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Thursday Night Football Ratings Massive Success For Amazon Prime Video

Most notably, the debut of Thursday Night Football on Amazon Prime Video saw more viewers than the Monday Night Football audiences.

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Thursday Night Football

The debut of Thursday Night Football was a ratings success for Amazon Prime Video. The game, which featured Patrick Mahomes and the Kansas City Chiefs vs. Justin Herbert and the Los Angeles Chargers delivered 11.8 million viewers exclusively to the streaming service.

In addition to viewers on the stream, another 602,000 watched in Los Angeles on FOX 11, while 555,000 watched in Kansas City on KSHB 41, the local NBC affiliate. Amazon’s feed of the game was also available to more than 300,000 bars and businesses through a partnership with DirecTV. Altogether, Amazon averaged a total audience of 15.3 million according to a company press release.

“By every measure, Thursday Night Football on Prime Video was a resounding success,” shared Jay Marine, Amazon’s global head of its sports division, in an internal note to staff.

Marine continued ”Our first exclusive TNF broadcast delivered the most watched night of primetime in the U.S. in the history of Prime Video. This is a massive achievement. During our TNF broadcast, we also saw the biggest three hours for U.S. Prime sign ups ever in the history of Amazon – including Prime Day, Cyber Monday, and Black Friday. Our measurement shows that the audience numbers exceeded all of our expectations for viewership.”

Last year’s debut of Thursday Night Football, which was exclusive to NFL Network, produced 7 million viewers. The debut of Thursday Night Football on FOX last year, which was simulcast on NFL Network, generated 15 million viewers.

Amazon Prime Video promised advertisers an audience of at least 12.5 million viewers, down from the 20 million viewers FOX would experience during its peak. According to AdAge, Amazon was asking for $500,000 per 30-second commercial, compared to the $635,000 FOX averaged.

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1 Comment

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    Keith Shoemaker

    September 22, 2022 at 9:54 pm

    Coverage sucks. Play on the field is not in sync with commentators. Plays on the field are out of focus on many of the plays. Coverage needs to go back to ABC, CBS or NBC.

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Sports TV News

ESPN’s NFL Programming Sees Big September Growth

For ESPN, September has been a really strong month with their NFL programming.

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For ESPN, September has been a really strong month with their NFL programming.

Sunday NFL Countdown is averaging 1.4 million viewers per show thus far in 2022. That up 15% from 2021’s first three shows of the NFL season. The season premiere – Sunday, Sept. 11 – averaged 1.6 million viewers, tying the network’s best Week 1 audience for the show since 2016 and is up 35% year-over-year.

NFL Live experienced large growth too. The episode airing after the first NFL Sunday, on Monday September 12, averaged 664,000 viewers which beat every NFL Live episode last season, including the most-watched episode on 2021 (December 17) which grabbed 635,000 viewers.

Monday Night Countdown is averaging 1.3 million viewers for its two, non-staggered September episodes, which aired in its traditional timeslot (6-8 pm).

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Sports TV News

ESPN Assigns Broadcast Teams for MLB Wild Card Round

In preparation for the postseason, ESPN has assigned the broadcast teams for the series forthcoming.

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Wild Card
David Berding/Getty Images

There are just a few games left in the MLB season and the postseason begins this weekend with the Wild Card round. In preparation, ESPN has assigned the broadcast teams for the series forthcoming.

Andrew Marchand reports that the team assigned to the presumptive New York Mets Wild Card series will be Karl Ravech, David Cone and Eduardo Perez. The Mets still mathematically can win the NL East but they trail the Braves by two games with three to play.

He also reports that the St. Louis Wild Card series will be called by Michael Kay and Alex Rodriguez. The Cleveland series will be broadcast by Boog Sciambi and Doug Glanville while the Toronto series will be called by Dave Flemming, Jessica Mendoza and Tim Kurkjian.

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Stugotz: ‘Sean McDonough Hates The Aaron Judge Cut-Ins’

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

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College football fans are not being shy with how they feel about Aaron Judge. Whether it is private conversations or social media posts, people are making their disdain for the cut-ins to college football games on ESPN networks when the Yankee slugger comes to bat known. On Monday morning, Stugotz added that it isn’t just fans that are unhappy.

The Dan Le Batard Show discussed the second straight week of cut-ins on Monday morning. Stugotz pointed out that one of ESPN’s primary college football voices sounds just as annoyed as fans are.

“Sean McDonough hates the toss to Aaron Judge,” he said. Hates it!”

Last week, ESPN and ABC cut into games when Judge was sitting on 60 home runs. This week, he was sitting on 61. A 62nd home run would be the most in American League history.

Stugotz added that has to be part of McDonough’s frustration.

“In his defense, what are we cutting in for? I have no idea if [Aaron Judge] is breaking a record, what record he’s breaking, if he’s clean. I have no idea!”

Producer Mike Ryan Ruiz said the fact that Judge is yet to deliver is making the cut-ins more frustrating for fans.

“I think what hurts the whole thing is that Aaron Judge has been terrible during these cut-ins,” Ruiz said. “He’s been God awful during these cut-ins. I haven’t seen a single home runs during one of these cut-ins. There was genuine fury at a watch party I was at. Fury! At Aaron Judge.”

A popular criticism of ESPN has been that this kind of attention would not be paid to Aaron Judge if he was chasing a mark that wasn’t the home run record if he played anywhere other than New York. According to Ryan, the mistake is bigger than that. Why would regular season baseball ever interrupt college football?

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

There are four games left in Major League Baseball’s regular season. You can bet college football fans will make plenty of signs for College GameDay if Judge cannot hit number 62 before the playoffs start.

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