeling was in that moment, that was as close as I felt to being on the field running out the tunnel making plays. I think just because of that closeness in terms of energy, and translating to sport, probably planted the first seed in my head like yeah, when this is over, this is what I’m going to do.

BN: What’s the most fun you’ve had either in radio or TV along the way?

MW: Man, I am really trying to narrow down from a thousand and one different moments. I will start it off like this: I got in broadcasting and then I worked at ESPN. NFL Network didn’t want me because I wasn’t a Hall of Famer; I was like forget y’all. I’ll pay y’all back. Here I am at ESPN and I’m doing the car wash as they call it, all the shows, NFL Live. I remember Mike Golic came up to me the first day after doing Mike & Mike. Now I’m an active player just retired. I don’t know how big Mike & Mike is. I just think it’s a normal radio show. I’m like, why are y’all filming? It’s a radio show. Find out after I do that show — I co-hosted it with him — how big it was. Everyone was blowing me up like, dog, you did Mike & Mike and you just got there?

Mike Golic told me he said, man, keep your personality and keep telling stories. He says that’s your secret sauce. I was able to navigate a career where I was able to have personality in all of my broadcasting more than just analytics or just X’s and O’s. I was more I’s and you’s from day one. So I’m doing NFL Live and we’re talking about third-and-goal and fourth-and-goal, and I’m sitting here talking about the club, and stories, and I know that guy, and we hung out.

Seth Markman at the time, the boss of the show, came to me and he was like, Marcellus, you’re not long for this show, and that’s a good thing. What happened from there is SportsNation. I started doing SportsNation, which was so personality driven. It started to snowball from there. I carved out a lane before it was really carved for us in the industry.

All of that said my favorite moment? I don’t really have a favorite moment. I know when I feel the best. I feel the best when I’m with a co-host or a guest and we came here to talk one thing and we end up talking that, but we take it to so many different levels and peel back so many layers. We all do it, even if we’re in disagreement, with respect. That’s my favorite place to go is to bring all four corners of the room together, and talk through it and smile about it.

BN: What has been the most challenging show you’ve worked on?

MW: The most challenging. Ahh, man. Probably Speak For Yourself the last two years. Let me preface it by saying it’s because it switched from the first two years. I left ESPN with Jason Whitlock being a recruiter, coming to my back yard it felt like every day. It wasn’t that often, but he made me feel like a 5-star player. [Laughs] Recruiting me to come to FOX. He had this show structure and he had this show element and design and heart to do a show he wanted to do.

It was right up my alley because for the longest I’ve always been this balancing act. I’ve never been the football. I’ve never wrapped my entire identity around sports. It’s something that I did, but it wasn’t who I was. When the offer came to do a show that was deeper than sports or more than sports, oh, I was all-in. Then that shifted because Jason left. And he didn’t even tell me he was leaving too so you know, he’s still my boy, but hey, Jason, you already know how you got your boy. But that wasn’t a death blow.

Nick Khan, my super agent, friend, co-CEO of WWE, he also left. So I’m not even talking about the show; I’m talking about what’s going on while I’m doing this show. The reason I went to FOX to do a show is now gone, and my conductor, navigator of it all was now gone. But he planted the seed in me that really has blossomed of late. He was like, look man, at this point in my life, I’ve done amazing at what I’m doing, but there’s a certain point you got to stop swinging for singles and doubles and try to hit one over the fence. I was listening to that because he was really saying, I gotta get deeper into my passion, but also swing for it.

I’ve been broadcasting for 25 years, and I’ve never swung for the fences. Okay, you got this base hit. Okay, now I’m doing a show with Golic. All right, another base hit, I’m with Beadle. Then a base hit, I’m with Max. I’ve always kind of just been with great co-hosts who, at times, they swung for the fences in their respects. I always just sat there taking my base hits just rounding the bases.

When Acho came, one, the show completely switches in dynamic because they’re two different people. Duh. I’m doing the same show a different way and then it’s all of a sudden not the same show. I love doing it with Acho because I knew Acho from before. That’s my friend. He used to be quote-unquote, maybe a mentee, if you could call it that. He came to SportsNation one day and we just exchanged numbers and we used to talk all the time. I used to tell him how I was and he was telling me how it’s going. We just broke bread like that and became like my little bro, big bro, just because I’m way older than him. He was my boy. We had fun doing the show, but it was a different show.

