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NBC: Big Ten Media Rights Is Biggest New Property Deal Since NFL

“I can’t think of a bigger deal in the 16 years I’ve been here than the Big Ten. It’s very rare to see these properties change hands.”

Jordan Bondurant

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NBC Sports can’t be more excited to be a part of the new Big Ten media rights deal going into effect in 2023.

As part of their share of the $1 billion per year agreement, NBC will shell out $350 million each season to the conference for rights to 14-16 football games over the next seven years.

On a recent edition of SportsProMedia’s StreamTime Podcast, Peacock chief commercial officer Rick Cordella said this was the biggest acquisition for NBC since the network became the home to Sunday Night Football in the NFL in 2006.

“I joined NBC just after the NFL deal and [since then] we’ve re-engaged with NASCAR in 2013 and have signed some pretty important renewals along the way,” he said. “But in terms of a new property, I can’t think of a bigger deal in the 16 years I’ve been here than the Big Ten. It’s very rare to see these properties change hands.”

Cordella added that while NBC’s relationship with Notre Dame is historic and something to hang their hat on, it’s the longevity of the future of the Big Ten as a conference and pseudo-mega conference that makes being in on the new deal so monumental.

“We have a long relationship with Notre Dame that’s pretty unique and something we’re proud of, but to have Big Ten football every week in the fall…that conference is going to be a dominant force in college athletics, and we don’t have to worry about teams being poached and leaving (the conference),” he said.

The fact that Peacock will also be streaming football and men’s and women’s basketball games is another perk.

“It was the right spot to focus our investment and we’re excited to have content across both NBC and Peacock,” Cordella said. “That was an important factor.”

Sports TV News

FOX Sued for Patent Infringement Over NFL Scheduling

“Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.”

Jordan Bondurant

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An analytics company is suing FOX over claims that the network developed a mapping tool using their patented technology to create a season slate of NFL games.

Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.

The lawsuit claims FOX used access to Recentive’s predictive analytics tools to develop a resource of their own that would create optimal schedules for its 1 and 4 p.m. NFLwindows.

The company is seeking a declaration that FOX infringed on two of its patents. Recentive is also suing for damages and wants an injunction keeping FOX from using Recentive tech and preventing the network from “selling, offering for sale, marketing or using any internal network and mapping analytics tool for the scheduling and regionalization of events covered by the patents.”

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Sports TV News

FOX Will Use Chris Fallica On Belmont Stakes Coverage

“While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.”

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The Bear will be more than just a college football presence when he moves to FOX. Chris Fallica wrapped his final duties for ESPN last week and is now headed to a new network and will tackle some new responsibilities.

Fallica’s new role at FOX will involve plenty of sports gambling content. Richard Deitsch of The Athletic reports that content will include horse racing.

“One Fox Sports source said look for him to appear on the Belmont Stakes coverage,” Deitsch wrote in his weekly media column.

Starting in 2023, horse racing’s Triple Crown will not be seen all in one place. While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.

How the network intends to use Chris Fallica on the broadcast is not clear. Given that he is coming to the network to contribute to gambling conversations, it is likely he would either be making picks or at least reviewing odds right up to the start of the race.

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Sports TV News

NBCUniversal CEO Expects Disney To Buy Company’s Hulu Stake

“Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal.”

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The Walt Disney Company owns 67% of Hulu. The other 33% is owned by NBCUniversal. The latter company doesn’t expect that to be the case forever.

“It’s worth a lot of money,” NBCUniversal CEO Jeff Shell said at an investor conference earlier this week, “and I think there’s no indication that anything else is going to happen than Disney writing us a big check.”

Hulu is primarily a platform for movies and television shows. It is a major part of Disney’s deal with the NHL though. The streaming giant is part of the package of 103 games that are exclusive to ESPN and ABC. Hulu is also a live TV provider for many. The company’s Hulu Plus Live TV package had over 4 million subscribers as of the summer of 2022.

Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal. He credits sports and content migrated from Hulu as the reason Peacock has grown to 18 million paid subscriptions since September.

Deadline reports that if Disney does want to acquire NBCUniversal’s stake in Hulu, “the price could fluctuate but will be in the tens of billions of dollars.”

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