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Does FOX Know How Lucky It Is To Have Greg Olsen?

“FOX is going to need Greg Olsen in its top NFL play-by-play booth next year no matter what Tom Brady decides to do.”

Demetri Ravanos

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Greg Olsen

FOX is really lucky to have a guy like Greg Olsen. Broadcasting is an ego-driven business. Even the nicest guys have a need to be the center of attention. You choose a job that puts you in front of a camera or behind a microphone because you want to be seen and heard. There’s nothing wrong with that. A desire to stand out is one of the key ingredients for success in this business.

That ego though can get in the way sometimes and derail your own goals or your employer’s plans. Greg Olsen didn’t indulge his ego this summer. That was a good thing for FOX at the time. It gave them a placeholder in the analyst’s chair on their top NFL broadcast until Tom Brady’s playing days are done. 

Now? It seems like a pretty great thing. I hope the network is ready to reward that.

Who among us can say we have a good idea what the future holds for Brady? His personal life has been as big of a story or bigger than anything in the NFL since the preseason began. Even without knowing the intimate details of his absence from training camp or he and Gisele Bündchen hiring divorce attorneys, anyone that follows the news can see that the GOAT’s life is in turmoil right now.

I thought a lot about Brady’s future on Sunday as I first watched him lead my Buccaneers to victory over Atlanta and then stuck around for America’s Game of the Week on FOX. Kevin Burkhardt and Greg Olsen are such a good broadcast team and I can’t help but wonder if we are going to be watching them for a little longer than we may have anticipated when Brady’s deal was first announced.

There is a seat in the booth waiting for Brady when he finally does retire. When the deal was first announced, you could understand why FOX was willing to cut the check they have promised. He’s 45-years-old, has won his Super Bowl without Bill Belichick, and already retired once. But now, if he really is on his way to a divorce, he may not be as motivated to hang up his cleats as he was in the summer. 

Add to that the bad taste NBC’s Drew Brees experiment left in the industry’s mouth, and the Murdoch family, Eric Shanks, and Kevin Burkhardt are probably thanking their deity of choice that Olsen remains in the fold.

Not only is Greg Olsen a great analyst, he is also a great ambassador for FOX and the NFL. He is a fun, dynamic presence in radio interviews. You can hear that on national platforms like The Dan Patrick Show, but he is just as good when he calls into The Mac Attack on WFNZ in Charlotte.

Olsen may not be as famous as Tom Brady, but people are invested in him. They care about him. He played in Chicago, Charlotte, and Seattle. Those places all care about his family. The story of his son’s heart transplant last year brought prayers, well wishes, and celebrations from fans and colleagues all over the country.

FOX is going to need Greg Olsen in its top NFL play-by-play booth next year no matter what Tom Brady decides to do. If Brady decides he isn’t ready to retire after all, Kevin Burkhardt still has a partner he trusts and it is one the network already knows is great.

If Tom Brady does decide his playing days are over though, I don’t know that FOX should be thinking about re-assigning Olsen. The network has used three voices in its top NFL booth before. When John Madden left for Monday Night Football, the network turned to Joe Buck, Troy Aikman and Cris Collinsworth. Collinsworth, the experienced player-turned-broadcaster, was a nice safety net for both Buck and the network as Aikman grew into his role.

Why not embrace a similar strategy? Tom Brady himself said that he has “a lot of shit going on.” It is fair not to expect him to be able to solely focus on broadcasting and nothing else. Why not give him every advantage as he transitions into a new field? 

It would give FOX an advantage too, because Greg Olsen is excellent at what he does.

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

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Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

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BSM Writers

Media Noise: What Does The Return of Bob Iger Mean to ESPN?

Demetri Ravanos

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Demetri Ravanos has questions about Disney going back to the future with Bob Iger. This entire episode of Media Noise is all about what the change at the top of the Walt Disney Company indicates about the future of ESPN.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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BSM Writers

Media Noise: What Is Realistic For FOX at the World Cup?

Demetri Ravanos

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On this special holiday edition of Media Noise, Demetri Ravanos dives into the controversy and criticism surrounding FOX’s coverage of the World Cup in Qatar.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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