I think that was starting to starve me. Some of my muscles were atrophying in terms of what I really want to do globally. I like it real. I like it raw. I like it deep. I want to bring the sociology of sports out. Our show was going in a direction and format that was going to be lighter. I have done fluffy long enough and I had done SportsNation. I’ve done fluff. I know how to sell cotton candy, but it was time to get to the meat and potatoes. No slight to my boy, Acho, but I was looking different at what I was doing than what he was doing. So, got to a point where the bosses and us, we started to talk through it. They gave me a great plan. They gave me a great consolation if you would.

I still have that muscle that needs to go back to the gym and get his reps in and doing that show wasn’t going to allow me to get those reps. Now the show has rebranded, has shifted to those places. I wish all those dudes luck, and Joy, my girl. I’ve known Joy since she was itty-bitty. I knew Joy before she could even drive, like back in the Miami Dolphin parking lots, Jason Taylor my homie days. I love them all. But I want to tap into my greatest passion and I haven’t been able to do that just yet.

BN: What does swinging for the fences look like for you? What do you want to do next?

MW: Well one, it’s not just commentating sports, it’s connecting with the people. I was going to be a school teacher, or a Dean of Students. That was like my life goal. But I just kept getting bigger, faster, stronger, so I ended up playing football. I wanted to just return home and be a teacher. That’s carved into me. I look at people in this world, all walks of life, and we all meet that moment where it’s a fork in the road. I just kind of want to be a life coach. I want to be a grander voice for those who are confronted with those forks in the road and help them go right, not left, go the right way and not the wrong way. That’s where I need to tap into.

Those are the opportunities that are being presented to me right now in terms of still being who I am in my sport thread. I’m still an athlete, I get it. I’m still a commentator, I love it. I’m still going to do a show on FOX Sports and it’s going to be sports based. It’s going to be football focused..

Swinging for the fences is me taking off the suit, getting from behind the desk, not talking about sports in a binary fashion, not being argumentative, not constantly trying to pit things against each other because it is a competition. But really weave through those nuances that we all sit back when we’re sipping a brew or we’re around our friends or we’re in the bar. There’s a different energy and spirit and there’s a different way that we consume the game than what is happening largely in broadcasting right now.

In broadcasting, we’re going Cowboys, we’re going Dak, we’re going NFC East and then we’re going LeBron and he sneezed. Then it’s going oh, Westbrook’s not happy. And it’s like, I know all these dudes. I know all these scenarios. I lived through this. How dare we now undermine them? How dare we now antagonize everything to kind of bring it to a lower common denominator instead of the love for this? I coach youth football. Every single parent would switch places with every single guy we demonize right now. It’s like you’re on a road to nowhere if we can’t start at the top and properly articulate it, and let people properly consume it. I’m ambitious, but since I’ve been through it, it’s not too far gone.

BN: I’m divorced. For a long time people would ask what happened. It’s like, ahh man, I get why you’re asking, but I’ve been asked that so many times and I just don’t want to talk about it. Is that how you feel with Speak For Yourself when people ask you what happened?

MW: Not completely. But everyone wants to know what happened and I do want to set this straight. FOX loved me. FOX loved Acho. FOX didn’t love what we were doing because that’s not what we were supposed to be doing. Y’all remember that. So FOX said let’s figure out the best alternatives for both. Speak was changing its format. I didn’t want it (to be) Speak. I didn’t want it (to be) Speak For Yourself because Whitlock was Speak For Yourself, as Colin Cowherd was Speak For Yourself with Whitlock. Let’s go all the way back. I wanted to do what I wanted to do.

Now the best version of that was an opportunity and offer to do First Things First. And I wanted to do First Things First, but first, there was conversation of it coming to L.A. Ultimately, it stayed in New York. I still had that opportunity, but as you’re divorced, I’m married with three little ones and a fourth one in New York, which got me on the edge. Boy, I was running that ball, open field, five, four, three, goal, and then no, I didn’t want to cross the goal line.

But my heart is with those guys on that show. I love that show. I love what that could have been and what may come. But I couldn’t do it. We then tried to, all right, land the plane differently, different versions, hybrid New York and L.A. Then I started to feel half pregnant as they say. I’m robbing myself, I’m robbing you, I’m not all-in. This is a trial, this is all new.

Now if they would’ve moved the show to L,A., done deal, I would’ve been the guy. That’s why they don’t have the football guy there constantly right now. It was going to be me. But we’re not there, so I’m going to do my show, which I need a name for — so anybody, everybody something with Dat Dude — I’m going to start it off twice a week and just ramp it up. It’s going to happen that way and meanwhile all these other opportunities — we’re going to have to do a Part 2 interview after everything settles over there because of legalities — I’ll have those other entities land and then I’ll be doing my show on FOX Sports. Then you’ll start to see a fuller expression of me and hopefully it’s going to be a better conversation around sports and life for you.

BN: Awesome, man. I’ll start brainstorming. I can’t think of anything off the top of my head. Dem Dudes? [Laughs]

MW: I’ve heard worse. I’ve heard better, but I’ve certainly heard worse. Hey look, if I’m stuck, I’m not judging anybody.

BN: I want to do a couple of rapid fire questions with you; just a couple of quick thoughts on each of these. Who’s the smartest host you’ve worked with in radio or TV?

MW: Oh, Max Kellerman. Not even close. I don’t know how his brain fits in that little head of his, but goodness, he’s like an almanac. He’s like a dictionary. He’s corrected me so many times on air as well. That’s how you know that’s my boy. He’s like, that’s not it. [Laughs] I love that. We went to the same school. It took him way longer to graduate than me. I don’t know how. Maybe he wanted to get like nine degrees, but he’s a genius.

BN: Which school did you both go to?

MW: Columbia. Yeah, we went to Columbia together. He was there before me and after me, but Max at that time was a rapper and in them streets. Different dude.

BN: Who’s the funniest host you’ve worked with?

MW: Oh, man. Oh, that’s so close. Kelvin Washington comes to mind. Kelvin Washington, I call him Wayne Brady light. Like he’s Wayne Brady, a different version. This dude is like the most talented cat I’ve ever seen. Impressions, comedy, it’s almost like he should be on every game show as the host. This dude is next-level hilarious. Every time I see K Dub, I’m cracking up.

BN: Who’s the host you enjoyed working with the most?

MW: Beadle’s so close, but man, she’s a firecracker too. One day Beadle coming in and you’re, aww, look out, mama mad. We used to always say mama mad, and then that wasn’t the day. Most fun? A lot of these are going to get Max. I don’t want to keep Max-ing it out, but let me think, most fun. Charissa is like the best hang. Charissa Thompson, it’s like, oh, we’re working? You forgot. I’ll probably go Charissa because your shoulders are always down with Charissa. She works the room and she just keeps it light.

BN: Last one, not so much rapid fire, but just the script for your next five, 10 years professionally. If you could write it, what would you want that script to look like?

MW: It would have to be full expression of who I am and all of my experiences and perspective. I am creating a structure, a machinery that I can now be in connection with the masses, with the people. What does that look like? I want to be Tony Robbins, Deepak Chopra, my version. Kevin Samuel, rest in peace, just these people who have these perspectives that enlighten, unify, even sometimes disrupt, but they’re in pursuit of the universal truth, and really trying to just display who they are for all in fullness. 

So for me, no more just athlete because I used to hate that growing up and I forgot it for the last 20 years. I became now just broadcaster. You’re getting fluffy off the cotton candy. You’re doing the same thing and it’s amazing, I’m not trying to slight it, but then there’s a part of you that’s starting to grow a little hungry, starving itself as I said before, starting to atrophy. I just want to feed that muscle as well.

The players, before they put the helmet on or after they take it off, I want to talk about that. The times that my family would drive to my games and tailgate in my living room before I left for the stadium. Those experiences where people would be like, what the hell? Yeah, my mama and my grandmama was drunk before kickoff at my house and offered me beer. Never took it. Should’ve, probably would have played better. But the point is, there’s a trillion different ways we can talk about sports, and I just felt that I had done a lot, if not all I could do in just that one vein. Now it’s time to expand it.

BSM Writers

Mike Silver Has An NFL Backstage Pass

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships.”

Derek Futterman

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It was the 2010 NFL Draft and standout wide receiver Dez Bryant was eligible to be selected by a professional football team. As a journalist, Mike Silver has always looked to enterprise stories and wanted to be with Bryant when the moment he had been waiting for finally arrived.

Through a preexisting relationship with Pro Football Hall of Famer Deion Sanders, he got in touch with Bryant and received permission to attend his draft celebration. Before being selected in the first round by the Dallas Cowboys, Bryant revealed to him that then-Miami Dolphins General Manager Jeff Ireland had asked him during the pre-draft process if his mother was a prostitute.

Once that information was published in Silver’s column, Ireland had to publicly apologize and was subsequently put under investigation by the team’s majority owner Stephen Ross.

“People were like, ‘How did you get that?,’ but I was very proud because really the way I got it was because Deion Sanders respected me enough based on things that had happened decades earlier and the way that I conducted myself that I was able to ultimately get to Dez,” Silver expressed. “That to me is a validation. I’ve nurtured relationships for years and years that have led to zero reporting and thought, ‘It’s okay; it’s just part of the process. It is what it is.’”

From the start, Silver was a believer in journalism and the power the profession had in divulging stories in pursuit of the truth. Born in San Francisco, Calif. and raised in Los Angeles, he would read The Los Angeles Times sports section for a half hour per day, observing the proclivities and vernacular of other writers. As a high school student, he co-authored a sports column in the Palisades Charter High School Tideline with current Warriors head coach Steve Kerr, gaining practical experience in journalism and cultivating professional relationships.

“I was the only Warriors fan in our school because I was born in San Francisco so he used to clown me for being a Warriors and 49ers fan like everyone else in our school – so I ended up having the last laugh,” Silver said. “By old standards, you’d say, ‘You can’t cover Steve Kerr. That’s your friend.’ I think in 2022 if I have to cover Steve Kerr, I’ll just be like, ‘You know what? Everyone knows we’re friends. I’m just going to be up front about it.’”

Silver attended the University of California, Berkeley where he earned his bachelor’s degree in mass communication and media studies. The school was not known for profound levels of success within its football and basketball programs, according to Silver; however, the student newspaper was a place to gain repetitions in covering sports and having finished work published, printed and distributed.

Towards the end of his time in college, Silver wrote stories that were published in The Los Angeles Times, the newspaper he grew up reading and from which he drew inspiration to become a journalist.

“We would tell the players we covered, ‘Hey, we’re trying to go to the pros too, and we’re not going to get jobs in this industry if we don’t write the truth,’” Silver said. “We were trying to break in as legitimate journalists and we definitely ruffled some feathers along the way.”

Once he graduated from school, Silver began his professional career writing for The Sacramento Union where he covered the San Francisco 49ers. Silver grew up as a football fan and was familiar with the team but always tried to find original, untold angles to differentiate his stories from others. Shortly thereafter, he transitioned to join The Santa Clara Press Democrat as a beat writer and used the time to further develop his writing and reporting skills. Five years later, he was in talks to land his dream job as a writer in Sports Illustrated, a prolific sports magazine focused on producing original content.

Sports Illustrated was released on Wednesdays and operated under the belief of trying to omit any stories that may have been reported in the days prior. The goal was to tell stories that were under the radar and would be impactful and memorable for its readers.

During a typical week, Silver would visit both the home and road teams in their own cities with the hopes of connecting with players and team personnel. After a game, he would go to the locker room, yet he would try to avoid doing one-on-one interviews since the content would likely be published elsewhere before the magazine was released.

Then, his writing process commenced and often went through the night, as Sports Illustrated had a 9 a.m. EST deadline the following morning. By taking the approach of enterprising stories, Silver quickly became one of the most venerated and trusted sportswriters in the country, composing over 70 cover stories for the publication.

With the advent of the internet though, journalism and communication was forever changed allowing for the free flow of information and ideas in a timely manner.

“Now I can arrogantly write to whatever length I want and every precious word of mine could be broadcast to the masses, but [back then] you better have it the exact length because it’s going on a page,” Silver said. “You’re maybe reading over a story 15 times or more to get it just right before the seven layers of editing kick in. You’re also leaving theoretically half of your great stuff on the cutting room table never to surface again or seldom.”

Nurturing a relationship built on trust and professionalism is hardly facile in nature, and it required enduring persistence and resolute determination to achieve for Silver. Through these relationships, he has been able to create both distinctive and original types of content. As innovations in technology engendered shifts in consumption patterns though, he decided to do what he originally perceived as being unthinkable and left Sports Illustrated after nearly 13 years.

“When I went there, I felt like we had 30 of the 35 best sportswriters in America and it was murderer’s row,” Silver said of Sports Illustrated. “I had a great, great experience there the whole time so I never thought I’d leave.”

After meeting with Yahoo Sports Executive Editor Dave Morgan and being given an offer with flexibility in the job and a promise of a lucrative salary, Silver knew it was simply too good to pass up. He opted to still write a column on Sundays to counterprogram Peter King at Sports Illustrated, who authored his own weekly “Monday Morning Quarterback” column.

Additionally, Silver agreed to write two additional branded columns per week in a quest to adapt to the digital age of media.

“I was trying to stay current and connect to an internet generation and keep up with the way that people were consuming their content at that time,” Silver said. “….We just had a spirit at Yahoo that we weren’t owned by anyone, we didn’t have a deal with the league and we were going to report the news in a very unfiltered way.”

An advent of the digital age in media has been the practice of writers appearing on television to present their information en masse, requiring changes in their delivery. Unlike in a written piece, reporting on television requires efficiently making key points and speaking in shorter phrases to allow the viewer to easily follow the discussion. Moreover, writers are sometimes presented with questions that may provoke deeper thought or analysis, and occasionally challenge their lines of reporting.

Silver never thought he would work in television, but as a part of his contract with NFL Media, he was writing columns and serving as an analyst on select NFL Network programming. In working on television on a league-owned entity, it forced him to step out of his comfort zone and pursue mastery of a new skill set.

“I never wanted to do TV voice and be cheesy and look like someone who was trained for the medium so my strategy was more to try to be myself on camera and see how that translated,” Silver articulated. “It seemed to work to some degree – and then obviously I picked up a lot of tricks of the trade and techniques and got better reps. Essentially, I think reporting is reporting [and] information is information.”

Moving into television, a medium with sports coverage that is, at its core, nonlinear due to the potential for breaking news and unexpected occurrences, changed the manner in which the information was presented and/or prioritized on the air. In a column, Silver’s goal was to find original angles and obtain anecdotes and quotes to implement into the storytelling. Now on television, sources were still used largely on the condition of deep background, meaning no individual or group could be attributed to the information in any way.

“With TV, there was an element of, ‘Hey man, I’m just trying to sound smart when I talk about you guys,’ which is code for, ‘I don’t have to use your name when I say this stuff, but when I’m weighing on why you just traded for Trent Richardson, help me understand what’s really going on with the Indianapolis Colts at this moment,’” Silver explained. “That’s just a random example. I liked [television] more than I thought I would.”

Silver’s contract was not renewed at NFL Network in 2021, providing a stark change in his lifestyle and leaving him looking for a job in the midst of trying economic times. Through a relationship he had with sports radio host Colin Cowherd, he was given the opportunity to join his upstart podcast platform The Volume as a host. Cowherd eagerly recruited Silver to the platform following a lunch in which the topic came up naturally in conversation about future endeavors.

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships and I have a lot of them from players, coaches, owners and GMs to media people and friends in other industries, etc.,” he explained. “Colin Cowherd is someone I’ll never, ever, ever forget or stop being grateful to…. We were kind of talking some stuff out and he was like, ‘Why don’t we do a show on my network?,’ and we started talking about what that would be. We left lunch… and about 10 minutes later he called me and said, ‘Okay, here’s what I think,’ and kind of continued it.”

Today, Silver is hosting an interview-based program called Open Mike featuring guests from the world of professional football. Recent guests on the program have included Detroit Lions quarterback Jared Goff, New York Jets head coach Robert Saleh and Jacksonville Jaguars wide receiver Marvin Jones. Prior to joining The Volume, Silver had hosted a podcast with his daughter called Pass It Down, which ultimately ran for over 50 episodes and gave him experience working within the medium.

“I’m sitting there spending an hour with [Las Vegas] Raiders GM Dave Ziegler or [Buffalo Bills] linebacker Von Miller or whoever we have on,” Silver said. “You’re not only getting to know that person; you’re watching the way I connect with that person and usually have a body of work with that person, and there’s a comfort level there too.”

John Marvel was Silver’s direct boss at NFL Media and a friend he kept in touch with for many years. Through various correspondences and the dynamic media landscape, they decided to start their own media venture called Backstage Media. The company has a first-look deal with Meadowlark Media – a company co-founded by John Skipper, who also serves as its chief executive officer. Skipper was formerly the president of ESPN and someone Silver wished he had worked for earlier in his career.

“I did not know John Skipper before I left NFL Network,” he said. “I didn’t particularly have a dream to [ever] work at ESPN. We’ve had conversations over the years – ESPN and I – and it never seemed like the perfect fit for me. Now that I know John Skipper, it’s like ‘I would have worked for that guy any time.’ He’s fantastic, [and] I’m just so pumped to be in business with him.”

The company, which focuses on producing documentaries and other unscripted programming through the intersection of sports, music and entertainment, has various projects in development. The idea was derived out of both of their penchants for storytelling and an attempt to utilize new platforms built for engagement within the modern-day media marketplace.

“We’re hoping that documentaries, docuseries [and] episodic podcasts – mostly unscripted – …will be kind of our wheelhouse,” Silver said. “….There’s about four big things that are [hopefully] close to being announced. One’s football; one’s boxing; one is basketball; and one is kind of a blend of some things. I feel like we have a pretty diverse set of interests.”

Joining The San Francisco Chronicle as a football reporter has been indicative of a full-circle moment for Silver, as he is once again around the San Francisco 49ers and writing columns about the team and other sports around the Bay Area at large. Today, he is working with Scott Ostler and Ann Kllion, and directly with Eric Branch on the outlet’s 49ers coverage. Through it all, he seeks to continue gaining access to places that the ordinary person would only be able to dream about in order to tell compelling and informative stories, no matter how they may be delivered or on what platform(s) to which it may be distributed.

“I’m old school in a lot of my mentality in terms of journalism and storytelling and all of that,” Silver said. “I think those things don’t go away. I think it’s journalism first; relationship first; access first; storytelling first; and you figure out the rest.”

As for the future of the profession which has ostensibly become less defined because of the evolution of social media and communication, relationships and storytelling have truly become the differentiators. Silver aims to continue practicing what has allowed him to gain exclusive scoops in the industry and tell stories that would otherwise, perhaps, fly under the radar, but do so in a way that does not jeopardize his sources.

“I’m going to try to develop relationships and cultivate relationships where people trust me and give me a sense of what’s going on,” he said. “I’m going to try to get into places that you, as the consumer, couldn’t otherwise go and take you there, and I’m going to err on the side of the relationship as opposed to finding out one thing that could cause a splash that day on Twitter.”

Some athletes are hosting podcasts or writing columns to directly communicate with their fans, including Cincinnati Bengals quarterback Joe Burrow and Golden State Warriors forward Draymond Green on The Volume, intensifying the quest for engagement and attraction. Yet Silver advises journalists looking to break into the industry not to get distracted in meeting certain metrics, instead adhering to best practices and reporting truthful information without ambiguity.

“Just don’t get undone by the noise,” Silver said. “Put your head down; hyperfocus; grind; tell good stories; do journalism and hopefully over the course of time, that will stand out. I’d still like to believe that.”

Covering professional sports, specifically football, generates a large amount of potential storylines on which journalists can report – and today, digital platforms give them the ability to cover them in different ways. While some scoops may requit a large article, others may be able to be told in 280 characters or less, such as a trade rumor or injury. The amount of information Silver and his colleagues uncovered working for a print publication and then had to omit because of space limitations underscores a key journalistic principle of efficient and truthful storytelling. In today’s media landscape, he hopes to be able to do that regardless of its means of dissemination.

“If you went back and just looked at our normal… feature or story off a game [and] the level we reported on a Wednesday and translated that to a Twitter generation, people would lose their minds about how much we found out and how much we reported with on-the-record quotes usually, and they’d be like, ‘He said what!?,” Silver said. “That’s all we knew and that’s [how] we did it…. I don’t think people understand how much the threshold has changed. It’s all good. The most important things hopefully haven’t changed.”

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Video Simulcasts Are Now A Must Have For Sports Radio

All of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

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Video simulcasts of sports talk radio and podcasts have gone up extraordinarily in quality as of late. The craft started as a novelty that very few participated in. ESPN and YES Network dominated the genre with their simulcasts of Mike and Mike in the Morning and Mike and the Mad Dog respectively. Slowly but surely other sports networks and RSN’s picked up the genre over time and it has now become a major component within sports coverage in the streaming world.

The most popular and prominent shows in the medium right now include The Dan Patrick Show, The Dan LeBatard Show with Stugotz, The Pat McAfee Show, and The Rich Eisen Show. These four shows in particular have done an excellent job of independently producing and building out their video content to look visually appealing while also engage with the audience through graphics, pictures, stats on screen. In McAfee’s case, his company even entered into a rights agreement with the NFL for highlights.

Finding their shows can be difficult at times. Eisen’s show has moved from television to Peacock and to Roku Channel all within the span of a couple years. When LeBatard’s shipping container first began their live video voyage they didn’t have a consistent schedule. Patrick’s show has also leapt between RSNs, national networks, YouTube and its current home on Peacock. But all of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

The video simulcasts have become so lucrative for these shows that they’ve found sponsors to advertise against what they’re offering and they ensure that they pay attention to the look of the show. Commercials that feel like television play during Patrick and Eisen’s shows. Logos are displayed during LeBatard’s broadcast and NFL Films vignettes that you would find on NFL Network air in the middle of McAfee’s broadcast.

McAfee’s show recently moved into a new studio in Indianapolis specifically built for them by FanDuel and just yesterday LeBatard announced they would be moving into their own state of the art studio in Miami that will help expand their creativity. Patrick’s show doesn’t even have guests call into their show anymore – most join via Zoom. Eisen’s guests are more often than not in studio. All of these shows also upload highlights relatively quickly to YouTube. They’re still audio-first but video is no longer secondary. It is 1A in terms of importance.

As much as these simulcasts feel close to real TV, there are still some hijinks that fans have to get used to that aren’t the same as a regular TV broadcast. During LeBatard’s broadcast, a rolling loop of their own self produced album plays during breaks. While the songs are hilarious in nature, if you’re a weekly viewer of their simulcast it might get tiresome to hear every time there is a break.

A loop of some of the show’s greatest moments and some of the side projects Meadowlark Media produces might be more engaging and help reduce drop off rate. McAfee’s show also struggles with white balancing their cameras almost every telecast. At times in the middle of a conversation during the show, discoloration occurs before changing back to normal skin tones.

Patrick’s show has used the same set of graphics since it began simulcasting on NBC’s linear sports network years ago which could be a turnoff for younger viewers of the internet era who always want change in order to grab their attention. Eisen’s show has awkward interruptions happen in the middle of conversations because commercial breaks are different in length on terrestrial radio vs. streaming.

At the end of the day though, these shows are the epitome of what it means to have grit and guts to achieve your American dream. Although their productions are subsidized and/or licensed by big media platforms and sports books, their social media presence and the actual production of these shows was built on their own. During the first couple of weeks after LeBatard’s show left ESPN, the former columnist could often be heard teasing listeners that they were working on building a video enterprise and how difficult it was.

It’s hard to stand on your own in sports talk media without the backing of superpowers like ESPN, Fox, NBC, CBS and Turner who have been producing live broadcasts for decades. But these shows have found a way to do so in a new world that is tailored towards doing everything on your own. 

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5 Ideas For December Sales Success

How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

Jeff Caves

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Now is the time to put your foot on the gas for a great start to 2023-not waiting til January. With Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day all falling on weekends, you can’t count on who will be at work the Friday or Monday around those holidays in December.

So, looking forward from here, you only have 15 or so days that you can count on your clients and prospects to be at work before the end of 2022. And, if they are at work, consider their motivation or lack of it before approaching them. But here are five ways to attack December.

Cutting a year-end deal

Make sure you go back from the potential start date of the schedule and allow for production, proposal, and acceptance. That usually means you need a week from when you present a year-end idea to when the schedule starts. So, aim to have all appointments booked by 12/9, so you can sell 2-week packages that begin Monday, 12/19. That will give you a sense of urgency and gives you five solid business days to sell your ass off starting Monday.

5-day sale

Make all your pricing and payment terms expire by Friday, 12/9. You can always extend if need be once they give a partial commitment. You want anybody involved in the decision to sign off and let you cut this deal! The idea here is to create urgency and work ahead.

Beat the bushes

Do you want to wake up on 1/2/23 with an empty pipeline? How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea? Don’t try to qualify these prospects over the phone. Do it in January when both of you are fresh but get that commitment NOW. Look for your new client avatar.

Be gracious

From now til the end of the year is also an excellent time to meet with your sales assistant, traffic manager, production person, or anybody who helps you at the station. Sit down with them face to face and see what you can do better to make their job easier. Give them some ideas on how they can help you as well. Mend some fences or make new friends; the reason tis the season. Surprise them with a Cheetos popcorn tin for less than $10. Please do it. You will be surprised by what you hear because this is a popular time of year for layoffs, transfers, and people taking new jobs.

Practice a new pitch

December is also a great time to record yourself doing a webinar and start planning to let your content do the talking. Wouldn’t it be nice if your 10-minute talk on how to make live reads work, how to buy radio, or why your audience buys the most widgets produced some warm leads? Practice and get going!

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